Pet Health & Wellness: United States

This report forecasts US pet market retail sales in nominal US dollars for 2024 and 2028. To illustrate historical trends, total retail sales and the various segments are provided in annual series from 2019 to 2023. Total retail sales are segmented by sector in terms of: retail channel pet food and treats, veterinary services, retail channel pet supplies (non-food), and non-medical pet services.

This report covers health and wellness trends across the pet market, including: pet food and treats: products focusing on high-quality, functional ingredients are front and center, with products frequently positioning around health benefits; non-food supplies: aside from the obvious health focus of pet medications, pet supplements have achieved growth well above the pet market average for the past several years, health monitoring cat litter is gaining ground, and durable products targeting pet health and safety are becoming more common; veterinary services: veterinary care is already firmly rooted in pet wellness, but a shift towards DIY health care is slowly impacting how vets interact with pet owners; and non-medical pet services: grooming and pet sitting/walking services are increasingly focused on the health and wellness benefits they provide.

A full outline of report items by page is available in the Table of Contents.

Related NAICS codes:

• 311111 Dog and Cat Food Manufacturing
• 311119 Other Animal Food Manufacturing
• 424990 Other Miscellaneous Nondurable Goods Merchant Wholesalers
• 453910 Pet and Pet Supplies Stores
• 541940 Veterinary Services
• 812910 Pet Care (except Veterinary) Services