Toothbrush Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Toothbrush Market
The toothbrush market size was valued at USD 7.07 billion in 2023, and the market is now projected to grow from USD 7.28 billion in 2024 to USD 10.87 billion by 2032, exhibiting a CAGR of 5.13% during the forecast period of 2023-2032.
The COVID-19 pandemic experienced disruptions in supply chains and consumer behaviour shifts, impacting income and distribution in toothbrush market growth. However, with dental expenditure rebounding in 2022, the toothbrush market may have seen recovery and potential for growth as consumer confidence and access to dental care services improved.
The surge in oral diseases is driving demand for specialized toothbrush market share. According to WHO's 2022 report, over 3.5 billion globally suffer from oral ailments, with 2 billion experiencing permanent tooth caries. This highlights the pressing need for effective oral care solutions, spurring market growth in medically prescribed toothbrushes.
Furthermore, the demand for disposable toothbrushes since they are alternatives to plastic is positively rising due to increasing environmental consciousness. Emphasis is put by companies on environmentally friendly alternatives that lower plastic content considerably. Demand for environment-friendly cleaning products increased, consumers now get brushes that are made of recycled aluminium for their handles but have bristles that can be replaced after usage.
Comprehensive Analysis of Toothbrush Market
Market segmentation drives the upward trajectory of the toothbrush and consumer goods sectors, providing intricate insights into factors impacting the pharmacy benefit management industry. This segmentation, spanning toothbrush product type, bristle type, and end users, offers a nuanced analysis of the market dynamics shaping the industry. The product types include, Manual and Electric. The Bristle Type includes Soft, Medium and Firm. And the end users include Adult and Children.
The Asia Pacific region dominates the global toothbrush market share, driven by such as the ageing population and increased oral health concerns. The higher demographics of elderly people are observed to consume more oral hygiene products in China and South Korea. This is visible in the 2020 census data in line with the huge numbers of old people in China, some 264 million people who have hit the age of 60 or more making 18.7% of the whole population thus leading to vigorous expansion of toothbrush markets within China region.
The top players in the market play a crucial role in the healthcare industry assuring industrial prospectus growth and setting market standards. These players include, Colgate Palmolive Co. (U.S.), The Procter & Gamble Company (U.S.), Unilever, Plc. (U.K.), Church & Dwight Co. Inc. (U.S.), Koninklijke Philips NV (Netherlands), GlaxoSmithKline Plc. (U.K.), Lion Corporation (Japan), Curaden AG (Switzerland), Johnson & Johnson Services, Inc. (U.S.) and Reckitt Benckiser Group Plc. (U.K.).
In December 2023, Arrive Technology Inc. acquired AirBox Technologies, a smart mailbox service, enhancing its presence. The acquisition aims to integrate with Canadian electric toothbrush retailer Bruush Oral Care Inc., expanding product distribution in Canada.
Segmenattion Table
Global Moisturizer Market Scope
Study Period 2019-2032
Base Year 2023
Forecast Period 2024-2032
Growth Rate CAGR of 5.13% from 2024 to 2032
Historical Period 2019-2022
Unit Value (USD Billion)
Segmentation By Product Type, Bristle Type, End- user, and Region
By Product Type Manual
Electric
By Bristle Type Soft
Medium
Firm
By End-user Adult
Children
By Region North America (By Product Type, Bristle Type, End-user, and Country)
- U.S. (By Product Type)
- Canada (By Product Type)
- Mexico (By Product Type)
Europe (By Product Type, Bristle Type, End-user, and Country)
- Germany (By Product Type)
- U.K. (By Product Type)
- France (By Product Type)
- Italy (By Product Type)
- Spain (By Product Type)
- Rest of Europe (By Product Type)
Asia Pacific (By Product Type, Bristle Type, End-user, and Country)
- China (By Product Type)
- India (By Product Type)
- Japan (By Product Type)
- Australia (By Product Type)
- Rest of Asia Pacific (By Product Type)
South America (By Product Type, Bristle Type, End-user, and Country)
- Brazil (By Product Type)
- Argentina (By Product Type)
- Rest of South America (By Product Type)
Middle East & Africa (By Product Type, Bristle Type, End-user, and Country)
- South Africa (By Product Type)
- UAE (By Product Type)
- Rest of the Middle East & Africa (By Product Type)
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- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 3.4. Emerging Trends
- 4. Key Insights
- 4.1. Overview of the Parent/Related Markets
- 4.2. Industry SWOT Analysis
- 4.3. Supply Chain and Regulatory Analysis
- 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
- 4.5. Qualitative Analysis (in relation to COVID-19)
- 5. Global Toothbrush Market Analysis, Insights, and Forecast, 2019-2032
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecast
- 5.2.1. By Product Type (Value)
- 5.2.1.1. Manual
- 5.2.1.2. Electric
- 5.2.2. By Bristle Type (Value)
- 5.2.2.1. Soft
- 5.2.2.2. Medium
- 5.2.2.3. Firm
- 5.2.3. By End-user (Value)
- 5.2.3.1. Adult
- 5.2.3.2. Children
- 5.2.4. By Region (Value)
- 5.2.4.1. North America
- 5.2.4.2. Europe
- 5.2.4.3. Asia Pacific
- 5.2.4.4. South America
- 5.2.4.5. Middle East & Africa
- 6. North America Toothbrush Market Analysis, Insights and Forecast, 2019-2032
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecast
- 6.2.1. By Product Type (Value)
- 6.2.1.1. Manual
- 6.2.1.2. Electric
- 6.2.2. By Bristle Type (Value)
- 6.2.2.1. Soft
- 6.2.2.2. Medium
- 6.2.2.3. Firm
- 6.2.3. By End-user (Value)
- 6.2.3.1. Adult
- 6.2.3.2. Children
- 6.2.4. By Country (Value)
- 6.2.4.1. U.S
- 6.2.4.1.1. By Product Type (Value)
- 6.2.4.1.1.1. Manual
- 6.2.4.1.1.2. Electric
- 6.2.4.2. Canada
- 6.2.4.2.1. By Product Type (Value)
- 6.2.4.2.1.1. Manual
- 6.2.4.2.1.2. Electric
- 6.2.4.3. Mexico
- 6.2.4.3.1. By Product Type (Value)
- 6.2.4.3.1.1. Manual
- 6.2.4.3.1.2. Electric
- 7. Europe Toothbrush Market Analysis, Insights and Forecast, 2019-2032
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecast
- 7.2.1. By Product Type (Value)
- 7.2.1.1. Manual
- 7.2.1.2. Electric
- 7.2.2. By Bristle Type (Value)
- 7.2.2.1. Soft
- 7.2.2.2. Medium
- 7.2.2.3. Firm
- 7.2.3. By End-user (Value)
- 7.2.3.1. Adult
- 7.2.3.2. Children
- 7.2.4. By Country (Value)
- 7.2.4.1. Germany
- 7.2.4.1.1. By Product Type (Value)
- 7.2.4.1.1.1. Manual
- 7.2.4.1.1.2. Electric
- 7.2.4.2. France
- 7.2.4.2.1. By Product Type (Value)
- 7.2.4.2.1.1. Manual
- 7.2.4.2.1.2. Electric
- 7.2.4.3. Italy
- 7.2.4.3.1. By Product Type (Value)
- 7.2.4.3.1.1. Manual
- 7.2.4.3.1.2. Electric
- 7.2.4.4. Spain
- 7.2.4.4.1. By Product Type (Value)
- 7.2.4.4.1.1. Manual
- 7.2.4.4.1.2. Electric
- 7.2.4.5. U.K.
- 7.2.4.5.1. By Product Type (Value)
- 7.2.4.5.1.1. Manual
- 7.2.4.5.1.2. Electric
- 7.2.4.6. Rest of Europe
- 7.2.4.6.1. By Product Type (Value)
- 7.2.4.6.1.1. Manual
- 7.2.4.6.1.2. Electric
- 8. Asia-Pacific Toothbrush Market Analysis, Insights and Forecast, 2019-2032
- 8.1. Key Findings / Summary
- 8.2. Market Size Estimates and Forecast
- 8.2.1. By Product Type (Value)
- 8.2.1.1. Manual
- 8.2.1.2. Electric
- 8.2.2. By Bristle Type (Value)
- 8.2.2.1. Soft
- 8.2.2.2. Medium
- 8.2.2.3. Firm
- 8.2.3. By End-user (Value)
- 8.2.3.1. Adult
- 8.2.3.2. Children
- 8.2.4. By Country (Value)
- 8.2.4.1. China
- 8.2.4.1.1. By Product Type (Value)
- 8.2.4.1.1.1. Manual
- 8.2.4.1.1.2. Electric
- 8.2.4.2. India
- 8.2.4.2.1. By Product Type (Value)
- 8.2.4.2.1.1. Manual
- 8.2.4.2.1.2. Electric
- 8.2.4.3. Japan
- 8.2.4.3.1. By Product Type (Value)
- 8.2.4.3.1.1. Manual
- 8.2.4.3.1.2. Electric
- 8.2.4.4. Australia
- 8.2.4.4.1. By Product Type (Value)
- 8.2.4.4.1.1. Manual
- 8.2.4.4.1.2. Electric
- 8.2.4.5. Rest of Asia-Pacific
- 8.2.4.5.1. By Product Type (Value)
- 8.2.4.5.1.1. Manual
- 8.2.4.5.1.2. Electric
- 9. South America Toothbrush Market Analysis, Insights and Forecast, 2019-2032
- 9.1. Key Findings / Summary
- 9.2. Market Size Estimates and Forecast
- 9.2.1. By Product Type (Value)
- 9.2.1.1. Manual
- 9.2.1.2. Electric
- 9.2.2. By Bristle Type (Value)
- 9.2.2.1. Soft
- 9.2.2.2. Medium
- 9.2.2.3. Firm
- 9.2.3. By End-user (Value)
- 9.2.3.1. Adult
- 9.2.3.2. Children
- 9.2.4. By Country (Value)
- 9.2.4.1. Brazil
- 9.2.4.1.1. By Product Type (Value)
- 9.2.4.1.1.1. Manual
- 9.2.4.1.1.2. Electric
- 9.2.4.2. Argentina
- 9.2.4.2.1. By Product Type (Value)
- 9.2.4.2.1.1. Manual
- 9.2.4.2.1.2. Electric
- 9.2.4.3. Rest of South America
- 9.2.4.3.1. By Product Type (Value)
- 9.2.4.3.1.1. Manual
- 9.2.4.3.1.2. Electric
- 10. Middle East & Africa Toothbrush Market Analysis, Insights and Forecast, 2019-2032
- 10.1. Key Findings / Summary
- 10.2. Market Size Estimates and Forecast
- 10.2.1. By Product Type (Value)
- 10.2.1.1. Manual
- 10.2.1.2. Electric
- 10.2.2. By Bristle Type (Value)
- 10.2.2.1. Soft
- 10.2.2.2. Medium
- 10.2.2.3. Firm
- 10.2.3. By End-user (Value)
- 10.2.3.1. Adult
- 10.2.3.2. Children
- 10.2.4. By Country (Value)
- 10.2.4.1. South Africa
- 10.2.4.1.1. By Product Type (Value)
- 10.2.4.1.1.1. Manual
- 10.2.4.1.1.2. Electric
- 10.2.4.2. UAE
- 10.2.4.2.1. By Product Type (Value)
- 10.2.4.2.1.1. Manual
- 10.2.4.2.1.2. Electric
- 10.2.4.3. Rest of Middle East & Africa
- 10.2.4.3.1. By Product Type (Value)
- 10.2.4.3.1.1. Manual
- 10.2.4.3.1.2. Electric
- 11. Competitive Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Global Toothbrush Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2022
- 12. Company Profiles
- 12.1. Colagate Palmolive Co.
- 12.1.1. Overview
- 12.1.2. Description
- 12.1.3. Product Portfolio
- 12.1.4. Financials (Data as available in public domain and/or on paid databases)
- 12.1.5. Recent Developments
- 12.2. Proctor & Gamble Co.
- 12.2.1. Overview
- 12.2.2. Description
- 12.2.3. Product Portfolio
- 12.2.4. Financials (Data as available in public domain and/or on paid databases)
- 12.2.5. Recent Developments
- 12.3. Johnson & Johnson
- 12.3.1. Overview
- 12.3.2. Description
- 12.3.3. Product Portfolio
- 12.3.4. Financials (Data as available in public domain and/or on paid databases)
- 12.3.5. Recent Developments
- 12.4. Unillever PLC
- 12.4.1. Overview
- 12.4.2. Description
- 12.4.3. Product Portfolio
- 12.4.4. Financials (Data as available in public domain and/or on paid databases)
- 12.4.5. Recent Developments
- 12.5. Church & Dwight Co. Inc.
- 12.5.1. Overview
- 12.5.2. Description
- 12.5.3. Product Portfolio
- 12.5.4. Financials (Data as available in public domain and/or on paid databases)
- 12.5.5. Recent Developments
- 12.6. Reckitt Benckiser Group Plc.
- 12.6.1. Overview
- 12.6.2. Description
- 12.6.3. Product Portfolio
- 12.6.4. Financials (Data as available in public domain and/or on paid databases)
- 12.6.5. Recent Developments
- 12.7. Koninklijke Philips N.V.
- 12.7.1. Overview
- 12.7.2. Description
- 12.7.3. Product Portfolio
- 12.7.4. Financials (Data as available in public domain and/or on paid databases)
- 12.7.5. Recent Developments
- 12.8. GlaxoSmithKline Plc.
- 12.8.1. Overview
- 12.8.2. Description
- 12.8.3. Product Portfolio
- 12.8.4. Financials (Data as available in public domain and/or on paid databases)
- 12.8.5. Recent Developments
- 12.9. Lion Corporation
- 12.9.1. Overview
- 12.9.2. Description
- 12.9.3. Product Portfolio
- 12.9.4. Financials (Data as available in public domain and/or on paid databases)
- 12.9.5. Recent Developments
- 12.10. Curaden AG
- 12.10.1. Overview
- 12.10.2. Description
- 12.10.3. Product Portfolio
- 12.10.4. Financials (Data as available in public domain and/or on paid databases)
- 12.10.5. Recent Developments
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