Scotch Whisky Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Scotch Whisky Market
The scotch whisky market size was valued at USD 32.72 billion in 2023, and the market is now projected to grow from USD 34.70 billion in 2024 to USD 57.14 billion by 2032, exhibiting a CAGR of 6.43% during the forecast period of 2024-2032.
COVID- 19 pandemic has tremendously affected the complete world. Governments through the world imposed severe containment events comprising nationwide lockdowns, limitations, and social distancing mandates to control the spread of coronavirus. The termination of bars, hotels, restaurants, and clubs significantly impacted whisky consumption.
The mounting demand for innovative products from developing markets and the need for organic whisky between health-conscious drinkers are increasing importance on accepting superior lifestyles universally, consumers are settling toward top brands. To furnish the varying consumer behaviors, key market applicants have started a trend in organic whisky’s, which discriminates themselves from conservative whisky by using organic barley and malt grains, evading synthetic flavors, aromas, and colors. These organic whisky’s accept natural making methods and follow severe organic certification ethics, ensuing in a further authentic and maintainable whisky experience. The mounting demand additionally inspires producers to introduce advanced products, confirming scotch whisky market growth.
Intake of single malt scotch whisky drinks is more prospective to be linked with consumers prosperous and lavish standard of living. This association is a vital driver behind the market's development. Customers in chief developed economies exhibit a strong interest in buying premium alcoholic products. Manufacturers are trying to emphasize launching premium and edible brands as consumers become whisky enthusiasts and taste evaluators.
Comprehensive Analysis of Scotch Whisky Market
The market can be segmented in various ways depending on the focus of study such as by type and by distribution channel. Based on the type, the market is segmented into single malt, blended, and others. By distribution channel, the market is segmented into off-trade and on-trade.
Asia Pacific region is dominating the scotch whisky market share due to the upsurge in disposable income of customers and the extensive implementation of western culture have directed to a rising fondness for scotch whisky.
The key players are dynamically contributing in strategic events that are aimed at maintaining strong market position and growing market share by merger, partnerships and others. These players include William Grant & Sons (U.K.), Pernod Ricard (France), Diageo Plc (U.K.), Beam Suntory, Inc. (U.S.), Aceo Ltd. (U.K.), La Martiniquaise (France), Edrington (U.K.), Asahi Group Holdings, Ltd. (Japan), Gordon & Macphail (U.K.), Bacardi & Company Limited (U.S.) these market players spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market.
In April 2023, Royal Salute presented two superfluity blended scotch whiskies. The company declared the launch of the Royal Salute Platinum Jubilee Edition and the Royal Salute House of Quinn decanter. This is available at the Duty-Free store at the departures of Chhatrapati Shivaji Maharaj International Airport, Mumbai. This launch facilitated the company to surge the firm’s presence in the Indian market.
Segmentation Table
Attribute Details
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 6.43% from 2024 to 2032
Unit Value (USD Billion)
Segmentation By Type
Single Malt Scotch Whisky
Blended Scotch Whisky
Others
By Distribution Channel
On-trade
Off-trade
By Region
North America (By Type, Distribution Channel, and Country)
- U.S.(By Distribution Channel)
- Canada (By Distribution Channel)
- Mexico (By Distribution Channel)
Europe (By Type, Distribution Channel, and Country)
- U.K. (By Distribution Channel)
- France (By Distribution Channel)
- Italy (By Distribution Channel)
- Spain (By Distribution Channel)
- Germany (By Distribution Channel)
- Rest of Europe (By Distribution Channel)
Asia Pacific (By Type, Distribution Channel, and Country)
- China (By Distribution Channel)
- India (By Distribution Channel)
- Japan (By Distribution Channel)
- Australia (By Distribution Channel)
- Rest of Asia Pacific (By Distribution Channel)
South America (By Type, Distribution Channel, and Country)
- Brazil (By Distribution Channel)
- Argentina (By Distribution Channel)
- Rest of South America (By Distribution Channel)
Middle East & Africa (By Type, Distribution Channel and Country)
- South Africa (By Distribution Channel)
- UAE (By Distribution Channel)
- Rest of the Middle East & Africa (By Distribution Channel)
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- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 3.4. Market Trends
- 4. Key Insights
- 4.1. Overview of the Whisky Market
- 4.2. Industry SWOT Analysis
- 4.3. Supply Chain Analysis
- 4.4. Regulatory Framework
- 4.5. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
- 4.6. Qualitative Analysis Related to COVID-19
- 4.6.1. Impact of COVID-19 on the Market
- 4.6.2. Supply Chain Challenges During Pandemic
- 4.6.3. Potential Opportunities due to this Global Crisis
- 5. Global Scotch Whisky Market Analysis, Insights and Forecast, 2019-2032
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecast
- 5.2.1. By Type
- 5.2.1.1. Single Malt Scotch Whisky
- 5.2.1.2. Blended Scotch Whisky
- 5.2.1.3. Others
- 5.2.2. By Distribution Channel
- 5.2.2.1. On-trade
- 5.2.2.2. Off-trade
- 5.2.3. By Region
- 5.2.3.1. North America
- 5.2.3.2. Europe
- 5.2.3.3. Asia Pacific
- 5.2.3.4. South America
- 5.2.3.5. Middle East & Africa
- 6. North America Scotch Whisky Market Analysis, Insights and Forecast, 2019-2032
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecast
- 6.2.1. By Type
- 6.2.1.1. Single Malt Scotch Whisky
- 6.2.1.2. Blended Scotch Whisky
- 6.2.1.3. Others
- 6.2.2. By Distribution Channel
- 6.2.2.1. On-trade
- 6.2.2.2. Off-trade
- 6.2.3. By Country (Value)
- 6.2.3.1. U.S.
- 6.2.3.1.1. By Distribution Channel (Value)
- 6.2.3.1.1.1. On-trade
- 6.2.3.1.1.2. Off-trade
- 6.2.3.2. Canada
- 6.2.3.2.1. By Distribution Channel (Value)
- 6.2.3.2.1.1. On-trade
- 6.2.3.2.1.2. Off-trade
- 6.2.3.3. Mexico
- 6.2.3.3.1. By Distribution Channel (Value)
- 6.2.3.3.1.1. On-trade
- 6.2.3.3.1.2. Off-trade
- 7. Europe Scotch Whisky Market Analysis, Insights, and Forecast, 2019-2032
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecast
- 7.2.1. By Type
- 7.2.1.1. Single Malt Scotch Whisky
- 7.2.1.2. Blended Scotch Whisky
- 7.2.1.3. Others
- 7.2.2. By Distribution Channel
- 7.2.2.1. On-trade
- 7.2.2.2. Off-trade
- 7.2.3. By Country (Value)
- 7.2.3.1. France
- 7.2.3.1.1. By Distribution Channel (Value)
- 7.2.3.1.1.1. On-trade
- 7.2.3.1.1.2. Off-trade
- 7.2.3.2. Spain
- 7.2.3.2.1. By Distribution Channel (Value)
- 7.2.3.2.1.1. On-trade
- 7.2.3.2.1.2. Off-trade
- 7.2.3.3. U.K
- 7.2.3.3.1. By Distribution Channel (Value)
- 7.2.3.3.1.1. On-trade
- 7.2.3.3.1.2. Off-trade
- 7.2.3.4. Italy
- 7.2.3.4.1. By Distribution Channel (Value)
- 7.2.3.4.1.1. On-trade
- 7.2.3.4.1.2. Off-trade
- 7.2.3.5. Germany
- 7.2.3.5.1. By Distribution Channel (Value)
- 7.2.3.5.1.1. On-trade
- 7.2.3.5.1.2. Off-trade
- 7.2.3.6. Rest of Europe
- 7.2.3.6.1. By Distribution Channel (Value)
- 7.2.3.6.1.1. On-trade
- 7.2.3.6.1.2. Off-trade
- 8. Asia Pacific Scotch Whisky Market Analysis, Insights and Forecast, 2019-2032
- 8.1. Key Findings / Summary
- 8.2. Market Size Estimates and Forecast
- 8.2.1. By Type
- 8.2.1.1. Single Malt Scotch Whisky
- 8.2.1.2. Blended Scotch Whisky
- 8.2.1.3. Others
- 8.2.2. By Distribution Channel
- 8.2.2.1. On-trade
- 8.2.2.2. Off-trade
- 8.2.3. By Country (Value)
- 8.2.3.1. China
- 8.2.3.1.1. By Distribution Channel (Value)
- 8.2.3.1.1.1. On-trade
- 8.2.3.1.1.2. Off-trade
- 8.2.3.2. India
- 8.2.3.2.1. By Distribution Channel (Value)
- 8.2.3.2.1.1. On-trade
- 8.2.3.2.1.2. Off-trade
- 8.2.3.3. Japan
- 8.2.3.3.1. By Distribution Channel (Value)
- 8.2.3.3.1.1. On-trade
- 8.2.3.3.1.2. Off-trade
- 8.2.3.4. Australia
- 8.2.3.4.1. By Distribution Channel (Value)
- 8.2.3.4.1.1. On-trade
- 8.2.3.4.1.2. Off-trade
- 8.2.3.5. Rest of Asia Pacific
- 8.2.3.5.1. By Distribution Channel (Value)
- 8.2.3.5.1.1. On-trade
- 8.2.3.5.1.2. Off-trade
- 9. South America Scotch Whisky Market Analysis, Insights and Forecast, 2019-2032
- 9.1. Key Findings / Summary
- 9.2. Market Size Estimates and Forecast
- 9.2.1. By Type
- 9.2.1.1. Single Malt Scotch Whisky
- 9.2.1.2. Blended Scotch Whisky
- 9.2.1.3. Others
- 9.2.2. By Distribution Channel
- 9.2.2.1. On-trade
- 9.2.2.2. Off-trade
- 9.2.3. By Country (Value)
- 9.2.3.1. Argentina
- 9.2.3.1.1. By Distribution Channel (Value)
- 9.2.3.1.1.1. On-trade
- 9.2.3.1.1.2. Off-trade
- 9.2.3.2. Brazil
- 9.2.3.2.1. By Distribution Channel (Value)
- 9.2.3.2.1.1. On-trade
- 9.2.3.2.1.2. Off-trade
- 9.2.3.3. Rest of South America
- 9.2.3.3.1. By Distribution Channel (Value)
- 9.2.3.3.1.1. On-trade
- 9.2.3.3.1.2. Off-trade
- 10. Middle East & Africa Scotch Whisky Market Analysis, Insights and Forecast, 2019-2032
- 10.1. Key Findings / Summary
- 10.2. Market Size Estimates and Forecast
- 10.2.1. By Type
- 10.2.1.1. Single Malt Scotch Whisky
- 10.2.1.2. Blended Scotch Whisky
- 10.2.1.3. Others
- 10.2.2. By Distribution Channel
- 10.2.2.1. On-trade
- 10.2.2.2. Off-trade
- 10.2.3. By Country (Value)
- 10.2.3.1.
- 10.2.3.1.1. South Africa
- 10.2.3.1.1.1. By Distribution Channel (Value)
- 10.2.3.1.1.1.1. On-trade
- 10.2.3.1.1.1.2. Off-trade
- 10.2.3.1.2. UAE
- 10.2.3.1.2.1. By Distribution Channel (Value)
- 10.2.3.1.2.1.1. On-trade
- 10.2.3.1.2.1.2. Off-trade
- 10.2.3.1.3. Rest of Middle East & Africa
- 10.2.3.1.3.1. By Distribution Channel (Value)
- 10.2.3.1.3.1.1. On-trade
- 10.2.3.1.3.1.2. Off-trade
- 11. Competitive Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Global Scotch Whisky Market Revenue Share/Ranking Analysis, By Key Manufacturer
- 12. Company Profiles
- 12.1. William Grant & Sons
- 12.1.1. Overview
- 12.1.2. Description
- 12.1.3. Product Portfolio
- 12.1.4. Financials (Data as available in public domain and/or on paid databases)
- 12.1.5. Recent Developments
- 12.2. Pernod Ricard
- 12.2.1. Overview
- 12.2.2. Description
- 12.2.3. Product Portfolio
- 12.2.4. Financials (Data as available in public domain and/or on paid databases)
- 12.2.5. Recent Developments
- 12.3. Diageo Plc
- 12.3.1. Overview
- 12.3.2. Description
- 12.3.3. Product Portfolio
- 12.3.4. Financials (Data as available in public domain and/or on paid databases)
- 12.3.5. Recent Developments
- 12.4. Beam Suntory, Inc
- 12.4.1. Overview
- 12.4.2. Description
- 12.4.3. Product Portfolio
- 12.4.4. Financials (Data as available in public domain and/or on paid databases)
- 12.4.5. Recent Developments
- 12.5. La Martiniquaise
- 12.5.1. Overview
- 12.5.2. Description
- 12.5.3. Product Portfolio
- 12.5.4. Financials (Data as available in public domain and/or on paid databases)
- 12.5.5. Recent Developments
- 12.6. Edrington
- 12.6.1. Overview
- 12.6.2. Description
- 12.6.3. Product Portfolio
- 12.6.4. Financials (Data as available in public domain and/or on paid databases)
- 12.6.5. Recent Developments
- 12.7. Aceo Ltd
- 12.7.1. Overview
- 12.7.2. Description
- 12.7.3. Product Portfolio
- 12.7.4. Financials (Data as available in public domain and/or on paid databases)
- 12.7.5. Recent Developments
- 12.8. Asahi Group Holdings, Ltd
- 12.8.1. Overview
- 12.8.2. Description
- 12.8.3. Product Portfolio
- 12.8.4. Financials (Data as available in public domain and/or on paid databases)
- 12.8.5. Recent Developments
- 12.9. Gordon & Macphail
- 12.9.1. Overview
- 12.9.2. Description
- 12.9.3. Product Portfolio
- 12.9.4. Financials (Data as available in public domain and/or on paid databases)
- 12.9.5. Recent Developments
- 12.10. Bacardi & Company Limited
- 12.10.1. Overview
- 12.10.2. Description
- 12.10.3. Product Portfolio
- 12.10.4. Financials (Data as available in public domain and/or on paid databases)
- 12.10.5. Recent Developments
- 13. Appendix
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