Toothpaste Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Toothpaste Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Growth Factors of Toothpaste Market

The global toothpaste market size was valued at USD 18.70 billion in 2023, and the market is now projected to grow from USD 19.37 billion in 2024 to USD 29.06 billion by 2032, exhibiting a CAGR of 5.20% during the forecast period 2024-2032.

During the COVID 19 pandemic, owing to the hinderances faced by the supply chain, and transportation restrictions, the global toothpaste market had a negative impact. Producers had difficulties in sourcing materials, packaging the products, and distributing them. However, on the contrary side, covid also made people more aware and conscious about general health and wellness trends, highlighting the importance of dental health. All these factors influenced the global toothpaste market growth.

Toothpastes are known for safeguarding gums and teeth against germs. The rising cases of oral cancer along with other month related diseases will drive the global toothpaste market share. The surging demand for good quality oral care products due to people becoming more aware about dental health is expected to fuel the toothpaste market demand.

Recently there is an evident shift from traditional toothpastes to anti cavity and vegan toothpastes.The users are more and more inclined towards medicated, herbal, organic, and cruelty free toothpastes due to change in preferences. A few toothpaste producers are manufacturing products targeted towards the rising vegan consumers.

Comprehensive Analysis of Toothpaste Market

The toothpaste market is seen rising at a fast pace owing to its market segmentation. These market segmentations are further divided into type analysis, end user analysis, distribution channel analysis, and region. Based on the type analysis, the teeth whitening segment takes lead. In terms of end user analysis, adult segment holds the largest marketplace share. As per distribution channel analysis, the supermarket/hypermarket segment dominates the industry.

Based on geographical analysis, the Asia Pacific region dominates the global toothpaste marketplace. In 2023, the region’s industry was valued at USD 6.83 billion. The reason for this global dominance is the sudden surge in online shopping of consumer goods including toothpaste. The numerous variations in pates such as cavity free, anti-sensitivity, whitening, vegan and others are increasing the revenue of industry.

The key market operators of the toothpaste industry are making a shift towards manufacturing a niche. The are focusing on introducing improved, sensitive pates that will help treating numerous oral issues. These key entities include, The Procter & Gamble Company (U.S.), Unilever PLC (U.K.), Colgate-Palmolive Co. (U.S.), GlaxoSmithKline PLC (U.K.), Lion Corporation (Japan), Church & Dwight Co., Inc. (U.S.), Tom’s of Maine (U.S.), D.R. Harris & Co Ltd (U.K.), Amway International Inc. (U.S.), Avon Products, Inc. (U.K.),

In February 2022, Colgate Palmolive Co. (U.S.), introduced the concept of recyclable toothpaste tubes in the U.S. market. These tubes are made of high density polyethylene packaging (HDPE).

Segmentation Table

Toothpaste Market Scope

Study Period 2019-2032

Base Year 2023

Estimated Year 2024

Forecast Period 2024-2032

Historical Period 2019-2022

Growth Rate CAGR of 5.20% from 2023 to 2027

Unit Value (USD Billion)

Segmentation By Type, By End-User, By Distribution Channel and Geography

By Type Teeth Whitening

Herbal

Sensitive Teeth

Others

By End-UserAdults

Children

By Distribution ChannelSupermarket/Hypermarket

Convenience Stores

Pharmaceutical & Drug Stores

Online

By Geography North America (By Type, End-User, Distribution Channel, and Country)

- U.S. (By Type)

- Canada (By Type)

- Mexico (By Type)

Europe (By Type, End-User, Distribution Channel, and Country)

- U.K. (By Type)

- Germany (By Type)

- France (By Type)

- Italy (By Type)

- Spain (By Type)

- Rest of Europe (By Type)

Asia Pacific (By Type, End-User, Distribution Channel, and Country)

- Japan (By Type)

- China (By Type)

- India (By Type)

- Australia (By Type)

- Rest of Asia Pacific (By Type)

South America (By Type, End-User, Distribution Channel, and Country)

- Brazil (By Type)

- Argentina (By Type)

- Rest of South America (By Type)

Middle East & Africa (By Type, End-User, Distribution Channel, and Country)

- South Africa (By Type)

- UAE (By Type)

- Middle East & Africa (By Type)


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