User Experience (UX) Research Software Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of User Experience (UX) Research Software Market
The global User Experience (UX) research software market size was valued at USD 390.6 million in 2023 and is expected to reach a valuation of USD 427.3 million in 2024. The market is predicted to touch USD 1,030.6 million by 2032, recording a CAGR of 11.6% during the forecast period of 2024-2032.
A User Experience (UX) research software refers to a set of digital tools that are designed to aid organizations and designers in understanding the ways in which users interact with a product, an application, or a website. These tools also help companies gather qualitative and quantitative data about user behavior, areas of concern, preferences, and experiences. The rising need for data-driven insights to help companies make informed decisions and optimize customer experience will increase the use of this software.
The COVID-19 pandemic had a positive impact on the market’s progress due to the increased inclination toward remote work culture and rising use of online tools and solutions to reduce the workload. Moreover, the adoption of internet-connected devices also increased during this period, which further fueled the demand for User Experience (UX) research software.
One of the key factors bolstering the growth of this market is the increasing integration of automation and Artificial Intelligence (AI) into UX research software to help organizations analyze the experiences and preferences of their customers. With the help of automation, organizations can automate the process of data analysis, thereby helping AI improve the effectiveness of their operations. Another factor helping the market grow is the growing use of Augmented Reality (AR) and Virtual Reality (VR) in this software. Using these technologies can play a key role in improving the efficiency of UX research by creating realistic virtual environments that provide users with greater control over their environment. AR and VR can also help organizations enhance the testing and design processes for improved user experiences. These factors are expected to favor the User Experience (UX) research software market growth.
Comprehensive Analysis of User Experience (UX) Research Software Market
The market is divided into three segments: deployment, industry, and enterprise type. Based on deployment, the market is segmented into cloud and on-premises. The on-premises segment captured the largest global User Experience (UX) research software market share in 2023 as on-premises UX research software will help organizations deal with concerns regarding data privacy and security caused by cyberattacks. Based on industry, the market is segmented into financial services, retail and consumer goods, healthcare and pharmaceuticals, automotive, travel and hospitality, and others. The financial services segment accounted for the biggest market share due to the rising demand for seamless and personalized digital transactions among banking customers. Based on enterprise, the market is divided into Small & Medium Enterprises (SMEs) and large enterprises. The Small & Medium Enterprises (SMEs) is predicted to register the fastest CAGR during the forecast period as the UX research software helps SMEs optimize their digital interfaces, ensure effective use of resources, and prevent expensive redesigning processes.
The market’s study covers regions, such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa. Out of these regions, North America held a dominant position in the global market due to the growing adoption of UX research software solutions by various tech companies to develop user-centric designs and meet customer expectations.
Some of the key companies operating in the User Experience (UX) research software market include TryMyUI, Inc. (Trymata), Qualtrics, UserTesting, Lookback, Hotjar Ltd., Lyssna (UsabilityHub), Maze, Userlytics, and UserInterviews Inc., among many others. These market players are focusing on launching new products and entering various partnership, collaboration, merger, and acquisition deals with other organizations to expand their market share and product portfolios. These strategies will also help them gain a strong competitive edge.
April 2023: UserZoom announced its merger with UserTesting to assist organizations in creating human-centric experiences. This merger helped more companies speed up their time to insights, access fast feedback and validation, measure the performance of their capabilities, and carry out quality research.
Table of Segmentation
Global User Experience (UX) Research Software Market Scope
Study Period 2019-2032
Base Year 2023
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 11.6% from 2024 to 2032
Unit Value (USD Million)
Segmentation By Deployment, Enterprise Type, Industry, and Region
By Deployment
On-premises
Cloud
By Enterprise Type
Large Enterprises
Small and Medium Enterprises (SMEs)
By Industry
Financial Services
Retail and Consumer Goods
Healthcare and Pharmaceuticals
Automotive
Travel and Hospitality
Others (Education, Government, etc.)
By Region
North America (By Deployment, Enterprise Type, Industry, and Country)
U.S.
Canada
Mexico
South America (By Deployment, Enterprise Type, Industry, and Country)
Brazil
Argentina
Rest of South America
Europe (By Deployment, Enterprise Type, Industry, and Country)
UK
Germany
France
Italy
Spain
Russia
Benelux
Nordics
Rest of Europe
Middle East & Africa (By Deployment, Enterprise Type, Industry, and Country)
Turkey
Israel
GCC
North Africa
South Africa
Rest of Middle East & Africa
Asia Pacific (By Deployment, Enterprise Type, Industry, and Country)
China
Japan
India
South Korea
ASEAN
Oceania
Rest of Asia Pacific
Companies Profiled in the Report
UserTesting (U.S.)
Qualtrics (U.S.)
Hotjar Ltd. (Malta)
Lookback (U.S.)
Userlytics (U.S.)
Lyssna (UsabilityHub) (Australia)
TryMyUI, Inc. (Trymata) (U.S.)
Maze (U.S.)
UserInterviews Inc. (U.S.)
Loop11 (Australia)
- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Methodology/Approach
- 1.3. Data Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Macro and Micro Economic Indicators
- 3.2. Drivers, Restraints, Opportunities and Trends
- 3.3. Impact of Generative AI
- 4. Competition Landscape
- 4.1. Business Strategies Adopted by Key Players
- 4.2. Consolidated SWOT Analysis of Key Players
- 4.3. Global User Experience (UX) Research Software Key Players (Top 3 – 5) Market Share/Ranking, 2023
- 5. Global User Experience (UX) Research Software Market Size Estimates and Forecasts, By Segments, 2019-2032
- 5.1. Key Findings
- 5.2. By Deployment (USD)
- 5.2.1. On-premises
- 5.2.2. Cloud
- 5.3. By Enterprise Type (USD)
- 5.3.1. Large Enterprises
- 5.3.2. Small and Medium Enterprises (SMEs)
- 5.4. By Industry (USD)
- 5.4.1. Financial Services
- 5.4.2. Retail and Consumer Goods
- 5.4.3. Healthcare and Pharmaceuticals
- 5.4.4. Automotive
- 5.4.5. Travel and Hospitality
- 5.4.6. Others (Education, Government, etc.)
- 5.5. By Region (USD)
- 5.5.1. North America
- 5.5.2. South America
- 5.5.3. Europe
- 5.5.4. Middle East & Africa
- 5.5.5. Asia Pacific
- 6. North America User Experience (UX) Research Software Market Size Estimates and Forecasts, By Segments, 2019-2032
- 6.1. Key Findings
- 6.2. By Deployment (USD)
- 6.2.1. On-premises
- 6.2.2. Cloud
- 6.3. By Enterprise Type (USD)
- 6.3.1. Large Enterprises
- 6.3.2. Small and Medium Enterprises (SMEs)
- 6.4. By Industry (USD)
- 6.4.1. Financial Services
- 6.4.2. Retail and Consumer Goods
- 6.4.3. Healthcare and Pharmaceuticals
- 6.4.4. Automotive
- 6.4.5. Travel and Hospitality
- 6.4.6. Others (Education, Government, etc.)
- 6.5. By Country (USD)
- 6.5.1. United States
- 6.5.2. Canada
- 6.5.3. Mexico
- 7. South America User Experience (UX) Research Software Market Size Estimates and Forecasts, By Segments, 2019-2032
- 7.1. Key Findings
- 7.2. By Deployment (USD)
- 7.2.1. On-premises
- 7.2.2. Cloud
- 7.3. By Enterprise Type (USD)
- 7.3.1. Large Enterprises
- 7.3.2. Small and Medium Enterprises (SMEs)
- 7.4. By Industry (USD)
- 7.4.1. Financial Services
- 7.4.2. Retail and Consumer Goods
- 7.4.3. Healthcare and Pharmaceuticals
- 7.4.4. Automotive
- 7.4.5. Travel and Hospitality
- 7.5. Others (Education, Government, etc.)
- 7.6. By Country (USD)
- 7.6.1. Brazil
- 7.6.2. Argentina
- 7.6.3. Rest of South America
- 8. Europe User Experience (UX) Research Software Market Size Estimates and Forecasts, By Segments, 2019-2032
- 8.1. Key Findings
- 8.2. By Deployment (USD)
- 8.2.1. On-premises
- 8.2.2. Cloud
- 8.3. By Enterprise Type (USD)
- 8.3.1. Large Enterprises
- 8.3.2. Small and Medium Enterprises (SMEs)
- 8.4. By Industry (USD)
- 8.4.1. Financial Services
- 8.4.2. Retail and Consumer Goods
- 8.4.3. Healthcare and Pharmaceuticals
- 8.4.4. Automotive
- 8.4.5. Travel and Hospitality
- 8.4.6. Others (Education, Government, etc.)
- 8.5. By Country (USD)
- 8.5.1. United Kingdom
- 8.5.2. Germany
- 8.5.3. France
- 8.5.4. Italy
- 8.5.5. Spain
- 8.5.6. Russia
- 8.5.7. Benelux
- 8.5.8. Nordics
- 8.5.9. Rest of Europe
- 9. Middle East & Africa User Experience (UX) Research Software Market Size Estimates and Forecasts, By Segments, 2019-2032
- 9.1. Key Findings
- 9.2. By Deployment (USD)
- 9.2.1. On-premises
- 9.2.2. Cloud
- 9.3. By Enterprise Type (USD)
- 9.3.1. Large Enterprises
- 9.3.2. Small and Medium Enterprises (SMEs)
- 9.4. By Industry (USD)
- 9.4.1. Financial Services
- 9.4.2. Retail and Consumer Goods
- 9.4.3. Healthcare and Pharmaceuticals
- 9.4.4. Automotive
- 9.4.5. Travel and Hospitality
- 9.4.6. Others (Education, Government, etc.)
- 9.5. By Country (USD)
- 9.5.1. Turkey
- 9.5.2. Israel
- 9.5.3. GCC
- 9.5.4. North Africa
- 9.5.5. South Africa
- 9.5.6. Rest of MEA
- 10. Asia Pacific User Experience (UX) Research Software Market Size Estimates and Forecasts, By Segments, 2019-2032
- 10.1. Key Findings
- 10.2. By Deployment (USD)
- 10.2.1. On-premises
- 10.2.2. Cloud
- 10.3. By Enterprise Type (USD)
- 10.3.1. Large Enterprises
- 10.3.2. Small and Medium Enterprises (SMEs)
- 10.4. By Industry (USD)
- 10.4.1. Financial Services
- 10.4.2. Retail and Consumer Goods
- 10.4.3. Healthcare and Pharmaceuticals
- 10.4.4. Automotive
- 10.4.5. Travel and Hospitality
- 10.4.6. Others (Education, Government, etc.)
- 10.5. By Country (USD)
- 10.5.1. China
- 10.5.2. Japan
- 10.5.3. India
- 10.5.4. South Korea
- 10.5.5. ASEAN
- 10.5.6. Oceania
- 10.5.7. Rest of Asia Pacific
- 11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
- 11.1. UserTesting
- 11.1.1. Overview
- 11.1.1.1. Key Management
- 11.1.1.2. Headquarters
- 11.1.1.3. Offerings/Business Segments
- 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.1.2.1. Employee Size
- 11.1.2.2. Past and Current Revenue
- 11.1.2.3. Geographical Share
- 11.1.2.4. Business Segment Share
- 11.1.2.5. Recent Developments
- 11.2. Qualtrics
- 11.2.1. Overview
- 11.2.1.1. Key Management
- 11.2.1.2. Headquarters
- 11.2.1.3. Offerings/Business Segments
- 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.2.2.1. Employee Size
- 11.2.2.2. Past and Current Revenue
- 11.2.2.3. Geographical Share
- 11.2.2.4. Business Segment Share
- 11.2.2.5. Recent Developments
- 11.3. Hotjar Ltd.
- 11.3.1. Overview
- 11.3.1.1. Key Management
- 11.3.1.2. Headquarters
- 11.3.1.3. Offerings/Business Segments
- 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.3.2.1. Employee Size
- 11.3.2.2. Past and Current Revenue
- 11.3.2.3. Geographical Share
- 11.3.2.4. Business Segment Share
- 11.3.2.5. Recent Developments
- 11.4. Lookback
- 11.4.1. Overview
- 11.4.1.1. Key Management
- 11.4.1.2. Headquarters
- 11.4.1.3. Offerings/Business Segments
- 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.4.2.1. Employee Size
- 11.4.2.2. Past and Current Revenue
- 11.4.2.3. Geographical Share
- 11.4.2.4. Business Segment Share
- 11.4.2.5. Recent Developments
- 11.5. Userlytics
- 11.5.1. Overview
- 11.5.1.1. Key Management
- 11.5.1.2. Headquarters
- 11.5.1.3. Offerings/Business Segments
- 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.5.2.1. Employee Size
- 11.5.2.2. Past and Current Revenue
- 11.5.2.3. Geographical Share
- 11.5.2.4. Business Segment Share
- 11.5.2.5. Recent Developments
- 11.6. Lyssna (UsabilityHub)
- 11.6.1. Overview
- 11.6.1.1. Key Management
- 11.6.1.2. Headquarters
- 11.6.1.3. Offerings/Business Segments
- 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.6.2.1. Employee Size
- 11.6.2.2. Past and Current Revenue
- 11.6.2.3. Geographical Share
- 11.6.2.4. Business Segment Share
- 11.6.2.5. Recent Developments
- 11.7. TryMyUI, Inc. (Trymata)
- 11.7.1. Overview
- 11.7.1.1. Key Management
- 11.7.1.2. Headquarters
- 11.7.1.3. Offerings/Business Segments
- 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.7.2.1. Employee Size
- 11.7.2.2. Past and Current Revenue
- 11.7.2.3. Geographical Share
- 11.7.2.4. Business Segment Share
- 11.7.2.5. Recent Developments
- 11.8. Maze
- 11.8.1. Overview
- 11.8.1.1. Key Management
- 11.8.1.2. Headquarters
- 11.8.1.3. Offerings/Business Segments
- 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.8.2.1. Employee Size
- 11.8.2.2. Past and Current Revenue
- 11.8.2.3. Geographical Share
- 11.8.2.4. Business Segment Share
- 11.8.2.5. Recent Developments
- 11.9. UserInterviews Inc.
- 11.9.1. Overview
- 11.9.1.1. Key Management
- 11.9.1.2. Headquarters
- 11.9.1.3. Offerings/Business Segments
- 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.9.2.1. Employee Size
- 11.9.2.2. Past and Current Revenue
- 11.9.2.3. Geographical Share
- 11.9.2.4. Business Segment Share
- 11.9.2.5. Recent Developments
- 11.10. Loop11
- 11.10.1. Overview
- 11.10.1.1. Key Management
- 11.10.1.2. Headquarters
- 11.10.1.3. Offerings/Business Segments
- 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.10.2.1. Employee Size
- 11.10.2.2. Past and Current Revenue
- 11.10.2.3. Geographical Share
- 11.10.2.4. Business Segment Share
- 11.10.2.5. Recent Developments
- 12. Key Takeaways
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