Video Streaming Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Video Streaming Market
The Video Streaming Market Size was valued at USD 554.33 billion in 2023, and the Market is now projected to grow from USD 671.89 billion in 2024 to USD 2486.51 billion by 2032, exhibiting a CAGR of 17.8% during the forecast period of 2024-2032.
Due to the pandemic, almost all companies provided working from home or implemented strict measures such as working from home, wear masks, social distances, and so on As a result of this, the world adapted to video streaming services for entertainment, knowledge, and communication. This resulted in increase in subscriptions and a number of viewers across; Netflix, Amazon Prime, Disney+, and other channels. The pandemic gets people to consume more content that comes with a request and live streaming. The reasons spoke loudly: More and more people moved away from ‘classic’ television and chose to stream instead. This was particularly seen in people streaming series and movie episodes at once due to developments like Netflix, impeding the rise of Video Streaming Market Growth.
The demand for Video Streaming has risen due to the Increasing Demand for Video on Demand (VoD) Streaming services, resulting in the expansion of Video Streaming Market share globally. The possibility to stream on smartphones, tablets, smart TVs, and many other smart devices makes streaming services more accessible now. The mobility of these gadgets makes it possible for anyone to use the devices to stream content at any time and possibly at any location thus creating increased uptake of video content. Audiences shift towards web-based services to watch programs and movies on their preferred schedule as opposed to cable/satellite TV. All this changes are associated with the wishes of flexibility, the possibility to watch content with no advertisement, and the opportunity to choose the program among a lot of variants. The primary reason for this is that modern giants of the streaming industry like Netflix, Amazon Prime, Disney Plus, etc have unlimited stock of Movies and TV shows along with original series.
Additionally, streaming modes are of greater importance in today’s markets as more consumers opt for low-latency streaming protocols. Low-latency streaming just implies a short latency or delay between the source of the streamed content and the end-user, which enhances the quality and fluency of the streamed video. This should come as no surprise given that any delay, even milliseconds, when it comes to such content types as live broadcasts of sports events, news, or games is detrimental to user experience.
Comprehensive Analysis of Video Streaming Market
The Video Streaming Market is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessment considering the dominant supply and demand forces that impact the Information & Communication Technology Industry. These Segmentations are methodically segregated by Component, by Channel and by Vertical. The Component includes Software (Transcoding & Processing, Video Delivery & Distribution, Video Management and others) and Content Delivery Services (Live Broadcasting, VoD & Complementary Content, Low Latency Video Streaming Services). The Channel includes Satellite TV, Cable TV, IPTV (Internet Protocol Television), OTT Streaming. However, the Vertical includes Education/E-learning, Healthcare, Government, Sports/eSports, Gaming, Enterprise and Corporate, Auction and Bidding, Fitness & Lifestyle, Music & Entertainment, and others (Transportation).
The North America Region leads the Video Streaming Market by benefitting a market size of USD 217.23 billion in 2023 due to current major players that include Netflix Inc. Alphabet inc. Amazon and others. com, Microsoft Corporation and others peoples. Furthermore, the trend of video on demand and video gaming platforms among people in the US and Canada are growing which in turn help to expand the market.
The top players in the market play a crucial role in the Information & Communication Technology Industry assuring industrial prospectus growth and setting market standards. These players include IBM Corporation (US), Alphabet inc., (US), Amazon.com, Inc. (US), Netflix, Inc., (US), Hulu LLC (The Walt Disney Company) (US), Brightcove, Inc. (US), Apple, Inc. (US), Roku, Inc. (US), Havision, Inc. (US), Tencent Holdings Ltd. (China). These market players provide a level playing competitive landscape.
In February 2023, Brightcove introduced a new video streaming solution, Communications Studio, to enhance internal communication between HR and other communication professionals and build better relationships.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Unit Value (USD Billion)
Growth Rate CAGR of 17.8% from 2024 to 2032
Segmentation By Component
Software
- Transcoding and Processing
- Video Delivery and Distribution
- Video management
- Others
Content Delivery Services
- Live Broadcasting
- VoD & Complementary Content
- Low Latency Video Streaming Services
By Channel
Satellite TV
Cable TV
IPTV (Internet Protocol Television)
OTT Streaming
By Vertical
Education/E-learning
Healthcare
Government
Sports/eSports
Gaming
Enterprise and Corporate
Auction and Bidding
Fitness & Lifestyle
Music & Entertainment
Others (Transportation)
By Region
North America (By Component, Channel, Vertical, Country)
- U.S. (By Vertical)
- Canada (By Vertical)
- Mexico (By Vertical)
Europe (By Component, Channel, Vertical, Country)
- U.K. (By Vertical)
- Germany (By Vertical)
- France (By Vertical)
- Italy (By Vertical)
- Spain (By Vertical)
- Russia (By Vertical)
- Benelux (By Vertical)
- Nordics (By Vertical)
- Rest of Europe
Asia Pacific (By Component, Channel, Vertical, Country)
- China (By Vertical)
- Japan (By Vertical)
- India (By Vertical)
- South Korea (By Vertical)
- ASEAN (By Vertical)
- Oceania (By Vertical)
- Rest of Asia Pacific
Middle East & Africa (By Component, Channel, Vertical, Country)
- Turkey (By Vertical)
- Israel (By Vertical)
- GCC (By Vertical)
- South Africa (By Vertical)
- North Africa (By Vertical)
- Rest of the Middle East & Africa
South America (By Component, Channel, Vertical, Country)
- Brazil (By Vertical)
- Argentina (By Vertical)
- Rest of South America
- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Methodology/Approach
- 1.3. Data Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Macro and Micro Economic Indicators
- 3.2. Drivers, Restraints, Opportunities and Trends
- 4. Competition Landscape
- 4.1. Business Strategies Adopted by Key Players
- 4.2. Consolidated SWOT Analysis of Key Players
- 4.3. Global Video Streaming Market Key Players Market Share/Ranking, 2023
- 5. Global Video Streaming Market Size Estimates and Forecasts, By Segments, 2019-2032
- 5.1. Key Findings
- 5.2. By Component (USD)
- 5.2.1. Software
- 5.2.1.1. Transcoding and Processing
- 5.2.1.2. Video Delivery and Distribution
- 5.2.1.3. Video Management
- 5.2.1.4. Others
- 5.2.2. Content Delivery Services
- 5.2.2.1. Live Broadcasting
- 5.2.2.2. VOD & Complementary Content
- 5.2.2.3. Low Latency Video Streaming Services
- 5.3. By Channel (USD)
- 5.3.1. Satellite TV
- 5.3.2. Cable TV
- 5.3.3. IPTV (Internet Protocol Television)
- 5.3.4. OTT Streaming
- 5.4. By Vertical (USD)
- 5.4.1. Education/e-Learning
- 5.4.2. Healthcare
- 5.4.3. Government
- 5.4.4. Sports/eSports
- 5.4.5. Gaming
- 5.4.6. Enterprise and Corporate
- 5.4.7. Auction and Bidding
- 5.4.8. Fitness & Lifestyle
- 5.4.9. Music & Entertainment
- 5.4.10. Other (Transportation, etc.)
- 5.5. By Region (USD)
- 5.5.1. North America
- 5.5.2. Europe
- 5.5.3. Asia Pacific
- 5.5.4. Middle East & Africa
- 5.5.5. South America
- 6. North America Video Streaming Market Size Estimates and Forecasts, By Segments, 2019-2032
- 6.1. Key Findings
- 6.2. By Component (USD)
- 6.2.1. Software
- 6.2.1.1. Transcoding and Processing
- 6.2.1.2. Video Delivery and Distribution
- 6.2.1.3. Video Management
- 6.2.1.4. Others
- 6.2.2. Content Delivery Services
- 6.2.2.1. Live Broadcasting
- 6.2.2.2. VOD & Complementary Content
- 6.2.2.3. Low Latency Video Streaming Services
- 6.3. By Channel (USD)
- 6.3.1. Satellite TV
- 6.3.2. Cable TV
- 6.3.3. IPTV (Internet Protocol Television)
- 6.3.4. OTT Streaming
- 6.4. By Vertical (USD)
- 6.4.1. Education/e-Learning
- 6.4.2. Healthcare
- 6.4.3. Government
- 6.4.4. Sports/eSports
- 6.4.5. Gaming
- 6.4.6. Enterprise and Corporate
- 6.4.7. Auction and Bidding
- 6.4.8. Fitness & Lifestyle
- 6.4.9. Music & Entertainment
- 6.4.10. Other
- 6.5. By Country (USD)
- 6.5.1. United States
- 6.5.1.1. By Vertical
- 6.5.2. Canada
- 6.5.2.1. By Vertical
- 6.5.3. Mexico
- 6.5.3.1. By Vertical
- 7. Europe Video Streaming Market Size Estimates and Forecasts, By Segments, 2019-2032
- 7.1. Key Findings
- 7.2. By Component (USD)
- 7.2.1. Software
- 7.2.1.1. Transcoding and Processing
- 7.2.1.2. Video Delivery and Distribution
- 7.2.1.3. Video Management
- 7.2.1.4. Others
- 7.2.2. Content Delivery Services
- 7.2.2.1. Live Broadcasting
- 7.2.2.2. VOD & Complementary Content
- 7.2.2.3. Low Latency Video Streaming Services
- 7.3. By Channel (USD)
- 7.3.1. Satellite TV
- 7.3.2. Cable TV
- 7.3.3. IPTV (Internet Protocol Television)
- 7.3.4. OTT Streaming
- 7.4. By Vertical (USD)
- 7.4.1. Education/e-Learning
- 7.4.2. Healthcare
- 7.4.3. Government
- 7.4.4. Sports/eSports
- 7.4.5. Gaming
- 7.4.6. Enterprise and Corporate
- 7.4.7. Auction and Bidding
- 7.4.8. Fitness & Lifestyle
- 7.4.9. Music & Entertainment
- 7.4.10. Other
- 7.5. By Country (USD)
- 7.5.1. United Kingdom
- 7.5.1.1. By Vertical
- 7.5.2. Germany
- 7.5.2.1. By Vertical
- 7.5.3. France
- 7.5.3.1. By Vertical
- 7.5.4. Italy
- 7.5.4.1. By Vertical
- 7.5.5. Spain
- 7.5.5.1. By Vertical
- 7.5.6. Russia
- 7.5.6.1. By Vertical
- 7.5.7. Benelux
- 7.5.7.1. By Vertical
- 7.5.8. Nordics
- 7.5.8.1. By Vertical
- 7.5.9. Rest of Europe
- 8. Asia Pacific Video Streaming Market Size Estimates and Forecasts, By Segments, 2019-2032
- 8.1. Key Findings
- 8.2. By Component (USD)
- 8.2.1. Software
- 8.2.1.1. Transcoding and Processing
- 8.2.1.2. Video Delivery and Distribution
- 8.2.1.3. Video Management
- 8.2.1.4. Others
- 8.2.2. Content Delivery Services
- 8.2.2.1. Live Broadcasting
- 8.2.2.2. VOD & Complementary Content
- 8.2.2.3. Low Latency Video Streaming Services
- 8.3. By Channel (USD)
- 8.3.1. Satellite TV
- 8.3.2. Cable TV
- 8.3.3. IPTV (Internet Protocol Television)
- 8.3.4. OTT Streaming
- 8.4. By Vertical (USD)
- 8.4.1. Education/e-Learning
- 8.4.2. Healthcare
- 8.4.3. Government
- 8.4.4. Sports/eSports
- 8.4.5. Gaming
- 8.4.6. Enterprise and Corporate
- 8.4.7. Auction and Bidding
- 8.4.8. Fitness & Lifestyle
- 8.4.9. Music & Entertainment
- 8.4.10. Other
- 8.5. By Country (USD)
- 8.5.1. China
- 8.5.1.1. By Vertical
- 8.5.2. India
- 8.5.2.1. By Vertical
- 8.5.3. Japan
- 8.5.3.1. By Vertical
- 8.5.4. South Korea
- 8.5.4.1. By Vertical
- 8.5.5. ASEAN
- 8.5.5.1. By Vertical
- 8.5.6. Oceania
- 8.5.6.1. By Vertical
- 8.5.7. Rest of Asia Pacific
- 9. Middle East & Africa Video Streaming Market Size Estimates and Forecasts, By Segments, 2019-2032
- 9.1. Key Findings
- 9.2. By Component (USD)
- 9.2.1. Software
- 9.2.1.1. Transcoding and Processing
- 9.2.1.2. Video Delivery and Distribution
- 9.2.1.3. Video Management
- 9.2.1.4. Others
- 9.2.2. Content Delivery Services
- 9.2.2.1. Live Broadcasting
- 9.2.2.2. VOD & Complementary Content
- 9.2.2.3. Low Latency Video Streaming Services
- 9.3. By Channel (USD)
- 9.3.1. Satellite TV
- 9.3.2. Cable TV
- 9.3.3. IPTV (Internet Protocol Television)
- 9.3.4. OTT Streaming
- 9.4. By Vertical (USD)
- 9.4.1. Education/e-Learning
- 9.4.2. Healthcare
- 9.4.3. Government
- 9.4.4. Sports/eSports
- 9.4.5. Gaming
- 9.4.6. Enterprise and Corporate
- 9.4.7. Auction and Bidding
- 9.4.8. Fitness & Lifestyle
- 9.4.9. Music & Entertainment
- 9.4.10. Other
- 9.5. By Country (USD)
- 9.5.1. Turkey
- 9.5.1.1. By Vertical
- 9.5.2. Israel
- 9.5.2.1. By Vertical
- 9.5.3. GCC
- 9.5.3.1. By Vertical
- 9.5.4. North Africa
- 9.5.4.1. By Vertical
- 9.5.5. South Africa
- 9.5.5.1. By Vertical
- 9.5.6. Rest of MEA
- 10. South America Video Streaming Market Size Estimates and Forecasts, By Segments, 2019-2032
- 10.1. Key Findings
- 10.2. By Component (USD)
- 10.2.1. Software
- 10.2.1.1. Transcoding and Processing
- 10.2.1.2. Video Delivery and Distribution
- 10.2.1.3. Video Management
- 10.2.1.4. Others
- 10.2.2. Content Delivery Services
- 10.2.2.1. Live Broadcasting
- 10.2.2.2. VOD & Complementary Content
- 10.2.2.3. Low Latency Video Streaming Services
- 10.3. By Channel (USD)
- 10.3.1. Satellite TV
- 10.3.2. Cable TV
- 10.3.3. IPTV (Internet Protocol Television)
- 10.3.4. OTT Streaming
- 10.4. By Vertical (USD)
- 10.4.1. Education/e-Learning
- 10.4.2. Healthcare
- 10.4.3. Government
- 10.4.4. Sports/eSports
- 10.4.5. Gaming
- 10.4.6. Enterprise and Corporate
- 10.4.7. Auction and Bidding
- 10.4.8. Fitness & Lifestyle
- 10.4.9. Music & Entertainment
- 10.4.10. Other
- 10.5. By Country (USD)
- 10.5.1. Brazil
- 10.5.1.1. By Vertical
- 10.5.2. Argentina
- 10.5.2.1. By Vertical
- 10.5.3. Rest of South America
- 11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
- 11.1. IBM Corporation
- 11.1.1. Overview
- 11.1.1.1. Key Management
- 11.1.1.2. Headquarters
- 11.1.1.3. Offerings/Business Segments
- 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.1.2.1. Employee Size
- 11.1.2.2. Past and Current Revenue
- 11.1.2.3. Geographical Share
- 11.1.2.4. Business Segment Share
- 11.1.2.5. Recent Developments
- 11.2. Alphabet Inc.
- 11.2.1. Overview
- 11.2.1.1. Key Management
- 11.2.1.2. Headquarters
- 11.2.1.3. Offerings/Business Segments
- 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.2.2.1. Employee Size
- 11.2.2.2. Past and Current Revenue
- 11.2.2.3. Geographical Share
- 11.2.2.4. Business Segment Share
- 11.2.2.5. Recent Developments
- 11.3. Amazon.com, Inc.
- 11.3.1. Overview
- 11.3.1.1. Key Management
- 11.3.1.2. Headquarters
- 11.3.1.3. Offerings/Business Segments
- 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.3.2.1. Employee Size
- 11.3.2.2. Past and Current Revenue
- 11.3.2.3. Geographical Share
- 11.3.2.4. Business Segment Share
- 11.3.2.5. Recent Developments
- 11.4. Netflix, Inc.
- 11.4.1. Overview
- 11.4.1.1. Key Management
- 11.4.1.2. Headquarters
- 11.4.1.3. Offerings/Business Segments
- 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.4.2.1. Employee Size
- 11.4.2.2. Past and Current Revenue
- 11.4.2.3. Geographical Share
- 11.4.2.4. Business Segment Share
- 11.4.2.5. Recent Developments
- 11.5. Hulu LLC (The Walt Disney Company)
- 11.5.1. Overview
- 11.5.1.1. Key Management
- 11.5.1.2. Headquarters
- 11.5.1.3. Offerings/Business Segments
- 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.5.2.1. Employee Size
- 11.5.2.2. Past and Current Revenue
- 11.5.2.3. Geographical Share
- 11.5.2.4. Business Segment Share
- 11.5.2.5. Recent Developments
- 11.6. Brightcove, Inc.
- 11.6.1. Overview
- 11.6.1.1. Key Management
- 11.6.1.2. Headquarters
- 11.6.1.3. Offerings/Business Segments
- 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.6.2.1. Employee Size
- 11.6.2.2. Past and Current Revenue
- 11.6.2.3. Geographical Share
- 11.6.2.4. Business Segment Share
- 11.6.2.5. Recent Developments
- 11.7. Apple, Inc.
- 11.7.1. Overview
- 11.7.1.1. Key Management
- 11.7.1.2. Headquarters
- 11.7.1.3. Offerings/Business Segments
- 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.7.2.1. Employee Size
- 11.7.2.2. Past and Current Revenue
- 11.7.2.3. Geographical Share
- 11.7.2.4. Business Segment Share
- 11.7.2.5. Recent Developments
- 11.8. Roku, Inc.
- 11.8.1. Overview
- 11.8.1.1. Key Management
- 11.8.1.2. Headquarters
- 11.8.1.3. Offerings/Business Segments
- 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.8.2.1. Employee Size
- 11.8.2.2. Past and Current Revenue
- 11.8.2.3. Geographical Share
- 11.8.2.4. Business Segment Share
- 11.8.2.5. Recent Developments
- 11.9. Haivision, Inc.
- 11.9.1. Overview
- 11.9.1.1. Key Management
- 11.9.1.2. Headquarters
- 11.9.1.3. Offerings/Business Segments
- 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.9.2.1. Employee Size
- 11.9.2.2. Past and Current Revenue
- 11.9.2.3. Geographical Share
- 11.9.2.4. Business Segment Share
- 11.9.2.5. Recent Developments
- 11.10. Tencent Holdings Ltd.
- 11.10.1. Overview
- 11.10.1.1. Key Management
- 11.10.1.2. Headquarters
- 11.10.1.3. Offerings/Business Segments
- 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.10.2.1. Employee Size
- 11.10.2.2. Past and Current Revenue
- 11.10.2.3. Geographical Share
- 11.10.2.4. Business Segment Share
- 11.10.2.5. Recent Developments
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