This report forecasts US retail sales of food and beverages marketed for children in nominal US dollars for 2024-2028. To illustrate historical trends, total retail sales are provided in annual series from 2017 to 2023.
Retail sales in this report are defined as sales of children's food and beverage products from venues such as: grocery stores, supermarkets, and discount grocers (e.g., Kroger, Safeway, ALDI); mass merchandisers (e.g., Walmart, Target, Meijer) and warehouse clubs (e.g., Costco, Sam's Club, BJ's); convenience stores (e.g., Pilot/Flying J, Circle K, 7-Eleven) and dollar stores (e.g., Dollar General, Family Dollar); other retailers, such as co-ops, gift shops, and farmers markets; all online outlets, including online-based grocers (e.g., Amazon, Thrive Market, FreshDirect), third-party pack-and-deliver companies that use their own workforces to purchase groceries at various stores and deliver them to customers (e.g., Instacart), brands that sell their own food products direct-to-consumer via their websites, and online sales from websites or apps of retailers in the previous categories
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