Video On Demand Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Video On Demand Market
The video on demand market size was valued at USD 97.19 billion in 2023, and the market is now projected to grow from USD 113.78 billion in 2024 to USD 399.05 billion by 2032, exhibiting a CAGR of 17.0% during the forecast period of 2023-2030.
COVID-19 accelerated the consumption of smartphones, broadband, internet and digital platforms, including video streaming and conferencing. Restrictions and social distancing affected movie theatres and shows which led to these services gaining more clientele. Consequently, both new and existing consumers significantly increased their usage of these digital services and increased the video on demand market growth.
The surge in smartphone and smart TV usage, coupled with OTT platforms, propels video on demand market share. Cisco predicts over 70% global mobile connectivity by 2023, with subscribers reaching 5.7 billion. Diverse content on streaming apps drives online media consumption. ComScore reports over 50 million households globally accessing OTT video, rivalling traditional TV.
Additionally, emerging trends highlight a focus on enhancing user experience and accessibility in Video on Demand (VoD) services. PwC's 2021 survey emphasizes the importance of ""ease of use"" (55%) and the assurance of finding desired content (35%). VoD platforms employ data analytics and machine learning to personalize content recommendations, catering to individual preferences. The enduring demand for simplicity and value underscores the sustained popularity of VoD and OTT services.
Comprehensive Analysis of Video On Demand Market
The rapid growth of the Video on Demand market and the Information & Communication Technology industry is attributed to market segmentation. This segmentation offers valuable insights into industry dynamics influenced by demand factors. Revenue models and content types are systematically divided to facilitate market analysis. The revenue models include, Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), and Advertisement Based Video on Demand (AVoD). The content types include, Sports, Music, TV Entertainment, Kids, Movies, and Others.
It has been identified that North America represents the largest market in the video on demand in the industry. The major players such as Apple, Amazon, and Netflix in the region are entirely focused and eager to improve video on demand services. Increase in investment from leading players across the globe and soaring implementation of AI and cloud computing technologies are some factors that contribute to the diversification of this region.
Leading market players significantly influence information & communication technology industry growth and standards, ensuring a competitive landscape. They play a pivotal role in shaping market prospects and maintaining a fair competitive environment. These players include, Google LLC. (U.S.), Amazon.com, Inc. (U.S.), Hulu LLC (The Walt Disney Company) (U.S.), AT&T, Inc. (Warner Media, LLC and Discovery, Inc.) (U.S.), Netflix, Inc. (U.S.), Apple, Inc. (U.S.), Comcast Corporation (U.S.), Facebook, Inc. (U.S.), Telefonaktiebolaget LM Ericsson (Sweden) and Verizon Communications Inc. (U.S.).
In January 2024, Evision brought South Asian content to the MENA which strengthened its partnership region with Disney Star. This partnership aims to expand Evision's reach and offer diverse content to the region.
Segmentation Table
GlobalVideo On Demand Market Scope
Study Period 2019-2032
Base Year 2023
Forecast Period 2024-2032
Growth Rate CAGR of 17.0% from 2024 to 2032
Historical Period 2019-2022
Unit Value (USD Billion)
Segmentation By Revenue Model, Content Type, and Region
By Revenue Model Subscription Video on Demand (SVoD)
Transactional Video on Demand (TVoD)
Advertisement Based Video on Demand (AVoD)
By Content Type Sports
Music
TV Entertainment
Kids
Movies
Others
By Region North America (By Revenue Model, By Content Type, and By Country)
- U.S. (By Content Type)
- Canada (By Content Type)
- Mexico (By Content Type)
Europe (By Revenue Model, By Content Type, and By Country)
- U.K. (By Content Type)
- Germany (By Content Type)
- France (By Content Type)
- Italy (By Content Type)
- Spain (By Content Type)
- Russia (By Content Type)
- Benelux (By Content Type)
- Nordics (By Content Type)
- Rest of Europe
Asia Pacific (By Revenue Model, By Content Type, and By Country)
- China (By Content Type)
- Japan (By Content Type)
- India (By Content Type)
- South Korea (By Content Type)
- ASEAN (By Content Type)
- Oceanic (By Content Type)
- Rest of Asia Pacific
Middle East & Africa (By Revenue Model, By Content Type, and By country)
- Turkey (By Content Type)
- Israel (By Content Type)
- GCC (By Content Type)
- South Africa (By Content Type)
- North Africa (By Content Type)
- Rest of the Middle East & Africa
South America (By Revenue Model, By Content Type, and By Country)
- Brazil (By Content Type)
- Argentina (By Content Type)
- Rest of South America
Please Note: It will take 5-6 business days to complete the report upon order confirmation.
- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Methodology/Approach
- 1.3. Data Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Macro and Micro Economic Indicators
- 3.2. Drivers, Restraints, Opportunities and Trends
- 4. Competition Landscape
- 4.1. Business Strategies Adopted by Key Players
- 4.2. Consolidated SWOT Analysis of Key Players
- 4.3. Global Video on Demand Key Players Market Share/Ranking, 2023
- 5. Global Video on Demand Market Size Estimates and Forecasts, By Segments, 2019-2032
- 5.1. Key Findings
- 5.2. By Revenue Model (USD)
- 5.2.1. Subscription Video on Demand (SVoD)
- 5.2.2. Transactional Video On Demand (TVoD)
- 5.2.3. Advertisement Based Video On Demand (AVoD)
- 5.3. By Content Type (USD)
- 5.3.1. Sports
- 5.3.2. Music
- 5.3.3. TV Entertainment
- 5.3.4. Kids
- 5.3.5. Movies
- 5.3.6. Others
- 5.4. By Region (USD)
- 5.4.1. North America
- 5.4.2. South America
- 5.4.3. Europe
- 5.4.4. Middle East & Africa
- 5.4.5. Asia Pacific
- 6. North America Video on Demand Market Size Estimates and Forecasts, By Segments, 2019-2032
- 6.1. Key Findings
- 6.2. By Revenue Model (USD)
- 6.2.1. Subscription Video on Demand (SVoD)
- 6.2.2. Transactional Video On Demand (TVoD)
- 6.2.3. Advertisement Based Video On Demand (AVoD)
- 6.3. By Content Type (USD)
- 6.3.1. Sports
- 6.3.2. Music
- 6.3.3. TV Entertainment
- 6.3.4. Kids
- 6.3.5. Movies
- 6.3.6. Others
- 6.4. By Country (USD)
- 6.4.1. United States
- 6.4.1.1. By Content Type
- 6.4.2. Canada
- 6.4.2.1. By Content Type
- 6.4.3. Mexico
- 6.4.3.1. By Content Type
- 7. South America Video on Demand Market Size Estimates and Forecasts, By Segments, 2019-2032
- 7.1. Key Findings
- 7.2. By Revenue Model (USD)
- 7.2.1. Subscription Video on Demand (SVoD)
- 7.2.2. Transactional Video On Demand (TVoD)
- 7.2.3. Advertisement Based Video On Demand (AVoD)
- 7.3. By Content Type (USD)
- 7.3.1. Sports
- 7.3.2. Music
- 7.3.3. TV Entertainment
- 7.3.4. Kids
- 7.3.5. Movies
- 7.3.6. Others
- 7.4. By Country (USD)
- 7.4.1. Brazil
- 7.4.1.1. By Content Type
- 7.4.2. Argentina
- 7.4.2.1. By Content Type
- 7.4.3. Rest of South America
- 8. Europe Video on Demand Market Size Estimates and Forecasts, By Segments, 2019-2032
- 8.1. Key Findings
- 8.2. By Revenue Model (USD)
- 8.2.1. Subscription Video on Demand (SVoD)
- 8.2.2. Transactional Video On Demand (TVoD)
- 8.2.3. Advertisement Based Video On Demand (AVoD)
- 8.3. By Content Type (USD)
- 8.3.1. Sports
- 8.3.2. Music
- 8.3.3. TV Entertainment
- 8.3.4. Kids
- 8.3.5. Movies
- 8.3.6. Others
- 8.4. By Country (USD)
- 8.4.1. United Kingdom
- 8.4.1.1. By Content Type
- 8.4.2. Germany
- 8.4.2.1. By Content Type
- 8.4.3. France
- 8.4.3.1. By Content Type
- 8.4.4. Italy
- 8.4.4.1. By Content Type
- 8.4.5. Spain
- 8.4.5.1. By Content Type
- 8.4.6. Russia
- 8.4.6.1. By Content Type
- 8.4.7. Benelux
- 8.4.7.1. By Content Type
- 8.4.8. Nordics
- 8.4.8.1. By Content Type
- 8.4.9. Rest of Europe
- 9. Middle East & Africa Video on Demand Market Size Estimates and Forecasts, By Segments, 2019-2032
- 9.1. Key Findings
- 9.2. By Revenue Model (USD)
- 9.2.1. Subscription Video on Demand (SVoD)
- 9.2.2. Transactional Video On Demand (TVoD)
- 9.2.3. Advertisement Based Video On Demand (AVoD)
- 9.3. By Content Type (USD)
- 9.3.1. Sports
- 9.3.2. Music
- 9.3.3. TV Entertainment
- 9.3.4. Kids
- 9.3.5. Movies
- 9.3.6. Others
- 9.4. By Country (USD)
- 9.4.1. Turkey
- 9.4.1.1. By Content Type
- 9.4.2. Israel
- 9.4.2.1. By Content Type
- 9.4.3. GCC
- 9.4.3.1. By Content Type
- 9.4.4. North Africa
- 9.4.4.1. By Content Type
- 9.4.5. South Africa
- 9.4.5.1. By Content Type
- 9.4.6. Rest of MEA
- 10. Asia Pacific Video on Demand Market Size Estimates and Forecasts, By Segments, 2019-2032
- 10.1. Key Findings
- 10.2. By Revenue Model (USD)
- 10.2.1. Subscription Video on Demand (SVoD)
- 10.2.2. Transactional Video On Demand (TVoD)
- 10.2.3. Advertisement Based Video On Demand (AVoD)
- 10.3. By Content Type (USD)
- 10.3.1. Sports
- 10.3.2. Music
- 10.3.3. TV Entertainment
- 10.3.4. Kids
- 10.3.5. Movies
- 10.3.6. Others
- 10.4. By Country (USD)
- 10.4.1. China
- 10.4.1.1. By Content Type
- 10.4.2. India
- 10.4.2.1. By Content Type
- 10.4.3. Japan
- 10.4.3.1. By Content Type
- 10.4.4. South Korea
- 10.4.4.1. By Content Type
- 10.4.5. ASEAN
- 10.4.5.1. By Content Type
- 10.4.6. Oceania
- 10.4.6.1. By Content Type
- 10.4.7. Rest of Asia Pacific
- 11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
- 11.1. Google LLC
- 11.1.1. Overview
- 11.1.1.1. Key Management
- 11.1.1.2. Headquarters
- 11.1.1.3. Offerings/Business Segments
- 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.1.2.1. Employee Size
- 11.1.2.2. Past and Current Revenue
- 11.1.2.3. Geographical Share
- 11.1.2.4. Business Segment Share
- 11.1.2.5. Recent Developments
- 11.2. Amazon.com, Inc.
- 11.2.1. Overview
- 11.2.1.1. Key Management
- 11.2.1.2. Headquarters
- 11.2.1.3. Offerings/Business Segments
- 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.2.2.1. Employee Size
- 11.2.2.2. Past and Current Revenue
- 11.2.2.3. Geographical Share
- 11.2.2.4. Business Segment Share
- 11.2.2.5. Recent Developments
- 11.3. Hulu LLC (The Walt Disney Company)
- 11.3.1. Overview
- 11.3.1.1. Key Management
- 11.3.1.2. Headquarters
- 11.3.1.3. Offerings/Business Segments
- 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.3.2.1. Employee Size
- 11.3.2.2. Past and Current Revenue
- 11.3.2.3. Geographical Share
- 11.3.2.4. Business Segment Share
- 11.3.2.5. Recent Developments
- 11.4. AT&T, Inc.
- 11.4.1. Overview
- 11.4.1.1. Key Management
- 11.4.1.2. Headquarters
- 11.4.1.3. Offerings/Business Segments
- 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.4.2.1. Employee Size
- 11.4.2.2. Past and Current Revenue
- 11.4.2.3. Geographical Share
- 11.4.2.4. Business Segment Share
- 11.4.2.5. Recent Developments
- 11.5. Netflix, Inc.
- 11.5.1.
- 11.5.1.1. Key Management
- 11.5.1.2. Headquarters
- 11.5.1.3. Offerings/Business Segments
- 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.5.2.1. Employee Size
- 11.5.2.2. Past and Current Revenue
- 11.5.2.3. Geographical Share
- 11.5.2.4. Business Segment Share
- 11.5.2.5. Recent Developments
- 11.6. Apple, Inc.
- 11.6.1. Overview
- 11.6.1.1. Key Management
- 11.6.1.2. Headquarters
- 11.6.1.3. Offerings/Business Segments
- 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.6.2.1. Employee Size
- 11.6.2.2. Past and Current Revenue
- 11.6.2.3. Geographical Share
- 11.6.2.4. Business Segment Share
- 11.6.2.5. Recent Developments
- 11.7. Comcast Corporation
- 11.7.1. Overview
- 11.7.1.1. Key Management
- 11.7.1.2. Headquarters
- 11.7.1.3. Offerings/Business Segments
- 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.7.2.1. Employee Size
- 11.7.2.2. Past and Current Revenue
- 11.7.2.3. Geographical Share
- 11.7.2.4. Business Segment Share
- 11.7.2.5. Recent Developments
- 11.8. Facebook, Inc.
- 11.8.1. Overview
- 11.8.1.1. Key Management
- 11.8.1.2. Headquarters
- 11.8.1.3. Offerings/Business Segments
- 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.8.2.1. Employee Size
- 11.8.2.2. Past and Current Revenue
- 11.8.2.3. Geographical Share
- 11.8.2.4. Business Segment Share
- 11.8.2.5. Recent Developments
- 11.9. Telefonaktiebolaget LM Ericsson
- 11.9.1. Overview
- 11.9.1.1. Key Management
- 11.9.1.2. Headquarters
- 11.9.1.3. Offerings/Business Segments
- 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.9.2.1. Employee Size
- 11.9.2.2. Past and Current Revenue
- 11.9.2.3. Geographical Share
- 11.9.2.4. Business Segment Share
- 11.9.2.5. Recent Developments
- 11.10. Verizon Communications, Inc.
- 11.10.1. Overview
- 11.10.1.1. Key Management
- 11.10.1.2. Headquarters
- 11.10.1.3. Offerings/Business Segments
- 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.10.2.1. Employee Size
- 11.10.2.2. Past and Current Revenue
- 11.10.2.3. Geographical Share
- 11.10.2.4. Business Segment Share
- 11.10.2.5. Recent Developments
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook