Beverages: United States
This report forecasts annually to 2028 US beverages demand and shipments in nominal US dollars at the manufacturer level. Total demand is segmented by product in terms of: alcoholic beverages; carbonated soft drinks (CSDs); dairy milk; fruit beverages; bottled water; nondairy milk; and other beverages such as energy drinks, ready-to-drink (RTD) coffees and teas, and sports drinks.
To illustrate historical trends, total demand, total shipments, the various segments, and trade are provided in annual series from 2013 to 2023.
The scope of this report encompasses beverages consumed from bottles, single-serving containers, and various types of dispensing systems utilizing bulk packages (e.g., fountain drinks, beer taps, and water coolers). Homemade beverages, such as home-brewed beer and wine, are excluded, as are beverage products not sold ready-to-drink, such as coffee beans and grounds, dry teas, and powdered drink mixes. Non-packaged potable liquids such as tap and well water are also excluded. Re-exports of beverages are excluded from demand and trade figures.
Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.
This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Online Consumer Survey has a sample size of approximately 1,500, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.
Related NAICS Codes:
- 311411 Frozen Fruit, Juice, and Vegetable Manufacturing
- 311421 Fruit and Vegetable Canning
- 311511 Fluid Milk Manufacturing
- 312111 Soft Drink Manufacturing
- 312112 Bottled Water Manufacturing
- 312120 Breweries
- 312130 Wineries
- 312140 Distilleries
- 424490 Other Grocery and Related Products Merchant Wholesalers
- 424810 Beer and Ale Merchant Wholesalers
- 424820 Wine and Distilled Alcoholic Beverage Merchant Wholesalers
- HIGHLIGHTS
- MARKET ENVIRONMENT
- Historical Trends
- Key Economic Indicators
- Trade
- Product Development
- Distribution Overview
- PRODUCT SEGMENTATION & FORECASTS
- Alcoholic Beverages
- Dairy Milk
- Carbonated Soft Drinks
- Fruit Beverages
- Bottled Water
- Nondairy Milk
- Other Beverages
- INDUSTRY STRUCTURE
- Industry Characteristics
- Market Leaders
- ABOUT THIS REPORT
- Scope
- Sources
- Industry Codes
- Freedonia Methodology
- Resources
- LIST OF TABLES & FIGURES
- Figure 1 | Key Trends in US Beverages Demand, 2023 - 2028
- Figure 2 | US Beverages Demand Trends, 2013 - 2023
- Figure 3 | US Beverages Shipments Trends, 2013 - 2023
- Table 1 | Key Indicators for US Beverages Demand; 2013, 2018, 2023, 2028 (US$ bil)
- Table 2 | US Beverages Trade, 2013 - 2023 (US$ bil)
- Figure 4 | US Beverages Trade, 2013 - 2023 (US$ bil)
- Figure 5 | US Beverages Demand by Product, 2013 - 2028 (US$ bil)
- Table 3 | US Beverages Historical Demand by Product, 2013 - 2023 (US$ bil)
- Table 4 | US Beverages Forecast Demand by Product, 2023 - 2028 (US$ bil)
- Figure 6 | US Beverages Demand by Product Performance Index, 2013 - 2028 (2013=1.00)
- Table 5 | US Beverages Historical Shipments by Product, 2013 - 2023 (US$ bil)
- Table 6 | US Beverages Forecast Shipments by Product, 2023 - 2028 (US$ bil)
- Figure 7 | US Survey: Form of Carbonated Soft Drink Purchased, 2023 (% of respondents that purchased CSDs)
- Figure 8 | US Survey: Form of Fruit Beverage Purchased by Age Group, 2023 (% of respondents)
- Figure 9 | US Survey: Attitudes About Safety & Drinkability of Tap Water, 2024 (% of respondents)
- Figure 10 | US Survey: Frequency of Disposable Plastic Bottle Use by Tap Water Safety, 2024 (% of respondents)
- Figure 11 | US Survey: Form of Energy Drink Purchased by Age Group, 2023 (% of respondents)
- Figure 12 | US Survey: Form of Sports Drinks Purchased by Age Group, 2023 (% of respondents)
- Figure 13 | US Beverages Demand by Product, 2013 - 2028 (%)
- Figure 14 | US Beverages Firms, Establishments, & Employment, 2011 - 2021
- Table 7 | US Beverages Firms, Establishments, & Employment, 2011 - 2021
- Table 8 | Leading Suppliers to the US Beverages Market by Product
- Table 9 | NAICS & SIC Codes Related to Beverages
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