US Power Lawn & Garden Equipment

US Power Lawn & Garden Equipment

Demand for power lawn and garden equipment is expected to grow less than 1.0% per year through 2027, reaching $15.8 billion. Gains in market value will be restrained by a decline in unit demand following the pandemic-related surge in power lawn and garden equipment sales in 2020 and 2021. In addition, price growth will slow following inflation- and supply chain-related spikes in 2022. However, a continued shift to higher end equipment, such as those that are battery-powered, and a stronger outlook for the commercial market (which uses higher value equipment) will support growth.

Ongoing Development of Battery-Powered Models Key to Market Growth

Going forward, market value gains will result from the introduction of higher-value equipment to the US market. Suppliers of power lawn and garden equipment frequently release new and upgraded products to expand their lines. Most notably, battery-powered products continue to see innovation with better, longer-lasting batteries and more brands and equipment from which to choose. Furthermore, battery-powered equipment lines increasingly allow end users to interchange batteries with other lawn and garden equipment for added convenience, encouraging greater sales of these products.

Commercial Market Shows Better Sales Growth Through 2027

Prior to the pandemic, the commercial market had grown at a faster rate than the consumer market, as the trend toward “Do It For Me” (DIFM) landscaping increased. However, a shift to DIY lawn care occurred in 2020, causing consumer demand to surge. In 2021, while DIY activity remained strong, some consumers began to once again rely on professional landscaping services, supporting robust sales of power lawn and garden equipment to the commercial market. As a shift to pre-pandemic trends – with consumers opting to have professionals take care of some or all of their yard maintenance done by professionals –continues, demand in the commercial segment, specifically the landscaping establishment segment, will grow at a faster rate. While some US consumers will continue to perform yard maintenance themselves, an aging population and increasingly active lifestyles among consumers (which leaves less time for yard work at home) will converge to precipitate greater levels of professional service. Additionally, commercial users will benefit from gains in multifamily housing completions, as rental companies or homeowners’ associations often contract out lawn care and landscaping services for these buildings.

Study Description

This Freedonia industry study analyzes the $15.2 billion US market for power lawn and garden equipment. It presents historical demand data (2012, 2017, and 2022) and forecasts (2027 and 2032) by product (lawn mowers; turf and grounds mowers; trimmers and edgers; garden tractors and tillers; chainsaws; blowers, vacuums, and sweepers; snow blowers; other power lawn and garden equipment; parts and attachments), power source (engine-driven, corded electric, cordless or battery-powered), market (consumer, commercial), and region (Northeast, Midwest, South, West). Annual data from 2019 – 2026 is also presented. The study also presents consumer survey data and evaluates company market share of key industry players such as Alamo Group, Ariens, Bad Boy Mowers, Briggs & Stratton, Chervon, Deere, Honda Motor, Husqvarna, Kubota, Stanley Black & Decker, STIHL, Techtronic Industries, Textron, Toro, and Yamabiko.