This report provides US co-branded credit card purchase trends in nominal US dollars. Data provided in this report include: co-branded credit card usage rates by selected types: have in own name vs. used in last 30 days, 2024 (% of adults); US co-branded credit card adoption by selected types: share of owners who used cards in last 30 days, 2021 – 2024 (% of adults); US co-branded credit card and store credit card adoption: have in own name vs. used in last 30 days, 2021 – 2024 (% of adults); frequent flyer program members, by airline, 2018 – 2024 (% of adults); hotel loyalty program enrollment, by program, 2024 (% of adults currently enrolled); and US retailer co-branded credit card programs, by segment: brand vs. parent company partnerships, 2025.
This report covers the US market for consumer co-branded credit cards, with an emphasis on recent changes in co-branded credit card program features and benefits, partner and issuer co-branded card strategies and competitive trends, co-branded growth trends among issuers and networks, and related trend and opportunity spotting.
A full outline of report items by page is available in the Table of Contents.
Related NAICS Codes:
- 522110 Commercial Banking
- 522120 Savings Institutions
- 522190 Other Depository Credit Intermediation
- 522210 Credit Card Issuing
- 522220 Sales Financing
- 522292 Real Estate Credit
- 522293 International Trade Financing
- 522294 Secondary Market Financing
- 522298 All Other Nondepository Credit Intermediation
- 522320 Financial Transactions Processing, Reserve, and Clearinghouse Activities
- 541990 All Other Professional, Scientific, and Technical Services
- HIGHLIGHTS
- MARKET ENVIRONMENT
- Market Overview
- Airline Partnerships
- Hotel Partnerships
- Retailer Partnerships
- The Consumer
- THE ISSUERS
- Industry Context
- ABOUT THIS REPORT
- Scope
- Sources
- Industry Codes
- Resources
- LIST OF TABLES & FIGURES
- Table 1 | US Purchase Volume for Mastercard, Visa, & American Express, Q2 2022 - Q2 2023 (US$ bil)
- Table 2 | US Revolving Credit - Change, Flow, & Outstanding, 2016 - Q1 2021
- Table 3 | US Co-Branded Credit Card Usage Rates by Selected Types, 2023 (% of adults)
- Table 4 | Largest Credit Card Issuers by Receivables, 2020 - 2022 (US$ bil)
- Table 5 | Top US Co-Branded Credit Card Programs by Purchase Volume, 2020 - 2022 (US$ bil)
- Table 6 | NAICS & SIC Codes Related to Co-Branded Credit Cards
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