Vitamins and Supplements Market

Vitamins and Supplements Market



Growth Factors of Vitamins & Supplements Market

The vitamins and supplements market size was valued at USD 146.14 billion in 2023, and the market is now projected to grow from USD 154.98 billion in 2024 to USD 250.81 billion by 2032, exhibiting a CAGR of 6.20% during the forecast period of 2024-2032.

COVID-19 has positively impacted the demand for vitamins and supplements through all areas, due to features such as supportive immune health and enhance overall well-being. On the basis of examination, the market showed a significant growth as associated to the normal year-on-year growth.

With the rising dependency on the internet and the increasing volatility of the health supplements industry, consumers are becoming increasingly attentive to personalized medicines and care. The internet is one of the vital modes for shopping which benefits to decrease barriers to access the nutritional supplements in the market. Companies are aiming on supplying vitamins, minerals, and supplements through online channels to deal a hassle-free shopping experience which upsurge the vitamins and supplements market growth.

Consumers are seeking advanced and strong products augmented with nutrients to avoid indications related with coronavirus such as shortness of breath, chest pain, diarrhea, sleepiness, and others. Thus, the nutraceuticals industry keen-sighted a massive demand for protein, pediatric nutrition, sports nutrition, multivitamins, and other products that would decrease fitness risks. Companies are highlighting delivering immunity-boosters in the market along with the aids of natural herbs and botanicals.

Comprehensive Analysis of Vitamins & Supplements Market

The market can be segmented in various ways, depending on the focus of analysis such as by type, by form and by distribution channel. Based on type, the market is classified into multivitamins, calcium supplements, pediatric supplements, others (mineral& protein). Based on form, the market is classified into capsule, tablet, powder, liquid/gel. Based on distribution channel, the market is classified into supermarket/hypermarket, convenience store, specialty store, online retails.

North America region is dominating the vitamins and supplements market share due to growing disposable income of middle-class customers in the region, lets them to spend more on such products to care their overall health.

The key players are enthusiastically contributing in planned events that are targeted at maintaining durable market position and growing market share by merger, partnerships and others. These players include Bayer AG (Leverkusen, Germany), Koninklijke DSM N.V. (Heerlen, Netherlands), Archer Daniels Midland Company (Illinois, United States), BASF SE (Ludwigshafen, Germany), Glanbia, Plc (Kilkenny, Ireland), Nuleaf Naturals LLC. (Colorado, United States), Herbalife Nutrition (California, United States), Reckitt Benckiser Group plc (Slough, U.K.), NutraMarks Inc. (California, United States), Otsuka Pharmaceutical (Tokyo, Japan) these market players spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market.

In May 2023, SmartyPants Vitamins declared the launch of the new form of the company's gummy products, multivitamins without gelatin, which will be accessible nationwide in Walmart stores.

Segmentation Table

TTRIBUTE DETAILS

Study Period 2019-2032

Base Year 2023

Estimated Year 2024

Forecast Period 2024-2032

Historical Period 2019-2022

Growth Rate CAGR of 6.20% from 2024 to 2032

Unit Value (USD Billion)

Segmentation By Type
  • Multivitamins
  • Calcium Supplements
  • Pediatric Supplements
  • Others (Mineral & Protein)
Form
  • Capsule
  • Tablet
  • Powder
  • Liquid/Gel
Distribution Channel
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retails
Geography
  • North America (By Type, Form, Distribution Channel, and By Country)
  • The U.S. (By Type)
  • Canada (By Type)
  • Mexico (By Type)
  • Europe (By Type, Form, Distribution Channel, and By Country)
  • Russia (By Type)
  • France (By Type)
  • Italy (By Type)
  • Germany (By Type)
  • U.K. (By Type)
  • Rest of Europe (By Type)
  • Asia Pacific (By Type, Form, Distribution Channel, and By Country)
  • China (By Type)
  • South Korea (By Type)
  • India (By Type)
  • Japan (By Type)
  • Rest of Asia Pacific (By Type)
  • South America (By Type, Form, Distribution Channel, and By Country)
  • Brazil (By Type)
  • Peru (By Type)
  • Rest of South America (By Type)
  • The Middle East and Africa (By Type, Form, Distribution Channel, and By Country)
  • South Africa (By Type)
  • Israel (By Type)
  • Saudi Arabia (By Type)
  • Rest of ME&A (By Type)


Please Note: It will take 5-6 business days to complete the report upon order confirmation.


1. Introduction
1.1. Research Scope
1.2. Market SegHouseholdtation
1.3. Research Methodology
1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Emerging Trends
4. Key Insights
4.1. Overview on Global Nutraceutical Market
4.2. Supply Chain & Regulatory Analysis
4.3. Global Vitamins & Supplements Price Trend
4.4. Recent Industry DevelopHouseholdts - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
4.5. Impact of COVID-19, Challenges, and Opportunities amid the Pandemic
5. Global Vitamins and Supplements Market Analysis, Insights and Forecast, 2019-2032
5.1. Key Findings / Summary
5.2. Market Size Estimates and Forecast
5.2.1. By Type (Value)
5.2.1.1. Multivitamins
5.2.1.2. Calcium Supplements
5.2.1.3. Pediatric Supplements
5.2.1.4. Others (Mineral & Protein) (Mineral & Protein)
5.2.2. By Form (Value)
5.2.2.1. Capsule
5.2.2.2. Tablet
5.2.2.3. Powder
5.2.2.4. Liquid & Gel
5.2.3. By Distribution Channel (Value)
5.2.3.1. Supermarket/Hypermarket
5.2.3.2. Convenience Stores
5.2.3.3. Speciality Stores
5.2.3.4. Online Retails
5.2.4. By Region (Value)
5.2.4.1. North America
5.2.4.2. Europe
5.2.4.3. Asia Pacific
5.2.4.4. South America
5.2.4.5. Middle East & Africa
6. North America Vitamins and Supplements Market Analysis, Insights and Forecast, 2019-2032
6.1. Key Findings / Summary
6.2. Market Size Estimates and Forecast
6.2.1. By Type (Value)
6.2.1.1. Multivitamins
6.2.1.2. Calcium Supplements
6.2.1.3. Pediatric Supplements
6.2.1.4. Others (Mineral & Protein) (Mineral & Protein)
6.2.2. By Form (Value)
6.2.2.1. Capsule
6.2.2.2. Tablet
6.2.2.3. Powder
6.2.2.4. Liquid & Gel
6.2.3. By Distribution Channel (Value)
6.2.3.1. Supermarket/Hypermarket
6.2.3.2. Convenience Stores
6.2.3.3. Speciality Stores
6.2.3.4. Online Retails
6.2.4. By Country (Value)
6.2.4.1. U.S
6.2.4.1.1. By Type (Value)
6.2.4.1.1.1. Multivitamins
6.2.4.1.1.2. Calcium Supplements
6.2.4.1.1.3. Pediatric Supplements
6.2.4.1.1.4. Others (Mineral & Protein) (Mineral & Protein)
6.2.4.2. Canada
6.2.4.2.1. By Type (Value)
6.2.4.2.1.1. Multivitamins
6.2.4.2.1.2. Calcium Supplements
6.2.4.2.1.3. Pediatric Supplements
6.2.4.2.1.4. Others (Mineral & Protein) (Mineral & Protein)
6.2.4.3. Mexico
6.2.4.3.1. By Type (Value)
6.2.4.3.1.1. Multivitamins
6.2.4.3.1.2. Calcium Supplements
6.2.4.3.1.3. Pediatric Supplements
6.2.4.3.1.4. Others (Mineral & Protein) (Mineral & Protein)
7. Europe Vitamins and Supplements Market Analysis, Insights and Forecast, 2019-2032
7.1. Key Findings / Summary
7.2. Market Size Estimates and Forecast
7.2.1. By Type (Value)
7.2.1.1. Multivitamins
7.2.1.2. Calcium Supplements
7.2.1.3. Pediatric Supplements
7.2.1.4. Others (Mineral & Protein) (Mineral & Protein)
7.2.2. By Form (Value)
7.2.2.1. Capsule
7.2.2.2. Tablet
7.2.2.3. Powder
7.2.2.4. Liquid & Gel
7.2.3. By Distribution Channel (Value)
7.2.3.1. Supermarket/Hypermarket
7.2.3.2. Convenience Stores
7.2.3.3. Speciality Stores
7.2.3.4. Online Retails
7.2.4. By Country (Value)
7.2.4.1. Russia
7.2.4.1.1. By Type (Value)
7.2.4.1.1.1. Multivitamins
7.2.4.1.1.2. Calcium Supplements
7.2.4.1.1.3. Pediatric Supplements
7.2.4.1.1.4. Others (Mineral & Protein)
7.2.4.2. France
7.2.4.2.1. By Type (Value)
7.2.4.2.1.1. Multivitamins
7.2.4.2.1.2. Calcium Supplements
7.2.4.2.1.3. Pediatric Supplements
7.2.4.2.1.4. Others (Mineral & Protein)
7.2.4.3. Italy
7.2.4.3.1. By Type (Value)
7.2.4.3.1.1. Multivitamins
7.2.4.3.1.2. Calcium Supplements
7.2.4.3.1.3. Pediatric Supplements
7.2.4.3.1.4. Others (Mineral & Protein)
7.2.4.4. Germany
7.2.4.4.1. By Type (Value)
7.2.4.4.1.1. Multivitamins
7.2.4.4.1.2. Calcium Supplements
7.2.4.4.1.3. Pediatric Supplements
7.2.4.4.1.4. Others (Mineral & Protein)
7.2.4.5. U.K.
7.2.4.5.1. By Type (Value)
7.2.4.5.1.1. Multivitamins
7.2.4.5.1.2. Calcium Supplements
7.2.4.5.1.3. Pediatric Supplements
7.2.4.5.1.4. Others (Mineral & Protein)
7.2.4.6. Rest of Europe
7.2.4.6.1. By Type (Value)
7.2.4.6.1.1. Multivitamins
7.2.4.6.1.2. Calcium Supplements
7.2.4.6.1.3. Pediatric Supplements
7.2.4.6.1.4. Others (Mineral & Protein)
8. Asia-Pacific Vitamins and Supplements Market Analysis, Insights and Forecast, 2019-2032
8.1. Key Findings / Summary
8.2. Market Size Estimates and Forecast
8.2.1. By Type (Value)
8.2.1.1. Multivitamins
8.2.1.2. Calcium Supplements
8.2.1.3. Pediatric Supplements
8.2.1.4. Others (Mineral & Protein) (Mineral & Protein)
8.2.2. By Form (Value)
8.2.2.1. Capsule
8.2.2.2. Tablet
8.2.2.3. Powder
8.2.2.4. Liquid & Gel
8.2.3. By Distribution Channel (Value)
8.2.3.1. Supermarket/Hypermarket
8.2.3.2. Convenience Stores
8.2.3.3. Speciality Stores
8.2.3.4. Online Retails
8.2.4. By Country (Value)
8.2.4.1. China
8.2.4.1.1. By Type (Value)
8.2.4.1.1.1. Multivitamins
8.2.4.1.1.2. Calcium Supplements
8.2.4.1.1.3. Pediatric Supplements
8.2.4.1.1.4. Others (Mineral & Protein)
8.2.4.2. South Korea
8.2.4.2.1. By Type (Value)
8.2.4.2.1.1. Multivitamins
8.2.4.2.1.2. Calcium Supplements
8.2.4.2.1.3. Pediatric Supplements
8.2.4.2.1.4. Others (Mineral & Protein)
8.2.4.3. India
8.2.4.3.1. By Type (Value)
8.2.4.3.1.1. Multivitamins
8.2.4.3.1.2. Calcium Supplements
8.2.4.3.1.3. Pediatric Supplements
8.2.4.3.1.4. Others (Mineral & Protein)
8.2.4.4. Japan
8.2.4.4.1. By Type (Value)
8.2.4.4.1.1. Multivitamins
8.2.4.4.1.2. Calcium Supplements
8.2.4.4.1.3. Pediatric Supplements
8.2.4.4.1.4. Others (Mineral & Protein)
8.2.4.5. Rest of Asia-Pacific
8.2.4.5.1. By Type (Value)
8.2.4.5.1.1. Multivitamins
8.2.4.5.1.2. Calcium Supplements
8.2.4.5.1.3. Pediatric Supplements
8.2.4.5.1.4. Others (Mineral & Protein)
9. South America Vitamins and Supplements Market Analysis, Insights and Forecast, 2019-2032
9.1. Key Findings / Summary
9.2. Market Size Estimates and Forecast
9.2.1. By Type (Value)
9.2.1.1. Multivitamins
9.2.1.2. Calcium Supplements
9.2.1.3. Pediatric Supplements
9.2.1.4. Others (Mineral & Protein) (Mineral & Protein)
9.2.2. By Form (Value)
9.2.2.1. Capsule
9.2.2.2. Tablet
9.2.2.3. Powder
9.2.2.4. Liquid & Gel
9.2.3. By Distribution Channel (Value)
9.2.3.1. Supermarket/Hypermarket
9.2.3.2. Convenience Stores
9.2.3.3. Speciality Stores
9.2.3.4. Online Retails
9.2.4. By Country (Value)
9.2.4.1. Brazil
9.2.4.1.1. By Type (Value)
9.2.4.1.1.1. Multivitamins
9.2.4.1.1.2. Calcium Supplements
9.2.4.1.1.3. Pediatric Supplements
9.2.4.1.1.4. Others (Mineral & Protein)
9.2.4.2. Peru
9.2.4.2.1. By Type (Value)
9.2.4.2.1.1. Multivitamins
9.2.4.2.1.2. Calcium Supplements
9.2.4.2.1.3. Pediatric Supplements
9.2.4.2.1.4. Others (Mineral & Protein)
9.2.4.3. Rest of South America
9.2.4.3.1. By Type (Value)
9.2.4.3.1.1. Multivitamins
9.2.4.3.1.2. Calcium Supplements
9.2.4.3.1.3. Pediatric Supplements
9.2.4.3.1.4. Others (Mineral & Protein)
10. Middle East & Africa Vitamins and Supplements Market Analysis, Insights and Forecast, 2019-2032
10.1. Key Findings / Summary
10.2. Market Size Estimates and Forecast
10.2.1. By Type (Value)
10.2.1.1. Multivitamins
10.2.1.2. Calcium Supplements
10.2.1.3. Pediatric Supplements
10.2.1.4. Others (Mineral & Protein) (Mineral & Protein)
10.2.2. By Form (Value)
10.2.2.1. Capsule
10.2.2.2. Tablet
10.2.2.3. Powder
10.2.2.4. Liquid & Gel
10.2.3. By Distribution Channel (Value)
10.2.3.1. Supermarket/Hypermarket
10.2.3.2. Convenience Stores
10.2.3.3. Speciality Stores
10.2.3.4. Online Retails
10.2.4. By Country (Value)
10.2.4.1. South Africa
10.2.4.1.1. By Type (Value)
10.2.4.1.1.1. Multivitamins
10.2.4.1.1.2. Calcium Supplements
10.2.4.1.1.3. Pediatric Supplements
10.2.4.1.1.4. Others (Mineral & Protein)
10.2.4.2. Israel
10.2.4.2.1. By Type (Value)
10.2.4.2.1.1. Multivitamins
10.2.4.2.1.2. Calcium Supplements
10.2.4.2.1.3. Pediatric Supplements
10.2.4.2.1.4. Others (Mineral & Protein)
10.2.4.3. Saudi Arabia
10.2.4.3.1. By Type (Value)
10.2.4.3.1.1. Multivitamins
10.2.4.3.1.2. Calcium Supplements
10.2.4.3.1.3. Pediatric Supplements
10.2.4.3.1.4. Others (Mineral & Protein)
10.2.4.4. Rest of Middle East & Africa
10.2.4.4.1. By Type (Value)
10.2.4.4.1.1. Multivitamins
10.2.4.4.1.2. Calcium Supplements
10.2.4.4.1.3. Pediatric Supplements
10.2.4.4.1.4. Others (Mineral & Protein)
11. Competitive Matrix
11.1. Business Strategies Adopted by Leading Players
11.2. Global Vitamins and Supplements Market Revenue Share/Ranking Analysis, By Key Manufacturer
12. Company Profiles
12.1. Bayer AG
12.1.1. Overview
12.1.2. Description
12.1.3. Product Portfolio
12.1.4. Financials (Data as available in public domain and/or on paid databases)
12.1.5. Recent DevelopHouseholdts
12.2. Koninklijke DSM N.V.
12.2.1. Overview
12.2.2. Description
12.2.3. Product Portfolio
12.2.4. Financials (Data as available in public domain and/or on paid databases)
12.2.5. Recent DevelopHouseholdts
12.3. Archer Daniels Midland Company
12.3.1. Overview
12.3.2. Description
12.3.3. Product Portfolio
12.3.4. Financials (Data as available in public domain and/or on paid databases)
12.3.5. Recent DevelopHouseholdts
12.4. Glanbia, Plc
12.4.1. Overview
12.4.2. Description
12.4.3. Product Portfolio
12.4.4. Financials (Data as available in public domain and/or on paid databases)
12.4.5. Recent DevelopHouseholdts
12.5. BASF SE
12.5.1. Overview
12.5.2. Description
12.5.3. Product Portfolio
12.5.4. Financials (Data as available in public domain and/or on paid databases)
12.5.5. Recent DevelopHouseholdts
12.6. Nuleaf Naturals Llc.
12.6.1. Overview
12.6.2. Description
12.6.3. Product Portfolio
12.6.4. Financials (Data as available in public domain and/or on paid databases)
12.6.5. Recent DevelopHouseholdts
12.7. Herbalife Nutrition
12.7.1. Overview
12.7.2. Description
12.7.3. Product Portfolio
12.7.4. Financials (Data as available in public domain and/or on paid databases)
12.7.5. Recent DevelopHouseholdts
12.8. Reckitt Benckiser Group plc
12.8.1. Overview
12.8.2. Description
12.8.3. Product Portfolio
12.8.4. Financials (Data as available in public domain and/or on paid databases)
12.8.5. Recent DevelopHouseholdts
12.9. NutraMarks Inc.
12.9.1. Overview
12.9.2. Description
12.9.3. Product Portfolio
12.9.4. Financials (Data as available in public domain and/or on paid databases)
12.9.5. Recent DevelopHouseholdts
12.10. Otsuka Pharmaceutical
12.10.1. Overview
12.10.2. Description
12.10.3. Product Portfolio
12.10.4. Financials (Data as available in public domain and/or on paid databases)
12.10.5. Recent DevelopHouseholdts
13. Appendix

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings