Sports Drinks: United States

Sports Drinks: United States


This report forecasts to 2028 US sports drink retail sales in nominal US dollars. Total retail sales are segmented by product in terms of: shelf-stable sports drinks non-aseptic, shelf-stable sports drink mixes, liquid sports drink mixes, and shelf-stable sports drinks aseptic.

To illustrate historical trends, total retail sales and the various segments are provided for 2016 and 2019-2023.

This report focuses on the market for sports drink products sold to consumers in the US via retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales channels like online and mail order. Alcoholic beverages are excluded from this report.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:

  • 311411 Frozen Fruit, Juice, & Vegetable Mfg
  • 311511 Fluid Milk Mfg
  • 311920 Coffee & Tea Mfg
  • 312111 Soft Drink Mfg
  • 312112 Bottled Water Mfg
  • 424490 Other Grocery & Related Products Merchant Wholesalers


HIGHLIGHTS
MARKET SIZE
Category & Segment Sales
Convenience Stores Maintain Post-Pandemic Recovery
CONSUMER INSIGHTS
Low Penetration for Energy Drinks Especially
Energy Drinkers Tend to Consume More Units
BEVERAGE TRENDS
Healthier+
Reduced or Zero Sugar
Responsible New Product Development
Ignite the Senses
Target Gamers
Cocktail Influence
Private Label Still Outperforming National Brands
ENERGY & SPORTS FUNCTIONS
KEY OPPORTUNITIES
Healthier+
Rapid Hydration
Ignite the Senses
Target Gamers
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Resources
LIST OF TABLES & FIGURES
Figure 1 | Key Trends in US Sports Drink Retail Sales, 2023 - 2028
Figure 2 | US Sports Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (US$ bil)
Table 1 | US Sports Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (US$ mil)
Figure 3 | US Sports Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (%)
Table 2 | US Consumption Rates for Sports Drinks (Thirst Quenchers), 2013 - 2023 (% of adults)
Table 3 | Number of Energy Drinks/Shots & Sports Drinks Drunk in Last 30 Days, 2023 (% of adults that drink energy drinks/shots & sports drinks)
Table 4 | NAICS & SIC Codes Related to Sports Drinks

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