US Beverage Packaging Consumer Insights

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $1,495	76 Pages	Freedonia Group	March, 2024	FG18655770

Best Price Guarantee
Price	from $1,495
Length	76 Pages
Publisher	Freedonia Group
Published Date	March, 2024
SKU	FG18655770

US Beverage Packaging Consumer Insights

Consumer beverage shopping habits are evolving. The most notable influence is online shopping, but work-from-home habits, on-the-go patterns, and sustainability preferences also have sway. Therefore, an analysis of consumer trends can give insight to ways in which packaging can present opportunities through additional sales, marketing initiatives, and product innovations.

This report contains analysis and data-driven discussions relating to beverage packaging, including a look at concerns about inflation and pricing increases, sustainability views, work-from-home trends, and beverage shopping habits, behaviors, and attitudes.

This report makes use of analysis, data, trends, and customized cross tabs incorporating two survey resources:

data from The Freedonia Group’s proprietary national online survey conducted in April-May 2020, August 2020, November-December 2020, February-March 2021, June 2021, August-September 2021, October-November 2021, November-December 2021, February 2022, May 2022. August 2022, November 2022, February 2023, May 2023, August 2023, September-October 2023, November-December 2023, and February-March 2024
data from syndicated national consumer survey results from MRI-Simmons Fall 2023 Report

Study Description

This study examines consumer insights and trends in the US regarding beverage packaging. Survey data display historical trends and consumer sentiment for 2023 and 2024. Survey responses in this study reveal consumer trends in beverage packaging, including sustainability views, beverage packaging priorities, and preferences by beverage packaging type, materials, and size. Additionally, consumer insights are analyzed for the evolution of pandemic outlook, vaccinations, mental and physical effects, inflation concerns, and work-from-home habits (from 2020 to 2024) that could affect interest in different types of beverages or beverages packaged in different forms. Consumer opinions on the topics above are analyzed by gender, age group, presence of minor children at home, urban/suburban/rural location, and household income. Beverage packaging demand (historical data from 2020 and forecasts through 2024) and beverage retail sales (historical data from 2019 and forecasts through 2027) are also presented.

Introduction
Beverage Industry Overview
- Economic Forecast
  - Table Macroeconomic Indicators, 2020 – 2024
- Short-Term Beverage Production Trends
  - Table Figure 2-1. Beverage Production, 2020 – 2024
- Short-Term Beverage Packaging Trends
  - Table Annual Beverage Packaging Demand by Material, 2020 – 2024
  - Table Annual Beverage Packaging Demand by Market, 2020 – 2024
  - Table Figure 2-2. Beverage Packaging Demand, 2020 – 2024
- Retail Beverage Sales: Historical Trends (2019-2022)
  - Table Growth Rates of Retail Dollar Sales of Top Beverage Categories, 2019-2020, 2020-2021, 2021-2022
  - Table US Retail Dollar Sales by Top Beverage Categories, 2019 – 2022
- Retail Beverage Sales: Forecast to 2027
  - Table Retail Sales by Top Beverage Categories, 2017 & 2022 – 2027
Short-Term Analysis
- Concerns about COVID-19 Exposure Remain
  - Most Still Consider the Pandemic a Health Threat
    - Table Coronavirus Health Concerns: "I am concerned about the…", 2020 – 2023
    - Table Figure 3-1. COVID-19 Statistics, March 2020 – February 2024
  - Concerns about COVID-19 Variants
    - Table Figure 3-2. Concerns about the Delta/Omicron Variant & Future Variants of COVID-19, 2021 – 2022
  - Vaccination Plans Reveal Many Consumers Are Taking COVID-19 and the Flu Seriously, Though Fewer May Be Getting Vaccinated Than Who Report Concerns
    - Table "Have You Already or Do You Plan to Get the Following Vaccines?", 2023
- Inflation & Prices
  - Many Consumers Are Concerned about Inflation and Rising Food & Beverage Prices
    - Table Consumer Concerns about Rising Food & Beverage Prices, 2021 – 2024
    - Table "How Concerned Are You About the Rising Price of Beverages?" by Gender, Age Group, Presence of Children at Home, &Residential Area 2023
  - Cutting Back on Household Expenses
    - Table Consumer Spending on "Extras", 2023 – 2024
- Negative Personal Effects of the Pandemic
  - Negative Effects Reported in 2020 & 2021
    - Table Coronavirus Concerns: "The coronavirus has negatively affected my…", 2020 – 2021
  - Continuing Mental & Physical Health Effects
    - Table Changes in Mental & Physical Symptoms During the Pandemic, 2022
- Work-From-Home Trends
  - Table "Are You Set Up to Do Your Usual Paid Work From Home – Whether Ordinarily, Part-Time, or When Necessary?" by Gender, Age Group, Income Bracket, &Presence of Children at Home, 2021 – 2022
  - Working from Home in 2023: Work from Home Ability and Frequency
    - Table Ability to Work from Home and Frequency of Remote Work, 2023
  - Work Habits in 2024: Typical Work Weeks
    - Table "How Much of Your Typical Work Week is Spent at the Following Locations?", 2024
  - Work Habits in 2024: Typical Work Arrangements
    - Table Figure 3-3. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2024
- Competitive Options for Packaged Beverages
  - Table Consumer Attitudes About Competitive Options for Packaged Beverages, 2023
- Where Consumers Buy Ready-to-Drink Packaged Beverages
  - Table "Please Indicate the Frequency With Which You Bought Ready-to-Drink Packaged Beverages From the Following Sources in the Past 12 Months," 2023
Sustainability Insights
- Recycling Attitudes & Environmental Responsibility
  - Table General Environmental Attitudes, 2023
- Thoughts about Sustainability
  - Table Consumer Opinions on Sustainability, 2024
- Importance of Various Sustainable Lifestyle Practices
  - Table "How important are the following practices when you think of living a sustainable lifestyle?", 2024
- Concern About Chemicals in Packaging
  - Table "I Am Concerned About Chemicals From Packaging Leaching Into My Beverages" by Gender, Age Group, Presence of Children at Home, Location, &Following Clean Label Diets, 2023
- Consumer Perspectives on Packaging Sustainability
  - Packaging Materials Ranked by Perceived Eco-Friendliness
    - Table Consumer Perspectives of Eco-Friendliness of Packaging Materials, 2023
  - Sustainable Packaging Features Particularly Sought
    - Table Features Consumers Especially Look for When Considering "Sustainable" or "Eco-Friendly" Packaging by Gender, Age Group, Urban vs. Rural Setting, &Annual Household Income Bracket, 2023
  - Attitudes About Recycling & Biodegradability
    - Table Consumer Attitudes About Recycled Plastics & Biodegradability; By Gender, Age Group, Urban vs. Rural Setting, &Annual Household Income Bracket, 2023
- Consumer Attitudes About Recycling
  - Table Consumer Attitudes About Recycling; By Gender, Age Group, Urban vs. Rural Setting, &Annual Household Income Bracket, 2023
- Consumer Attitudes About Recyclable & Compostable Packaging
  - Table Consumer Attitudes About Recyclable & Compostable Content in Packaging; By Gender, Age Group, Urban vs. Rural Setting, &Annual Household Income Bracket, 2023
Beverage Packaging Insights
- Sustainable Beverage Packaging Buying Habits
  - Table Sustainable Packaging Buying Habits, by Gender, Age Group, Presence of Children at Home, &Urban vs. Rural Setting, 2023
- Beverage Packaging Priorities
  - Sustainability of Materials
    - Table Priority of Sustainability Features in Beverage Packaging, 2023
  - Packaging Design
    - Table Priority of Packaging Design Features in Beverage Packaging, 2023
  - Size of Packaging
    - Table Priority of Packaging Sizes in Beverage Packaging, 2023
    - Table Consumer Preferences For Beverage Packaging Sizes, by Gender, Age Group, Presence of Children, &Area, 2023
- Ready-To-Drink Beverage Purchasing By Packaging Type
  - Nonalcoholic Beverages
    - Table Nonalcoholic Ready-To-Drink Beverage Purchases by Packaging Type, 2023
  - Alcoholic Beverages
    - Table Alcoholic Ready-To-Drink Beverage Purchases by Packaging Type, 2023
- Ready-To-Drink Beverage Purchasing By Size of Packaging
  - Nonalcoholic Beverages
    - Table Nonalcoholic Ready-To-Drink Beverage Purchases by Packaging Size, 2023
  - Alcoholic Beverages
    - Table Alcoholic Ready-To-Drink Beverage Purchases by Packaging Size, 2023
More Detailed Packaging Industry Coverage Available