Outdoor Living Products 2020
The US market for outdoor living products is forecast to rise 3.3% to $30.2 billion in 2020. Strong growth opportunities are projected for such products as:
smart and robotic equipment that increases the convenience of DIY lawn and yard care, gardening, and general landscape maintenance via automation
outdoor structures that help create an indoor feel – such as pergolas – and storage sheds that can double as pool houses, she-sheds, or kids’ playhouses
hardscaping; native and resilient live plants, shrubs, and trees; and other products that reduce a landscape’s water and maintenance requirements
products that reflect consumer sustainability trends, such as electric power equipment, organic gardening consumables, and outdoor furniture sourced from recycled materials This study covers the US market for consumer-grade outdoor living products for residential do-ityourself (DIY) applications, and excludes products intended for professional or commercial use. Outdoor living products are segmented by the following applications:
lawn and yard maintenance
outdoor cooking, entertaining, and recreation
gardening
outdoor design and landscape materials
Scope of the Report
This report covers the scope, size, and near-term and longer-term growth prospects of the US market for outdoor living products, including trends in the major market segments. In addition, the study highlights top consumer trends and key opportunities stemming from the fast-growing product types for each application. It also provides consumer insights based on proprietary consumer survey data and custom cross-tabs of licensed data. Furthermore, this study features comprehensive analysis of key retail and marketing trends as well as innovative product introductions.
Historical data are provided for 2019 and forecasts for 2020 and 2024 for outdoor living products at the manufacturers’ level in current dollars (i.e., not adjusted to account for inflation). Values do not take into account retail markups.
- Executive Summary
- Table Figure 1-1 | US Outdoor Living Products Market: 2020 Outlook
- Market Size & Consumer Trends
- Market Size & Forecast
- Table Outdoor Living Product Demand by Application, 2019 - 2024
- Table Figure 2-1 | Outdoor Living Product Expenditures Per Existing House, 2007 - 2024
- Growth Comparison by Product
- Table Annual Value Demand Growth by Product Type, 2019 - 2020
- Homeownership & Property Size Trends
- Homeownership vs. Rental Rates: Historical Trends
- Table US Homeownership & Rental Rates, 2011 - 2019
- Homeownership vs. Rental Rates: Age Groups
- Table US Homeownership & Rental Rates by Age, 2011 - 2019
- Homeownership vs. Rental Rates: Annual Household Incomes
- Table US Homeownership & Rental Trends by Annual Household Income, 2011 - 2019
- Owned Land & Property Size
- Table US Homeownership & Rental Rates, 2011 - 2019
- Homeownership vs. Rental Rates: Historical Trends
- Outdoor Living Trends
- Outdoor Living for Key Demographic Groups
- Table Figure 2-2 | Urban Dwellers Percent of Total US Population, 2000 - 2023
- Organic Gardening
- Table Figure 2-3 | Agreement with the Statement, "I use organic gardening products whenever available" by Age Group, 2019
- Community Gardens & Green Spaces
- Table Figure 2-4 | GrowNYC Community Garden in Brooklyn, NY
- Instagram-Worthy Landscapes & Other Social Media Trends
- Table Figure 2-5 | Instagram: #outdoorliving
- Table Figure 2-6 | Pinterest: Pollinator-Friendly Garden Board
- Water Management
- Weather Gardens, Xeriscapes, & Other Low-Maintenance Landscaping
- Green (Vegetative) Roofing
- Reduced Air & Noise Pollution
- Outdoor Living for Key Demographic Groups
- Major Factors Impacting Demand
- Presence of Outdoor Space at Home
- Table Figure 2-7 | Presence of Lawn, Garden, or Other Outdoor Space at Home by Residence Type, 2019
- Participation in Outdoor Living Activities
- Table Selected Outdoor Living Activity Participation by Age Group, 2019
- Pool & Spa Ownership & Maintenance Trends
- Table Figure 2-8 | Pool & Spa Access, 2019
- Table Figure 2-9 | Pool & Spa Ownership Trends, 2019
- Table Figure 2-10 | Pool & Spa Maintenance Trends, 2019
- New Pool & Spa Sales
- Table Consumer Attitudes About Pool & Spa Affordability & Desirability, 2019
- DIY vs. DIFM
- Table DIY vs. DIFM Lawn & Garden Care, 2019
- Climate & Seasonality
- Climate Change
- Sustainability
- Table Figure 2-11 | Consumer Attitudes About Environmental Responsibility, 2019
- Recycling & Recyclability
- Table Figure 2-12 | Consumer Attitudes About Recycling & Recyclability, 2019
- Easy-to-Use & Low-Maintenance Products
- Easy-to-Install & Modular Products
- Smart Technology
- Presence of Outdoor Space at Home
- Legal & Regulatory Environment
- Local Building Codes
- ANSI/OPEI Standard for Robotic, Battery-Powered, & Electric Lawn Mowers
- Pool & Spa Regulations & Standards
- Water Conservation Regulations
- Laws Affecting the Manufacture of Hardscaping Products
- Market Size & Forecast
- Lawn & Yard Maintenance
- Top Consumer Trends for 2020
- Robotic & Smart Technologies
- Improved Battery Life & Electric Equipment Performance
- Low-Maintenance Lawns & Yards
- Table Figure 3-1 | Consumer Attitudes About Lawn & Yard Maintenance, 2019
- DIFM Lawn Care Services
- Table Figure 3-2 | Consumer Attitudes About DIY vs. DIFM Lawn & Yard Maintenance, 2019
- Sustainability
- Table Figure 3-3 | Consumer Attitudes About Sustainable Lawn & Yard Maintenance, 2019
- Sales Outlook for Major Products
- Table Lawn & Yard Maintenance Demand by Product, 2019 - 2024
- Table Figure 3-4 | Lawn & Yard Maintenance: Demand Forecast by Product, 2020 - 2024
- Key Opportunities
- Cordless Electric Equipment
- Table Figure 3-5 | Cordless Electric Lawn & Yard Maintenance Equipment
- Smart Irrigation System Controllers
- Table Figure 3-6 | Smart DIY Irrigation System Controllers
- Robotic Lawn Mowers
- Table Figure 3-7 | Robotic Lawn Mowers
- Table Robotic Lawn Mowers: Selected Product Introductions
- Synthetic Turf
- Table Figure 3-8 | Synthetic Turf
- Cordless Electric Equipment
- Top Consumer Trends for 2020
- Outdoor Cooking, Entertaining, & Recreation
- Top Consumer Trends for 2020
- Smart & Other Advanced Technologies
- Luxury Design Elements
- Alternative Uses for Sheds
- Table Figure 4-1 | Promotion of She-Sheds
- Table Figure 4-2 | Heartland Promotion of Pool Shed
- Table Figure 4-3 | Leonard Buildings & Truck Accessories Bungalow Playhouse Shed
- Space for Outdoor Entertaining & Recreation
- Table Figure 4-4 | Consumer Attitudes About Outdoor Entertaining & Recreation, 2019
- Sales Outlook for Major Products
- Table Outdoor Cooking, Entertaining, & Recreation Demand by Product, 2019 - 2024
- Table Figure 4-5 | Outdoor Cooking, Entertaining, & Recreation: Demand Forecast by Product, 2020 - 2024
- Key Opportunities
- Wooden Outdoor Storage Sheds
- Table Figure 4-6 | Wooden Outdoor Storage Sheds
- Patio Heating Products
- Table Figure 4-7 | Examples of Outdoor Heating Products
- Table Figure 4-8 | Patio Heating Products
- Smokers, Pellet Grills, & Other Solid-Fuel Grills
- Table Figure 4-9 | Smokers, Pellet Grills, & Other Solid-Fuel Grills
- Wooden Outdoor Storage Sheds
- Top Consumer Trends for 2020
- Gardening
- Top Consumer Trends for 2020
- Low-Maintenance Gardening & Consumer Plant Preferences
- Table Figure 5-1 | Low-Maintenance Gardening Innovation: Tertill Weed Trimming Robot
- Table Figure 5-2 | Live Goods Product Preferences, 2019
- Hobby Gardening
- Table Figure 5-3 | Consumer Gardening Preferences, 2019
- Adaptive Gardens
- Table Types of Adaptive Gardening & Related Products
- Reaching New DIY Gardeners
- Table Figure 5-4 | Home Depot Garden Club Organic Gardening Banner Ad
- Low-Maintenance Gardening & Consumer Plant Preferences
- Sales Outlook for Major Products
- Table Gardening Product Demand by Type, 2019 - 2024
- Table Figure 5-5 | Gardening: Demand Forecast by Product, 2020 - 2024
- Key Opportunities
- Vegetable Bedding & Garden Plants
- Table Figure 5-6 | Vegetable Bedding & Garden Plants
- Organic Garden Consumables
- Table Figure 5-7 | Consumer Attitudes About Organic Gardening & Fertilizer & Pesticide Use
- Table Figure 5-8 | Organic Garden Consumables
- Table Consumer Priorities in Purchasing Lawn & Garden Supplies, 2019
- Next-Generation Lightweight Hoses
- Table Figure 5-9 | Marketing Example: Anguslvy Expandable Hose Improvements
- Table Figure 5-10 | Product Example: Lightweight Compact Hoses
- Table Figure 5-11 | Next-Generation Lightweight Hoses
- Vegetable Bedding & Garden Plants
- Top Consumer Trends for 2020
- Outdoor Design & Landscape Materials
- Top Consumer Trends for 2020
- Mixed Materials
- Table Figure 6-1 | Landscaping Design Trend Example: Mixed Hardscaping Materials
- Plush, Biodiverse Landscapes & Other Design Trends
- Table Figure 6-2 | Consumer Landscaping Style & Design Preferences, 2019
- Outdoor Structures That Create Indoor Feel
- Table Figure 6-3 | Product Example: Innovative Pergolas with Value-Added Features
- Xeriscapes & Other Low-Maintenance Landscaping
- Table Figure 6-4 | Consumer Landscaping Maintenance & Water Usage Preferences, 2019
- Mixed Materials
- Sales Outlook for Major Products
- Table Outdoor Design & Landscape Material Demand by Product, 2019 - 2024
- Table Figure 6-5 | Outdoor Design & Landscape Materials: Growth Forecast by Product, 2020 - 2024
- Key Opportunities
- Arches, Arbors, Trellises, & Pergolas
- Table Figure 6-6 | Arches, Arbors, Trellises, & Pergolas
- Cacti & Succulents
- Table Figure 6-7 | Cacti & Succulents
- Clay Brick Hardscaping
- Table Figure 6-8 | Clay Brick Hardscaping
- Arches, Arbors, Trellises, & Pergolas
- Top Consumer Trends for 2020
- Major Sales Channels
- Key Distribution Outlets for Outdoor Living Products
- Table Figure 7-1 | Most Helpful Sources to Inform Consumer Lawn & Garden Purchases by Age Group
- Home Centers
- Table Figure 7-2 | Home Centers: Key Products & Sales Strategies for 2020
- E-Commerce
- Table Figure 7-3 | E-Commerce: Key Products & Sales Strategies for 2020
- Hardware & Other Specialty Stores
- Table Figure 7-4 | Hardware & Other Specialty Stores: Key Products & Sales Strategies for 2020
- Mass Merchandisers & Wholesale Clubs
- Table Figure 7-5 | Mass Merchandisers & Wholesale Clubs: Key Products & Sales Strategies for 2020
- Contractors
- Table Advantages of Indoor & Outdoor Contractors in Outdoor Living Area & Kitchen Construction
- Key Distribution Outlets for Outdoor Living Products
- Appendix
- Scope
- Table Study Scope: Lawn & Yard Maintenance Products
- Table Study Scope: Outdoor Cooking, Entertaining, & Recreation Products
- Table Study Scope: Gardening Products
- Table Study Scope: Outdoor Design & Landscape Materials
- Table Relevant NAICS & SIC Codes
- Table Relevant HS Codes
- Definitions
- Abbreviations
- Table Abbreviations & Acronyms Used in Study
- Freedonia Methodology
- Study-Specific Methodology
- Sources
- Associations & Agencies
- Related Studies & Reports
- Macroeconomic Assumptions
- Economic Environment
- Table Macroeconomic Indicators, 2009 – 2024
- Demographic Trends
- Table Population & Households, 2009 – 2024
- Table Figure 8-1 | Annual Population Growth, 2004 - 2019
- Consumer Spending
- Table Personal Consumption Expenditures, 2009 – 2024
- Residential Building Construction
- Table Residential Building Construction Expenditures, 2009 – 2024
- Residential Improvements & Repairs
- Table Residential Improvement & Repair Expenditures, 2009 – 2024
- Economic Environment
- Scope
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