US Lawn & Garden Consumables

US Lawn & Garden Consumables

The market for lawn and garden consumables – including packaged fertilizer, pesticides, growing media, seeds, mulch, and niche products – reached $11.2 billion in 2022, slightly lower than 2021’s peak levels. The volatility of the recent past – which stemmed from factors such as COVID-era spikes in gardening participation, supply chain challenges, destocking, and inflation – largely played out through 2023, setting the table for a new era with other shifts through the coming years.

Sales of lawn and garden consumables are expected to grow 2.0% per year through 2027 to $12.3 billion. The forecast period will present several challenges, from near-term restraint in homeownership growth to longer-term issues such as climate change. However, it will also be a time of opportunity for retaining gardeners who began in the pandemic era and ushering them into more frequent or challenging activities that require more volume or greater variety of consumables, including higher value specialty products.

Gains Across Segments in Professional User Market Due to DIY to DIFM Shift

Professional end users are expected to post faster growth compared to consumer end users, even in the large residential market, reflecting the ongoing shift of some lawn and garden care activities from do-it-yourself (DIY) to do-it-for-me (DIFM). Opportunities exist among the landscaping segment to increase services to home markets, and there is potential for monetary growth as landscapers step up to value-added sustainable options and use more packaged products to save on labor costs.

Another segment of professional users that benefit from increased gardening in the residential market are the growers who supply seedlings, sod, and full plants to the consumer segment – whether the plants are part of an outdoor garden (in a yard, raised beds, or community space) or potted.

Value & Volume Trends Paint a Different Picture at the Product Level

Fertilizers will remain the largest segment in value terms, but pesticides will account for the most value growth through 2027. This is largely attributable to pricing and innovations that shift demand to higher value options. However, both have the opportunity to add volume; this is particularly true of combination products or natural versions that are formulated with safer or more sustainable ingredients.

Lower-cost products account for a large share of sales when looking at trends by volume . Growing media remains the largest segment by product weight, while mulch will account for 38% of total lawn and garden consumables volume gains through 2027. Still, value growth opportunities exist for both because of innovations with value-added components, specialty versions, and improved performance via additional functional elements.

Study Description

This Freedonia industry study analyzes the $11.2 billion US packaged lawn and garden consumables industry. It presents historical demand data (2012, 2017, and 2022), forecasts (2027 and 2032), and annual historical and forecast data from 2019 to 2026 by product (fertilizers, pesticides, growing media, seeds, and mulch and other ground coverings), application (lawn and turf, gardens and borders, and other applications), market (residential, golf courses, government and institutional, and commercial and industrial), and end user (consumer, service firms, and other professional users). The study includes consumer insights data and analysis. It also evaluates company market share and competitive analysis on industry competitors including Bayer, Central Garden & Pet, Corteva, CRH, Envu, Nutrien, Scotts Miracle-Gro, Sinochem Holdings, and Spectrum Brands.