In-flight Advertising Services Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

In-flight Advertising Services Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Growth Factors of In-flight Advertising Services Market

The in-flight advertising services market size was valued at USD .402 billion in 2022, and the market is now projected to grow from USD .494 billion in 2023 to USD 1.1009 billion by 2030, exhibiting a CAGR of 12.1% during the forecast period of 2023-2030.

The COVID-19 pandemic was the most influential factor for in-flight advertising services if the changing way they are provided is to be highlighted. As international travel everywhere was banned, air navigation as well as other related operations were halted so thoroughly that such a chain of events would lead to a decline of the aviation industry. Nevertheless, as air travel commenced to resume, passenger traffic rose, and thus air travel increased generally. This situation simultaneously became the arena for the in-flight advertising services market growth.

With the growing adoption of dynamic in-flight advertising solutions that are adjusted in real-time according to flight location, final destination, and passenger demographics, there is augmented growth. This has been the strongest point in the course of the advertising market expansion. Apart from that, a sudden upsurge in demand for in-flight entertainment has also led to advertising. A sound and effective medium of communication between online and offline ads in flying is of uttermost importance for making the passenger notice the added value during the trip. With a soaring demand for digital in-flight entertainment services the supply of equipment, such as tablets, monitors, and screens, has also increased. In total, these specified components caused the in-flight advertising services market share to grow.

Increasingly, airborne advertising is occupied by online digital in-flight advertising techniques. Promotions are being revealed to in-flight entertainment devices, for instance, monitors and tablets are hooked to e-commerce or social media sites and direct the customers to the buy or the information window. Regarding the matter under consideration, many companies also use the provision of entertainment in the form of advertising to get the attention of the commuters.

Comprehensive Analysis of In-flight Advertising Services Market

The share of the market for in-flight advertising services is increasing following the broad number of airlines available. Furthermore, the unstoppable improvement in technology is additional. Now, the rise in this technological advancement is the reason why we can consciously increase the range of the in-flight advertising with different dimensions that treat the services across the region. The market has been classified on advertising platform, airline type, and airline route. Advertising platforms mainly classified as conventional and digital platform. Airline types are low cost and full service airline.Similarly, market is classified as domestic and international.

Asia Pacific stood out in 2022 among other nations of the world with the highest market share value of USD. 124 billion because the construction of these structures is rapidly set up in the region. The huge investments in airports and other aviation infrastructures occurring among the national governments are one of the critical factors of the regional market.

In-flight Media (U.S.), IMM International (France), EAM Advertising LLC (U.S.), Panasonic Avionics Corporation (U.S.), Spafax Group (U.K.), PXCOM (France), The Emirates Group (U.A.E.), INK-Global.com (U.K.), SmartAds (Flutter Media Pvt. Ltd.) (India), and Aviation OOH (India) are some major players in this industry. These groups of companies who are leaders within the discipline offer a stage playing field for all their competitors as they guarantee increase and set requirements for the arena.

In January of 2023, Delta Airlines launched an onsite media center which will help it promise its customers a better experience, both 'on the ground and in the sky.' Only 4 people out of every 10 who fly on a Delta Air Lines flight are SkyMiles who are members of a loyalty program.

Segmentation Table

Global In-flight Advertising Services Market Scope

Study Period 2019-2030

Base Year 2022

Estimated Year 2023

Forecast Period 2023-2030

Historical Period 2019-2021

Growth Rate CAGR of 12.1% from 2023 to 2030

Unit Value (USD Million)

By Advertising Platform

Conventional Platform

- In-Flight Magazine

- Tray Tables and Headrests

- Over Head Bins

- Boarding Pass and Bag Tags

- Others

Digital Platform

- Digital Magazine

In-Flight Entertainment System

By Airline Type

Low-Cost Airline

Full-Service Airline

By Airline Route

Domestic

International

By Region North America (By Advertising Platform, By Airline Type, By Airline Route, and By Country)

- U.S. (By Airline Route)

- Canada (By Airline Route)

Europe (By Advertising Platform, By Airline Type, By Airline Route, and By Country)

- U.K. (By Airline Route)

- Germany (By Airline Route)

- France (By Airline Route)

- Italy (By Airline Route)

- Rest of Europe (By Airline Route)

Asia Pacific (By Advertising Platform, By Airline Type, By Airline Route, and By Country)

- China (By Airline Route)

- India (By Airline Route)

- Japan (By Airline Route)

- Australia (By Airline Route)

- Singapore (By Airline Route)

- Rest of Asia Pacific (By Airline Route)

The Middle East (By Advertising Platform, By Airline Type, By Airline Route, and By Country)

- UAE (By Airline Route)

- Saudi Arabia (By Airline Route)

- Qatar (By Airline Route)

- Rest of the Middle East (By Airline Route)

Rest of the World (By Advertising Platform, By Airline Type, By Airline Route, and By Country)

- Latin America (By Airline Route)

 Africa (By Airline Route)


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