US Household Pesticides

US Household Pesticides

Demand for household pesticides is expected to grow less than 1.0% per year through 2026, reaching $1.5 billion. Gains will be limited following strong growth in 2020 and 2021, when the pandemic caused consumers to spend more time at home indoors or using outdoor living areas, as well as pursuing physical activities outside. Looking forward, the market will be maintained by:

  •  product development that creates safer, higher value alternatives for consumers
  •  the continued need for these products to prevent exposure to pests
Product Development Focusing on Safer Alternatives for Consumers
Suppliers of household pesticides are continually updating their products with new formulations of active and inert ingredients, which helps to support market growth in value terms. Much of this development is focused on finding safer alternatives to both real and perceived risks from these products. Products increasingly feature biopesticides or use formulations that offer a better safety profile. Additionally, products that offer safer ingredients will help drive adoption among holdouts going forward, particularly discerning consumers.

Necessity of Household Pesticides Will Maintain Market through the Forecast Period
The size of the household pesticides market will continue to be maintained by consumer concerns over insects’ ability to transmit diseases in both indoor and outdoor settings. This remains a primary concern even as consumers become more aware of the potential harm to end users and the environment that can arise from pesticide ingredients. Consumers will also not be deterred by rising prices for these products, as removing pests is deemed necessary in many situations.

Study Description
This Freedonia industry study analyzes the $1.5 billion US household pesticide industry. It presents historical demand data (2011, 2016, and 2021) and forecasts (2026 and 2031) by product (insecticides, fungicides, and other pesticides), application (insect control, insect repellents, animal repellents, rodent control, and other applications), and formulation (liquids, aerosols, granules, powders and dusts, and other formulations). Annual data from 2018 to 2025 and historical demand is also presented. Demand is provided in US dollar terms. Also provided is real growth and pricing trend analysis as well as sales by retail distribution channel. The study also evaluates company market share of key industry players. Additionally, the study presents consumer survey data and analysis.


  • Executive Summary
    • Table Figure 1-1. Household Pesticides Market
  • About This Report
    • Report Details
    • Market Scope & Product Description
    • Impact of the COVID-19 Pandemic
      • Table Annual Household Pesticide Demand by Product, 2020 – 2023
      • Table Annual Household Pesticide Demand by Application, 2020 – 2023
      • Table Figure 2-1. Annual Household Pesticide Demand, 2019 – 2024
  • Overview
    • Historical Market Trends
      • Table Household Pesticide Demand, 2011 – 2021
      • Table Figure 3-1. Household Pesticide Demand, 2007 – 2021
    • Demand by Product
      • Table Household Pesticide Demand by Product, 2011, 2016, 2021, 2026, &2031
      • Table Annual Household Pesticide Demand by Product, 2018 – 2025
      • Table Figure 3-2. Household Pesticide Demand by Product, 2011, 2016, 2021, 2026, &2031
    • Demand by Formulation
      • Table Household Pesticide Demand by Formulation, 2011, 2016, 2021, 2026, &2031
      • Table Annual Household Pesticide Demand by Formulation, 2018 – 2025
    • Household Pesticide Pricing & Real Growth
      • Table Figure 3-3. Household Pesticide Deflator, 2011 – 2031
    • Market Share
      • Table Figure 3-4. Household Pesticide Market Share by Company, 2021
  • Factors Impacting Household Pesticides Demand
    • Demographic Trends
      • Table “Did You Use Insecticides, Insect Repellants, Rodenticides, or Animal Repellants in the Last 12 Months?” by Age, Presence of Children in Household, Urban vs. Rural Setting, Geographic Region, Residence Type, &Household Income Bracket, 2022
      • Table “Did You Use Fungicides & Herbicides in the Last 12 Months?” by Age, Presence of Children in Household, Urban vs. Rural Setting, Geographic Region, Residence Type, &Household Income Bracket, 2022
    • Homeownership
      • Ownership vs. Rentals
        • Table US Homeownership & Rental Rates, 2011 – 2021
      • Annual Household Income
        • Table US Homeownership & Rental Rates by Household Income Bracket, 2021
      • Age of Head of Household
        • Table US Homeownership & Rental Rates by Age of Head of Household, 2011 – 2021
    • Average Lot Size & Outdoor Space Trends
      • Table Lot Size Owned: Urban vs. Rural Setting & Geographic Region, 2022
      • Table US Homeownership Rates by Property Size, 2011 – 2021
    • Climate, Seasonality, &Weather
    • Health Concerns & Disease Transmission
    • Sustainability Initiatives
    • Regulatory Trends
      • Legislation
      • Product Registration Requirements
      • Conventional Pesticides
      • Biopesticides
  • Household Pest Control Outlook
    • Pest Control Products & Services
      • Table Household Pest Control Products & Services Expenditures by Type, 2011, 2016, 2021, 2026, &2031
    • Nonchemical Alternatives (Traps, Repellents, Predator Insects)
    • Pest Control Services
    • Leading Household Pest Control Brands
  • Retail Channels
    • Retail Household Pesticide Sales by Channel
      • Table Household Pesticide Retail Sales by Channel, 2011, 2016, 2021, 2026, &2031
      • Table Annual Household Pesticide Retail Sales by Channel, 2018 – 2025
      • Table Figure 6-1. Household Pesticide Retail Sales by Channel, 2011, 2016, 2021, 2026, &2031
    • Mass Merchandisers
    • Home Centers
    • Garden Centers
    • Internet & Mail Order
    • Other Retailers
  • Applications
    • Demand by Application
      • Table Household Pesticide Demand by Application 2011, 2016, 2021, 2026, &2031
      • Table Annual Household Pesticide Demand by Application, 2018 – 2025
    • Insect Control
      • Demand Outlook
        • Table Household Insect Control Demand by Pest Type, 2011, 2016, 2021, 2026, &2031
        • Table Annual Household Insect Control Demand by Pest Type, 2018 – 2025
      • Market Share
        • Table Figure 7-1. Household Insect Control Product Market Share by Company, 2021
    • Insect Repellents
      • Demand Outlook
        • Table Household Insect Repellent Demand by Product, 2011, 2016, 2021, 2026, &2031
        • Table Annual Household Insect Repellent Demand by Product, 2018 – 2025
      • Market Share
        • Table Figure 7-2. Household Insect Repellent Market Share by Company, 2021
    • Other Household Pesticides
      • Demand Outlook
        • Table Other Household Pesticide Demand by Product, 2011, 2016, 2021, 2026, &2031
        • Table Annual Other Household Pesticide Demand by Product, 2018 – 2025
      • Animal Repellents
      • Rodenticides
      • All Other Household Pesticides
  • Appendix
    • Scope
      • Table Relevant Industry Codes
      • Table Relevant HS Codes
    • Definitions
    • Freedonia Methodology
    • Study-Specific Methodology
    • Sources
    • Associations & Agencies
    • Related Studies & Reports
    • Macroeconomic Assumptions
      • Economic Environment
        • Table Macroeconomic Indicators, 2011, 2016, 2021, 2026, &2031
      • Demographic Trends
        • Table Population & Households, 2011, 2016, 2021, 2026, &2031
      • Consumer Spending
        • Table Personal Consumption Expenditures, 2011, 2016, 2021, 2026, &2031
      • Housing Stock
        • Table Housing Stock by Type, 2011, 2016, 2021, 2026, &2031
        • Table Figure 8-1. Housing Stock: Share by Year of Construction, 2021

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