TV Antennas Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of TV Antennas Market
The global TV antennas market size stood at USD 546.6 million in 2023. The market revenue is anticipated to rise from USD 560.6 million in 2024 to USD 738.9 million by 2032, registering a CAGR of 3.5% from 2024 to 2032.
TV antennas capture electromagnetic signals that are conducted from TV broadcast towers and transform them into electric signals that a television can show as pictures and sounds. The market’s growth is driven by increased consumer need to decrease their entertainment costs and rapid deployment of OTA to get access to free-to-air channels and the growing number of channels. Strict rules and guidelines about installing and changing old antennas across the U.S., Canada, and Mexico and a rise in cable cord cutting to decrease the monthly expenses of traditional cable and satellite TV packages have accelerated the TV antennas market growth.
One of the leading trends in the TV antennas industry today is innovations in TV antennas. These advancements have improved signal reception, design, and consumer experience. Increased preference for digital broadcasting over analog is assisting TV viewers to obtain High-Definition (HD) and Ultra-High-Definition (UHD) television signals. The emergence of Advanced Television Systems Committee (ATSC) 3.0 has transformed the viewing experience by offering improved sound and picture quality while simplifying smooth connectivity with smart TVs and streaming platforms.
During the COVID-19 pandemic there were increased preference for online shopping which created a high demand for TV antennas,which assisted market growth.
Comprehensive Analysis of TV Antennas Market
The market represents another key area for opportunities in several segments. On the basis of type, the market is classified into indoor and outdoor. Indoor antennas emerged as the leading segment in the market as they are compact, easy to fit, and offer improved signal quality. By technology, the market is divided into digital antenna and analog antenna. Digital antennas ruled the global market due to a rise in government mandates to shift from analog to digital.
In terms of distribution channel, the market is segregated into online retailers, electronic stores, big-box retailers, and specialty antenna shops. Online retailers are gaining popularity as they enhance shopping experiences. Based on application, the market is categorized into residential and commercial.
North America led the TV antennas market share owing to increased demand for high-definition content. The prominent presence of top companies, including Voxx International Corporation Inc., King Connect, and Winegard Company across the U.S., Canada, and Mexico, is fostering market expansion in the region. The market in Asia Pacific is set to rise at considerable growth in the coming years due to government efforts to assist digitization activities across China, India, and Japan.
There are some prominent companies in the market, such as VOXX International Corporation (Terk Corporation) (U.S.), Fracarro Radioindustrie SRL (Italy), Televes (Spain), Antop (China), Iskra (Slovenia), Alcad Electronics (Spain), Antennas Direct (U.S.), KING Connect (U.S.), August International LTD (U.K.), and Winegard Company (U.S.). Key players emphasize product improvements, distribution agreements, and acquisitions to boost their market positions. In October 2023, a TV antenna producer named Mohu and a digital media distribution business, FreeCast, declared a distribution contract to incorporate FreeCast’s streaming facilities with Mohu’s TV antennas.
Segmentation Table
Global TV Antennas Market Scope
Study Period 2019-2032
Base Year 2023
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 3.5% from 2024 to 2032
Unit Value (USD Million) and Volume (Thousand Units)
Segmentation By Type, Technology, Distribution Channel, Application, and Region
By Type
Indoor
Outdoor
By Technology
Digital Antenna
Analog Antenna
By Distribution Channel
Online Retailers
Electronic Stores
Big-box Retailers
Specialty Antenna Shops
By Application
Residential
Commercial
By Region
North America (By Type, Technology, Distribution Channel, Application, and Country)
U.S.
Canada
Mexico
Europe (By Type, Technology, Distribution Channel, Application, and Country)
Germany
U.K.
France
Italy
Spain
Russia
Nordics
Benelux
Rest of Europe
Asia Pacific (By Type, Technology, Distribution Channel, Application, and Country)
China
Japan
India
South Korea
Southeast Asia
Oceania
Rest of Asia Pacific
Middle East & Africa (By Type, Technology, Distribution Channel, Application, and Country)
GCC
South Africa
Rest of the Middle East & Africa
South America (By Type, Technology, Distribution Channel, Application, and Country)
Brazil
Argentina
Rest of South America
- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Methodology/Approach
- 1.3. Data Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Macro and Micro Economic Indicators
- 3.2. Drivers, Restraints, Opportunities and Trends
- 4. Competition Landscape
- 4.1. Business Strategies Adopted by Key Players
- 4.2. Consolidated SWOT Analysis of Key Players
- 4.3. Global TV Antennas Key Players Market Share Analysis, 2023
- 4.4. Europe TV Antennas Key Players Market Share Analysis, 2023
- 5. Global TV Antennas Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2019-2032
- 5.1. Key Findings
- 5.2. By Type (USD)
- 5.2.1. Indoor
- 5.2.2. Outdoor
- 5.3. By Technology (USD)
- 5.3.1. Digital Antenna
- 5.3.2. Analog Antenna
- 5.4. By Distribution Channel (USD)
- 5.4.1. Online Retailers
- 5.4.2. Electronic Stores
- 5.4.3. Big-box Retailers
- 5.4.4. Specialty Antenna Shops
- 5.5. By Application (USD)
- 5.5.1. Residential
- 5.5.2. Commercial
- 5.6. By Region (USD)
- 5.6.1. North America
- 5.6.2. Europe
- 5.6.3. Asia Pacific
- 5.6.4. Middle East & Africa
- 5.6.5. South America
- 6. North America TV Antennas Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2019-2032
- 6.1. Key Findings
- 6.2. By Type (USD)
- 6.2.1. Indoor
- 6.2.2. Outdoor
- 6.3. By Technology (USD)
- 6.3.1. Digital Antenna
- 6.3.2. Analog Antenna
- 6.4. By Distribution Channel (USD)
- 6.4.1. Online Retailers
- 6.4.2. Electronic Stores
- 6.4.3. Big-box Retailers
- 6.4.4. Specialty Antenna Shops
- 6.5. By Application (USD)
- 6.5.1. Residential
- 6.5.2. Commercial
- 6.6. By Country (USD)
- 6.6.1. U.S.
- 6.6.2. Canada
- 6.6.3. Mexico
- 7. Europe TV Antennas Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2019-2032
- 7.1. Key Findings
- 7.2. By Type (USD)
- 7.2.1. Indoor
- 7.2.2. Outdoor
- 7.3. By Technology (USD)
- 7.3.1. Digital Antenna
- 7.3.2. Analog Antenna
- 7.4. By Distribution Channel (USD)
- 7.4.1. Online Retailers
- 7.4.2. Electronic Stores
- 7.4.3. Big-box Retailers
- 7.4.4. Specialty Antenna Shops
- 7.5. By Application (USD)
- 7.5.1. Residential
- 7.5.2. Commercial
- 7.6. By Country (USD)
- 7.6.1. Germany
- 7.6.2. U.K.
- 7.6.3. France
- 7.6.4. Italy
- 7.6.5. Russia
- 7.6.6. Spain
- 7.6.7. Nordics
- 7.6.8. Benelux
- 7.6.9. Rest of Europe
- 8. Asia Pacific TV Antennas Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2019-2032
- 8.1. Key Findings
- 8.2. By Type (USD)
- 8.2.1. Indoor
- 8.2.2. Outdoor
- 8.3. By Technology (USD)
- 8.3.1. Digital Antenna
- 8.3.2. Analog Antenna
- 8.4. By Distribution Channel (USD)
- 8.4.1. Online Retailers
- 8.4.2. Electronic Stores
- 8.4.3. Big-box Retailers
- 8.4.4. Specialty Antenna Shops
- 8.5. By Application (USD)
- 8.5.1. Residential
- 8.5.2. Commercial
- 8.6. By Country (USD)
- 8.6.1. China
- 8.6.2. Japan
- 8.6.3. India
- 8.6.4. South Korea
- 8.6.5. Southeast Asia
- 8.6.6. Oceania
- 8.6.7. Rest of Asia Pacific
- 9. Middle East & Africa TV Antennas Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2019-2032
- 9.1. Key Findings
- 9.2. By Type (USD)
- 9.2.1. Indoor
- 9.2.2. Outdoor
- 9.3. By Technology (USD)
- 9.3.1. Digital Antenna
- 9.3.2. Analog Antenna
- 9.4. By Distribution Channel (USD)
- 9.4.1. Online Retailers
- 9.4.2. Electronic Stores
- 9.4.3. Big-box Retailers
- 9.4.4. Specialty Antenna Shops
- 9.5. By Application (USD)
- 9.5.1. Residential
- 9.5.2. Commercial
- 9.6. By Country (USD)
- 9.6.1. GCC
- 9.6.2. South Africa
- 9.6.3. Rest of Middle East & Africa
- 10. South America TV Antennas Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2019-2032
- 10.1. Key Findings
- 10.2. By Type (USD)
- 10.2.1. Indoor
- 10.2.2. Outdoor
- 10.3. By Technology (USD)
- 10.3.1. Digital Antenna
- 10.3.2. Analog Antenna
- 10.4. By Distribution Channel (USD)
- 10.4.1. Online Retailers
- 10.4.2. Electronic Stores
- 10.4.3. Big-box Retailers
- 10.4.4. Specialty Antenna Shops
- 10.5. By Application (USD)
- 10.5.1. Residential
- 10.5.2. Commercial
- 10.6. By Country (USD)
- 10.6.1. Brazil
- 10.6.2. Argentina
- 10.6.3. Rest of South America
- 11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
- 11.1. Alcad
- 11.1.1. Overview
- 11.1.1.1. Key Management
- 11.1.1.2. Headquarters
- 11.1.1.3. Offerings/Business Segments
- 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.1.2.1. Employee Size
- 11.1.2.2. Past and Current Revenue
- 11.1.2.3. Geographical Share
- 11.1.2.4. Business Segment Share
- 11.1.2.5. Recent Developments
- 11.2. Antennas Direct
- 11.2.1. Overview
- 11.2.1.1. Key Management
- 11.2.1.2. Headquarters
- 11.2.1.3. Offerings/Business Segments
- 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.2.2.1. Employee Size
- 11.2.2.2. Past and Current Revenue
- 11.2.2.3. Geographical Share
- 11.2.2.4. Business Segment Share
- 11.2.2.5. Recent Developments
- 11.3. August International Ltd
- 11.3.1. Overview
- 11.3.1.1. Key Management
- 11.3.1.2. Headquarters
- 11.3.1.3. Offerings/Business Segments
- 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.3.2.1. Employee Size
- 11.3.2.2. Past and Current Revenue
- 11.3.2.3. Geographical Share
- 11.3.2.4. Business Segment Share
- 11.3.2.5. Recent Developments
- 11.4. Fracarro Radioindustrie SRL
- 11.4.1. Overview
- 11.4.1.1. Key Management
- 11.4.1.2. Headquarters
- 11.4.1.3. Offerings/Business Segments
- 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.4.2.1. Employee Size
- 11.4.2.2. Past and Current Revenue
- 11.4.2.3. Geographical Share
- 11.4.2.4. Business Segment Share
- 11.4.2.5. Recent Developments
- 11.5. ISKRA d.o.o.
- 11.5.1. Overview
- 11.5.1.1. Key Management
- 11.5.1.2. Headquarters
- 11.5.1.3. Offerings/Business Segments
- 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.5.2.1. Employee Size
- 11.5.2.2. Past and Current Revenue
- 11.5.2.3. Geographical Share
- 11.5.2.4. Business Segment Share
- 11.5.2.5. Recent Developments
- 11.6. King Connect
- 11.6.1. Overview
- 11.6.1.1. Key Management
- 11.6.1.2. Headquarters
- 11.6.1.3. Offerings/Business Segments
- 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.6.2.1. Employee Size
- 11.6.2.2. Past and Current Revenue
- 11.6.2.3. Geographical Share
- 11.6.2.4. Business Segment Share
- 11.6.2.5. Recent Developments
- 11.7. Shenzhen Antop Technology Co. Ltd
- 11.7.1. Overview
- 11.7.1.1. Key Management
- 11.7.1.2. Headquarters
- 11.7.1.3. Offerings/Business Segments
- 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.7.2.1. Employee Size
- 11.7.2.2. Past and Current Revenue
- 11.7.2.3. Geographical Share
- 11.7.2.4. Business Segment Share
- 11.7.2.5. Recent Developments
- 11.8. Televese S.A.U.
- 11.8.1. Overview
- 11.8.1.1. Key Management
- 11.8.1.2. Headquarters
- 11.8.1.3. Offerings/Business Segments
- 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.8.2.1. Employee Size
- 11.8.2.2. Past and Current Revenue
- 11.8.2.3. Geographical Share
- 11.8.2.4. Business Segment Share
- 11.8.2.5. Recent Developments
- 11.9. VOXX International Corporation
- 11.9.1. Overview
- 11.9.1.1. Key Management
- 11.9.1.2. Headquarters
- 11.9.1.3. Offerings/Business Segments
- 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.9.2.1. Employee Size
- 11.9.2.2. Past and Current Revenue
- 11.9.2.3. Geographical Share
- 11.9.2.4. Business Segment Share
- 11.9.2.5. Recent Developments
- 11.10. Winegard Company
- 11.10.1. Overview
- 11.10.1.1. Key Management
- 11.10.1.2. Headquarters
- 11.10.1.3. Offerings/Business Segments
- 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.10.2.1. Employee Size
- 11.10.2.2. Past and Current Revenue
- 11.10.2.3. Geographical Share
- 11.10.2.4. Business Segment Share
- 11.10.2.5. Recent Developments
- 12. Key Takeaways
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