Wipes Market
Growth Factors of Wipes Market
The wipes market size was valued at USD 4.58 billion in 2023, and the market is now projected to grow from USD 4.86 billion in 2024 to USD 8.04 billion by 2032, exhibiting a CAGR of 6.5% during the forecast period of 2023-2030.
A growing number of infected patients due to the COVID-19 pandemic have influenced the population to adopt the hygiene lifestyle. This has propelled the demand for products such as facial tissues, sanitizer wipes & toilet papers. This has helped to control the spread of infectious diseases and consequently propelled the market growth. The doctors and medical staff are also extensively using these product effective germ-killing and protection in healthcare centers. The COVID-19 pandemic created significant opportunities for wipes market growth as reduction of coronavirus was prioritized.
The wipes market share globally has been contributed due to the growing need for sanitation and cleanliness. Rising sanitation requirements for personal hygiene purposes heighten the demand for bathroom and toilet tissues. Growing air pollution and dust problems have concurrently increased the usage of the kitchen tissue by housekeepers to clean kitchenware items effectively. The rising geriatric population across the globe and their rising mobility issues has generated consistent demand for wet tissues with higher absorption and softness.
Incorporation of biodegradable materials for sustainable wipes’ productions is in trend. The industry associations are focusing on providing hygiene items made up of biodegradable materials. These materials are helpful to avoid plastic pollution concerns and contribute towards environmental sustainability. Increasing awareness about the antimicrobial property-based disinfectant solutions amongst hospital clients will offer newer market growth opportunities. Regular companies' stipulation of friendly & sustainably packaged hygiene items accelerate the product demand over the years.
Comprehensive Analysis of Wipes Market
The wipes market and consumer goods industry is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessment considering the dominant supply and demand forces that impact the beauty & personal care industry. These segmentations are methodically segregated by types of application, type, and distribution channel. The application includes personal care, household, and industrial. The type is disposable and non-disposable. However, the distribution channels are such as supermarkets/hypermarkets, convenience stores, specialty stores, online channels, and others.
The Asia Pacific region is conducive to the global wipes market, leading to a recall of USD 1.49 billion owing to the increased consumer spending and rising middle-class income. Large infant populations coupled with shifting purchasing preferences for premium baby care items, boost baby sanitary products demand.
The top players in the market play a crucial role in the beauty & personal care industry assuring industrial prospectus growth and setting market standards. These players include Kimberly-Clark Corporation (U.S.), Orchid Paper Products Company (U.S.), AbitibiBowater Inc. (Canada), Edge well Personal Care (U.S.), Asian Pulp & Paper (Indonesia), Kruger Inc. (Canada), Hengan (China), Clorox Company (U.S.), Svenska Cellulosa AB (Sweden), CMPC Tissue SA (Chile), and Sofidel Group (Italy), these market players provide a level-playing competitive landscape.
In July 2023, The Cheeky Panda launched a new and improved version of The Cheeky Panda Biodegradable Anti-Bacterial Multi-surface Wipes. This move by the company is to bring all production to the U.K. and help to promote reduction of the business’ carbon footprint.
Segmentation Table
Global Wipes Market Scope
ATTRIBUTE DETAILS
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 6.5% over 2024 to 2032
Unit Value (USD Billion)
Segmentation By Application
- Personal Care
- Household
- Industrial
By Type
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Channels
- Others (Shopping Complex and Grocery Stores)
By Region
- North America (By Application, Type, Distribution Channel and by Country)
- U.S. (By Application)
- Canada (By Application)
- Mexico (By Application)
- Europe (By Application, Type, Distribution Channel and by Country)
- Germany (By Application)
- France (By Application)
- Italy (By Application)
- Spain (By Application)
- U.K. (By Application)
- Russia (By Application)
- Rest of Europe (By Application)
- Asia Pacific (By Application, Type, Distribution Channel and by Country)
- China (By Application)
- India (By Application)
- Japan (By Application)
- South Korea (By Application)
- Australia (By Application)
- Rest of Asia Pacific (By Application)
- South America (By Application, Type, Distribution Channel and by Country)
- Brazil (By Application)
- Argentina (By Application)
- Rest of South America (By Application)
- Middle East and Africa (By Application, Type, Distribution Channel and by Country)
- South Africa (By Application)
- UAE (By Application)
- Saudi Arabia (By Application)
- Rest of the Middle East and Africa (By Application)
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