PreK-12 Instructional Materials: United States
This report forecasts the US PreK-12 instructional material market for 2026 in nominal US dollars. Total sales are segmented by product in terms of: basal curriculum, courseware, digital supplements, state-level tests, manipulatives, print supplements, trade books, video, and classroom magazines.
To illustrate historical trends, total sales and the various segments are provided for 2020-2022.
Other table data provided in this report include: enrollment in public K-12 schools by level for Fall 2019 to Fall 2023; Catholic school enrollment and number of schools, 2022-2023; number of charter students and schools, 2018-2019 through 2020-2021; number of students home-educated, 2019-2022; number of US virtual schools, enrollment, and share of enrollment, 2019-2020; summary of public elementary-secondary school system revenues, FY2021; and summary of public elementary-secondary school system expenditures, FY2021.
Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.
Related NAICS Codes:
- 451211 Book Stores
- 453310 Used Merchandise Stores
- 511130 Book Publishers
- 512110 Motion Picture and Video Production
- 611710 Educational Support Services
- HIGHLIGHTS
- ENROLLMENT & DEMOGRAPHIC ENVIRONMENT
- Post-Lockdown Enrollments Lag
- The Public School Landscape
- General Population Trends
- Alternatives to Public Schools
- Private Schools See Pandemic Coattails
- Catholic Schools Stay Strong
- Charter Schools
- Home Schooling
- Virtual Schooling
- Dual Enrollment
- BUDGET & POLICY ENVIRONMENT
- Federal Funding Remains Strong In Advance of ESSER Cliff
- Preparing for the ESSER Funding Cliff
- Looking Ahead
- K-12 Spending By Funding Source
- Uncertainty Impacts State Budget Forecasts
- Curriculum Restrictions & Book Bans
- School Choice & Parental Rights
- Parental Rights in the Classroom
- Policy Dictates Subject Matter
- Social Issues at the Forefront
- PRODUCT SEGMENTATION & FORECASTS
- Pandemic Fallout
- Move to Digital Slows Post-Pandemic
- Category Trends Continue
- INDUSTRY STRUCTURE
- PreK-12 Companies’ Financial Performance
- First Half of 2023 Shows a Slowing of M&A Activity
- Pearson
- Scholastic
- Stride
- ABOUT THIS REPORT
- Scope
- Sources
- Industry Codes
- Resources
- LIST OF TABLES & FIGURES
- Figure 1 | Key Trends in the US PreK-12 Instructional Materials Market, 2022 - 2026
- Table 1 | Enrollment in Public K-12 Schools by Level, Fall 2019 to Fall 2023 (in 000s)
- Table 2 | Catholic School Enrollment & Number of Schools, 2022 - 2023
- Table 3 | Number of Charter Students & Schools, 2018 - 2019 to 2020 - 2021
- Table 4 | Number of Students Home-Educated, 2019 - 2022
- Table 5 | Number of US Virtual Schools, Enrollment, & Share of Enrollment, 2019 - 2020
- Table 6 | Summary of Public Elementary-Secondary School System Revenues, FY 2021 (US$ 000)
- Table 7 | Summary of Public Elementary-Secondary School System Expenditures, FY 2021 (US$ 000)
- Figure 2 | US PreK-12 Instructional Materials Sales by Product, 2022 & 2026 (US$ bil)
- Table 8 | US PreK-12 Instructional Materials Sales by Product; 2020 - 2022, 2026 (US$ mil)
- Figure 3 | US PreK-12 Instructional Materials Sales by Product, 2022 - 2026 (%)
- Table 9 | Simba Information PreK-12 Performance Index for Most Recently Reported Fiscal Years
- Table 10 | NAICS & SIC Codes Related to PreK-12 Instructional Materials
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