Demand for countertops in the US is forecast to increase 2.4% per year from a low (by recent standards) 2023 base to 935 million square feet in 2028, valued at $8.6 billion. Following a decline in residential renovation in 2023 and a mixed housing market environment in 2024, demand will advance throughout the rest of the forecast period, supported by:
greater average share of housing space devoted to kitchens and bathrooms in new housing
elevated levels of single-family housing construction
rising residential remodeling activity, due in part to the ability of new countertops to improve home values
rising commercial building construction
Single-Family Remodeling Continues to Drive the US Countertops Market
Single-family kitchen and bathroom remodeling continues to drive demand for countertops, with countertop replacement still one of the most popular home remodeling projects. Trading up from laminates and solid surface to more natural looking (and higher value) materials – such as engineered stone, porcelain slab, and butcher block – is an effective way to quickly change a home’s appearance to align with new trends. Additionally, the use of costlier countertops can boost the value of a home, an important step for those homeowners who wish to sell their current residence.
Porcelain Slab Remains One of the Fastest Growing Products Ever Introduced
Porcelain slab has grown robustly since its introduction to the US countertops market in 2013; to that end, it is expected to be the fastest growing countertop material in the US through 2028 by a considerable margin. Porcelain slab is rapidly rising in popularity as consumers who wish to differentiate their homes seek alternatives to engineered stone and granite, but still desire countertops with natural appearances and favorable performance properties. The latter include:
stain resistance in both indoor and outdoor settings, as well as heat and frost resistance, which makes porcelain a top choice for outdoor kitchens
greater strength and durability when compared to granite
absence of discoloration or color change issues
wide variety of finishes, patterns, and colors available from manufacturers
Table Single-Family Housing Countertop Demand by Area of Installation & Project Type, 2013, 2018, 2023, 2028, &2033
Table Annual Single-Family Housing Countertop Demand by Area of Installation & Project Type, 2020 – 2027
Multifamily Housing
Table Multifamily Housing Countertop Demand by Area of Installation & Project Type, 2013, 2018, 2023, 2028, &2033
Table Annual Multifamily Housing Countertop Demand by Area of Installation & Project Type, 2020 – 2027
Areas of Installation
Table Residential Countertop Demand by Area of Installation, 2013, 2018, 2023, 2028, &2033
Table Annual Residential Countertop Demand by Area of Installation, 2020 – 2027
Key Suppliers
Consumer Insights
Recent Buyers of Countertops
Table Figure 11-1 "Did you buy or authorize the purchase of a countertop or vanity top in the past 12 months?", by Age Group, Household Income Bracket, &Moving Status 2021
Table Figure 11-2 "Did you buy or authorize the purchase of a countertop or vanity top in the past 12 months?" by Rural vs. Urban Setting, US Region, &Type of Housing, 2024
Intended Space or the Countertop
Table Figure 11-3 "For which room/space did you buy or authorize the purchase of a countertop or vanity top?" 2024
Reason for Buying a Countertop
Table Figure 11-4 "Why did you buy or authorize the purchase of a countertop or vanity top?" 2024
Location of Purchase of Countertops
Table Figure 11-5 "Where did you buy or authorize the purchase of a countertop or vanity top?" 2024
Consumer Attitudes About Countertops
Table Consumer Attitudes About Countertops by Rural vs. Urban Setting, US Region, Moving Status, &Housing Type, 2021
Table Consumer Attitudes About Countertops by Gender, Age Group, &Household Income, 2024
Preferred Features of Countertops
Table Figure 11-6 Relative Importance of Various Factors When Buying or Authorizing Purchase Countertops 2024