US gutter guard demand is forecast to grow 1.3% annually to 360.1 million linear feet in 2027. While this rate of growth is relatively slow, it will be somewhat faster than gutters themselves, and it follows elevated levels of gutter guard demand in 2020 and 2021 and a subsequent moderation sales in 2022. Going forward, gains will be primarily supported by an increase in residential improvement and repair activity in the latter part of the forecast period.
In value terms, demand is expected to grow 3.0% annually to $1.1 billion, supported by rising prices for metal gutter guards, which account for the majority of gutter guard sales.
Versatility & Ease of Use Support Demand for Plastic Gutter Guards
In real terms, plastic gutter guards will continue to increase in popularity and will account for nearly 25% of absolute gutter gard gains, boosted by their:
versatility, as they are available in all three product types and can be used with any gutter material
light weight, making them popular among homeowners partaking in DIY installations
Real demand for plastic gutter guards will also be supported by their low price compared to aluminum or steel gutter guards, which makes them more attractive to homeowners looking to limit the cost of their gutter guard installations.
Meshes & Screens to Remain Most Popular Gutter Guard Product
Meshes and screens will remain the most popular type of gutter guard, accounting for nearly half of all gutter guard demand in linear feet terms. Meshes and screens will maintain their share of the market due to their light weight – which makes them easy to handle and install – and their wide availability in a broad range of sizes and shapes, so consumers can generally find a design that can fit on top of their gutters.
Rainwater Harvesting & Wildfire Codes Serve as Opportunities for Gutter Guard Sales
Rainwater harvesting – which involves the collection and storage of rain – has become increasingly popular in parts of the US that are prone to drought or have issues with poor water quality. Gutter guards can serve a crucial role in this process, straining out leaves and other debris before the water is diverted into storage systems such as rain barrels.
Wildfire codes in some US states also offer opportunities for gutter guards. For example, both California and Colorado require that flammable debris be kept out of gutters. While the codes do not mandate gutter guard usage, these products offer a safer and – over the lifespan of the product – less expensive means of keeping gutters clean when compared to DIY gutter cleaning or the use of a gutter cleaning service.
Study Description
This Freedonia industry study analyzes the $1.1 billion US market for gutter guards. It presents historical demand data (2012, 2017, and 2022) and forecasts (2027 and 2032) as well as annual data for years 2019-2026. Unit demand and value demand data is shown for gutter guards by material (steel, aluminum, plastic, copper), product type (screens & meshes, hoods & covers, foams & bristles) and market (new, improvement, and repair demand in both residential and commercial applications). The study also evaluates company market share and competitive analysis on industry competitors including Cornerstone, Gibralter, Leaf Home Solutions, and OmniMax.