Coffee: United States

Coffee: United States


This report forecasts total US coffee retail sales in ounces and nominal US dollars for 2024-2028.

Total retail sales by value are segmented and forecasted for 2028 by product in terms of: single cup coffee, ground coffee, instant coffee, whole coffee beans, ground decaffeinated coffee, instant decaffeinated coffee, other ground/whole bean coffee, RTD cappuccino/iced coffee, refrigerated RTD coffee, and cold brew.

To illustrate historical trends, total coffee retail sales in volume and value terms are provided for 2018-2023; the various segments by value are provided for 2016, 2019, 2020, 2021, 2022, and 2023.

This report focuses on the market for packaged coffee products sold to consumers in the US via retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales channels like online and mail order.

Alcoholic beverages are excluded from this report.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:

  • 311920 Coffee and Tea Mfg
  • 424490 Other Grocery and Related Products Merchant Wholesalers


HIGHLIGHTS
MARKET SIZE OVERVIEW
Category/Segment Sales
CONSUMER INSIGHT OVERVIEW
RTD Coffee Continues Gaining; Ground Coffee Consumed Most
Loose Grinds Still Widely Preferred Over Single-Serve Pods
Consumers Overwhelmingly Prefer Unflavored Ground & Whole Bean Coffee
Coffee Consumption Faltering
Consumption of Customized & Specialty Drinks Drive Coffee Appliance Sales
KEY OPPORTUNITIES OVERVIEW
Mindful Indulgence
Ignite the Senses
Comfort & Nostalgia
Influencer Inspired
Coffee Shop Experience at Home or On-the-Go
Single-Serve Options Beyond Pods
Hard Coffee
Responsible NPD
CBD-Infused
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Resources
LIST OF TABLES & FIGURES
Figure 1 | Key Trends in US Coffee Retail Sales, 2023 - 2028
Figure 2 | US Coffee Retail Sales by Product, 2016 - 2028 (US$ bil)
Table 1 | US Coffee Retail Sales by Value & Volume, 2018 - 2028
Table 2 | US Coffee Retail Sales by Product; 2016, 2019 - 2023, 2028 (US$ mil)
Figure 3 | US Coffee Retail Sales by Product; 2016, 2019 - 2023, 2028 (% of value)
Table 3 | Consumption Rates for Coffee Segments, 2013 - 2023 (% of households)
Table 4 | Forms of Ground Coffee Used Most Often, 2013 - 2023 (% of households that drink ground coffee)
Table 5 | Flavor of Ground Coffee Drunk Most Often, 2013 - 2023 (% of households that drink ground & whole bean coffee)
Table 6 | Cups of Ground Coffee Drunk Per Average Day, 2013 - 2023 (% of households that drink ground coffee)
Table 7 | Coffee Appliances Bought in Last 12 Months, 2013 - 2023 (% of households)
Table 8 | NAICS & SIC Codes Related to Coffee

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