US Home Gardening Consumer Insights

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $1,495	108 Pages	Freedonia Group	October, 2024	FG19249247

Best Price Guarantee
Price	from $1,495
Length	108 Pages
Publisher	Freedonia Group
Published Date	October, 2024
SKU	FG19249247

US Home Gardening Consumer Insights

Home Gardening Consumer Insights examines consumer insights and trends in the US regarding gardening activity. Survey data display historical trends and consumer sentiment back to 2013, including examination of the pandemic-era for 2020-2022 and the return to “normal” along with the impacts of the recent inflation-driven economy into 2024. Survey responses in this study reveal consumer trends in gardening activity, including doing outdoor gardening and cultivating indoor plants, buying consumables, and owning gardening equipment. Details of what sort of plants consumers are raising, where and why they are gardening, and how they feel about organic processes and the term “plant parents” are also included in this report. Additionally, consumer insights into home ownership and work-from-home trends as well as changes in wellbeing that could affect ability to or interest in doing their own gardening activity. Consumer opinions on the topics above are analyzed by gender, age group, region, household income, and homeownership status.

1. Introduction
2. Homeownership & Rental: Historical Trends; Homeownership vs. Rental Rates: Age Groups; Homeownership vs. Rental Rates: Annual Household Incomes; Owned Land & Property Size; Relocation Trends
3. Recent Historical Trends: Mental & Physical Health Effects; Negative Effects Reported in 2023; Continuing Mental & Physical Health Effects; Stress, Tiredness, Anxiety, & Loneliness; Energy Levels & Focus; Work-From-Home Trends; Work from Home Ability & Frequency; Remote Work Over Time
4. Historical Trends in Gardening Activity: Engaging in Gardening Activity; Ownership & Recent Purchases of Gardening Equipment; Purchase of Garden Care Consumables
5. Consumer Trends & Insights: Lawns, Gardens, & Outdoor Space; Landscaping Attitudes; Landscaping Services Consumer Insights; Who Performs Lawn & Garden Work at Home?; Consumer Attitudes about Lawn & Garden Care; Perceived Time Available To Do Lawn & Garden Maintenance; Importance of Organic or Environmentally Friendly Products & Practices; Lawn & Garden Consumable Feature Priorities; Key Sources of Information About Lawn & Garden Consumables
6. Demographics of Gardening Activity: Gardening Activity: Demographic Trends; Gardening Activity: Gender; Gardening Activity: Age Group; Gardening Activity: Region; Gardening Activity: Homeownership; Gardening Activity: Household Income; Gardening Equipment Ownership & Recent Purchases: Demographic Trends; Gardening Equipment Ownership & Recent Purchases: Gender; Gardening Equipment Ownership & Recent Purchases: Age Group; Gardening Equipment Ownership & Recent Purchases: Region; Gardening Equipment Ownership & Recent Purchases: Homeownership; Gardening Equipment Ownership & Recent Purchases: Household Income; Purchase of Gardening Consumables: Demographic Trends; Purchase of Gardening Consumables: Gender; Purchase of Gardening Consumables: Age Group; Purchase of Gardening Consumables: Region; Purchase of Gardening Consumables: Homeownership; Purchase of Gardening Consumables: Household Income
7. Gardening Activity: Location of Gardening; Plants in Gardens; Organic Gardening; Plant Parents; Why Garden?; Why Garden: By Gender; Why Garden: By Age Group; Why Garden: By Location of Home; Why Garden: By Region; Why Garden: By Type of Housing; Why Garden: By Presence of Children Under Age 18 At Home
8. Appendix: Related Studies & Reports; Macroeconomic Assumptions; Economic Environment; Demographic Trends; Housing Stock
List of Tables
2. Homeownership & Rental: Table 2-1. US Homeownership & Rental Rates, 2013 - 2023 (% of respondents); Table 2-2. US Homeownership & Rental Rates by Age Group, 2013 - 2023 (% of respondents); Table 2-3. US Homeownership & Rental Rates by Household Income Bracket, 2023 (percent of respondents); Table 2-4. Lot Size Owned: Urban vs. Rural Settings & US Regions, 2023 (% of total respondents who own the land around their home); Table 2-5. Have You Changed Where You Live in the Past 12 Months?, 2021 - 2024 (percent of respondents); Table 2-6. Have You Changed Where You Live in the Past 12 Months? by Urban vs. Rural Setting, US Region, Type of Housing, & Age Group, 2022 (percent of respondents)
3. Recent Historical Trends: Table 3-1. Please rate how you currently feel in these areas, compared to your normal or preferred levels: Loneliness, Anxiety, Tiredness, & Stress, 2024 (percent of consumers); Table 3-2. Please rate how you currently feel in these areas, compared to your normal or preferred levels: Focus & Energy Levels, 2024 (percent of consumers); Table 3-3. Please rate how you currently feel in these areas, compared to your normal or preferred levels: Loneliness, Anxiety, Tiredness, & Stress, by Gender, Age Group, Work-From-Home Status, 2024 (percent of respondents who reported feeling more of these characteristics); Table 3-4. Please rate how you currently feel in these areas, compared to your normal or preferred levels: Focus & Energy Levels, by Gender, Age Group, & Work-From-Home Status 2024 (percent of respondents who reported feeling less of these characteristics); Table 3-5. How Much of Your Typical Week is Spent At the Following Locations? Set Up To Do Work From Home or Not, 2024 (% employed respondents); Table 3-6. Which of the Following Most Closely Reflect Your Typical Work Arrangement? Set Up To Do Work From Home or Not, 2024 (% employed respondents); Table 3-7. Remote Work Trends, 2016 - 2024 (percent of population)
4. Historical Trends in Gardening Activity: Table 4-1. Gardening: Activity, Size of Garden, & Type of Outdoor Gardening, 2019 - 2024 (percent of respondents); Table 4-2. Ownership & Recent Purchase Rates of Powered Gardening Equipment, 2019 - 2024 (percent of total respondents); Table 4-3. Select Gardening Consumables Bought in the Last 12 Months, 2019 - 2024 (percent of total respondents)
5. Consumer Trends & Insights: Table 5-1. How Do You Use Your Outdoor Space? by Rural, Suburban. & Urban Setting & Region, 2024 (% of respondents with a private yard, garden, or outdoor space at home); Table 5-2. Landscaping Attitudes by Gender & Age Group, 2024 (% of respondents); Table 5-3. Landscaping Attitudes by Rural vs. Urban Setting & Region, 2024 (% of respondents); Table 5-4. Consumer Insights on Select Landscaping Services Options, by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, & Region, 2023 (% of respondents who agree, among those who have a private yard space); Table 5-5. Who Performs Lawn & Garden Maintenance At Your Home? by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, & Region, 2023 (% of respondents who have a private yard space); Table 5-6. Lawn & Garden Consumer Attitudes by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, & Region 2023 (% of respondents who have a private yard space); Table 5-7. I Do Not Have Time To Do Lawn Maintenance by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, & Region, 2023 (% of respondents with a private yard space); Table 5-8. Consumer Insights on Sustainable Practices & Organic Lawn & Garden Products, by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, & Region, 2023 (% of respondents with a private yard space); Table 5-9. Priorities of Various Features & Functions of Lawn & Garden Consumables, 2023 (% of respondents who have a private yard space & shopped for seeds, pesticides, fertilizer, mulch, & soil in the past 12 months); Table 5-10. Which Sources of Information Did You Use To Decide Which Lawn & Garden Supplies To Purchase? by Gender & Age Group, 2023 (% of respondents who have a private yard space & shopped for seeds, pesticides, fertilizer, mulch, & soil in the past 12 months)
6. Demographics of Gardening Activity: Table 6-1. Gardening: Activity, Size of Garden, & Types of Gardening, by Gender, 2024 (percent of total respondents); Table 6-2. Gardening: Activity, Size of Garden, & Types of Gardening, by Age Group, 2024 (percent of total respondents); Table 6-3. Gardening: Activity, Size of Garden, & Types of Gardening by Region, 2024 (percent of total respondents); Table 6-4. Gardening: Activity, Size of Garden, & Types of Gardening by Homeownership, 2024 (percent of total respondents); Table 6-5. Gardening: Activity, Size of Garden, & Types of Gardening by Household Income Bracket, 2024 (percent of total respondents); Table 6-6. Gardening Equipment Ownership & Recent Purchases by Gender, 2024 (percent of total respondents); Table 6-7. Gardening Equipment Ownership & Recent Purchases by Age Group, 2024 (percent of total respondents); Table 6-8. Gardening Equipment Ownership & Recent Purchases by Region, 2024 (percent of total respondents); Table 6-9. Gardening Equipment Ownership & Recent Purchases by Homeownership, 2024 (percent of total respondents); Table 6-10. Gardening Equipment Ownership & Recent Purchases by Household Income Bracket, 2024 (percent of total respondents); Table 6-11. Select Gardening Consumables Bought in the Last 12 Months by Gender, 2024 (percent of total respondents); Table 6-12. Select Gardening Consumables Bought in the Last 12 Months by Age Group, 2024 (percent of total respondents); Table 6-13. Select Gardening Consumables Bought in the Last 12 Months by Region, 2024 (percent of total respondents); Table 6-14. Select Gardening Consumables Bought in the Last 12 Months by Homeownership, 2024 (percent of total respondents); Table 6-15. Select Gardening Consumables Bought in the Last 12 Months by Household Income, 2024 (percent of total respondents); Table 6-16. Select Gardening Consumables Bought in the Last 12 Months by Household Income, 2021 (percent of total respondents)
7. Gardening Activity: Table 7-1. Where Do You Grow Your Plants? by Gender, Age Group, Urban vs. Rural Setting, Region, & Type of Housing, 2023 (percent of respondents who grow plants); Table 7-2. What Plants Do You Grow In Your Garden? by Gender, Age Group, Urban vs. Rural Setting, Region, & Type of Housing, 2023 (percent of respondents who grow plants); Table 7-3. Consumer Insights On Organic Gardening, by Gender, Age, Urban vs. Rural Setting, Region, Type of Housing, & Presence of Children Under 18 at Home, 2023 (percent of respondents who grow plants & agreed); Table 7-4. Consumer Insights on Plant Parenting by Gender, Age Group, Urban vs. Rural Setting, Region, Type of Housing, Presence of Children Under 18 at Home, 2023 (% respondents who grow plants & agree; Table 7-5. I Participate in Gardening... by Gender, 2023 (percent of respondents who grow plants); Table 7-6. I Participate in Gardening... by Age Group, 2023 (percent of respondents who grow plants); Table 7-7. I Participate in Gardening... by Location of Home, 2023 (percent of respondents who grow plants); Table 7-8. I Participate in Gardening... by Region, 2023 (percent of respondents who grow plants); Table 7-9. I Participate in Gardening... by Type of Housing, 2023 (percent of respondents who grow plants); Table 7-10. I Participate in Gardening... by Presence of Children Under 18 in the Home, 2023 (% respondents who grow plants)
8. Appendix: Table 7-1. Macroeconomic Indicators, 2013, 2018, 2023, & 2028 (billion 2017 dollars); Table 7-2. Population & Households, 2013, 2018, 2023, & 2028 (million persons); Table 7-3. Housing Stock by Type, 2013, 2018, 2023, & 2028 (million units)
List of Figures
3. Recent Historical Trends: Figure 3-1. Current Feelings on Mental and Physical Symptoms Compared to Normal or Preferred Level, 2023 (percent of consumers); Figure 3-2. Are You Set Up To Do Your Usual Paid Work From Home - Whether Ordinarily, Part-Time, or When Necessary?, 2024 (% of employed respondents)
4. Historical Trends in Gardening Activity: Figure 4-1. Historical Trends in Outdoor Gardening Activity, 2015 - 2024 (percent of respondents)
5. Consumer Trends & Insights: Figure 5-1. Who Performs Lawn & Garden Maintenance At Your Home?, 2023 (% of respondents who have a private yard space)
8. Appendix