Global Countertops

Global Countertops

Global demand for countertops is forecast to increase an average of 4.3% per year to 711 million square meters in 2027, valued at $54.6 billion. Market advances will be supported by rising installations of countertops in both residential and nonresidential applications, as countertops continue to be selected over freestanding or wall-mounted fixtures in kitchens and bathrooms. In addition, demand will be bolstered by an increase in residential remodeling, as countertop replacement remains one of the most popular ways to update kitchens and bathrooms.

However, further gains will be restrained by weak new housing outlooks in the US, China, Japan, South Korea, and Europe. Additionally, a deceleration in global market value through 2027 is expected due to unusually high 2022 price levels, brought on by inflation.

Engineered Stone Gains Market Share at Expense of Laminate, Solid Surface, & Granite

Demand for engineered stone is expected to grow at a strong pace through 2027; it will surpass both laminate and granite to become the second most popular countertop product in the world. Growth will be fueled by:

•  broadened distribution networks and sales channels for engineered stone products in both developed and developing countries
•  engineered stone’s durability, resistance to damage, and availability in a wide variety of colors
•  major expansions to the global production base – particularly in the Asia/Pacific region – leading to increasing availability of these products in developing regions

Demand for Porcelain Slab Increasing Rapidly in all Regions

Porcelain slab will be the fastest growing countertop product – albeit from a small base – in the world, with demand rising at a rate of 27% annually through 2027. This robust growth will be fueled by rising consumer awareness of porcelain slab’s favorable performance properties, such as its:

• stain and temperature resistance, which makes it a top choice for outdoor kitchens
• greater strength and durability versus granite
• absence of discoloration or color change issues
• wide variety of finishes, patterns, and colors available from manufacturers
• ability to be used as backsplashes
• easy-to-clean, hygienic surface

Study Description

This Freedonia industry study analyzes the 711 million square meter global countertop market. It presents historical demand data (2012, 2017, and 2022) and forecasts (2027 and 2032) as well as annual data for years 2019-2026. Demand data is shown for countertops by material (solid surface, other cast polymers, natural stone, engineered stone, laminates, porcelain slab/sintered stone, all other countertop materials), by market (new residential, residential remodel, new nonresidential, and nonresidential remodel), and by area of installation (kitchens, bathrooms, and other). The study also evaluates company market share and competitive analysis on industry competitors including Caesarstone, Cosentino, Wilsonart, Formica, Panolam, DuPont, Lotte Chemical, and LX Hausys.