US Outdoor Grills, Smokers, Fryers, & Ovens

Outdoor Grills, Smokers, Fryers, & Ovens

This Freedonia industry study analyzes the $5.3 billion US outdoor cooking equipment and accessories market. It presents historical data (2011, 2016, 2021) and a forecast (2026 and 2031) by product (equipment: grills, ovens, smokers, fryers; accessories: outdoor cooking equipment covers, spare and replacement tanks, equipment parts and attachments, cooking and cleaning utensils), by fuel type (gas, charcoal and other solid fuel, electric and other fuel types), by market (consumer-grade, commercial-grade), and by region (Northeast, Midwest, South, West). Data are provided in dollar value for all demand, trade, and shipments figures. The study presents consumer survey data and insights and analyzes factors affecting demand. This study also provides competitive analysis and market share for industry competitors including WC Bradley, Weber, Traeger.

US demand for outdoor cooking equipment and related accessories is expected to decline on average 3.8% per year from a high 2021 base to $4.4 billion in 2026. Sales surged in 2020 and 2021 as consumers and businesses invested heavily in outdoor spaces because of the COVID-19 pandemic; consequently, the growth outlook will be subdued as the market returns to more sustainable levels. However, several trends will help maintain sales at levels above historical norms, including:

  • continuing movement among consumers toward higher value products such as gas, pellet, and kamado grills
  • rising ownership of multiple pieces of outdoor cooking equipment to broaden the range of cooking methods users can employ outdoors
  • product development, particularly to make the outdoor cooking experience easier and more approachable for novices (e.g., Wi-Fi connectivity, combo grills)
  • a greater emphasis placed on cooking at home and better use of outdoor areas for consumers in the post-COVID world
Outdoor Cooking Is More Elaborate & Brings More Indoor Quality Outside the Home

The consumer market drives sales of outdoor cooking equipment, accounting for about 90% of outdoor cooking products demand in any given year. As the outdoor spaces of homes have become more elaborate, the incorporation of multiple pieces of cooking equipment – such as smokers, ovens, and fryers – in addition to grills has become more prevalent. High consumer interest in outdoor kitchens – which typically feature one or more cooking elements – promotes investment in these units to expand the culinary versatility of these spaces.

In addition, these spaces are being outfitted with more indoor-like qualities to provide enhanced functionality and offer more seamless transitions between indoor kitchens and outdoor cooking areas. These trends support not only more intensive use of outdoor cooking equipment per household but also purchase of higher value products with improved aesthetics.

Outdoor Cooking Equipment Is Becoming Easier to Use & More Connected

Newly released outdoor cooking equipment features state-of-the-art cooking control and connectivity. Consumers can connect to and control outdoor cooking equipment from their phones or voice-activated speakers. Grills can be programmed to cook certain foods – a feature that takes stress out of the process of cooking and facilitates entertaining. Not only are these products higher value, boosting sales levels, they are more approachable to novice grillers who are otherwise hesitant to use outdoor cooking equipment. Products that help users better control cooking temperatures can make grilling more similar to indoor cooking methods, with which many people are more experienced.


  • Executive Summary
    • Table Figure 1-1. Outdoor Cooking Equipment & Accessories Market
  • About This Report
    • Report Details
    • Study Scope & Product Description
      • Table Figure 2-1. Outdoor Cooking Equipment & Accessories: Product Examples
    • Impact of COVID-19 Pandemic
      • Table Annual Outdoor Cooking Equipment Demand by Product, 2019 - 2022
      • Table Annual Outdoor Cooking Equipment & Accessory Demand by Market, 2019 - 2022
      • Table Figure 2-2. Outdoor Cooking Equipment & Accessory Demand by Market, 2019 - 2024
  • Overview
    • Historical Market Trends
      • Table Outdoor Cooking Equipment & Accessory Demand, 2011 - 2021
      • Table Figure 3-1. Outdoor Cooking Equipment Demand, 2004 - 2021
    • Supply & Demand
      • Table Outdoor Cooking Equipment & Accessory Supply & Demand, 2011 - 2031
    • Demand by Market
      • Table Outdoor Cooking Equipment & Accessory Demand by Market, 2011 - 2031
      • Table Figure 3-2. Outdoor Cooking Equipment & Accessory Demand by Market, 2011 - 2031
      • Table Figure 3-3. Consumer-Grade & Commercial-Grade Outdoor Cooking Equipment: Key Traits
      • Consumer-Grade
        • Table Figure 3-4. Consumer-Grade Outdoor Cooking Equipment Demand, 2006 - 2031
      • Commercial-Grade
        • Table Figure 3-5. Commercial-Grade Outdoor Cooking Equipment Demand, 2006 - 2031
    • Sales by Outlet
      • Table Figure 3-6. Outdoor Cooking Equipment Sales Share by Outlet, 2021
    • Demand by Region
      • Table Outdoor Cooking Equipment & Accessory Demand by Region, 2011 - 2031
    • Outdoor Cooking Equipment in Use
      • Table Outdoor Cooking Equipment in Use by Fuel Source, 2011 - 2031
    • Pricing Trends
      • Table Outdoor Cooking Equipment Pricing by Product, 2011 - 2031
      • Table Figure 3-7. Outdoor Cooking Equipment Pricing by Product, 2011 - 2026
    • Retail Sales
      • Table Outdoor Cooking Equipment & Accessory Retail Sales, 2011 - 2031
    • Global Perspective
    • Foreign Trade
      • Imports
        • Table Outdoor Cooking Equipment & Accessory Imports by Source, 2011 - 2021
      • Exports
        • Table Outdoor Cooking Equipment & Accessory Exports by Destination, 2011 - 2031
  • Factors Impacting Outdoor Cooking Market
    • Outdoor Living & Outdoor Kitchens
    • Demographics (Millennials, Baby Boomers, &Urbanites)
    • Product Development
    • Product Trends
      • Convenient & Low-Maintenance Products
      • Easy-to-Install & Modular Products
      • Smart Technology
    • Growth in E-Commerce
    • Local Building Codes: Fire Hazards & Electrical Safety
  • Consumer Insights
    • Homeownership & Property Size Trends
      • Homeownership vs. Rental Rates: Historical Trends
        • Table US Homeownership & Rental Rates, 2011 - 2021
      • Homeownership vs. Rental Rates: Age Groups
        • Table US Homeownership & Rental Rates by Age Group, 2011 - 2021
      • Homeownership vs. Rental Rates: Annual Household Incomes
        • Table US Homeownership & Rental Rates by Annual Household Income Bracket, 2021
      • Owned Land & Property Size
        • Table US Homeownership Rates by Property Size, 2011 - 2021
    • Outdoor Living Trends
      • Presence of Outdoor Space at Home
        • Table Figure 5-1. Presence of Lawn, Garden, or Other Outdoor Space at Primary Residence by Gender, Age Group, Household Income Bracket, and Presence of Children at Home, 2022
        • Table Figure 5-2. Presence of Lawn, Garden, or Other Outdoor Space at Primary Residence by Urban vs. Rural Area, US Region, &Housing Type, 2022
      • Participation in Outdoor Living Activities
        • Table Participation in Selected Outdoor Living Activities by Age Group, 2021
      • Outdoor Living Trends for Millennials
        • Table Statements About Plant Growing by Millennials (Aged 25-45), 2022
      • Outdoor Living Trends for Baby Boomers
        • Table Statements About Gardening by Baby Boomers, 2022
      • Outdoor Living Trends for Urbanites
    • Consumer Grilling Trends
      • Outdoor Cooking Equipment Ownership: Number of Units by Demographic
        • Table "How Many Outdoor Grills, Smokers, or Other Cooking Equipment Do You Own?" by Gender, Age Group, &Household Income Bracket, 2022
      • Outdoor Cooking Equipment Ownership by Living Situation
        • Table "How Many Outdoor Grills, Smokers, or Other Cooking Equipment Do You Own?" by Urban vs. Rural Location, US Region, Type of Housing, &Presence of Yard Space, 2022
      • Outdoor Cooking Equipment Preferences by Type
        • Table “Do You Own Any of the Following Pieces of Outdoor Cooking Equipment?" by Gender, Age Group, &Household Income Bracket, 2022
        • Table “Do You Own Any of the Following Pieces of Outdoor Cooking Equipment?" by Urban vs. Rural Area, US Region, Type of Housing, &Presence of Yard Space, 2022
      • Fuel Type Preferences
        • Table "When Considering the Fuel for My Outdoor Grills, Smokers, or Other Cooking Equipment…” by Outdoor Cooking Equipment Owned, 2022
        • Table "When Considering the Fuel for My Outdoor Grills, Smokers, or Other Cooking Equipment…” by Gender, Age, &Household Income, 2022
        • Table "When Considering the Fuel For My Outdoor Grills, Smokers, or Other Cooking Equipment…” by Urban vs. Rural Area, US Region, Type of Housing, &Yard Space, 2022
  • Outdoor Cooking Equipment
    • Products
      • Demand by Product
        • Table Outdoor Cooking Equipment Demand by Product & Type, 2011 - 2031
        • Table Figure 6-1. Outdoor Cooking Equipment Demand by Product, 2011 - 2031
      • Grills
        • Table Outdoor Grill Demand by Market, 2011 - 2031
        • Table Figure 6-2. Outdoor Grill Demand, 2006 - 2031
      • Ovens
        • Table Outdoor Oven Demand by Market, 2011 - 2031
        • Table Figure 6-3. Outdoor Oven Demand, 2006 - 2031
      • Smokers
        • Table Outdoor Smoker Demand by Market, 2011 - 2031
        • Table Figure 6-4. Outdoor Smoker Demand, 2006 - 2031
      • Fryers
        • Table Outdoor Fryer Demand by Market, 2011 - 2031
        • Table Figure 6-5. Outdoor Fryer Demand, 2006 - 2031
    • Fuel Sources
      • Demand by Fuel Source
        • Table Grill Demand by Fuel Sources, 2011 - 2031
        • Table Figure 6-6. Outdoor Cooking Equipment Demand by Fuel Sources, 2011 - 2031
      • Gas
        • Table Gas Outdoor Cooking Equipment Demand by Market, 2011 - 2031
        • Table Figure 6-7. Gas Outdoor Cooking Equipment Demand, 2006 - 2031
      • Charcoal & Other Solid Fuel (Pellets)
        • Table Charcoal & Other Solid Fuel Outdoor Cooking Equipment Demand by Market, 2011 - 2031
        • Table Figure 6-8. Charcoal & Other Solid Fuel Outdoor Cooking Equipment Demand, 2006 - 2031
      • Electric & Liquid Fuels
        • Table Electric & Liquid Fuel Grill Demand by Market, 2011 - 2031
        • Table Figure 6-9. Electric & Liquid Fuel Outdoor Cooking Equipment Demand, 2006 - 2031
  • Accessories
    • Demand by Product
      • Table Outdoor Cooking Accessories Demand by Product, 2011 - 2031
      • Table Figure 7-1. Outdoor Cooking Accessories Demand by Product, 2011 - 2031
    • Spare/Replacement Tanks
      • Table Outdoor Cooking Equipment Spare/Replacement Tank Supply & Demand, 2011 - 2031
      • Table Figure 7-2. Outdoor Cooking Equipment Spare/Replacement Tank Demand, 2006 - 2031
    • Grill Covers
      • Table Grill Cover Supply & Demand, 2011 - 2031
      • Table Figure 7-3. Grill Cover Demand, 2006 - 2031
    • Cooking & Cleaning Utensils
      • Table Outdoor Cooking & Cleaning Utensil Supply & Demand, 2011 - 2031
      • Table Figure 7-4. Outdoor Cooking & Cleaning Utensil Demand, 2006 - 2031
    • Other Outdoor Cooking Equipment Parts
      • Table Other Outdoor Cooking Equipment Parts Supply & Demand, 2011 - 2031
      • Table Figure 7-5. Outdoor Cooking Equipment Parts Demand, 2006 - 2031
  • Key Suppliers & Market Share
    • Industry Composition
    • Outdoor Cooking Equipment: Market Share
      • Table Figure 8-1. Outdoor Cooking Equipment Market Share, 2021
    • Outdoor Cooking Accessories: Key Suppliers
    • Mergers & Acquisitions
      • Table Selected Mergers & Acquisitions
    • Manufacturing
    • Brand Name Recognition
    • Marketing
      • Conventional Advertising
      • Online Advertising
      • Strategic Media Partnerships
    • Cooperative Agreements
      • Table Selected Cooperative Agreements
  • Appendix
    • Scope
      • Table Relevant Industry Codes
      • Table Relevant HS Codes
    • Definitions
    • Freedonia Methodology
    • Study-Specific Methodology
    • Sources
    • Related Studies & Reports
    • Macroeconomic Assumptions
      • Economic Environment
        • Table Macroeconomic Indicators, 2011 - 2031
      • Demographic Trends
        • Table Population & Households, 2011 - 2031
      • Consumer Spending
        • Table Personal Consumption Expenditures, 2011 - 2031

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