Residential Roofing


Attention: There is an updated edition available for this report.

Residential Roofing

US demand for residential roofing products is anticipated to see annual growth of 4.0 percent through 2020. Gains will come from strong growth in new housing activity and the efforts of homeowners to replace older or worn roofs with new products that are not only more durable, but also enhance the exterior appearance of a residence.

Asphalt Shingles Will Remain Leading Residential Roofing Product
Residential Roofing products covered by the study include:
Asphalt Shingles
Metal Roofing
Roofing Tiles
Wood Shingles and Shakes
Other Products (polymer, slate, and other products)
Low-Slope Products

Asphalt shingles accounted for the largest share of residential roofing demand in 2015 and will remain the leading residential roofing product in 2020. Demand will be supported by continuing consumer interest in laminated, or architectural, shingles that create a textured appearance seen as aesthetically pleasing. However, metal roofing and roofing tiles will see faster growth. These products are highly resistant to storm damage and can be used as cool roofing materials, boosting their use in the populous South region of the US.

Reroofing Activities Dominate Demand
Markets analyzed in this study include:
Residential (New & Reroofing) by Building Type:
Single-Family Housing
Multifamily Housing
Manufactured Housing

Reroofing activity dominated residential roofing demand in 2015 and will continue to do so going forward. Everyday wear and tear and exposure to the elements can cause damage and degradation to roofing materials. Furthermore, severe weather conditions can necessitate the partial, if not full, replacement of residential roofs. Such events as hurricanes and are accompanied by high winds, hail, and heavy rainfalls that can cause roofing materials to become damaged or torn away altogether.

Asphalt Shingle Manufacturers Hold Commanding Market Shares
Firms playing an important part in the industry include Atlas Roofing, Boral Roofing, CertainTeed, Eagle Roofing, GAF Materials, IKO Group, Malarkey Roofing Products, Owens Corning, and TAMKO.

Scope of the Report
This report covers the scope, size, and growth of the US residential roofing market including key trends in product usage and regional market analysis. Historical data is provided for 2005, 2010, and 2015 with forecasts for 2020 and 2025 with year by year historical market volatility also addressed. Demand is broken out by US region and sub-region. Data is provided in value and area terms. The study also includes an analysis of the industry key players and their market shares.


  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table RESIDENTIAL ROOFING DEMAND BY PRODUCT & APPLICATION
  • MARKET ENVIRONMENT
    • General
    • Macroeconomic Outlook
      • Table MACROECONOMIC INDICATORS
    • Demographic Trends
      • Table POPULATION & HOUSEHOLDS
    • Consumer Trends
      • Consumer Spending
        • Table PERSONAL CONSUMPTION EXPENDITURES
      • Consumer Financing
        • Table CONSUMER FINANCING ENVIRONMENT, 2005-2015
    • Residential Building Outlook
      • New Construction
        • Table RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES
      • Housing Starts
        • Table NEW HOUSING INDICATORS
      • Housing Stock
        • Table HOUSING STOCK BY TYPE
        • Table CHART II-1 YEAR OF CONSTRUCTION OF HOUSING STOCK, 2015
      • Improvements & Repairs
        • Table RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES
  • GENERAL ROOFING TRENDS
    • Roofing Market Outlook
      • Table ROOFING DEMAND BY CONSTRUCTION SECTOR
      • Table CHART III-1 ROOFING DEMAND BY CONSTRUCTION SECTOR, 2005-2025
    • Pricing Trends
      • Table CHART III-2 HISTORICAL DRIVERS OF RESIDENTIAL ROOFING PRICING TRENDS, 2005-2015
      • Table SELECTED RESIDENTIAL ROOFING PRODUCT PRICES
    • International Activity & Foreign Trade
      • Table US RESIDENTIAL ROOFING PRODUCTS FOREIGN TRADE
    • Regulatory & Environmental Considerations
      • Building Codes
      • LEED
      • ENERGY STAR
      • Cool Roofing
  • RESIDENTIAL ROOFING OVERVIEW
    • Product Types
      • Table RESIDENTIAL ROOFING DEMAND BY SLOPE
      • Steep-Slope
      • Low-Slope
    • Historical Market Volatility
      • Table RESIDENTIAL ROOFING MARKET, 2005-2015
      • Table CHART IV-1 RESIDENTIAL ROOFING DEMAND, 2005-2015
    • Key Product Trends
      • Continuing Popularity of Laminated Asphalt Shingles
      • Cool Roofing Product Installations
      • Storm-Resistant Roofing
    • Key Drivers of Demand
      • Rising New Housing Activity
      • Reroofing Activity
      • Storm-Related Reroofing Activity
        • Table CHART IV-2 WEATHER-RELATED REROOFING AS A SHARE OF TOTAL REROOFING DEMAND, 2005-2016
      • Increasing Use of More Durable Materials
    • Installation Costs
      • Table INSTALLATION COSTS OF SELECTED RESIDENTIAL ROOFING PRODUCTS
  • ASPHALT SHINGLES
    • Product Overview
    • Demand by Type
      • Table ASPHALT SHINGLE DEMAND BY PRODUCT TYPE
      • Table CHART V-1 MARKET PENETRATION OF LAMINATED ASPHALT SHINGLES IN AREA TERMS, 2005-2025
      • Laminated Asphalt Shingles
        • Table CHART V-2 ADVANTAGES & DISADVANTAGES OF LAMINATED ASPHALT SHINGLES
      • Conventional
    • Demand by Region
      • Table ASPHALT SHINGLE DEMAND BY REGION
      • Table CHART V-3 ASPHALT SHINGLE MARKET SHARES BY REGION, 2005-2025
    • Demand by Market
      • Table ASPHALT SHINGLE DEMAND BY MARKET
    • Product Development Efforts
      • Table SELECTED NEW ASPHALT SHINGLE PRODUCT OFFERINGS
    • Market Share
      • Table CHART V-4 RESIDENTIAL ASPHALT SHINGLE MARKET SHARE, 2015
  • STEEP-SLOPE METAL ROOFING
    • Product Overview
      • Table CHART VI-1 ADVANTAGES & DISADVANTAGES OF METAL ROOFING
    • Demand by Type
      • Table STEEP-SLOPE METAL ROOFING DEMAND BY PRODUCT TYPE
      • Tiles
      • Shingles
      • Other
    • Demand by Region
      • Table STEEP-SLOPE METAL ROOFING DEMAND BY REGION
      • Table CHART VI-2 METAL ROOFING MARKET SHARE BY REGION, 2005-2025
    • Demand by Market
      • Table STEEP-SLOPE METAL ROOFING DEMAND BY MARKET
    • Product Development Overview
    • Market Share
      • Table CHART VI-3 STEEP-SLOPE METAL ROOFING PRODUCTS MARKET SHARE, 2015
  • ROOFING TILE
    • Product Overview
    • Demand by Type
      • Table ROOFING TILE DEMAND BY PRODUCT TYPE
      • Concrete
        • Table CHART VII-1 ADVANTAGES & DISADVANTAGES OF CONCRETE ROOFING TILES
      • Clay
        • Table CHART VII-2 ADVANTAGES & DISADVANTAGES OF CLAY ROOFING TILES
    • Demand by Region
      • Table ROOFING TILE DEMAND BY REGION
      • Table CHART VII-3 ROOFING TILE MARKET SHARE BY REGION, 2005-2025
      • Table CHART VII-4 LEADING STATE MARKETS FOR ROOFING TILE, 2015
    • Demand by Market
      • Table ROOFING TILE DEMAND BY MARKET
    • Product Development Efforts
    • Market Share
      • Table CHART VII-5 ROOFING TILE MARKET SHARE, 2015
  • WOOD SHINGLES & SHAKES
    • Product Overview
      • Table CHART VIII-1 ADVANTAGES & DISADVANTAGES OF WOOD SHINGLE & SHAKE ROOFING
    • Demand by Type
      • Table WOOD SHINGLE & SHAKE DEMAND BY PRODUCT TYPE
      • Shingles
      • Shakes
    • Demand by Region
      • Table WOOD SHINGLE & SHAKE DEMAND BY REGION
      • Table CHART VIII-2 WOOD SHINGLE & SHAKE ROOFING MARKET SHARE BY REGION, 2005-2025
      • Table CHART VIII-3 LEADING STATE MARKETS FOR WOOD SHINGLE & SHAKE ROOFING, 2015
    • Demand by Market
      • Table WOOD SHINGLE & SHAKE DEMAND BY MARKET
    • Product Development Efforts
    • Market Share
      • Table CHART VIII-4 WOOD SHINGLE & SHAKE ROOFING MARKET SHARE, 2015
  • OTHER STEEP-SLOPE ROOFING PRODUCTS
    • Product Overview
    • Demand by Type
      • Table OTHER STEEP-SLOPE ROOFING PRODUCT DEMAND BY PRODUCT TYPE
      • Polymer
        • Table CHART IX-1 ADVANTAGES & DISADVANTAGES OF POLYMER ROOFING
      • Slate
        • Table CHART IX-2 ADVANTAGES & DISADVANTAGES OF SLATE ROOFING
      • All Other
    • Demand by Region
      • Table OTHER STEEP-SLOPE ROOFING PRODUCT DEMAND BY REGION
    • Demand by Market
      • Table OTHER STEEP-SLOPE ROOFING PRODUCT DEMAND BY MARKET
    • Market Share
  • LOW-SLOPE ROOFING PRODUCTS
    • Product Overview
    • Demand by Type
      • Table LOW-SLOPE ROOFING PRODUCT DEMAND BY TYPE
      • Bituminous
        • Table CHART X-1 ADVANTAGES & DISADVANTAGES OF BITUMINOUS LOW-SLOPE ROOFING
        • Table CHART X-2 BITUMINOUS LOW-SLOPE ROOFING PRODUCT CHARACTERISTICS
      • Other Low-Slope Roofing Products
        • Table CHART X-3 CHARACTERISTICS OF OTHER LOW-SLOPE RESIDENTIAL ROOFING PRODUCTS
    • Demand by Region
      • Table LOW-SLOPE ROOFING PRODUCT DEMAND BY REGION
    • Demand by Market
      • Table LOW-SLOPE ROOFING PRODUCT DEMAND BY MARKET
    • Product Development Efforts
    • Market Share
  • MARKETS
    • General
      • Table RESIDENTIAL ROOFING DEMAND BY MARKET
      • Table CHART XI-1 KEY DRIVERS OF RESIDENTIAL ROOFING DEMAND BY MARKET
    • New
      • Market Forecast
        • Table NEW RESIDENTIAL ROOFING DEMAND BY PRODUCT TYPE
      • Demand by Slope
      • Demand by Region
        • Table NEW RESIDENTIAL ROOFING DEMAND BY REGION
    • Reroofing
      • Market Forecast
        • Table RESIDENTIAL REROOFING DEMAND BY PRODUCT TYPE
      • Demand by Slope
      • Demand by Region
        • Table RESIDENTIAL REROOFING DEMAND BY REGION
    • Demand by Housing Type
      • Table RESIDENTIAL ROOFING DEMAND BY HOUSING TYPE
      • Single-Family
        • Table SINGLE-FAMILY HOUSING ROOFING DEMAND BY APPLICATION & PRODUCT
      • Multifamily
        • Table MULTIFAMILY HOUSING ROOFING DEMAND BY APPLICATION & PRODUCT
      • Manufactured Housing
        • Table MANUFACTURED HOUSING ROOFING DEMAND BY APPLICATION & PRODUCT
  • REGIONS
    • General
    • Regional Demographic & Economic Trends
      • Population Patterns
        • Table POPULATION BY REGION
      • Economic Outlook
        • Table GROSS DOMESTIC PRODUCT BY REGION
      • Regional Construction
        • Table CONSTRUCTION EXPENDITURES BY REGION
      • Housing Trends
        • Table REGIONAL HOUSING INDICATORS
    • Regional Residential Roofing Demand
      • Table RESIDENTIAL ROOFING DEMAND BY REGION
      • Table CHART XII-1 RESIDENTIAL ROOFING DEMAND BY REGION, 2015
      • Northeast
        • Table NORTHEAST: RESIDENTIAL ROOFING DEMAND BY SUBREGION & PRODUCT
      • Midwest
        • Table MIDWEST: RESIDENTIAL ROOFING DEMAND BY SUBREGION & PRODUCT
      • South
        • Table SOUTH: RESIDENTIAL ROOFING DEMAND BY SUBREGION & PRODUCT
      • West
        • Table WEST: RESIDENTIAL ROOFING DEMAND BY SUBREGION & PRODUCT
  • DISTRIBUTION CHANNELS
    • Overview
      • Table CHART XIII-1 US RESIDENTIAL ROOFING DISTRIBUTION CHANNELS MARKET SHARE, 2015
    • Specialty Retailers
      • Table CHART XIII-2 US SPECIALTY ROOFING RETAILERS MARKET SHARE, 2015
      • ABC Supply
      • Beacon Roofing Supply
      • Allied Building Products
      • SRS Distribution
    • Other Distributors
      • Building Materials Distributors
      • Independent Distributors
    • Direct Sales
    • Mass Merchandisers
  • INDUSTRY STRUCTURE
    • General
      • Table US RESIDENTIAL ROOFING SALES BY COMPANY, 2015
    • Market Share
      • Table CHART XIV-1 US RESIDENTIAL ROOFING MARKET SHARE, 2015
    • Competitive Strategies
    • Manufacturing
    • Marketing
    • Mergers & Acquisitions
      • Table SELECTED ACQUISITIONS & DIVESTITURES
    • Cooperative Agreements
    • Key Participants in the Residential Roofing Industry

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings