US Home Gardening Consumer Insights
Home Gardening Consumer Insights examines consumer insights and trends in the US regarding gardening activity. Survey data display historical trends and consumer sentiment back to 2013, including examination of the pandemic-era for 2020-2022 and the return to “normal” along with the impacts of the recent inflation-driven economy into 2024. Survey responses in this study reveal consumer trends in gardening activity, including doing outdoor gardening and cultivating indoor plants, buying consumables, and owning gardening equipment. Details of what sort of plants consumers are raising, where and why they are gardening, and how they feel about organic processes and the term “plant parents” are also included in this report. Additionally, consumer insights into home ownership and work-from-home trends as well as changes in wellbeing that could affect ability to or interest in doing their own gardening activity. Consumer opinions on the topics above are analyzed by gender, age group, region, household income, and homeownership status.
- Introduction
- Homeownership & Rental
- Historical Trends
- Table US Homeownership & Rental Rates, 2013 - 2023
- Homeownership vs. Rental Rates: Age Groups
- Table US Homeownership & Rental Rates by Age Group, 2013 - 2023
- Homeownership vs. Rental Rates: Annual Household Incomes
- Table US Homeownership & Rental Rates by Household Income Bracket, 2023
- Owned Land & Property Size
- Table Lot Size Owned: Urban vs. Rural Settings & US Regions, 2023
- Relocation Trends
- Table "Have You Changed Where You Live in the Past 12 Months?", 2021 - 2024
- Table "Have You Changed Where You Live in the Past 12 Months?" by Urban vs. Rural Setting, US Region, Type of Housing, &Age Group, 2022
- Historical Trends
- Recent Historical Trends
- Mental & Physical Health Effects
- Negative Effects Reported in 2023
- Table Figure 3-1. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023
- Continuing Mental & Physical Health Effects
- Table "Please rate how you currently feel in these areas, compared to your "normal" or preferred levels": Loneliness, Anxiety, Tiredness, &Stress, 2024
- Table Please rate how you currently feel in these areas, compared to your "normal" or preferred levels": Focus & Energy Levels, 2024
- Table "Please rate how you currently feel in these areas, compared to your "normal" or preferred levels": Loneliness, Anxiety, Tiredness, &Stress, by Gender, Age Group, Work-From-Home Status, 2024
- Table Please rate how you currently feel in these areas, compared to your "normal" or preferred levels": Focus & Energy Levels, by Gender, Age Group, &Work-From-Home Status 2024
- Negative Effects Reported in 2023
- Work-From-Home Trends
- Work from Home Ability & Frequency
- Table Figure 3-2. "Are You Set Up To Do Your Usual Paid Work From Home - Whether Ordinarily, Part-Time, or When Necessary?", 2024
- Table "How Much of Your Typical Week is Spent At the Following Locations?" Set Up To Do Work From Home or Not, 2024
- Table "Which of the Following Most Closely Reflect Your Typical Work Arrangement?" Set Up To Do Work From Home or Not, 2024
- Remote Work Over Time
- Table Remote Work Trends, 2016 - 2024
- Work from Home Ability & Frequency
- Mental & Physical Health Effects
- Historical Trends in Gardening Activity
- Engaging in Gardening Activity
- Table Gardening: Activity, Size of Garden, &Type of Outdoor Gardening, 2019 - 2024
- Table Figure 4-1. Historical Trends in Outdoor Gardening Activity, 2015 - 2024
- Ownership & Recent Purchases of Gardening Equipment
- Table Ownership & Recent Purchase Rates of Powered Gardening Equipment, 2019 - 2024
- Purchase of Garden Care Consumables
- Table Select Gardening Consumables Bought in the Last 12 Months, 2019 - 2024
- Engaging in Gardening Activity
- Consumer Trends & Insights
- Lawns, Gardens, &Outdoor Space
- Table "How Do You Use Your Outdoor Space?" by Rural, Suburban. &Urban Setting & Region, 2024
- Landscaping Attitudes
- Table Landscaping Attitudes by Gender & Age Group, 2024
- Table Landscaping Attitudes by Rural vs. Urban Setting & Region, 2024
- Landscaping Services Consumer Insights
- Table Consumer Insights on Select Landscaping Services Options, by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, &Region, 2023
- Who Performs Lawn & Garden Work at Home?
- Table Figure 5-1. "Who Performs Lawn & Garden Maintenance At Your Home?", 2023
- Table "Who Performs Lawn & Garden Maintenance At Your Home?" by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, &Region, 2023
- Consumer Attitudes about Lawn & Garden Care
- Table Lawn & Garden Consumer Attitudes by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, &Region 2023
- Perceived Time Available To Do Lawn & Garden Maintenance
- Table "I Do Not Have Time To Do Lawn Maintenance" by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, &Region, 2023
- Importance of Organic or Environmentally Friendly Products & Practices
- Table Consumer Insights on Sustainable Practices & Organic Lawn & Garden Products, by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, &Region, 2023
- Lawn & Garden Consumable Feature Priorities
- Table Priorities of Various Features & Functions of Lawn & Garden Consumables, 2023
- Key Sources of Information About Lawn & Garden Consumables
- Table "Which Sources of Information Did You Use To Decide Which Lawn & Garden Supplies To Purchase?" by Gender & Age Group, 2023
- Lawns, Gardens, &Outdoor Space
- Demographics of Gardening Activity
- Gardening Activity: Demographic Trends
- Gardening Activity: Gender
- Table Gardening: Activity, Size of Garden, &Types of Gardening, by Gender, 2024
- Gardening Activity: Age Group
- Table Gardening: Activity, Size of Garden, &Types of Gardening, by Age Group, 2024
- Gardening Activity: Region
- Table Gardening: Activity, Size of Garden, &Types of Gardening by Region, 2024
- Gardening Activity: Homeownership
- Table Gardening: Activity, Size of Garden, &Types of Gardening by Homeownership, 2024
- Gardening Activity: Household Income
- Table Gardening: Activity, Size of Garden, &Types of Gardening by Household Income Bracket, 2024
- Gardening Activity: Gender
- Gardening Equipment Ownership & Recent Purchases: Demographic Trends
- Gardening Equipment Ownership & Recent Purchases: Gender
- Table Gardening Equipment Ownership & Recent Purchases by Gender, 2024
- Gardening Equipment Ownership & Recent Purchases: Age Group
- Table Gardening Equipment Ownership & Recent Purchases by Age Group, 2024
- Gardening Equipment Ownership & Recent Purchases: Region
- Table Gardening Equipment Ownership & Recent Purchases by Region, 2024
- Gardening Equipment Ownership & Recent Purchases: Homeownership
- Table Gardening Equipment Ownership & Recent Purchases by Homeownership, 2024
- Gardening Equipment Ownership & Recent Purchases: Household Income
- Table Gardening Equipment Ownership & Recent Purchases by Household Income Bracket, 2024
- Gardening Equipment Ownership & Recent Purchases: Gender
- Purchase of Gardening Consumables: Demographic Trends
- Purchase of Gardening Consumables: Gender
- Table Select Gardening Consumables Bought in the Last 12 Months by Gender, 2024
- Purchase of Gardening Consumables: Age Group
- Table Select Gardening Consumables Bought in the Last 12 Months by Age Group, 2024
- Purchase of Gardening Consumables: Region
- Table Select Gardening Consumables Bought in the Last 12 Months by Region, 2024
- Purchase of Gardening Consumables: Homeownership
- Table Select Gardening Consumables Bought in the Last 12 Months by Homeownership, 2024
- Purchase of Gardening Consumables: Household Income
- Table Select Gardening Consumables Bought in the Last 12 Months by Household Income, 2024
- Table Select Gardening Consumables Bought in the Last 12 Months by Household Income, 2021
- Purchase of Gardening Consumables: Gender
- Gardening Activity: Demographic Trends
- Gardening Activity
- Location of Gardening
- Table "Where Do You Grow Your Plants?" by Gender, Age Group, Urban vs. Rural Setting, Region, &Type of Housing, 2023
- Plants in Gardens
- Table "What Plants Do You Grow In Your Garden?" by Gender, Age Group, Urban vs. Rural Setting, Region, &Type of Housing, 2023
- Organic Gardening
- Table Consumer Insights On Organic Gardening, by Gender, Age, Urban vs. Rural Setting, Region, Type of Housing, &Presence of Children Under 18 at Home, 2023
- Plant Parents
- Table Consumer Insights on Plant "Parenting" by Gender, Age Group, Urban vs. Rural Setting, Region, Type of Housing, Presence of Children Under 18 at Home, 2023
- Why Garden?
- Why Garden: By Gender
- Table "I Participate in Gardening…" by Gender, 2023
- Why Garden: By Age Group
- Table "I Participate in Gardening…" by Age Group, 2023
- Why Garden: By Location of Home
- Table "I Participate in Gardening…" by Location of Home, 2023
- Why Garden: By Region
- Table "I Participate in Gardening…" by Region, 2023
- Why Garden: By Type of Housing
- Table "I Participate in Gardening…" by Type of Housing, 2023
- Why Garden: By Presence of Children Under Age 18 At Home
- Table "I Participate in Gardening…" by Presence of Children Under 18 in the Home, 2023
- Why Garden: By Gender
- Location of Gardening
- Appendix
- Related Studies & Reports
- Macroeconomic Assumptions
- Economic Environment
- Table Macroeconomic Indicators, 2013, 2018, 2023, &2028
- Demographic Trends
- Table Population & Households, 2013, 2018, 2023, &2028
- Housing Stock
- Table Housing Stock by Type, 2013, 2018, 2023, &2028
- Economic Environment
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