PreK-12 Instructional Materials: United States

PreK-12 Instructional Materials: United States

This report forecasts the US PreK-12 instructional material market for 2027 in nominal US dollars. Total sales are segmented by product in terms of: basal curriculum, courseware, digital supplements, state-level tests, manipulatives, print supplements, trade books, video, and classroom magazines.

To illustrate historical trends, total sales and the various segments are provided for 2021- 2023.

Other table data provided in this report include: number of public K-12 schools by type and charter, magnet, and virtual status, 2018-19 through 2022-23; Catholic school enrollment, 2019 – 2024; number of charter students and schools, 2018 – 2019 through 2021 – 2022; federal on budget funds for K-12 education by agency, 2023 – 2025; summary of public elementary/secondary school system revenues, FY 2022; summary of public elementary/secondary school system expenditures, FY 2022.

Freedonia quantifies trends in various measures of growth and volatility. Growth (or decline) expressed as an average annual growth rate (AAGR) is the least squares growth rate, which takes into account all available datapoints over a period. The volatility of datapoints around a least squares growth trend over time is expressed via the coefficient of determination, or r². The most stable data series relative to the trend carries an r² value of 1.0; the most volatile – 0.0. Growth calculated as a compound annual growth rate (CAGR) employs, by definition, only the first and last datapoints over a period. The CAGR is used to describe forecast growth, defined as the expected trend beginning in the base year and ending in the forecast year. Readers are encouraged to consider historical volatility when assessing particular annual values along the forecast trend, including in the forecast year.

Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:

  • 323117 Books Printing
  • 424920 Book, Periodical, and Newspaper Merchant Wholesalers
  • 451211 Book Stores
  • 453310 Used Merchandise Stores
  • 511130 Book Publishers
  • 512110 Motion Picture and Video Production
  • 611710 Educational Support Services


HIGHLIGHTS
MARKET ENVIRONMENT
Enrollment & Demographics
Enrollment Trends
PreK-12 Enrollment Stabilizes
Long-Term Trends
The Funding Cliff & Enrollments
Dual Enrollment
The Public School Landscape
General Population Trends
Number of Public Schools
Alternatives to Public Schools
Private Schools
Catholic Schools
Charter Schools
Home Schooling
Virtual Schooling & Microschooling
Budget & Policy
Federal Funding for PreK-12 Education
Federal Department Contributions to Education
ESSER Funding
Revenue & Expenditures
Looking Ahead
Current Curriculum Issues
Policy Influencing Curriculum
Social Issues
SEGMENTATION & FORECASTS
Products
Looking Beyond 2024
Category Trends Continue
INDUSTRY STRUCTURE
PreK-12 Companies’ Financial Performance in 2023 & Early 2024
Most Companies Show Revenue Growth in 2023
Trend Toward Private Ownership Continues, But At a Slower Pace
M&A Activity in PreK-12 Education Declines in 2023
McGraw Hill
Pearson
Stride
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Resources
LIST OF TABLES & FIGURES
Figure 1 | Key Trends in the US PreK-12 Instructional Materials Market, 2023 - 2027
Table 1 | Number of Public K-12 Schools by Type & Charter, Magnet, & Virtual Status, 2018-19 through 2022-23
Table 2 | Catholic School Enrollment, 2019 - 2024
Table 3 | Number of Charter Students & Schools, 2018 - 2019 to 2021 - 2022
Table 4 | Federal On Budget Funds for K-12 Education by Agency, 2023 - 2025 (US$ bil)
Table 5 | Summary of Public Elementary/Secondary School System Revenues, FY 2022 (US$ 000)
Table 6 | Summary of Public Elementary/Secondary School System Expenditures, FY 2022 (US$ 000)
Figure 2 | US PreK-12 Instructional Materials Sales by Product, 2023 & 2027 (US$ bil)
Table 7 | US PreK-12 Instructional Materials Sales by Product; 2021 - 2023, 2027
(US$ mil)
Figure 3 | US PreK-12 Instructional Materials Sales by Product, 2023 & 2027 (%)
Table 8 | Simba Information PreK-12 Performance Index, Latest Full Fiscal Year
Table 9 | NAICS & SIC Codes Related to PreK-12 Instructional Materials

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