Wipes Market

Wipes Market



Growth Factors of Wipes Market

The wipes market size was valued at USD 4.58 billion in 2023, and the market is now projected to grow from USD 4.86 billion in 2024 to USD 8.04 billion by 2032, exhibiting a CAGR of 6.5% during the forecast period of 2023-2030.

A growing number of infected patients due to the COVID-19 pandemic have influenced the population to adopt the hygiene lifestyle. This has propelled the demand for products such as facial tissues, sanitizer wipes & toilet papers. This has helped to control the spread of infectious diseases and consequently propelled the market growth. The doctors and medical staff are also extensively using these product effective germ-killing and protection in healthcare centers. The COVID-19 pandemic created significant opportunities for wipes market growth as reduction of coronavirus was prioritized.

The wipes market share globally has been contributed due to the growing need for sanitation and cleanliness. Rising sanitation requirements for personal hygiene purposes heighten the demand for bathroom and toilet tissues. Growing air pollution and dust problems have concurrently increased the usage of the kitchen tissue by housekeepers to clean kitchenware items effectively. The rising geriatric population across the globe and their rising mobility issues has generated consistent demand for wet tissues with higher absorption and softness.

Incorporation of biodegradable materials for sustainable wipes’ productions is in trend. The industry associations are focusing on providing hygiene items made up of biodegradable materials. These materials are helpful to avoid plastic pollution concerns and contribute towards environmental sustainability. Increasing awareness about the antimicrobial property-based disinfectant solutions amongst hospital clients will offer newer market growth opportunities. Regular companies' stipulation of friendly & sustainably packaged hygiene items accelerate the product demand over the years.

Comprehensive Analysis of Wipes Market

The wipes market and consumer goods industry is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessment considering the dominant supply and demand forces that impact the beauty & personal care industry. These segmentations are methodically segregated by types of application, type, and distribution channel. The application includes personal care, household, and industrial. The type is disposable and non-disposable. However, the distribution channels are such as supermarkets/hypermarkets, convenience stores, specialty stores, online channels, and others.

The Asia Pacific region is conducive to the global wipes market, leading to a recall of USD 1.49 billion owing to the increased consumer spending and rising middle-class income. Large infant populations coupled with shifting purchasing preferences for premium baby care items, boost baby sanitary products demand.

The top players in the market play a crucial role in the beauty & personal care industry assuring industrial prospectus growth and setting market standards. These players include Kimberly-Clark Corporation (U.S.), Orchid Paper Products Company (U.S.), AbitibiBowater Inc. (Canada), Edge well Personal Care (U.S.), Asian Pulp & Paper (Indonesia), Kruger Inc. (Canada), Hengan (China), Clorox Company (U.S.), Svenska Cellulosa AB (Sweden), CMPC Tissue SA (Chile), and Sofidel Group (Italy), these market players provide a level-playing competitive landscape.

In July 2023, The Cheeky Panda launched a new and improved version of The Cheeky Panda Biodegradable Anti-Bacterial Multi-surface Wipes. This move by the company is to bring all production to the U.K. and help to promote reduction of the business’ carbon footprint.

Segmentation Table

Global Wipes Market Scope

ATTRIBUTE DETAILS

Study Period 2019-2032

Base Year 2023

Estimated Year 2024

Forecast Period 2024-2032

Historical Period 2019-2022

Growth Rate CAGR of 6.5% over 2024 to 2032

Unit Value (USD Billion)

Segmentation By Application
  • Personal Care
  • Household
  • Industrial
By Type
  • Disposable
  • Non-disposable
By Distribution Channel
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Channels
  • Others (Shopping Complex and Grocery Stores)
By Region
  • North America (By Application, Type, Distribution Channel and by Country)
  • U.S. (By Application)
  • Canada (By Application)
  • Mexico (By Application)
  • Europe (By Application, Type, Distribution Channel and by Country)
  • Germany (By Application)
  • France (By Application)
  • Italy (By Application)
  • Spain (By Application)
  • U.K. (By Application)
  • Russia (By Application)
  • Rest of Europe (By Application)
  • Asia Pacific (By Application, Type, Distribution Channel and by Country)
  • China (By Application)
  • India (By Application)
  • Japan (By Application)
  • South Korea (By Application)
  • Australia (By Application)
  • Rest of Asia Pacific (By Application)
  • South America (By Application, Type, Distribution Channel and by Country)
  • Brazil (By Application)
  • Argentina (By Application)
  • Rest of South America (By Application)
  • Middle East and Africa (By Application, Type, Distribution Channel and by Country)
  • South Africa (By Application)
  • UAE (By Application)
  • Saudi Arabia (By Application)
  • Rest of the Middle East and Africa (By Application)


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1. Introduction
1.1. Research Scope
1.2. Market Segmentation
1.3. Research Methodology
2. Executive Summary
3. Market Dynamics
3.1. Market Drivers
3.2. Market Restraints
3.3. Emerging Trends
4. Key Insights
4.1. Overview of the Parent/Related Markets
4.2. Industry SWOT Analysis
4.3. Porter’s Five Forces Analysis
4.4. Supply Chain and Regulatory Analysis
4.5. Recent Technological Advancements
5. Global Wipes Market Analysis, Insights and Forecast, 2019-2032
5.1. Key Findings / Summary
5.2. Market Size Estimates and Forecast
5.2.1. By Application (Value)
5.2.1.1. Personal Care Wipes
5.2.1.2. Household Wipes
5.2.1.3. Industrial Wipes
5.2.2. By Type (Value)
5.2.2.1. Disposable
5.2.2.2. Non-disposable
5.2.3. By Distribution Channel(Value)
5.2.3.1. Supermarkets & Hypermarkets
5.2.3.2. Convenience Stores
5.2.3.3. Specialty Stores
5.2.3.4. Online Channels
5.2.3.5. Others
5.2.4. By Region (Value)
5.2.4.1. North America
5.2.4.2. Europe
5.2.4.3. Asia Pacific
5.2.4.4. South America
5.2.4.5. Middle East & Africa
6. North America Wipes Market Analysis, Insights and Forecast, 2019-2032
6.1. Key Findings / Summary
6.2. Market Size Estimates and Forecast
6.2.1. By Application (Value)
6.2.1.1. Personal Care Wipes
6.2.1.2. Household Wipes
6.2.1.3. Industrial Wipes
6.2.2. By Type (Value)
6.2.2.1. Disposable
6.2.2.2. Non-disposable
6.2.3. By Distribution Channel(Value)
6.2.3.1. Supermarkets & Hypermarkets
6.2.3.2. Convenience Stores
6.2.3.3. Specialty Stores
6.2.3.4. Online Channels
6.2.3.5. Others
6.2.4. By Country (Value)
6.2.4.1. U.S
6.2.4.1.1. By Application (Value)
6.2.4.1.1.1. Personal Care Wipes
6.2.4.1.1.2. Household Wipes
6.2.4.1.1.3. Industrial Wipes
6.2.4.2. Canada
6.2.4.2.1. By Application (Value)
6.2.4.2.1.1. Personal Care Wipes
6.2.4.2.1.2. Household Wipes
6.2.4.2.1.3. Industrial Wipes
6.2.4.3. Mexico
6.2.4.3.1. By Application (Value)
6.2.4.3.1.1. Personal Care Wipes
6.2.4.3.1.2. Household Wipes
6.2.4.3.1.3. Industrial Wipes
7. Europe Wipes Market Analysis, Insights and Forecast, 2019-2032
7.1. Key Findings / Summary
7.2. Market Size Estimates and Forecast
7.2.1. By Application (Value)
7.2.1.1. Personal Care Wipes
7.2.1.2. Household Wipes
7.2.1.3. Industrial Wipes
7.2.2. By Type (Value)
7.2.2.1. Disposable
7.2.2.2. Non-disposable
7.2.3. By Distribution Channel(Value)
7.2.3.1. Supermarkets & Hypermarkets
7.2.3.2. Convenience Stores
7.2.3.3. Specialty Stores
7.2.3.4. Online Channels
7.2.3.5. Others
7.2.4. By Country (Value)
7.2.4.1. U.K.
7.2.4.1.1. By Application (Value)
7.2.4.1.1.1. Personal Care Wipes
7.2.4.1.1.2. Household Wipes
7.2.4.1.1.3. Industrial Wipes
7.2.4.2. France
7.2.4.2.1. By Application (Value)
7.2.4.2.1.1. Personal Care Wipes
7.2.4.2.1.2. Household Wipes
7.2.4.2.1.3. Industrial Wipes
7.2.4.3. Italy
7.2.4.3.1. By Application (Value)
7.2.4.3.1.1. Personal Care Wipes
7.2.4.3.1.2. Household Wipes
7.2.4.3.1.3. Industrial Wipes
7.2.4.4. Spain
7.2.4.4.1. By Application (Value)
7.2.4.4.1.1. Personal Care Wipes
7.2.4.4.1.2. Household Wipes
7.2.4.4.1.3. Industrial Wipes
7.2.4.5. Germany
7.2.4.5.1. By Application (Value)
7.2.4.5.1.1. Personal Care Wipes
7.2.4.5.1.2. Household Wipes
7.2.4.5.1.3. Industrial Wipes
7.2.4.6. Russia
7.2.4.6.1. By Application (Value)
7.2.4.6.1.1. Personal Care Wipes
7.2.4.6.1.2. Household Wipes
7.2.4.6.1.3. Industrial Wipes
7.2.4.7. Rest of Europe
7.2.4.7.1. By Application (Value)
7.2.4.7.1.1. Personal Care Wipes
7.2.4.7.1.2. Household Wipes
7.2.4.7.1.3. Industrial Wipes
8. Asia-Pacific Wipes Market Analysis, Insights and Forecast, 2019-2032
8.1. Key Findings / Summary
8.2. Market Size Estimates and Forecast
8.2.1. By Application (Value)
8.2.1.1. Personal Care Wipes
8.2.1.2. Household Wipes
8.2.1.3. Industrial Wipes
8.2.2. By Type (Value)
8.2.2.1. Disposable
8.2.2.2. Non-disposable
8.2.3. By Distribution Channel(Value)
8.2.3.1. Supermarkets & Hypermarkets
8.2.3.2. Convenience Stores
8.2.3.3. Specialty Stores
8.2.3.4. Online Channels
8.2.3.5. Others
8.2.4. By Country (Value)
8.2.4.1. China
8.2.4.1.1. By Application (Value)
8.2.4.1.1.1. Personal Care Wipes
8.2.4.1.1.2. Household Wipes
8.2.4.1.1.3. Industrial Wipes
8.2.4.2. India
8.2.4.2.1. By Application (Value)
8.2.4.2.1.1. Personal Care Wipes
8.2.4.2.1.2. Household Wipes
8.2.4.2.1.3. Industrial Wipes
8.2.4.3. Japan
8.2.4.3.1. By Application (Value)
8.2.4.3.1.1. Personal Care Wipes
8.2.4.3.1.2. Household Wipes
8.2.4.3.1.3. Industrial Wipes
8.2.4.4. South Korea
8.2.4.4.1. By Application (Value)
8.2.4.4.1.1. Personal Care Wipes
8.2.4.4.1.2. Household Wipes
8.2.4.4.1.3. Industrial Wipes
8.2.4.5. Australia
8.2.4.5.1. By Application (Value)
8.2.4.5.1.1. Personal Care Wipes
8.2.4.5.1.2. Household Wipes
8.2.4.5.1.3. Industrial Wipes
8.2.4.6. Rest of Asia-Pacific
8.2.4.6.1. By Application (Value)
8.2.4.6.1.1. Personal Care Wipes
8.2.4.6.1.2. Household Wipes
8.2.4.6.1.3. Industrial Wipes
9. South America Wipes Market Analysis, Insights and Forecast, 2019-2032
9.1. Key Findings / Summary
9.2. Market Size Estimates and Forecast
9.2.1. By Application (Value)
9.2.1.1. Personal Care Wipes
9.2.1.2. Household Wipes
9.2.1.3. Industrial Wipes
9.2.2. By Type (Value)
9.2.2.1. Disposable
9.2.2.2. Non-disposable
9.2.3. By Distribution Channel(Value)
9.2.3.1. Supermarkets & Hypermarkets
9.2.3.2. Convenience Stores
9.2.3.3. Specialty Stores
9.2.3.4. Online Channels
9.2.3.5. Others
9.2.4. By Country (Value)
9.2.4.1. Brazil
9.2.4.1.1. By Application (Value)
9.2.4.1.1.1. Personal Care Wipes
9.2.4.1.1.2. Household Wipes
9.2.4.1.1.3. Industrial Wipes
9.2.4.2. Argentina
9.2.4.2.1. By Application (Value)
9.2.4.2.1.1. Personal Care Wipes
9.2.4.2.1.2. Household Wipes
9.2.4.2.1.3. Industrial Wipes
9.2.4.3. Rest of South America
9.2.4.3.1. By Application (Value)
9.2.4.3.1.1. Personal Care Wipes
9.2.4.3.1.2. Household Wipes
9.2.4.3.1.3. Industrial Wipes
10. Middle East & Africa Wipes Market Analysis, Insights and Forecast, 2019-2032
10.1. Key Findings / Summary
10.2. Market Size Estimates and Forecast
10.2.1. By Application (Value)
10.2.1.1. Personal Care Wipes
10.2.1.2. Household Wipes
10.2.1.3. Industrial Wipes
10.2.2. By Type (Value)
10.2.2.1. Disposable
10.2.2.2. Non-disposable
10.2.3. By Distribution Channel(Value)
10.2.3.1. Supermarkets & Hypermarkets
10.2.3.2. Convenience Stores
10.2.3.3. Specialty Stores
10.2.3.4. Online Channels
10.2.3.5. Others
10.2.4. By Country (Value)
10.2.4.1. South Africa
10.2.4.1.1. By Application (Value)
10.2.4.1.1.1. Personal Care Wipes
10.2.4.1.1.2. Household Wipes
10.2.4.1.1.3. Industrial Wipes
10.2.4.2. UAE
10.2.4.2.1. By Application (Value)
10.2.4.2.1.1. Personal Care Wipes
10.2.4.2.1.2. Household Wipes
10.2.4.2.1.3. Industrial Wipes
10.2.4.3. Saudi Arabia
10.2.4.3.1. By Application (Value)
10.2.4.3.1.1. Personal Care Wipes
10.2.4.3.1.2. Household Wipes
10.2.4.3.1.3. Industrial Wipes
10.2.4.4. Rest of Middle East & Africa
10.2.4.4.1. By Application (Value)
10.2.4.4.1.1. Personal Care Wipes
10.2.4.4.1.2. Household Wipes
10.2.4.4.1.3. Industrial Wipes
11. Competitive Matrix
11.1. Business Strategies Adopted by Leading Players
11.2. Global Wipes Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2023
12. Company Profiles
12.1. Kimberly-Clark Corporation
12.1.1. Overview
12.1.2. Description
12.1.3. Product Portfolio
12.1.4. Financials (Data as available in public domain and/or on paid databases)
12.1.5. Recent DevelopHouseholdts
12.2. NICE-PAK Inc.
12.2.1. Overview
12.2.2. Description
12.2.3. Product Portfolio
12.2.4. Financials (Data as available in public domain and/or on paid databases)
12.2.5. Recent DevelopHouseholdts
12.3. Edge well Personal Care
12.3.1. Overview
12.3.2. Description
12.3.3. Product Portfolio
12.3.4. Financials (Data as available in public domain and/or on paid databases)
12.3.5. Recent DevelopHouseholdts
12.4. Clorox Company
12.4.1. Overview
12.4.2. Description
12.4.3. Product Portfolio
12.4.4. Financials (Data as available in public domain and/or on paid databases)
12.4.5. Recent DevelopHouseholdts
12.5. Orchid Paper Products Company
12.5.1. Overview
12.5.2. Description
12.5.3. Product Portfolio
12.5.4. Financials (Data as available in public domain and/or on paid databases)
12.5.5. Recent DevelopHouseholdts
12.6. AbitibiBowater Inc.
12.6.1. Overview
12.6.2. Description
12.6.3. Product Portfolio
12.6.4. Financials (Data as available in public domain and/or on paid databases)
12.6.5. Recent DevelopHouseholdts
12.7. Kruger Inc.
12.7.1. Overview
12.7.2. Description
12.7.3. Product Portfolio
12.7.4. Financials (Data as available in public domain and/or on paid databases)
12.7.5. Recent DevelopHouseholdts
12.8. Asian Pulp & Paper
12.8.1. Overview
12.8.2. Description
12.8.3. Product Portfolio
12.8.4. Financials (Data as available in public domain and/or on paid databases)
12.8.5. Recent DevelopHouseholdts
12.9. Svenska Cellulosa AB
12.9.1. Overview
12.9.2. Description
12.9.3. Product Portfolio
12.9.4. Financials (Data as available in public domain and/or on paid databases)
12.9.5. Recent DevelopHouseholdts
12.10. Hengan
12.10.1. Overview
12.10.2. Description
12.10.3. Product Portfolio
12.10.4. Financials (Data as available in public domain and/or on paid databases)
12.10.5. Recent DevelopHouseholdts
12.11. CMPC Tissue SA
12.11.1. Overview
12.11.2. Description
12.11.3. Product Portfolio
12.11.4. Financials (Data as available in public domain and/or on paid databases)
12.11.5. Recent DevelopHouseholdts
12.12. Sofidel Group
12.12.1. Overview
12.12.2. Description
12.12.3. Product Portfolio
12.12.4. Financials (Data as available in public domain and/or on paid databases)
12.12.5. Recent DevelopHouseholdts
13. Appendix

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