US Residential Roofing

US Residential Roofing

US residential roofing demand in area terms is projected to increase slightly from an elevated 2022 base to 181.3 million squares in 2027. Growth in area terms will be restrained primarily by a decline in conventional housing starts – following significant increases in 2020 and 2021 – that began in 2022 and is expected to continue through 2024, with sluggish growth thereafter. A slowdown in residential reroofing activity after a surge in 2020 and 2021 will also depress growth.

Demand in value terms is expected to rise 1.9% annually to $15.2 billion. This growth rate represents a significant deceleration from the 2017-2022 period, as most roofing product prices will moderate following price spikes in 2021 and 2022 that resulted from supply chain issues and high raw material costs.

Metal Roofing’s Durability, Strength, & Sustainability Boost Usage with Residential Buildings

Metal roofing has steadily gained share in the US residential roofing market over the past decade thanks to both good performance and aesthetics. This product’s share of the market will continue to rise due to several factors, including:

• homeowners, insurers, and contractors in the South increasingly specifying metal roofing to minimize roof damage due to severe weather events
• the fact that it is structurally sufficient to support the weight of solar panel installations, which will boost demand as interest in solar products grows in some parts of the country
• its sustainability (metal roofing materials can be made from recycled metals) and energy efficiency (metal reflects rather than absorbs heat, stopping extra heat from entering)

The South will Account for Most Residential Roofing GainsOut of the four US regions, the South is the only region forecast to approach single-digit growth in residential roofing demand due to:

• the large number of new single-family housing starts initiated each year in the South, with growth occurring in the East South Central and West South Central subregions
• population growth, as people migrate to the South due to its favorable climate and economic conditions

Study Description

This study analyzes US residential roofing demand by product, application (new vs. reroofing), market, slope (steep-slope vs. low slope), US geographic region, and in the case of bituminous roofing, consumption by product type (polymer-modified bituminous membranes vs. standard roofing felts) and consumption by backing material (fiberglass-backed vs. organic backed).Demand is provided in both area terms (squares) and value terms (US dollars). Historical data (2012, 2017, and 2022) and forecasts for 2027 and 2032 are presented for US roofing demand in squares and US dollars. The study also evaluates company market share and competitive analysis on industry competitors including GAF, Owens Corning, and CertainTeed.