Energy Drinks: United States
This report forecasts to 2028 US energy drink retail sales in nominal US dollars. Total retail sales are segmented by product in terms of: shelf-stable energy drinks non-aseptic, shelf-stable energy shots, shelf-stable energy drink mixes, and liquid energy drink mixes.
To illustrate historical trends, total retail sales and the various segments are provided for 2016, 2019, 2020, 2021, 2022, and 2023.
This report focuses on the market for energy drink products sold to consumers in the US via retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales channels like online and mail order. Alcoholic beverages are excluded from this report.
A full outline of report items by page is available in the Table of Contents.
Related NAICS Codes:
- 311411 Frozen Fruit, Juice, & Vegetable Mfg
- 311511 Fluid Milk Mfg
- 311920 Coffee & Tea Mfg
- 312111 Soft Drink Mfg
- 312112 Bottled Water Mfg
- 424490 Other Grocery & Related Products Merchant Wholesalers
- HIGHLIGHTS
- MARKET SIZE
- Category & Segment Sales
- Convenience Stores Maintain Post-Pandemic Recovery
- CONSUMER INSIGHTS
- Low Penetration for Energy Drinks Especially
- Drinks Dominate, Shots Remain Smaller Niche
- Energy Drinkers Tend to Consume More Units
- BEVERAGE TRENDS
- Healthier+
- Reduced or Zero Sugar
- Responsible New Product Development
- Ignite the Senses
- Target Gamers
- Cocktail Influence
- Private Label Still Outperforming National Brands
- ENERGY & SPORTS FUNCTIONS
- KEY OPPORTUNITIES
- Healthier+
- Ignite the Senses
- Target Gamers
- ABOUT THIS REPORT
- Scope
- Sources
- Industry Codes
- Resources
- LIST OF TABLES & FIGURES
- Figure 1 | Key Trends in US Energy Drink Retail Sales, 2023 - 2028
- Figure 2 | US Energy Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (US$ bil)
- Table 1 | US Energy Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (US$ mil)
- Figure 3 | US Energy Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (%)
- Table 2 | US Consumption Rates for Energy Drinks & Shots, 2013 - 2023 (% of adults)
- Table 3 | Forms of Energy Drinks & Shots Drunk, 2013 - 2023 (% of adults that drink energy drinks/shots)
- Table 4 | Number of Energy Drinks/Shots & Sports Drinks Drunk in Last 30 Days, 2023 (% of adults that drink energy drinks/shots & sports drinks)
- Table 5 | NAICS & SIC Codes Related to Energy Drinks
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