Outdoor Living Products 2021
US demand for outdoor living products is projected to increase 1.2% to $33.0 billion in 2021. While growth will moderate from the spike seen in 2020 due to increased use of outdoor spaces during the COVID-19 pandemic, sales will continue to be bolstered by ongoing elevated levels of gardening, DIY lawn and yard maintenance, and socially distanced outdoor entertaining as the pandemic lingers.
This study analyzes the US market for consumer-grade outdoor living products for residential do-it-yourself (DIY) applications, and excludes products intended for professional or commercial use. The study also evaluates relevant consumer research data to identify key trends in the 2021 outdoor living market.
Outdoor living products are segmented by the following applications:
Lawn & Yard Maintenance
Outdoor Cooking, Entertaining, & Recreation
Gardening
Outdoor Design & Landscape Materials
Lawn & Yard Maintenance products include:
Power lawn and yard equipment
Lawn care consumables (both organic and non-organic formulations)
Lawn watering products
Outdoor Cooking, Entertaining, & Recreation products include:
Outdoor furniture
Grills
Outdoor heating products
Outdoor kitchen equipment
Gardening products include:
Garden consumables (both organic and non-organic formulations)
Power garden equipment
Garden watering products
Pots & planters
Spreaders, wheelbarrows, & garden carts
Birds & wildlife products
Outdoor Design & Landscape products include:
Hardscaping; water features; outdoor structures; outdoor light)
Water features
Outdoor structures
Outdoor lighting
Scope of the Report
This report covers the scope, size, and growth of the US outdoor living product market including key trends in applications and market segmentation. Historical data are provided for 2019 and 2020 and forecasts for 2021 for outdoor living products at the manufacturers’ level in current dollars (i.e., not adjusted to account for inflation). Values do not take into account retail markups.
- Executive Summary
- Table Figure 1-1 | US Outdoor Living Products Market 2021
- COVID-19 Pandemic
- Overview
- Impact on the Economy
- Table Macroeconomic Indicators, 2019 - 2022
- Table Figure 2-1 | Real GDP by Economic Sector, 2019 - 2022
- Impact on the Outdoor Living Industry
- Table Figure 2-2 | Outdoor Living Product Demand Growth, 2019 - 2021
- Consumer Insights on Outdoor Living During COVID Pandemic
- People Are Spending More Time on Home Projects & Gardening
- Table Figure 2-3 | Consumer Agreement on Changing Home Improvement Projects Due to the Coronavirus
- Table Figure 2-4 | Consumer Agreement on Changing Gardening & Outdoor Improvement Projects Due to the Coronavirus
- Income Is a Factor Determining Participation in Outdoor Living Activities
- Table Coronavirus Changes in Home Projects & Gardening by Income Bracket, 2020
- People Are Spending More Time on Home Projects & Gardening
- Overview
- Study Scope
- Market Size & Forecast
- Table Outdoor Living Product Demand by Application, 2019 - 2021
- Table Figure 3-1 | Outdoor Living Product Expenditures Per Existing House, 2009 - 2025
- Growth Comparison by Product
- Table Annual Value Demand Growth by Product Type, 2020 - 2021
- Outdoor Living Trends
- Millennials & Outdoor Living
- Baby Boomers & Outdoor Living
- Urbanites & Outdoor Living
- Table Figure 3-2 | Urban Dwellers Share of Total US Population, 2000 - 2025
- Gardening as a Hobby & Food Source
- Table Reasons for Consumers or Their Household Maintaining a Food Garden, 2020
- Organic Gardening
- Table Consumer Thoughts on Food Sustainability, Preservation, & Organic Produce, 2020
- Community Gardens & Green Spaces
- Table Figure 3-3 | Scotts Miracle-Gro Foundation Children's Garden at Franklin Park Conservatory & Botanical Gardens
- Instagram-Worthy Landscapes & Other Social Media Trends
- Table Figure 3-4 | Instagram: #outdoorliving
- Water Management
- Weather Gardens, Xeriscapes, & Other Low-Maintenance Landscaping
- Green (Vegetative) Roofing & Vertical Gardens
- Table Figure 3-5 | Home Featuring Vegetative Roof & Vertical Garden
- Reduced Air & Noise Pollution
- Factors Impacting Outdoor Living Product Demand
- Homeownership & Property Size Trends
- Homeownership Trends: Ownership vs. Rentals
- Table Home Ownership & Rental of Residences in the US, 2010 - 2020
- Average Lot Size & Outdoor Space Trends
- Table Lot Size Owned by Urban vs. Rural Setting, 2020
- Homeownership Trends: Ownership vs. Rentals
- Most US Consumers Have a Yard, Lawn, or Garden
- Table Figure 4-1 | Does Your Home Have a Yard, Lawn, or Garden Space?
- Where Do People with These Outdoor Spaces Live?
- Table Figure 4-2 | Consumers with a Yard, Lawn, or Garden Space by Region, Urban vs. Suburban vs. Rural, Owning vs. Renting a Home, and Type of Home
- COVID-19 Boosts Engagement in Gardening & Outdoor Projects
- Table Figure 4-3 | Overlap with Consumers with a Yard, Lawn, or Garden Space & Changes in Gardening and Outdoor Projects
- Remodeling Drives Outdoor Living Installations
- Consumer Participation in Outdoor Living Activities
- Pool & Spa Ownership & Maintenance Trends
- DIY vs. DIFM
- Lawn Maintenance & Gardening Insights
- Table "I Enjoy Caring for My Lawn & Garden" by Gender & Age Bracket, 2020
- Table Figure 4-4 | Lawn Maintenance & Gardening Participation Insights, 2020
- Who Performs Lawn & Garden Work at Home?
- Table Who Performs Lawn & Garden Maintenance Tasks by Urban vs. Rural Setting, 2020
- Landscaping Services Preferences
- Table Consumer Insights on Select Landscaping Services Options by Gender & Age Group, 2020
- Climate & Seasonality
- Climate Change
- Sustainability
- Recycling & Recyclability
- Easy-to-Use & Low-Maintenance Products
- Easy-to-Install & Modular Products
- Smart Technology
- Homeownership & Property Size Trends
- Lawn & Yard Maintenance
- Top Consumer Trends of 2021
- Sustainability
- Robotic & Smart Technologies
- Improving Battery Technology
- Convenience & Ease-of-Use
- Consumer Insights
- Ownership of Power Lawn & Garden Equipment
- Table "Do You Own Power Lawn & Garden Equipment?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020
- Table Power Lawn & Garden Equipment Ownership by Type & Urban vs. Rural Setting, 2020
- Power Lawn & Garden Equipment Purchase Patterns
- Table "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020
- Table "Which Type of Power Lawn & Garden Equipment Did You Buy in the Last 12 Months?", 2020
- Power Lawn & Garden Equipment Purchasing Occasions
- Table "What Was Your Primary Reason for Buying Your Power Lawn & Garden Equipment?", 2020
- Factors in Selecting Power Lawn & Garden Equipment
- Table Figure 5-1 | "What Was the Most Important to You When Deciding Which Power Lawn & Garden Equipment to Buy?", 2020
- Retail Outlets for Power Lawn & Garden Equipment
- Table "Where Did You Purchase Your Power Lawn & Garden Equipment?", 2020
- Consumer Lawn Care Practices
- Table "Does Your Household Have a Grass Lawn That Needs Mowing?" by Type of Residence & Residence Ownership, 2020
- Table Lawn Mowing Consumer Insight by Gender & Age Group, 2020
- Ownership of Power Lawn & Garden Equipment
- Sales Outlook for Major Products
- Table Lawn & Yard Maintenance: Demand Forecast by Product, 2019 - 2021
- Table Figure 5-2 | Lawn & Yard Maintenance: Demand Forecast by Product, 2020 - 2021
- Key Opportunities
- Battery-Powered Equipment
- Table Figure 5-3 | Battery-Powered Equipment
- Robotic Lawn Mowers
- Table Figure 5-4 | Robotic Lawn Mowers
- Zero Turn Lawn Mowers
- Table Figure 5-5 | Zero Turn Lawn Mowers
- Self-Propelled Lawn Mowers
- Table Figure 5-6 | Self-Propelled Lawn Mowers
- Lawn & Landscaping Services
- Table Figure 5-7 | Lawn & Landscaping Services
- Battery-Powered Equipment
- Top Consumer Trends of 2021
- Outdoor Cooking, Entertaining, & Recreation
- Top Consumer Trends of 2021
- Socially Distanced Entertaining
- Staycations
- Extending the Outdoor Recreation Season
- Cooking More than Dinner Outdoors
- Consumer Insights
- Grill Ownership & Multiple Grills
- Homeownership & Grill Type
- Grill Type Preferences
- Interest in Outdoor Cooking & Entertaining
- Sales Outlook for Major Products
- Table Outdoor Cooking, Entertaining, & Recreation: Demand by Product, 2019 - 2021
- Table Figure 6-1 | Outdoor Cooking, Entertaining, & Recreation: Demand Forecast by Product, 2020 - 2021
- Key Opportunities
- Patio Heating Products
- Table Figure 6-2 | Patio Heating Products
- Outdoor Refrigeration & Cooling Equipment
- Table Figure 6-3 | Outdoor Refrigeration & Cooling Equipment
- Outdoor Furniture
- Table Figure 6-4 | Outdoor Furniture
- Outdoor Storage
- Table Figure 6-5 | Outdoor Storage
- Patio Heating Products
- Top Consumer Trends of 2021
- Gardening
- Top Consumer Trends of 2021
- Food Gardening
- Table Pandemic Food Gardening by Urban vs. Rural Setting & US Region, 2021
- Organic Gardening
- Gardening with Children
- Table Maintaining a Food Garden: By Presence/Absence of Children in the Household & Relationship Status, 2020
- More Time to Try New Things in the Garden
- Container Gardening
- Food Gardening
- Consumer Insights
- Home Food Gardening by Method
- Table Figure 7-1 | Food Gardening Activity by Method, 2020
- Home & Garden Pesticide Feature Priorities
- Table Priorities of Various Features & Functions of Home & Garden Pesticides, 2020
- Why Consumers Do Not Use Home & Garden Pesticides
- Table "Why Do You Not Use Home & Garden Pesticides" by Gender & Presence of Children, 2020
- Home Food Gardening by Method
- Sales Outlook for Major Products
- Table Gardening Demand by Product, 2019 - 2021
- Table Figure 7-2 | Gardening: Demand Forecast by Product, 2020 - 2021
- Key Opportunities
- Organic Garden Fertilizers & Pesticides
- Table Figure 7-3 | Organic Garden Consumables
- Pots & Planters
- Table Figure 7-4 | Pots & Planters
- Next-Generation Lightweight Hoses
- Table Figure 7-5 | Next-Generation Lightweight Hoses
- Organic Garden Fertilizers & Pesticides
- Top Consumer Trends of 2021
- Outdoor Design & Landscape Materials
- Top Consumer Trends of 2021
- Multi-Use Outdoor Spaces
- Table Ways Yards, Gardens, or Outdoor Spaces Are Used by Urban vs. Rural Setting, 2021
- Table Ways Yards, Gardens, or Outdoor Spaces Are Used by US Region, 2021
- All-Weather Entertaining
- Multi-Use Outdoor Spaces
- Sales Outlook for Major Products
- Table Outdoor Design & Landscape Materials Demand by Product, 2019 - 2021
- Table Figure 8-1 | Outdoor Design & Landscape Materials: Demand Forecast by Product, 2020 - 2021
- Key Opportunities
- Concrete Pavers
- Table Figure 8-2 | Concrete Pavers
- Outdoor Lighting
- Table Figure 8-3 | Outdoor Lighting
- Concrete Pavers
- Top Consumer Trends of 2021
- Major Sales Channels
- Key Distribution Outlets for Outdoor Living Products
- Types of Sales Channels
- Home Centers
- E-Commerce
- Hardware & Other Specialty Stores
- Mass Merchandisers & Wholesale Clubs
- Contractors
- Key Distribution Outlets for Outdoor Living Products
- Appendix
- Scope
- Lawn & Yard Maintenance
- Table Study Scope: Lawn & Yard Maintenance Products
- Outdoor Cooking, Entertaining, & Recreation
- Table Study Scope: Outdoor Cooking, Entertaining, & Recreation Products
- Gardening
- Table Study Scope: Gardening Products
- Outdoor Design & Landscaping Materials
- Table Study Scope: Outdoor Design & Landscape Materials
- Relevant Industry & Trade Codes
- Table Relevant NAICS & SIC Codes
- Table Relevant HS Codes
- Lawn & Yard Maintenance
- Definitions
- Abbreviations
- Table Abbreviations & Acronyms Used in Study
- Freedonia Methodology
- Study-Specific Methodology
- Sources
- Associations & Agencies
- Related Studies & Reports
- Macroeconomic Assumptions
- Economic Environment
- Table Macroeconomic Indicators, 2010 - 2025
- Demographics
- Table Population & Households, 2010 - 2025
- Residential Improvements & Repairs
- Table Residential Improvement & Repair Expenditures, 2010 - 2025
- Consumer Spending
- Table Personal Consumption Expenditures, 2010 - 2025
- Economic Environment
- Scope
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