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Private Label Credit Cards: United States

Publisher Freedonia Focus Reports
Published Jan 31, 2026
Length 33 Pages
SKU # FFO20905737

Description

This report forecasts US private label credit card (PLCC) loan receivables and payment value for 2025-2027 in US dollars. To illustrate historical trends, US PLCC payment value are provided for 2019-2025 in US dollars by top issuers: Bread Financial, Capital One, Citi Retail Services, Synchrony Financial, TD Bank, Wells Fargo

This report covers the US market for PLCCs, with an emphasis on card issuers, merchants, consumers, and the competitive and economic challenges shaping the industry.

Freedonia quantifies trends in various measures of growth and volatility. Growth calculated as a compound annual growth rate (CAGR) employs, by definition, only the first and last datapoints over a period. The CAGR is used to describe forecast growth, defined as the expected trend beginning in the base year and ending in the forecast year. Readers are encouraged to consider historical volatility when assessing particular annual values along the forecast trend, including in the forecast year.

A full outline of report items by page is available in the Table of Contents.

Table of Contents

33 Pages
HIGHLIGHTS
MARKET OVERVIEW
Market Size & Forecast
Growth Drivers & Inhibitors
Credit Card Usage Trends
The Private Label Credit Card User
Private Label Credit Card Use by Major Card Program & Retail Segment
Importance of Private Label Credit Card Features
INDUSTRY STRUCTURE
Profiles of Top Private Label Credit Card Issuers
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Resources
LIST OF TABLES & FIGURES
Table 1 | US Private Label Credit Card Payment Value, 2019 – 2025 (US$ bil)
Table 2 | US Private Label Credit Card Payment Value and Loan Receivables, 2025 – 2027 (US$ bil)
Table 3 | US Private Label Credit Card Payment Value by Issuer, 2019 – 2025 (US$ bil)
Table 4 | NAICS & SIC Codes Related to Private Label Credit Cards

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