US Healthcare Wipes

Healthcare Wipes

This study analyzes the US market for healthcare wipes by type (wet, dry) and application.

Applications include:

  • patient care
  • hard surface disinfection
  • skin disinfection
  • other healthcare, such as medical laboratory uses, general purpose cleaning, and electronics cleaning
Historical data (2011, 2016, and 2021) and forecasts for 2026 and 2031 are presented for healthcare wipes demand in current US dollars (including inflation) and units.

This report is part of a series of studies available on the wipes market and is targeted at customers with a specific interest in the healthcare market. A broader perspective on competition among various wipes products can be found in our comprehensive report Wipes.

Demand for wipes used in healthcare settings is expected to increase 2.7% per year to $635 million in 2026. Growth will come mostly from increasing unit sales, which will accelerate as healthcare operations return to pre-pandemic levels. Other factors supporting market growth include:
  • an aging population and increasing need for senior care, which will boost demand for patient care wipes because they are often used to bathe seniors with mobility issues
  • an increase in surgeries, spurring demand for skin disinfectant wipes
  • ongoing concerns about cross-contamination and HAIs, promoting demand for hard surface disinfectant wipes
In addition, product innovations will encourage new adoptions of wipes in certain healthcare applications, such as skin-contact and disinfectant wipes.

Healthcare Wipe Demand Was Stronger in 2021 Following Mixed 2020 Performance

The market for healthcare wipes in both unit and value terms grew in 2021 following a depressed 2020 (attributable to the COVID-19 pandemic):
  • While demand for surface disinfectant wipes spiked in 2020 to combat the coronavirus, a decrease in surgical procedures caused demand for skin disinfectants to decline, weakening overall growth.
  • In 2021, the healthcare wipes market expanded robustly as facilities were able to operate in more normal capacities.
Going forward, it is expected that demand for products like surface disinfectant wipes will remain above pre-pandemic levels. Additionally, demand will be supported by increases in healthcare spending prompted by an aging population and an uptick in surgical procedures, as well as an anticipated rise in births.

Among Applications, Patient Care Wipes to Account for Largest Absolute Gains
Patient care wipes are projected to account for 67% of total market gains, driven primarily by the aging US population and the prevalent use of personal bathing wipes in senior-oriented healthcare. As this segment of the population continues to increase in size, the market for senior care will expand, in turn boosting healthy gains for personal bathing and other patient care wipes. Growth will also result from continued product innovation, such as the development of substrates and chemicals that are gentler or more eco-friendly.

Product Innovations Continue to Promote Sales

Product development efforts will continue to promote demand growth for healthcare wipes, with enhanced disinfection capabilities and increased gentleness (of both substrates and chemicals) among the key areas of focus. For example:
  • In late 2020, Ecolab launched Disinfectant 1 wipes, which are formulated to kill 44 pathogens in one minute.
  • In 2021, GOJO Industries introduced PURELL professional surface disinfecting wipes, which can eliminate the SARS-CoV-2 virus in 30 seconds.
  • Kimberly-Clark’s Huggies Natural Care extra sensitive wipes, which were designed in partnership with neonatal intensive care unit nurses, are intended to be extremely gentle on the delicate skin of premature infants.


  • Executive Summary
    • Table Figure 1-1. Healthcare Wipes Market Outlook
  • About This Report
    • Report Details
    • Market Scope & Product Description
      • Table Figure 2-1. Healthcare Wipes: Product Examples
    • Impact of COVID-19 Pandemic
      • Table Annual Healthcare Wipes Demand by Application, 2019 - 2022
      • Table Figure 2-2. Annual Healthcare Wipes Demand: Hard Surface Disinfectant Wipes vs. All Other Healthcare Wipes, 2019 - 2023
  • Overview
    • Historical Market Trends
      • Table Healthcare Wipes Demand, 2011 - 2021
      • Table Figure 3-1. Healthcare Wipes Demand, 2006 - 2021
    • Products
      • Demand by Product
        • Table Healthcare Wipes Demand by Product, 2011 - 2031
        • Table Figure 3-2. Healthcare Wipes Demand by Product, 2011 - 2031
      • Wet Wipes
        • Table Wet Healthcare Wipes Demand by Product, 2011 - 2031
      • Dry Wipes
        • Table Dry Healthcare Wipes Demand, 2011 - 2031
    • Pricing Trends
      • Table Healthcare Wipes Pricing by Product, 2011 - 2031
    • Raw Materials
    • Supply Chain
    • Healthcare Wipes Regulations
    • New Product Development
  • Applications
    • Demand by Application
      • Table Healthcare Wipes Demand by Application, 2011 - 2031
      • Table Figure 4-1. Healthcare Wipes Demand by Application, 2011 - 2031
      • Table Figure 4-2. Healthcare Wipes Demand & Wipes Use per Hospital, 2011 - 2031
      • Table Figure 4-3. Healthcare Wipes Demand Growth by Application, 2021 - 2026
    • Patient Care Wipes
      • Table Patient Care Wipes Demand by Product, 2011 - 2031
      • Table Figure 4-4. Patient Care Wipes Demand by Product, 2011 - 2031
      • Table Figure 4-5. Patient Care Wipes Demand & Population Aged 65 & Over, 2011 - 2026
    • Hard Surface Disinfectant Wipes
      • Table Hard Surface Disinfectant Healthcare Wipes Demand, 2011 - 2031
      • Table Figure 4-6. Hard Surface Disinfectant Wipes Demand & Wipes Use per Hospital, 2011 - 2031
    • Skin Disinfectant Wipes
      • Table Skin Disinfectant Healthcare Wipes Demand by Product, 2011 - 2031
      • Table Figure 4-7. Skin Disinfectant Healthcare Wipes Demand by Product, 2011 - 2031
      • Table Figure 4-8. Skin Disinfectant Wipes Demand & Wipes Use per Hospital, 2011 - 2031
      • Table Figure 4-9. Skin Disinfectant Wipes Demand Growth by Application, 2021 - 2026
    • Other Healthcare Wipes
      • Table Other Healthcare Wipes Demand, 2011 - 2031
      • Table Figure 4-10. Other Healthcare Wipes Demand & Wipes Use per Hospital, 2011 - 2031
  • Key Suppliers & Industry Structure
    • Industry Composition
    • Market Share
      • Table Figure 5-1. Healthcare Wipes Market Share, 2021
    • Mergers & Acquisitions
      • Table Selected Mergers & Acquisitions
    • Manufacturing
    • Contract Manufacturing
    • Distribution Channels
  • Appendix
    • Scope
      • Table Relevant Industry Codes
      • Table Relevant HS Codes
    • Definitions
    • Freedonia Methodology
    • Study-Specific Methodology
    • Sources
    • Associations & Agencies
    • Related Studies & Reports
    • Macroeconomic Assumptions
      • Economic Environment
        • Table Macroeconomic Indicators, 2011 - 2031
      • Demographic Trends
        • Table Population & Households, 2011 - 2031
      • Housing Stock
        • Table Housing Stock by Type, 2011 - 2031
        • Table Figure 6-1. Housing Stock: Share by Year of Construction, 2021
      • Consumer Spending
        • Table Personal Consumption Expenditures, 2011 - 2031
      • Specialty Household Cleaners
        • Table Specialty Household Cleaner Demand, 2011 - 2031
      • Manufacturing Outlook
        • Table Manufacturers’ Shipments, 2011 - 2031
      • Healthcare Providers & Facilities
        • Table Selected Healthcare Providers, 2011 - 2031

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