US Lawn & Garden Watering Products

US Lawn & Garden Watering Products

Demand for lawn and garden watering products is forecast to increase nearly 1.0% annually to $1.3 billion in 2027. With renewed interest in lawn care, more time spent at home, and excess dollars to spend, consumers bought unprecedented amounts of watering products in 2020 and 2021. While demand in unit terms has declined since this pandemic-related surge, it should revert to more historical, pre-pandemic levels by the end of the forecast period. Watering products sales will be sustained by:
continued consumer preference for lush, green lawns and beautiful gardens
significant participation in outdoor living
elevated interest in both decorative and edible gardening

Durability & Ease-of-Use Key Consumer Purchase Drivers
Watering products are commodities that consumers generally buy based on functionality and price, yet two attributes are the most important influencers of consumer purchase:

Durability of garden hoses and other watering products has surged as a major consumer point of interest. Many users are frustrated by expandable hoses that burst, conventional hoses that kink and tear, hose reels that leak, nozzles that break, and other functional breakdowns. Marketers have innovated various ways to improve product durability.

Ease of use is important, and reflects both an aging consumer base and the general frustrations that people have with the weight and handling difficulty of most hoses. Marketers have responded with expandable and other lightweight versions, while nozzle manufacturers have been especially active in incorporating ergonomic features that increase handling comfort.

E-Commerce Grows Fastest; Home Centers Still Control More than Half of Total Sales
E-commerce grew much faster than other channels over the last 10 years, and it will continue to grow at the fastest rate through 2027. Some watering products – like hose reels and DIY irrigation systems – sell particularly well online; others (like hoses) do not, primarily because consumers cannot handle and/or examine them.

Home centers will still account for more than 50% of total watering product sales in 2027, largely because they benefit from significant national presences and generally have the most extensive product selections coupled with low prices.

Study Description
This Freedonia industry study analyzes the $1.3 billion US consumer lawn and garden watering products industry. It presents historical demand data (2012, 2017 and 2022) and forecasts (2027) by product category and type (hoses – conventional, soaker/sprinkler, next generation lightweight; DIY irrigation systems – controllers, all other; nozzles – pattern, pistol, wands, all other; sprinklers – oscillating, pulsating/impact, stationary/spot, all other; hose reels; accessories and other products – tap timers, rain barrels, all other), and retail channel (home centers, discount stores, hardware stores, lawn and garden specialty stores, and others, including e-commerce). The study also evaluates company market share and competitive analysis on industry competitors including Husqvarna Group (through the acquisition of Orbit Irrigation), Teknor Apex, Swan Products, Lawn & Garden (acquired Fiskars watering business), Flexon Industries (US Wire & Cable), Melnor, and Rain Bird.