US fencing demand is forecast to grow 1.2% annually to $12.4 billion in 2027, a significant deceleration from the 2017-2022 period, when market value was boosted by a surge in fencing prices in 2021 and 2022 that resulted from a combination of supply chain issues and rising raw material costs. In real terms, demand is expected to grow nearly 1.0% per year, with a rebound in commercial building construction and nonbuilding construction activity providing opportunities for fence sales; however, a decline in new housing construction will restrain further gains.
Metal Remains Most Popular Fencing Material
Metal fencing products will continue to increase their share of the fencing market as home and business owners continue to favor fencing materials that require less upkeep and have longer lifespans:
Demand for ornamental fencing will rise as homeowners increasingly prefer the appearance, greater durability, and added security of a metal fence over traditional wood fences. In addition, ornamental fencing sales will be boosted by the commercial market, where facilities such as hotels and resorts are choosing more aesthetically pleasing security fencing.
Chain link fencing will benefit from a rebound in commercial building and nonbuilding construction, as this fencing is often favored for locations such as industrial buildings and airports, where durability and ease of maintenance take precedence over more costly fencing with better aesthetics.
Aesthetics & Performance Spur Increase in Plastic Fencing’s Share of Demand
Use of plastic fencing surged during the pandemic as shortages and supply chain issues made other fencing materials, such as wood and metal, more difficult to obtain. Building on this momentum, plastic fencing will continue to expand its share of demand as more companies enter the vinyl fencing market, making the product more readily available and leading to greater price competition. Plastic fencing’s popularity will also be boosted by new vinyl fencing products that offer a more wood-like aesthetic, which is especially popular for residential buildings.
Study Description
This Freedonia industry study analyzes the $12 billion US market for fencing. It presents historical demand data (2012, 2017, and 2022) and forecasts (2027 and 2032) as well as annual data for years 2019-2026. Unit demand and value demand data is shown for Fencing by material (metal, wood, plastic, composite, concrete), product type (chain link fencing, wire fencing, ornamental fencing, pipe fencing, privacy fencing, post & rail fencing, split rail fencing, vinyl fencing, hdpe fencing, polypropylene fencing, concrete block fencing, precast concrete fencing, spray-in-place fencing, bamboo fencing, brick fencing, reed fencing, stone fencing, twig fencing) and market (new, improvement, and repair demand in both residential and commercial applications). The study also evaluates company market share and competitive analysis on industry competitors including Barrette Outdoor Living, Master Halco, MAT Holdings, Merchants Metal, Universal Forest Products.
Executive Summary
Table Figure 1-1. US Fencing Market
Short-Term Analysis
Economic Forecast
Table Macroeconomic Indicators, 2020 - 2024
Short-Term Construction Industry Outlook
Table Construction Expenditures, 2020 - 2024
Short-Term Fencing Industry Trends
Table Annual Fencing Demand by Product, 2020 - 2024
Table Annual Fencing Demand by Market, 2020 - 2024
Table Single-Family Fencing Demand by Material & Application, 2012, 2017, 2022, 2027, &2032
Table Annual Single-Family Fencing Demand by Material & Application, 2019 - 2026
Multifamily Housing
Table Multifamily Fencing Demand by Material & Application, 2012, 2017, 2022, 2027, &2032
Table Annual Multifamily Fencing Demand by Material & Application, 2012, 2017, 2022, 2027, &2032
Manufactured Housing
Table Manufactured Housing Fencing Demand by Material & Application, 2012, 2017, 2022, 2027, &2032
Table Annual Manufactured Housing Fencing Demand by Material & Application, 2019 - 2026
Consumer Trends Impacting Fence Demand
Prevalence of Owned Outdoor Space at Home
Table Prevalence of Owned Outdoor Space at Home, by Gender, Age Group, Presence of Children at Home, Region, Urban vs. Rural Setting, Type of Housing, &Household Income Bracket, 2022
Size of Owned Land Around Home
Table Percent of Households That Own Land by Size of Lot, by Urban vs. Rural Setting & Region 2022
Dog Ownership
Table Dog Ownership, by Household Income Bracket, 2023
Pool or Outdoor Spa Ownership
Table Do You Have A Pool or Outdoor Spa (Hot Tub or Jetted Tub) at Your Home?, by Gender, Age Group, Presence of Children at Home, Work-From-Home Status, Urban vs. Rural Setting, Region, &Household Income Bracket 2022
Presence of a Fence
Table Do You Have a Fence at Home? by Gender, Age Group, Presence of Children, &Household Income Bracket, 2022
Table Do You Have a Fence at Home? by Dog Ownership & Access to Pool or Outdoor Spa at Home, 2022
Table Do You Have a Fence at Home? by Urban vs. Rural Setting & Region, 2022
Purpose of a Fence
Table What is the Purpose of Your Fence? by Urban vs. Rural Setting, 2022
Table What is the Purpose of Your Fence? by Region, 2022
Table The Purpose of My Fence is to Give Pets a Safe Place To Run Free, by Pet Ownership, 2022
Fence Materials
Table What is Your Fence Made of? by Urban vs. Rural Setting, 2022
Table What is Your Fence Made of? by Region, 2022
Reasons for Not Having a Fence
Table Figure 10-4. Why Do You Not Have Fencing?, 2022
Future Plans for Fencing
Table Figure 10-5. Would You Like To Add Fencing To Your Home in the Coming 12 Months?, 2022
Table Figure 10-6. For What Purpose Would You Like To Add a Fence?, 2022