Children's Food & Beverages: United States

Children's Food & Beverages: United States


This report forecasts US retail sales of food and beverages marketed for children in nominal US dollars for 2024-2028. To illustrate historical trends, total retail sales are provided in annual series from 2017 to 2023.

Retail sales in this report are defined as sales of children's food and beverage products from venues such as: grocery stores, supermarkets, and discount grocers (e.g., Kroger, Safeway, ALDI); mass merchandisers (e.g., Walmart, Target, Meijer) and warehouse clubs (e.g., Costco, Sam's Club, BJ's); convenience stores (e.g., Pilot/Flying J, Circle K, 7-Eleven) and dollar stores (e.g., Dollar General, Family Dollar); other retailers, such as co-ops, gift shops, and farmers markets; all online outlets, including online-based grocers (e.g., Amazon, Thrive Market, FreshDirect), third-party pack-and-deliver companies that use their own workforces to purchase groceries at various stores and deliver them to customers (e.g., Instacart), brands that sell their own food products direct-to-consumer via their websites, and online sales from websites or apps of retailers in the previous categories

Related NAICS Codes:

  • 311811 Retail Bakeries
  • 424410 General Line Grocery Merchant Wholesalers
  • 445110 Supermarkets and Other Grocery (except Convenience) Stores
  • 445120 Convenience Stores
  • 445210 Meat Markets
  • 445291 Baked Goods Stores
  • 445292 Confectionery and Nut Stores
  • 445299 All Other Specialty Food Stores
  • 454110 Electronic Shopping and Mail-Order Houses
  • 492210 Local Messengers and Local Delivery


HIGHLIGHTS
MARKET OVERVIEW
Market Size
Recent Historical Trends from the Pandemic to Inflation Era
Consumer Demographics
Consumer Psychographics
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Resources
LIST OF TABLES & FIGURES
Figure 1 | US Children's Food & Beverage Retail Sales, 2017 - 2028 (US$ bil)
Table 1 | US Children's Food & Beverage Retail Sales, 2017 - 2028 (US$ bil)
Table 2 | Parenthood & Presence of Children Under 18 in the Household by Age Bracket, 2023 (% of consumers)
Table 3 | Priorities Placed on Foods, 2023 (% of consumers)
Table 4 | NAICS & SIC Codes Related to Children's Food & Beverages

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