US Roofing

Roofing

US demand for roofing is forecast to decline slightly from a high 2021 base to 279.3 million squares in 2026. Real gains will be restrained by the significant levels of roofing demand in 2020 and 2021 due to a rise in new housing construction, a surge in home renovations, and several severe weather events in parts of the US. While market value for roofing will also be affected by weak demand in area terms, some growth will occur due to:

• prices remaining elevated for most products following the inflation- and supply chain-related spikes of 2021 and 2022
• an ongoing shift toward more durable roofing products, which are higher value than traditional materials

Growth Opportunities Exist in the Transition to More Durable Roofing Products
The transition from standard laminated shingles, which will remain the most popular roofing product, to more durable materials in the residential market will support gains for metal roofing and high-performance laminated shingles:

• Metal roofing will become increasingly popular in the residential market due to its long lifespan and resistance to uplift and leaks (an important factor in areas subject to severe storms). In addition, the material can reduce a home’s energy consumption through its cool roofing properties.
• High-performance laminated shingles will see some of the largest absolute gains of any product as they offer a superior performance to standard laminated and three-tab shingles, which allows this product to meet the more stringent weather-resistant building codes that have been adopted in coastal regions of the US.

Solar Roofing Continues to Make Rapid Inroads into the Roofing Market


Although it remains a niche product when compared to more traditional roofing products, solar roofing has quickly risen in popularity and will experience exponential growth through 2026. Growth will be supported by:

• building codes in California that encourage the installation of solar power on structures
• falling prices for solar roofing, which will make this product increasingly attractive to homeowners looking to reduce their utility bills and carbon footprint

Study Description

This Freedonia industry study analyzes the $20 billion US market for roofing. It presents historical demand data (2011, 2016, and 2021) and forecasts (2026 and 2031) as well as annual data for years 2018-2025. Unit demand and value demand data is shown for roofing by material (asphalt shingle, metal, bituminous, plastic, rubber, tile, wood), product type (Standard laminated shingles, high-performance shingle, three-tab shingle, standing seam, metal shingle, metal shake, metal tile, corrugated panel, modified bitumen, built-up roofing, thermoplastic polyolefin, polyvinyl chloride, ethylene-propylene, neoprene, butyl, concrete tile, clay tile, porcelain tile, wood shingle, wood shake, spray polyurethane foam, composite shingle, synthetic roofing, slate, liquid-applied roofing, tensioned fabric, vegetative roofing, solar roofing) and market (new and reroofing demand in both residential and commercial buildings). The study also evaluates company market share and competitive analysis on industry competitors including GAF, Owens Corning, CertainTeed, and Johns Manville.