Advertising Services: United States
This report forecasts to 2028 US advertising services revenues in nominal US dollars. Total demand is segmented by establishment type in terms of: advertising agencies; media representatives; public relations agencies; media buying agencies; direct distribution advertisers; display advertisers; advertising material distributors; and other advertising services establishments such as display lettering, product demonstration, and welcoming services.
To illustrate historical trends, total revenues, the various segments, and media advertising expenditures by type are provided in annual series from 2013 to 2023.
Excluded from the scope of this report are advertising revenues from establishments that do not provide advertising services as their primary activity. For example, advertising revenues earned by television networks, newspaper publishers, social media and software firms, and internet search providers are excluded. Search engine optimization (SEO) services are also excluded.
This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Online Consumer Survey has a sample size of approximately 1,700, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.
Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.
Related NAICS Codes:
- 541810 Advertising Agencies
- 541820 Public Relations Agencies
- 541830 Media Buying Agencies
- 541840 Media Representatives
- 541850 Outdoor Advertising
- 541860 Direct Mail Advertising
- 541870 Advertising Material Distribution Services
- 541890 Other Services Related to Advertising
- HIGHLIGHTS
- MARKET ENVIRONMENT
- Historical Trends
- Key Economic Indicators
- Media Advertising Expenditures
- Internet Advertising Insights
- Regulatory Factors
- ESTABLISHMENT TYPE SEGMENTATION & FORECASTS
- Advertising Agencies
- Media Representatives
- Public Relations Agencies
- Media Buying Agencies
- Direct Distribution Advertisers
- Display Advertisers
- Advertising Material Distributors
- Other Establishments
- INDUSTRY STRUCTURE
- Industry Characteristics
- Market Share
- ABOUT THIS REPORT
- Scope
- Sources
- Industry Codes
- Freedonia Methodology
- Resources
- LIST OF TABLES & FIGURES
- Figure 1 | Key Trends in US Advertising Services Revenues, 2023 – 2028
- Figure 2 | US Advertising Services Revenue Trends, 2013 – 2023
- Table 1 | Key Indicators for US Advertising Services Revenues; 2013, 2018, 2023, 2028 (US$ bil)
- Figure 3 | US Media Advertising Expenditures by Type, 2013 – 2028 (US$ bil)
- Table 2 | US Media Advertising Expenditures by Type, 2013 – 2023 (US$ bil)
- Table 3 | US Media Advertising Expenditures by Type, 2023 – 2028 (US$ bil)
- Figure 4 | US Media Advertising Expenditures by Type, 2013 – 2028 (%)
- Figure 5 | US Survey: Is an ad blocker in use on any of the devices you use? (% of adult respondents who have heard of ad blockers)
- Figure 6 | US Survey: What is the main reason(s) an ad blocker is in use? (% of adult respondents who have heard of and use an ad blocker)
- Figure 7 | US Advertising Services Revenues by Establishment Type, 2013 – 2028 (US$ bil)
- Table 4 | US Advertising Services Revenues by Establishment Type, 2013 – 2023 (US$ bil)
- Table 5 | US Advertising Services Revenues by Establishment Type, 2023 – 2028 (US$ bil)
- Figure 8 | US Advertising Services Revenues by Establishment Type, 2013 – 2028 (%)
- Figure 9 | US Advertising Services Firms, Establishments, & Employment, 2013 – 2023
- Table 6 | US Advertising Services Firms, Establishments, & Employment, 2013 – 2023
- Figure 10 | US Advertising Services Market Share by Company, 2023 (%)
- Table 7 | Leading Participants in the US Advertising Services Industry by Type (1 of 2)
- Table 8 | Leading Participants in the US Advertising Services Industry by Type (2 of 2)
- Table 9 | NAICS & SIC Codes Related to Advertising Services
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