Consumer Water Filtration Systems
Demand for consumer water filtration systems is forecast to increase 3.7% per year to $955 million in 2024. Growth will be driven by macroeconomic factors like existing home sales and housing completions, which supports the sale of point-of-entry systems and some point-of-use systems, like under-the-sink models. Additionally, gains will be supported by continued consumer education about the issues in their water and how they are best able to treat them. Advancing technology will help to increase overall value gains and boost recurring sales of replacement filters, though competition from higher value reverse osmosis membrane systems and other niche technologies (e.g., ultraviolet) will continue to grow.
The report covers the consumer water filtration market in the US by type (activated carbon and mechanical filters), system, and region. Data on replacement water filter sales is also provided. Demand is presented in current dollars and units.
Systems in the study include:
Whole-house water filtration
Water softeners
Under-the-sink
Countertop
Faucet-mounted
Flow-through
Demand is presented for the following regions:
Northeast
Midwest
South
West
Scope of the Report
This report covers the scope, size, and growth of the US market for consumer water filtration systems, including key trends in products, technology, and regions. Historical data are provided for 2009, 2014, and 2019 with forecasts for 2024 and 2029. Historical market volatility is also addressed. Data are provided in current dollars and units. Also included is consumer survey data and an analysis of key industry players and their US market shares.
- 1. Executive Summary
- 2. Impact of COVID-19 Pandemic
- Overview
- Impact on the Economy
- Impact on the Consumer Water Filtration Industry
- 3. About This Report
- Report Details
- Study Scope & Product Description
- 4. Overview
- Historical Market Trends
- Unit & Pricing Trends
- Demand by Type
- Activated Carbon Filters
- Mechanical Filters
- Demand by System (Whole-House or Point-of-Use)
- Demand by Region
- Competitive Products
- Replacement Water Filters
- Product Description
- Units & Value Outlook
- Global Perspective
- 5. Factors Impacting Water Treatment Demand
- Trends in Household Water Sources
- Competition from Bottled Water
- Technological Innovations
- Smart Technology
- Wi-Fi & Bluetooth Capability
- Electronic Indicators
- Brand Awareness & Extension
- Sustainability Initiatives
- 6. Consumer Insights
- Why Consumers Treat their Water
- Home Water Sources
- Consumer Perceptions of Tap Water Quality
- Impact of Negative Media about Water Quality
- Environmental Attitudes
- 7. Key Suppliers & Market Share
- Industry Composition
- Market Share
- Mergers & Acquisitions
- 8. Appendix
- Scope
- Definitions
- Freedonia Methodology
- Study-Specific Methodology
- Sources
- Associations & Agencies
- Related Studies & Reports
- Macroeconomic Assumptions
- Economic Environment
- Demographic Trends
- Residential Building Construction
- Residential Improvements & Repairs
- Housing Stock
- Housing Completions
- Consumer Spending
- Beverage Production
- List of Tables
- 2. Impact of COVID-19 Pandemic
- Table 2-1 | Macroeconomic Indicators, 2019 - 2022 (billion 2012 dollars)
- Table 2-2 | Annual Consumer Water Filtration System Demand by System Type, 2019 - 2021 (million dollars)
- 4. Overview
- Table 4-1 | Consumer Water Filtration System Demand, 2009 - 2019 (million dollars)
- Table 4-2 | Consumer Water Filtration System Pricing by Product, 2009 - 2029 (dollars per unit)
- Table 4-3 | Consumer Water Filtration System Demand by Type, 2009 - 2029 (million dollars)
- Table 4-4 | Consumer Activated Carbon Filter Demand by System Type, 2009 - 2029 (million dollars)
- Table 4-5 | Consumer Mechanical Filter Demand by System Type, 2009 - 2029 (million dollars)
- Table 4-6 | Consumer Water Filtration Demand by System, 2009 - 2029 (million dollars)
- Table 4-7 | Consumer Water Filtration System Demand by Region, 2009 - 2029 (million dollars)
- Table 4-8 | Consumer Replacement Water Filter Demand, 2009 - 2029 (million dollars & million units)
- 5. Factors Impacting Water Treatment Demand
- Table 5-1 | Water Source by Household, 2009 - 2029 (million households)
- Table 5-2 | Bottled Water Production & Water Treatment System Demand, 2009 - 2029 (billion gallons & thousand units)
- 6. Consumer Insights
- Table 6-1 | Environmental Attitude Trends, 2015 - 2020 (percentage of population)
- 7. Key Suppliers & Market Share
- Table 7-1 | Selected Mergers & Acquisitions
- 8. Appendix
- Table 8-1 | Study Scope: US Geographic Regions & Subregions
- Table 8-2 | Relevant Industry Codes
- Table 8-3 | Relevant HS Codes
- Table 8-4 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
- Table 8-5 | Population & Households, 2009 - 2029 (million persons)
- Table 8-6 | Residential Building Construction Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)
- Table 8-7 | Residential Improvement & Repair Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)
- Table 8-8 | Housing Stock by Type, 2009 - 2029 (million units)
- Table 8-9 | New Housing Indicators, 2009 - 2029 (thousand units)
- Table 8-10 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars)
- Table 8-11 | Beverage Production, 2009 - 2029 (billion gallons)
- List of Figures
- 1. Executive Summary
- Figure 1-1 | Consumer Water Filtration Market
- 2. Impact of COVID-19 Pandemic
- Figure 2-1 | Real GDP by Economic Sector, 2019 - 2022 (% annual change)
- Figure 2-2 | Annual Consumer Water Filtration System Demand Growth, 2018 - 2024 (% annual change)
- 3. About This Report
- Figure 3-1 | Conventional Filtration: Product Example
- 4. Overview
- Figure 4-1 | Consumer Water Filtration System Demand, 2004 - 2019 (million dollars)
- Figure 4-2 | Consumer Water Filtration System Pricing, 2009 - 2029 (dollars per unit)
- Figure 4-3 | Consumer Water Filtration System Demand by Type, 2009 - 2029 (million dollars)
- Figure 4-4 | Consumer Activated Carbon Filter Demand by System Type, 2009 - 2029 (million dollars)
- Figure 4-5 | Consumer Mechanical Filter Demand by System Type, 2009 - 2029 (million dollars)
- Figure 4-6 | Consumer Water Filtration Demand by System, 2009 - 2029 (million dollars)
- Figure 4-7 | Comparative Growth: Consumer Water Filtration & Competitive Products, 2019 - 2024 (% CAGR)
- Figure 4-8 | Replacement Water Filters: Product Example
- 5. Factors Impacting Water Treatment Demand
- Figure 5-1 | Electronic Indicators: Product Example
- Figure 5-2 | Brita PRO Product Example
- 6. Consumer Insights
- Figure 6-1 | Where Consumers Report Getting Their Home Water by Rural vs. Urban Setting, 2020 (% of total respondents)
- Figure 6-2 | On a Scale of 1 to 5, With 1 Being the Worst & 5 the Best, How Would You Rank the Tap Water in Your Area?, 2020 (% of total respondents)
- 7. Key Suppliers & Market Share
- Figure 7-1 | Conventional Consumer Water Filtration System Market Share by Company, 2019 (million dollars)
- 8. Appendix
- © by The Freedonia Group, a division of MarketResearch.com
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook