Recreational Vehicles in the US by Product, 6th Edition

Recreational Vehicles in the US by Product, 6th Edition

The US market for RVs will be boosted by renewed consumer confidence in the economy, the rising popularity of more affordable smaller versions of the format, and a demographic shift whereby younger consumers are becoming RV owners. Growth will also be supported by the expanding base of consumers that purchase RVs, such as those who look to disconnect from society and enjoy nature, seek affordable and convenient vacations, bring along their pets, and have their own bathroom and kitchen. However, the large market for used RVs will suppress demand for new vehicles. This new study discusses how these factors will impact sales of recreational vehicles going forward.   

Products include:
Conventional Travel Trailers
Fifth-Wheel Travel Trailers
Class A Motorhomes
Class B Motorhomes
Class C Motorhomes
Folding Camping Trailers
Truck Campers
Accessories

Regions include:
Northeast
Midwest
South
West

Scope of the Report
This report covers the scope, size, and growth of the market for recreational vehicles in the US including key trends by product and region. This study also covers aftermarket accessories used in recreational vehicles. Historical data are provided for 2007, 2012, and 2017 with forecasts for 2022, with year by year historical market volatility also addressed. Data are provided in units and US dollars. Also included is an analysis of the key industry players in the recreational vehicle market, as well as analysis of consumer survey data.


  • EXECUTIVE SUMMARY
    • Table Figure 1-1 | Key Trends in the US Recreational Vehicle Market
  • OVERVIEW
    • Key Findings
      • Table Figure 2-1 | Key Trends in Recreational Vehicles
    • Recreational Vehicle Supply & Demand
      • Historical Trends
        • Table Figure 2-2 | Recreational Vehicle Market, 2007 – 2022
      • Supply & Demand Forecast
        • Table Recreational Vehicle Supply & Demand, 2007 – 2022
    • RV Owner Demographic Profile
      • Table Figure 2-3 | Demographic Profile of Consumers Who Traveled by Motorhome/RV for Any Trip in Last 12 Months
    • Travel Preferences of RV Owners
      • Overview
      • RVs Offer Better Value & Convenience
        • Table Figure 2-4 | Consumer Attitudes About the Value of RV Travel Versus Staying in a Hotel
        • Table Figure 2-5 | Consumer Attitudes About the Convenience of RV Travel Versus Staying in a Hotel
      • RVs Offer Better Opportunities to Meet People
        • Table Figure 2-6 | Consumer Attitudes About the Social Value of RV Travel
      • Road Travel Is More Enjoyable
        • Table Figure 2-7 | Consumer Attitudes About Traveling on the Road Versus by Airplane or Train
    • Outdoor Lifestyle Trends
      • Table Activities of Consumers Who Traveled by Motorhome/RV for Any Trip in Last 12 Months
    • Tiny House Movement Spreads to RVs
      • Overview & Preferences
        • Table Figure 2-8 | Consumer Attitudes About Living in a Tiny Home
      • Demand Opportunity
        • Table Figure 2-9 | Destination Trailers
    • Recreational Vehicle Retail Environment
      • Table Recreational Vehicle Retail Sales
    • Recreational Vehicle Stock
      • Table Recreational Vehicles in Use
    • Recreational Vehicle Ownership Costs
    • RV Rental Market
    • Pricing
      • Table Recreational Vehicle Prices, 2007 – 2022
      • Table Figure 2-10 | Historical Recreational Vehicle Pricing, 2007 – 2017
    • Motorhomes by Engine Type
      • Table Motorhome Demand by Engine Type, 2007 – 2022
      • Table Figure 2-11 | Motorhome Demand by Engine Type, 2007 – 2022
    • Product Highlights
      • Overview
      • Outdoor Kitchens
        • Table Figure 2-12 | Outdoor Kitchens
      • RUVs
        • Table Figure 2-13 | RUV Motorhomes
      • Slide-Outs & Other Space Expansions
        • Table Figure 2-14 | Space Expansions to Conventional Trailers
      • Toy Haulers
        • Table Figure 2-15 | Toy Haulers
    • Regulatory & Safety Issues
      • Licensing & Taxation
      • Safety Standards
        • Table RV Features & Their Regulatory Standards
    • Global Outlook
      • North America
      • Western Europe
      • Asia/Pacific
    • Trade
      • Table Recreational Vehicle Foreign Trade
  • PRODUCTS
    • Key Findings
      • Table Figure 3-1 | Key Trends in Recreational Vehicle Products
    • RV Supply & Demand
      • Overview
        • Table Recreational Vehicle Types Overview
      • Manufacturing Expansions
        • Table Selected Recreational Vehicle Manufacturing Expansions
      • Recreational Vehicle Supply & Demand Forecast
        • Table Recreational Vehicle Supply & Demand, 2007 – 2022
        • Table Figure 3-2 | Demand for Recreational Vehicles: Volume & Value, 2017
      • Travel Trailers
        • Table Figure 3-3 | Highlights of Travel Trailer Types
        • Table Travel Trailer Supply & Demand, 2007 – 2022
        • Table Figure 3-4 | Conventional Travel Trailers
        • Table Conventional Travel Trailer Demand, 2007 – 2022
        • Table Figure 3-5 | Conventional Travel Trailer Demand by Length, 2007 – 2022
        • Table Figure 3-6 | Fifth-Wheel Travel Trailers
        • Table Fifth-Wheel Trailer Demand, 2007 – 2022
        • Table Selected Travel Trailer Manufacturers & Products
        • Table Figure 3-7 | Travel Trailer Market Share, 2017
      • Motorhomes
        • Table Motorhome Supply & Demand, 2007 – 2022
        • Table Figure 3-8 | Motorhome Demand by Type, 2007 – 2017
        • Table Figure 3-9 | Class A Motorhomes
        • Table Class A Motorhome Demand, 2007 – 2022
        • Table Figure 3-10 | Class B Motorhomes
        • Table Class B Motorhome Demand, 2007 – 2022
        • Table Figure 3-11 | Class C Motorhomes
        • Table Class C Motorhome Demand, 2007 – 2022
        • Table Selected Motorhome Manufacturers & Products
        • Table Figure 3-12 | Motorhome Market Share, 2017
      • Campers & Camping Trailers
        • Table Camper & Camping Trailer Supply & Demand, 2007 – 2022
        • Table Figure 3-13 | Camper & Camping Trailer Demand, 2007 – 2017
        • Table Figure 3-14 | Folding Camping Trailers
        • Table Folding Camper Trailer Demand, 2007 – 2022
        • Table Figure 3-15 | Truck Campers
        • Table Truck Camper Demand, 2007 – 2022
        • Table Selected Camper & Camping Trailer Manufacturers & Products
    • Aftermarket Accessories Demand
      • Overview
      • Demand Outlook
        • Table Recreational Vehicle Accessories Demand, 2007 – 2022
        • Table Figure 3-16 | Accessories Demand Versus RV Demand, 2007 – 2017
        • Table Figure 3-17 | Rand McNally's OverDryve 7 RV GPS Tablet
  • REGIONS
    • Key Findings
      • Table Figure 4-1 | Key Regional Trends in Recreational Vehicles
    • Regional Trends
      • Overview
      • Economic Environment
        • Table US Personal Consumption Expenditures by Region, 2007 – 2022
      • Population
        • Table Population by Region, 2007 – 2022
      • RV Travel Trends
        • Table Regional Share of Consumers Who Traveled by RV or Motorhome for Any Trip in the Past 12 Months, 2017
    • Demand by Region
      • Table Recreational Vehicle Demand by Region, 2007 – 2022
      • Table Figure 4-2 | Recreational Vehicle Demand by Region, 2017
    • Northeast
      • Northeast: Overview
        • Table Figure 4-3 | Northeast Recreational Vehicle Market Position
        • Table Northeast Recreational Vehicle Demand by Subregion, 2007 – 2022
      • New England
      • Middle Atlantic
    • Midwest
      • Midwest: Overview
        • Table Figure 4-4 | Midwest Recreational Vehicle Market Position
        • Table Midwest Recreational Vehicle Demand by Subregion, 2007 – 2022
      • East North Central
      • West North Central
    • South
      • South: Overview
        • Table Figure 4-5 | South Recreational Vehicle Market Position
        • Table South Recreational Vehicle Demand by Subregion, 2007 – 2022
      • South Atlantic
      • East South Central
      • West South Central
    • West
      • West: Overview
        • Table Figure 4-6 | West Recreational Vehicle Market Position
        • Table West Recreational Vehicle Demand by Subregion, 2007 – 2022
      • Mountain
      • Pacific
  • INDUSTRY STRUCTURE
    • Key Findings & Industry Composition
      • Table US Recreational Vehicles Product Sales by Company, 2017
    • Market Share
      • Table Figure 5-1 | US Recreational Vehicles Market Share, 2017
      • Table Figure 5-2 | Recreational Vehicles: Leading Supplier
      • Table Figure 5-3 | Recreational Vehicles: Second Leading Supplier
      • Table Figure 5-4 | Recreational Vehicles: Third Leading Supplier
      • Table Figure 5-5 | Recreational Vehicles: Fourth Leading Supplier
      • Table Figure 5-6 | Recreational Vehicles: Fifth Leading Supplier
    • Competitive Strategies
      • Table Competitive Strategies in the US Recreational Vehicles Industry
    • Manufacturing
    • Marketing
      • Brand Awareness & Loyalty Marketing
      • Lifestyle Marketing
    • Channels of Distribution
    • Mergers & Acquisitions
      • Table Selected Acquisitions & Divestitures
    • Cooperative Agreements
    • List of Industry Participants
  • APPENDIX
    • Scope
      • Table Study Scope: US Geographic Regions & Subregions
      • Table Relevant Industry Codes
    • Methodology
    • Sources
    • Associations & Agencies
    • Related Freedonia Group Studies
    • Definitions
    • Abbreviations
      • Table Abbreviations & Acronyms Used in Study
    • Macroeconomic Assumptions
      • Economic Environment
        • Table Macroeconomic Indicators, 2007 – 2022
        • Table Figure 6-1 | Annual Growth in Real GDP, 2000 – 2017, Compared to 1980 – 2005 Average
      • Demographic Trends
        • Table Population & Households, 2007 – 2022
        • Table Figure 6-2 | Annual Population Growth, 2002 – 2017
      • Consumer Spending
        • Table Personal Consumption Expenditures, 2007 – 2022
      • Recreational Expenditures
        • Table Recreational Expenditures, 2007 – 2022
      • Consumer Financing
        • Table Consumer Financing Environment, 2007 – 2017

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