Social Media Analytics Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Social Media Analytics Market
The social media analytics market size was valued at USD 10.99 billion in 2023, and the market is now projected to grow from USD 13.47 billion in 2024 to USD 63.85 billion by 2032, exhibiting a CAGR of 21.5% during the forecast period of 2024-2032.
The COVID-19 pandemic positively impacted the market due to an upsurge in e-commerce activities and virtual spending. Due to the outburst, trades increased for existence and survival as many governments executed halts and lockdowns. To diminish the impact of the pandemic, companies trusted on analytics to withstand their procedures and revenue.
The increasing use of social media and augmented internet penetration across areas worldwide are projected to motivate the market. Social media network sites have been extremely used for online buying, chat & messaging, entertaining, climate, health & fitness, and more. The data taken out from social media interactions supports businesses in fueling their processes and producing revenue.This aspect has projected to boost the social media analytics market growth.
Growing implementation of cloud-based and AI-driven social media analytics solutions among trade, hospitality, travel, and other segments to support the market development. Artificial intelligence (AI)-based services in analytics are achieving popularity and are growing across developed countries.
Comprehensive Analysis of Social Media Analytics Market
The market can be segmented in various ways depending on the focus of study such as by deployment, by enterprise type, by function analysis, by end users and by application. Customers are motivated toward digital technologies and use social media platforms for virtual shopping, communication, and other communal connectivity doings. Based on deployment, the market is bifurcated into cloud and on premise. Based on enterprise type, the market is divided into large enterprises and small and medium-sized enterprises. Based on function analysis, the market is divided into sentiment analysis, competitive analysis, hashtag analysis, dashboard & visualization, and others. Based on the application, the market is segmented into sales & marketing management, customer experience management, risk management & fraud detection, and others. By end-user, the market is segmented into BFSI, media & entertainment, retail, IT & telecom, healthcare, government, and others.
North America region is dominating the social media analytics market share due to maximum number of social media users in this region. Firms are using social media to augment their customer experience. Most businesses are maximizing the benefits of data received from social media by tracing user contact and online behavior.
Players in the market are involved in partnerships and collaborations to fortify their business and upsurge their customer base. These key players incorporate strategies such as investing in research & developments, mergers, product launches, acquisitions, collaborations, and partnerships. These players include IBM Corporation (U.S.), Oracle Corporation (U.S.), Sprout Social, Inc. (U.S.), Meltwater (Netherlands), Hootsuite Inc. (Canada), NetBase Quid, Inc. (U.S.), Brandwatch (Cision US Inc.) (U.K.), Digimind (France), Qualtrics (Australia), Talkwalker Inc. (Luxembourg) these market players spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market.
In June 2022, Digimind introduced Digimind.org, a platform to benefit charities and universities by giving them access to social media heeding tools. Through this, the NGOs can monitor, examine, and report on broadcasting improvements free of charge. This program helped more than 50 non profitmaking organizations around the world.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 21.5% from 2024 to 2032
Unit Value (USD billion)
Segmentation By Deployment
Cloud
On-premise
By Enterprise Type
Large Enterprises
Small and Medium-sized Enterprises
By Function
Sentiment Analysis
Competitive Analysis
Hashtag Analysis
Dashboard & Visualization
Others (Clustering Analysis)
By Application
Sales & Marketing Management
Customer Experience Management
Risk Management & Fraud Detection
Others
By End User
BFSI
Media & Entertainment
Retail
IT & Telecom
Healthcare
Government
Others (Travel & Hospitality, etc.)
By Region
North America (By Deployment, By Enterprise Type, By Function, By Application, By End User, By Country)
U.S. (By Application)
Canada (By Application)
Mexico (By Application)
South America (By Deployment, By Enterprise Type, By Function, By Application, By End User, By Country)
Brazil (By Application)
Argentina (By Application)
Rest of South America
Europe (By Deployment, By Enterprise Type, By Function, By Application, By End User, By Country)
U.K. (By Application)
Germany (By Application)
France (By Application)
Italy (By Application)
Spain (By Application)
Russia (By Application)
Benelux (By Application)
Nordics (By Application)
Rest of Europe
Middle East & Africa (By Deployment, By Enterprise Type, By Function, By Application, By End User, By Country)
Turkey (By Application)
Israel (By Application)
GCC (By Application)
South Africa (By Application)
North Africa (By Application)
Rest of the Middle East & Africa
Asia Pacific (By Deployment, By Enterprise Type, By Function, By Application, By End User, By Country)
China (By Application)
Japan (By Application)
India (By Application)
South Korea (By Application)
ASEAN (By Application)
Oceania (By Application)
Rest of Asia Pacific
Please Note: It will take 5-6 business days to complete the report upon order confirmation.
- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Methodology/Approach
- 1.3. Data Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Drivers, Restraints, Opportunities and Trends
- 4. Competition Landscape
- 4.1. Business Strategies Adopted by Key Players
- 4.2. Consolidated SWOT Analysis of Key Players
- 4.3. Global Social Media Analytics Key Players Market Share/Ranking, 2023
- 5. Global Social Media Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
- 5.1. Key Findings
- 5.2. By Deployment (USD)
- 5.2.1. Cloud
- 5.2.2. On-premise
- 5.3. By Enterprise Type (USD)
- 5.3.1. Large Enterprises
- 5.3.2. Small and Medium-sized Enterprises
- 5.4. By Function (USD)
- 5.4.1. Sentiment Analysis
- 5.4.2. Competitive Analysis
- 5.4.3. Hashtag Analysis
- 5.4.4. Dashboard & Visualization
- 5.4.5. Others (Clustering Analysis, etc.)
- 5.5. By Application (USD)
- 5.5.1. Sales and Marketing Management
- 5.5.2. Customer Experience Management
- 5.5.3. Risk Management and Fraud Detection
- 5.5.4. Others (Public Safety, etc.)
- 5.6. By End User (USD)
- 5.6.1. BFSI
- 5.6.2. Media & Entertainment
- 5.6.3. Retail
- 5.6.4. IT & Telecom
- 5.6.5. Healthcare
- 5.6.6. Government
- 5.6.7. Others (Travel & Hospitality, etc.)
- 5.7. By Region (USD)
- 5.7.1. North America
- 5.7.2. South America
- 5.7.3. Europe
- 5.7.4. Middle East & Africa
- 5.7.5. Asia Pacific
- 6. North America Social Media Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
- 6.1. Key Findings
- 6.2. By Deployment (USD)
- 6.2.1. Cloud
- 6.2.2. On-premise
- 6.3. By Enterprise Type (USD)
- 6.3.1. Large Enterprises
- 6.3.2. Small and Medium-sized Enterprises
- 6.4. By Function (USD)
- 6.4.1. Sentiment Analysis
- 6.4.2. Competitive Analysis
- 6.4.3. Hashtag Analysis
- 6.4.4. Dashboard & Visualization
- 6.4.5. Others (Clustering Analysis, etc.)
- 6.5. By Application (USD)
- 6.5.1. Sales and Marketing Management
- 6.5.2. Customer Experience Management
- 6.5.3. Risk Management and Fraud Detection
- 6.5.4. Others (Public Safety, etc.)
- 6.6. By End User (USD)
- 6.6.1. BFSI
- 6.6.2. Media & Entertainment
- 6.6.3. Retail
- 6.6.4. IT & Telecom
- 6.6.5. Healthcare
- 6.6.6. Government
- 6.6.7. Others (Travel & Hospitality, etc.)
- 6.7. By Country (USD)
- 6.7.1. United States
- 6.7.1.1. By Application
- 6.7.2. Canada
- 6.7.2.1. By Application
- 6.7.3. Mexico
- 6.7.3.1. By Application
- 7. South America Social Media Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
- 7.1. Key Findings
- 7.2. By Deployment (USD)
- 7.2.1. Cloud
- 7.2.2. On-premise
- 7.3. By Enterprise Type (USD)
- 7.3.1. Large Enterprises
- 7.3.2. Small and Medium-sized Enterprises
- 7.4. By Function (USD)
- 7.4.1. Sentiment Analysis
- 7.4.2. Competitive Analysis
- 7.4.3. Hashtag Analysis
- 7.4.4. Dashboard & Visualization
- 7.4.5. Others (Clustering Analysis, etc.)
- 7.5. By Application (USD)
- 7.5.1. Sales and Marketing Management
- 7.5.2. Customer Experience Management
- 7.5.3. Risk Management and Fraud Detection
- 7.5.4. Others (Public Safety, etc.)
- 7.6. By End User (USD)
- 7.6.1. BFSI
- 7.6.2. Media & Entertainment
- 7.6.3. Retail
- 7.6.4. IT & Telecom
- 7.6.5. Healthcare
- 7.6.6. Government
- 7.6.7. Others (Travel & Hospitality, etc.)
- 7.7. By Country (USD)
- 7.7.1. Brazil
- 7.7.1.1. By Application
- 7.7.2. Argentina
- 7.7.2.1. By Application
- 7.7.3. Rest of South America
- 8. Europe Social Media Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
- 8.1. Key Findings
- 8.2. By Deployment (USD)
- 8.2.1. Cloud
- 8.2.2. On-premise
- 8.3. By Enterprise Type (USD)
- 8.3.1. Large Enterprises
- 8.3.2. Small and Medium-sized Enterprises
- 8.4. By Function (USD)
- 8.4.1. Sentiment Analysis
- 8.4.2. Competitive Analysis
- 8.4.3. Hashtag Analysis
- 8.4.4. Dashboard & Visualization
- 8.4.5. Others (Clustering Analysis, etc.)
- 8.5. By Application (USD)
- 8.5.1. Sales and Marketing Management
- 8.5.2. Customer Experience Management
- 8.5.3. Risk Management and Fraud Detection
- 8.5.4. Others (Public Safety, etc.)
- 8.6. By End User (USD)
- 8.6.1. BFSI
- 8.6.2. Media & Entertainment
- 8.6.3. Retail
- 8.6.4. IT & Telecom
- 8.6.5. Healthcare
- 8.6.6. Government
- 8.6.7. Others (Travel & Hospitality, etc.)
- 8.7. By Country (USD)
- 8.7.1. United Kingdom
- 8.7.1.1. By Application
- 8.7.2. Germany
- 8.7.2.1. By Application
- 8.7.3. France
- 8.7.3.1. By Application
- 8.7.4. Italy
- 8.7.4.1. By Application
- 8.7.5. Spain
- 8.7.5.1. By Application
- 8.7.6. Russia
- 8.7.6.1. By Application
- 8.7.7. Benelux
- 8.7.7.1. By Application
- 8.7.8. Nordics
- 8.7.8.1. By Application
- 8.7.9. Rest of Europe
- 9. Middle East & Africa Social Media Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
- 9.1. Key Findings
- 9.2. By Deployment (USD)
- 9.2.1. Cloud
- 9.2.2. On-premise
- 9.3. By Enterprise Type (USD)
- 9.3.1. Large Enterprises
- 9.3.2. Small and Medium-sized Enterprises
- 9.4. By Function (USD)
- 9.4.1. Sentiment Analysis
- 9.4.2. Competitive Analysis
- 9.4.3. Hashtag Analysis
- 9.4.4. Dashboard & Visualization
- 9.4.5. Others (Clustering Analysis, etc.)
- 9.5. By Application (USD)
- 9.5.1. Sales and Marketing Management
- 9.5.2. Customer Experience Management
- 9.5.3. Risk Management and Fraud Detection
- 9.5.4. Others (Public Safety, etc.)
- 9.6. By End User (USD)
- 9.6.1. BFSI
- 9.6.2. Media & Entertainment
- 9.6.3. Retail
- 9.6.4. IT & Telecom
- 9.6.5. Healthcare
- 9.6.6. Government
- 9.6.7. Others (Travel & Hospitality, etc.)
- 9.7. By Country (USD)
- 9.7.1. Turkey
- 9.7.1.1. By Application
- 9.7.2. Israel
- 9.7.2.1. By Application
- 9.7.3. GCC
- 9.7.3.1. By Application
- 9.7.4. North Africa
- 9.7.4.1. By Application
- 9.7.5. South Africa
- 9.7.5.1. By Application
- 9.7.6. Rest of MEA
- 10. Asia Pacific Social Media Analytics Market Size Estimates and Forecasts, By Segments, 2019-2032
- 10.1. Key Findings
- 10.2. By Deployment (USD)
- 10.2.1. Cloud
- 10.2.2. On-premise
- 10.3. By Enterprise Type (USD)
- 10.3.1. Large Enterprises
- 10.3.2. Small and Medium-sized Enterprises
- 10.4. By Function (USD)
- 10.4.1. Sentiment Analysis
- 10.4.2. Competitive Analysis
- 10.4.3. Hashtag Analysis
- 10.4.4. Dashboard & Visualization
- 10.4.5. Others (Clustering Analysis, etc.)
- 10.5. By Application (USD)
- 10.5.1. Sales and Marketing Management
- 10.5.2. Customer Experience Management
- 10.5.3. Risk Management and Fraud Detection
- 10.5.4. Others (Public Safety, etc.)
- 10.6. By End User (USD)
- 10.6.1. BFSI
- 10.6.2. Media & Entertainment
- 10.6.3. Retail
- 10.6.4. IT & Telecom
- 10.6.5. Healthcare
- 10.6.6. Government
- 10.6.7. Others (Travel & Hospitality, etc.)
- 10.7. By Country (USD)
- 10.7.1. China
- 10.7.1.1. By Application
- 10.7.2. India
- 10.7.2.1. By Application
- 10.7.3. Japan
- 10.7.3.1. By Application
- 10.7.4. South Korea
- 10.7.4.1. By Application
- 10.7.5. ASEAN
- 10.7.5.1. By Application
- 10.7.6. Oceania
- 10.7.6.1. By Application
- 10.7.7. Rest of Asia Pacific
- 11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
- 11.1. IBM Corporation
- 11.1.1. Overview
- 11.1.1.1. Key Management
- 11.1.1.2. Headquarters
- 11.1.1.3. Offerings/Business Segments
- 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.1.2.1. Employee Size
- 11.1.2.2. Past and Current Revenue
- 11.1.2.3. Geographical Share
- 11.1.2.4. Business Segment Share
- 11.1.2.5. Recent Developments
- 11.2. Oracle Corporation
- 11.2.1. Overview
- 11.2.1.1. Key Management
- 11.2.1.2. Headquarters
- 11.2.1.3. Offerings/Business Segments
- 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.2.2.1. Employee Size
- 11.2.2.2. Past and Current Revenue
- 11.2.2.3. Geographical Share
- 11.2.2.4. Business Segment Share
- 11.2.2.5. Recent Developments
- 11.3. Sprout Social, Inc.
- 11.3.1. Overview
- 11.3.1.1. Key Management
- 11.3.1.2. Headquarters
- 11.3.1.3. Offerings/Business Segments
- 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.3.2.1. Employee Size
- 11.3.2.2. Past and Current Revenue
- 11.3.2.3. Geographical Share
- 11.3.2.4. Business Segment Share
- 11.3.2.5. Recent Developments
- 11.4. Meltwater
- 11.4.1. Overview
- 11.4.1.1. Key Management
- 11.4.1.2. Headquarters
- 11.4.1.3. Offerings/Business Segments
- 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.4.2.1. Employee Size
- 11.4.2.2. Past and Current Revenue
- 11.4.2.3. Geographical Share
- 11.4.2.4. Business Segment Share
- 11.4.2.5. Recent Developments
- 11.5. Hootsuite Inc.
- 11.5.1. Overview
- 11.5.1.1. Key Management
- 11.5.1.2. Headquarters
- 11.5.1.3. Offerings/Business Segments
- 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.5.2.1. Employee Size
- 11.5.2.2. Past and Current Revenue
- 11.5.2.3. Geographical Share
- 11.5.2.4. Business Segment Share
- 11.5.2.5. Recent Developments
- 11.6. NetBase Quid, Inc.
- 11.6.1. Overview
- 11.6.1.1. Key Management
- 11.6.1.2. Headquarters
- 11.6.1.3. Offerings/Business Segments
- 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.6.2.1. Employee Size
- 11.6.2.2. Past and Current Revenue
- 11.6.2.3. Geographical Share
- 11.6.2.4. Business Segment Share
- 11.6.2.5. Recent Developments
- 11.7. Brandwatch
- 11.7.1. Overview
- 11.7.1.1. Key Management
- 11.7.1.2. Headquarters
- 11.7.1.3. Offerings/Business Segments
- 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.7.2.1. Employee Size
- 11.7.2.2. Past and Current Revenue
- 11.7.2.3. Geographical Share
- 11.7.2.4. Business Segment Share
- 11.7.2.5. Recent Developments
- 11.8. Digimind
- 11.8.1. Overview
- 11.8.1.1. Key Management
- 11.8.1.2. Headquarters
- 11.8.1.3. Offerings/Business Segments
- 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.8.2.1. Employee Size
- 11.8.2.2. Past and Current Revenue
- 11.8.2.3. Geographical Share
- 11.8.2.4. Business Segment Share
- 11.8.2.5. Recent Developments
- 11.9. Qualtrics
- 11.9.1. Overview
- 11.9.1.1. Key Management
- 11.9.1.2. Headquarters
- 11.9.1.3. Offerings/Business Segments
- 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.9.2.1. Employee Size
- 11.9.2.2. Past and Current Revenue
- 11.9.2.3. Geographical Share
- 11.9.2.4. Business Segment Share
- 11.9.2.5. Recent Developments
- 11.10. Talkwalker Inc.
- 11.10.1. Overview
- 11.10.1.1. Key Management
- 11.10.1.2. Headquarters
- 11.10.1.3. Offerings/Business Segments
- 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.10.2.1. Employee Size
- 11.10.2.2. Past and Current Revenue
- 11.10.2.3. Geographical Share
- 11.10.2.4. Business Segment Share
- 11.10.2.5. Recent Developments
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