Toys Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Toys Market
The Toys Market size was valued at USD 11.54 billion in 2023, and the market is now projected to grow from USD 12.60 billion in 2024 to USD 38.97 billion by 2032, exhibiting a CAGR of 17.5% during the forecast period of 2024-2032.
As schools are closed down amid the COVID-19 widespread period, children are generally investing their time in families. This will help the request for large-sized playing dolls that engage children for a longer time. Moreover, the ubiquity of instruction and development activity-related diversions will develop among kids amid the widespread period and avenge the toys market growth.
The rise of gaming things made up of eco-friendly materials such as bamboo, clay, stopper, and others are likely to ease the request for reasonably made dolls. Additionally, companies are progressively centering on creating recreations from reused plastic materials to meet such a request, this in turn will tend to extend the market development.
Companies are centering on building up organizations with diverse showcasing organizations and well-known social media influencers for creating kids-related substance to construct a solid brand picture. This makes a difference them in driving their incomes from gaming things. Moreover, the developing ubiquity of multi-colored toy things among pre-school children is likely to fuel showcase development. These days, guardians discover diverse ways to supplement their kids' instruction exterior the classroom by permitting them to play instructive recreations. This will quicken the buyer request for the progressed instructive base item such as Cobetto & sprint robots, remote-controlled cars, computing units, and others.
Comprehensive Analysis of Toys Market
The market for toys on the bifurcation of product type are categorized as games, puzzles, building, construction set, dolls, infant, pre-school, outdoor and sports. The segmentation outdoor and sports is governed to hold a bigger share of the product type analysis. The distribution channel analysis is fragmented as the hypermarkets, offline stores, brand stores, specialty stores and other sorts of outlets for toys. Typically, likely to attract shoppers for obtaining items from such outlets, coming about in bigger segmental incomes.
In projection of calculated timeframe, the North American toys market share reached a valuation of USD 43.76 billion. The biggest share of the North American locale in terms of income is ascribed to North America's expanding investing on entertainment-related gear such as toys, pastimes, and play area hardware.
Companies are generally centering on growing there in general item portfolio through normal product development exercises. Furthermore, they build up associations with film generation companies and social media channels to construct their brand picture and offer diversions as per client request. Major remarkable players consolidated in the market pool are: Hasbro Inc. (U.S.), Radio Flyer (U.S.), K’Nex Industries Inc. (U.S.), Mattel Inc. (U.S.), MGA Entertainment Inc. (U.S.), A.L. Lindsay & Company (Australia), Spin Master (Canada), Artsana Group (Italy) and many more major players operating gin the market.
Within the month of November 2020, the company Luki Lab, a division of Strottman Universal, propelled two imaginative lines of toys named Gojo Enterprise and Pinxies within the period of Christmas occasion celebrations.
Segmentation Table
ATTRIBUTES DETAILS
Study Period
2017-2028
Base Year
2020
Estimated Year 2021
Forecast Period
2021-2028
Historical Period
2017-2019
Unit
Value (USD Billion)
Segmentation
By Product Type
Dolls
Outdoor and Sports Toy
Building and Construction Set
Infant and Preschool Toy
Games & Puzzles
Others
By Age Group
0-3 Years
3-5 Years
5-12 Years
12-18 Years
18+ Years
By Distribution Channel
Online
Offline
By Geography
North America (By Product Type, Age Group, Distribution Channel, and by Country)
- U.S. (By Product Type)
- Canada (By Product Type)
- Mexico (By Product Type)
- Germany (By Product Type)
- France (By Product Type)
- Italy (By Product Type)
- Spain (By Product Type)
- U.K. (By Product Type)
- Rest of Europe (By Product Type)
- China (By Product Type)
- India (By Product Type)
- Japan (By Product Type)
- Australia (By Product Type)
- Rest of Asia Pacific (By Product Type)
- Brazil (By Product Type)
- Argentina (By Product Type)
- Rest of South America (By Product Type)
- South Africa (By Product Type)
- UAE (By Product Type)
- Rest of Middle East and Africa (By Product Type)
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 3.4. Emerging Trends
- 4. Key Insights
- 4.1. Overview of the Parent/Related Markets
- 4.2. Industry SWOT Analysis
- 4.3. Supply Chain and Regulatory Analysis
- 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
- 4.5. Qualitative Analysis (in relation to COVID-19)
- 4.5.1. Impact of COVID-19
- 4.5.2. Supply Chain Challenges
- 4.5.3. Potential Opportunities due to COVID-19
- 5. Global Toys Market Analysis, Insights, and Forecast, 2017-2028
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecast
- 5.2.1. By Product Type (Value)
- 5.2.1.1. Dolls
- 5.2.1.2. Outdoor and Sport Toys
- 5.2.1.3. Building and Construction Set
- 5.2.1.4. Infant and Preschool Toys
- 5.2.1.5. Games and Puzzles
- 5.2.1.6. Others
- 5.2.2. By Age Group (Value)
- 5.2.2.1. 0-3 Years
- 5.2.2.2. 3-5 Years
- 5.2.2.3. 5-12 Years
- 5.2.2.4. 12-18 Years
- 5.2.2.5. 18+ Years
- 5.2.3. By Distribution Channel (Value)
- 5.2.3.1. Online
- 5.2.3.2. Offline
- 5.2.4. By Region (Value)
- 5.2.4.1. North America
- 5.2.4.2. Europe
- 5.2.4.3. Asia Pacific
- 5.2.4.4. South America
- 5.2.4.5. Middle East & Africa
- 6. North America Toys Market Analysis, Insights and Forecast, 2017-2028
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecast
- 6.2.1. By Product Type (Value)
- 6.2.1.1. Dolls
- 6.2.1.2. Outdoor and Sport Toys
- 6.2.1.3. Building and Construction Set
- 6.2.1.4. Infant and Preschool Toys
- 6.2.1.5. Games and Puzzles
- 6.2.1.6. Others
- 6.2.2. By Age Group (Value)
- 6.2.2.1. 0-3 Years
- 6.2.2.2. 3-5 Years
- 6.2.2.3. 5-12 Years
- 6.2.2.4. 12-18 Years
- 6.2.2.5. 18+ Years
- 6.2.3. By Distribution Channel (Value)
- 6.2.3.1. Online
- 6.2.3.2. Offline
- 6.2.4. By Country (Value)
- 6.2.4.1. U.S
- 6.2.4.1.1. By Product Type (Value)
- 6.2.4.1.1.1. Dolls
- 6.2.4.1.1.2. Outdoor and Sport Toys
- 6.2.4.1.1.3. Building and Construction Set
- 6.2.4.1.1.4. Infant and Preschool Toys
- 6.2.4.1.1.5. Games and Puzzles
- 6.2.4.1.1.6. Others
- 6.2.4.2. Canada
- 6.2.4.2.1. By Product Type (Value)
- 6.2.4.2.1.1. Dolls
- 6.2.4.2.1.2. Outdoor and Sport Toys
- 6.2.4.2.1.3. Building and Construction Set
- 6.2.4.2.1.4. Infant and Preschool Toys
- 6.2.4.2.1.5. Games and Puzzles
- 6.2.4.2.1.6. Others
- 6.2.4.3. Mexico
- 6.2.4.3.1. By Product Type (Value)
- 6.2.4.3.1.1. Dolls
- 6.2.4.3.1.2. Outdoor and Sport Toys
- 6.2.4.3.1.3. Building and Construction Set
- 6.2.4.3.1.4. Infant and Preschool Toys
- 6.2.4.3.1.5. Games and Puzzles
- 6.2.4.3.1.6. Others
- 7. Europe Toys Market Analysis, Insights and Forecast, 2017-2028
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecast
- 7.2.1. By Product Type (Value)
- 7.2.1.1. Dolls
- 7.2.1.2. Outdoor and Sport Toys
- 7.2.1.3. Building and Construction Set
- 7.2.1.4. Infant and Preschool Toys
- 7.2.1.5. Games and Puzzles
- 7.2.1.6. Others
- 7.2.2. By Age Group (Value)
- 7.2.2.1. 0-3 Years
- 7.2.2.2. 3-5 Years
- 7.2.2.3. 5-12 Years
- 7.2.2.4. 12-18 Years
- 7.2.2.5. 18+ Years
- 7.2.3. By Distribution Channel (Value)
- 7.2.3.1. Online
- 7.2.3.2. Offline
- 7.2.4. By Country (Value)
- 7.2.4.1. U.K.
- 7.2.4.1.1. By Product Type (Value)
- 7.2.4.1.1.1. Dolls
- 7.2.4.1.1.2. Outdoor and Sport Toys
- 7.2.4.1.1.3. Building and Construction Set
- 7.2.4.1.1.4. Infant and Preschool Toys
- 7.2.4.1.1.5. Games and Puzzles
- 7.2.4.1.1.6. Others
- 7.2.4.2. Germany
- 7.2.4.2.1. By Product Type (Value)
- 7.2.4.2.1.1. Dolls
- 7.2.4.2.1.2. Outdoor and Sport Toys
- 7.2.4.2.1.3. Building and Construction Set
- 7.2.4.2.1.4. Infant and Preschool Toys
- 7.2.4.2.1.5. Games and Puzzles
- 7.2.4.2.1.6. Others
- 7.2.4.3. France
- 7.2.4.3.1. By Product Type (Value)
- 7.2.4.3.1.1. Dolls
- 7.2.4.3.1.2. Outdoor and Sport Toys
- 7.2.4.3.1.3. Building and Construction Set
- 7.2.4.3.1.4. Infant and Preschool Toys
- 7.2.4.3.1.5. Games and Puzzles
- 7.2.4.3.1.6. Others
- 7.2.4.4. Italy
- 7.2.4.4.1. By Product Type (Value)
- 7.2.4.4.1.1. Dolls
- 7.2.4.4.1.2. Outdoor and Sport Toys
- 7.2.4.4.1.3. Building and Construction Set
- 7.2.4.4.1.4. Infant and Preschool Toys
- 7.2.4.4.1.5. Games and Puzzles
- 7.2.4.4.1.6. Others
- 7.2.4.5. Spain
- 7.2.4.5.1. By Product Type (Value)
- 7.2.4.5.1.1. Dolls
- 7.2.4.5.1.2. Outdoor and Sport Toys
- 7.2.4.5.1.3. Building and Construction Set
- 7.2.4.5.1.4. Infant and Preschool Toys
- 7.2.4.5.1.5. Games and Puzzles
- 7.2.4.5.1.6. Others
- 7.2.4.6. Rest of Europe
- 7.2.4.6.1. By Product Type (Value)
- 7.2.4.6.1.1. Dolls
- 7.2.4.6.1.2. Outdoor and Sport Toys
- 7.2.4.6.1.3. Building and Construction Set
- 7.2.4.6.1.4. Infant and Preschool Toys
- 7.2.4.6.1.5. Games and Puzzles
- 7.2.4.6.1.6. Others
- 8. Asia-Pacific Toys Market Analysis, Insights and Forecast, 2017-2028
- 8.1. Key Findings / Summary
- 8.2. Market Size Estimates and Forecast
- 8.2.1. By Product Type (Value)
- 8.2.1.1. Dolls
- 8.2.1.2. Outdoor and Sport Toys
- 8.2.1.3. Building and Construction Set
- 8.2.1.4. Infant and Preschool Toys
- 8.2.1.5. Games and Puzzles
- 8.2.1.6. Others
- 8.2.2. By Age Group (Value)
- 8.2.2.1. 0-3 Years
- 8.2.2.2. 3-5 Years
- 8.2.2.3. 5-12 Years
- 8.2.2.4. 12-18 Years
- 8.2.2.5. 18+ Years
- 8.2.3. By Distribution Channel (Value)
- 8.2.3.1. Online
- 8.2.3.2. Offline
- 8.2.4. By Country (Value)
- 8.2.4.1. China
- 8.2.4.1.1. By Product Type (Value)
- 8.2.4.1.1.1. Dolls
- 8.2.4.1.1.2. Outdoor and Sport Toys
- 8.2.4.1.1.3. Building and Construction Set
- 8.2.4.1.1.4. Infant and Preschool Toys
- 8.2.4.1.1.5. Games and Puzzles
- 8.2.4.1.1.6. Others
- 8.2.4.2. India
- 8.2.4.2.1. By Product Type (Value)
- 8.2.4.2.1.1. Dolls
- 8.2.4.2.1.2. Outdoor and Sport Toys
- 8.2.4.2.1.3. Building and Construction Set
- 8.2.4.2.1.4. Infant and Preschool Toys
- 8.2.4.2.1.5. Games and Puzzles
- 8.2.4.2.1.6. Others
- 8.2.4.3. Japan
- 8.2.4.3.1. By Product Type (Value)
- 8.2.4.3.1.1. Dolls
- 8.2.4.3.1.2. Outdoor and Sport Toys
- 8.2.4.3.1.3. Building and Construction Set
- 8.2.4.3.1.4. Infant and Preschool Toys
- 8.2.4.3.1.5. Games and Puzzles
- 8.2.4.3.1.6. Others
- 8.2.4.4. Australia
- 8.2.4.4.1. By Product Type (Value)
- 8.2.4.4.1.1. Dolls
- 8.2.4.4.1.2. Outdoor and Sport Toys
- 8.2.4.4.1.3. Building and Construction Set
- 8.2.4.4.1.4. Infant and Preschool Toys
- 8.2.4.4.1.5. Games and Puzzles
- 8.2.4.4.1.6. Others
- 8.2.4.5. Rest of Asia-Pacific
- 8.2.4.5.1. By Product Type (Value)
- 8.2.4.5.1.1. Dolls
- 8.2.4.5.1.2. Outdoor and Sport Toys
- 8.2.4.5.1.3. Building and Construction Set
- 8.2.4.5.1.4. Infant and Preschool Toys
- 8.2.4.5.1.5. Games and Puzzles
- 8.2.4.5.1.6. Others
- 9. South America Toys Market Analysis, Insights and Forecast, 2017-2028
- 9.1. Key Findings / Summary
- 9.2. Market Size Estimates and Forecast
- 9.2.1. By Product Type (Value)
- 9.2.1.1. Dolls
- 9.2.1.2. Outdoor and Sport Toys
- 9.2.1.3. Building and Construction Set
- 9.2.1.4. Infant and Preschool Toys
- 9.2.1.5. Games and Puzzles
- 9.2.1.6. Others
- 9.2.2. By Age Group (Value)
- 9.2.2.1. 0-3 Years
- 9.2.2.2. 3-5 Years
- 9.2.2.3. 5-12 Years
- 9.2.2.4. 12-18 Years
- 9.2.2.5. 18+ Years
- 9.2.3. By Distribution Channel (Value)
- 9.2.3.1. Online
- 9.2.3.2. Offline
- 9.2.4. By Country (Value)
- 9.2.4.1. Brazil
- 9.2.4.1.1. By Product Type (Value)
- 9.2.4.1.1.1. Dolls
- 9.2.4.1.1.2. Outdoor and Sport Toys
- 9.2.4.1.1.3. Building and Construction Set
- 9.2.4.1.1.4. Infant and Preschool Toys
- 9.2.4.1.1.5. Games and Puzzles
- 9.2.4.1.1.6. Others
- 9.2.4.2. Argentina
- 9.2.4.2.1. By Product Type (Value)
- 9.2.4.2.1.1. Dolls
- 9.2.4.2.1.2. Outdoor and Sport Toys
- 9.2.4.2.1.3. Building and Construction Set
- 9.2.4.2.1.4. Infant and Preschool Toys
- 9.2.4.2.1.5. Games and Puzzles
- 9.2.4.2.1.6. Others
- 9.2.4.3. Rest of South America
- 9.2.4.3.1. By Product Type (Value)
- 9.2.4.3.1.1. Dolls
- 9.2.4.3.1.2. Outdoor and Sport Toys
- 9.2.4.3.1.3. Building and Construction Set
- 9.2.4.3.1.4. Infant and Preschool Toys
- 9.2.4.3.1.5. Games and Puzzles
- 9.2.4.3.1.6. Others
- 10. Middle East & Africa Toys Market Analysis, Insights and Forecast, 2017-2028
- 10.1. Key Findings / Summary
- 10.2. Market Size Estimates and Forecast
- 10.2.1. By Product Type (Value)
- 10.2.1.1. Dolls
- 10.2.1.2. Outdoor and Sport Toys
- 10.2.1.3. Building and Construction Set
- 10.2.1.4. Infant and Preschool Toys
- 10.2.1.5. Games and Puzzles
- 10.2.1.6. Others
- 10.2.2. By Age Group (Value)
- 10.2.2.1. 0-3 Years
- 10.2.2.2. 3-5 Years
- 10.2.2.3. 5-12 Years
- 10.2.2.4. 12-18 Years
- 10.2.2.5. 18+ Years
- 10.2.3. By Distribution Channel (Value)
- 10.2.3.1. Online
- 10.2.3.2. Offline
- 10.2.4. By Country (Value)
- 10.2.4.1. UAE
- 10.2.4.1.1. By Product Type (Value)
- 10.2.4.1.1.1. Dolls
- 10.2.4.1.1.2. Outdoor and Sport Toys
- 10.2.4.1.1.3. Building and Construction Set
- 10.2.4.1.1.4. Infant and Preschool Toys
- 10.2.4.1.1.5. Games and Puzzles
- 10.2.4.1.1.6. Others
- 10.2.4.2. South Africa
- 10.2.4.2.1. By Product Type (Value)
- 10.2.4.2.1.1. Dolls
- 10.2.4.2.1.2. Outdoor and Sport Toys
- 10.2.4.2.1.3. Building and Construction Set
- 10.2.4.2.1.4. Infant and Preschool Toys
- 10.2.4.2.1.5. Games and Puzzles
- 10.2.4.2.1.6. Others
- 10.2.4.3. Rest of Middle East & Africa
- 10.2.4.3.1. By Product Type (Value)
- 10.2.4.3.1.1. Dolls
- 10.2.4.3.1.2. Outdoor and Sport Toys
- 10.2.4.3.1.3. Building and Construction Set
- 10.2.4.3.1.4. Infant and Preschool Toys
- 10.2.4.3.1.5. Games and Puzzles
- 10.2.4.3.1.6. Others
- 11. Competitive Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Global Toys Market Revenue Share/Ranking Analysis, By Key Manufacturer
- 12. Company Profiles
- 12.1. Lego System A/S
- 12.1.1. Overview
- 12.1.2. Description
- 12.1.3. Product Portfolio
- 12.1.4. Financials (Data as available in public domain and/or on paid databases)
- 12.1.5. Recent Developments
- 12.2. Hasbro Inc.
- 12.2.1. Overview
- 12.2.2. Description
- 12.2.3. Product Portfolio
- 12.2.4. Financials (Data as available in public domain and/or on paid databases)
- 12.2.5. Recent Developments
- 12.3. Mattel Inc.
- 12.3.1. Overview
- 12.3.2. Description
- 12.3.3. Product Portfolio
- 12.3.4. Financials (Data as available in public domain and/or on paid databases)
- 12.3.5. Recent Developments
- 12.4. Ravensburger Holding GmbH & Co. KG
- 12.4.1. Overview
- 12.4.2. Description
- 12.4.3. Product Portfolio
- 12.4.4. Financials (Data as available in public domain and/or on paid databases)
- 12.4.5. Recent Developments
- 12.5. Spin Master
- 12.5.1. Overview
- 12.5.2. Description
- 12.5.3. Product Portfolio
- 12.5.4. Financials (Data as available in public domain and/or on paid databases)
- 12.5.5. Recent Developments
- 12.6. MGA Entertainment Inc.
- 12.6.1. Overview
- 12.6.2. Description
- 12.6.3. Product Portfolio
- 12.6.4. Financials (Data as available in public domain and/or on paid databases)
- 12.6.5. Recent Developments
- 12.7. PAI Partners
- 12.7.1. Overview
- 12.7.2. Description
- 12.7.3. Product Portfolio
- 12.7.4. Financials (Data as available in public domain and/or on paid databases)
- 12.7.5. Recent Developments
- 12.8. Nintendo Co. Ltd.
- 12.8.1. Overview
- 12.8.2. Description
- 12.8.3. Product Portfolio
- 12.8.4. Financials (Data as available in public domain and/or on paid databases)
- 12.8.5. Recent Developments
- 12.9. Radio Flyer
- 12.9.1. Overview
- 12.9.2. Description
- 12.9.3. Product Portfolio
- 12.9.4. Financials (Data as available in public domain and/or on paid databases)
- 12.9.5. Recent Developments
- 12.10. A.L. Lindsay & Company
- 12.10.1. Overview
- 12.10.2. Description
- 12.10.3. Product Portfolio
- 12.10.4. Financials (Data as available in public domain and/or on paid databases)
- 12.10.5. Recent Developments
- 12.11. Artsana Group
- 12.11.1. Overview
- 12.11.2. Description
- 12.11.3. Product Portfolio
- 12.11.4. Financials (Data as available in public domain and/or on paid databases)
- 12.11.5. Recent Developments
- 12.12. K’Nex Industries Inc.
- 12.12.1. Overview
- 12.12.2. Description
- 12.12.3. Product Portfolio
- 12.12.4. Financials (Data as available in public domain and/or on paid databases)
- 12.12.5. Recent Developments
- 13. Appendix
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