Sales Intelligence Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Sales Intelligence Market
The Sales Intelligence Market Size was valued at USD 3.99 billion in 2023, and the Market is now projected to grow from USD 4.39 billion in 2024 to USD 10.25 billion by 2032, exhibiting a CAGR of 11.2% during the forecast period of 2024-2032.
The outbreak of the coronavirus necessitated organizational lockdowns and restrictions in business operations; this affected the sales teams and their operations. This brought about change in operation and conduct of business via the digital and online platforms which otherwise came with numerous adjustment difficulties for several organizations. As the coronavirus outbreak forced people to work from home, it became increasingly obvious that there was a huge demand for technologies that would allow for effectively conducting remote sales. The intelligence tools that give salespeople real-time information on customers and rivals proved useful in identifying consumer behavior patterns and assisting in creating strategies for reaching customers in a COVID-19 economy, impeding the rise of Sales Intelligence Market Growth.
The demand for Sales Intelligence has risen due to Rising demand for Sales and Marketing Intelligence, resulting in the expansion of Sales Intelligence Market share globally. This revenue and sales promotion is where often, sales and marketing intelligence tools give businesses information on the customers; their behaviour, their preferences and their buying habits. Specifically, customers’ data is vital for such important business procedures as targeted advertisement publishing and individual approaches in selling techniques, which results in an increased level of interest and rate of sales. It helps organizations to better understand who the customer is and what challenges they face, this can be hugely important when trying to find ways in which to differentiate your offering in a competitive marketplace.
Additionally, Increased deployment of technology in business environments has made the use of real-time data a necessity for quick and informed decision making especially for sales teams. Modern tools for sales force intelligence share more and more real-time information and analysis that allow organizations to act immediately. Some of the common features that sales intelligence platforms are now developing include the views, operations, and interactions with different data sources and CRM systems. This integration eons helps in reducing data collection and management business and also allow the sales team to update with complete data. Recirculation of staff repetitive functions such as data entry and lead scoring hence, the automation of these tasks has also gradually developed and advanced.
Comprehensive Analysis of Sales Intelligence Market
The Sales Intelligence Market is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessment considering the dominant supply and demand forces that impact the Information & Communication Technology Industry. These Segmentations are methodically segregated by Deployment, by Enterprise type, by Application and by Industry Vehicle. The Deployment includes Cloud and On-Premises, The Enterprise type includes Small and Mid-Sized Enterprises (SMEs) and Large Enterprises. The Application includes Lead Management, Data Management, Analytics and Reporting, and others (Messaging and Alerting, etc.). However, the Industry Vehicle includes BFSI, IT and Telecom, Healthcare & Life Sciences, Retail and E-Commerce, Media and Entertainment, and others (Real Estate).
The North American region leads the Sales Intelligence Market by benefitting a market size of USD 1.72 billion in 2023 due to the early embracement of digitization and transformative technologies. It can also be due to the presence of major players in the market, such as LinkedIn Corporation, Oracle Corporation, Dun & Bradstreet Corporation, and Zoominfo Technologies LLC.
The top players in the market play a crucial role in the Information & Communication Technology Industry assuring industrial prospectus growth and setting market standards. These players include Clearbit (US), Demandbase, Inc. (US), Dun & Bradstreet Corporation (US), Data Axle (US), HG insights (US), Inside View (US), LinkedIn Corporation (US), Oracle Corporation (US), ZoomInfo Technologies LLC (US), Zoho Corporation (India). These market players provide a level playing competitive landscape.
In November 2023, Data Axle, a data technology and marketing services provider, was recognized as a leading marketing and sales data provider in a report published by research firm ‘Forster’ in Q4 2023.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 11.2% from 2024 to 2032
Unit Value (USD Billion)
Segmentation By Deployment
Cloud
On-premises
By Enterprise Type
Small and Mid-sized Enterprises (SMEs)
Large Enterprises
By Application
Lead Management
Data Management
Analytics and Reporting
Others (Messaging and Alerting, etc.)
By Industry Vertical
BFSI
IT and Telecom
Healthcare and Life Sciences
Retail and E-Commerce
Media and Entertainment
Others (Real Estate)
By Region
North America (By Deployment, Enterprise Type, Application, Industry Vertical, and Country)
- U.S. (By Industry Vertical)
- Canada (By Industry Vertical)
- Mexico (By Industry Vertical)
South America (By Deployment, Enterprise Type, Application, Industry Vertical, and Country)
- Brazil (By Industry Vertical)
- Argentina (By Industry Vertical)
- Rest of South America
Europe (By Deployment, Enterprise Type, Application, Industry Vertical, and Country)
- U.K. (By Industry Vertical)
- Germany (By Industry Vertical)
- France (By Industry Vertical)
- Italy (By Industry Vertical)
- Spain (By Industry Vertical)
- Russia (By Industry Vertical)
- Benelux (By Industry Vertical)
- Nordics (By Industry Vertical)
- Rest of Europe
Middle East & Africa (By Deployment, Enterprise Type, Application, Industry Vertical, and Country)
- Turkey (By Industry Vertical)
- Israel (By Industry Vertical)
- GCC (By Industry Vertical)
- North Africa (By Industry Vertical)
- South Africa (By Industry Vertical)
- Rest of Middle East & Africa
Asia Pacific (By Deployment, Enterprise Type, Application, Industry Vertical, and Country)
- China (By Industry Vertical)
- India (By Industry Vertical)
- Japan (By Industry Vertical)
- South Korea (By Industry Vertical)
- ASEAN (By Industry Vertical)
- Oceania (By Industry Vertical)
- Rest of Asia Pacific
Please Note: It will take 2-3 business days to complete the report upon order confirmation.
- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Methodology/Approach
- 1.3. Data Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Macro and Micro Economic Indicators
- 3.2. Drivers, Restraints, Opportunities and Trends
- 3.3. Impact of AI
- 4. Competition Landscape
- 4.1. Business Strategies Adopted by Key Players
- 4.2. Consolidated SWOT Analysis of Key Players
- 4.3. Global Sales Intelligence Key Players Market Share/Ranking, 2023
- 5. Global Sales Intelligence Market Size Estimates and Forecasts, By Segments, 2019-2032
- 5.1. Key Findings
- 5.2. By Deployment (USD)
- 5.2.1. Cloud
- 5.2.2. On-premises
- 5.3. By Enterprise Type (USD)
- 5.3.1. Small and Mid-sized Enterprises (SMEs)
- 5.3.2. Large Enterprises
- 5.4. By Application (USD)
- 5.4.1. Lead Management
- 5.4.2. Data Management
- 5.4.3. Analytics and Reporting
- 5.4.4. Others (Messaging and Alerting, etc.)
- 5.5. By Industry Vertical (USD)
- 5.5.1. BFSI
- 5.5.2. IT and Telecom
- 5.5.3. Healthcare and Life Sciences
- 5.5.4. Retail and E-Commerce
- 5.5.5. Media and Entertainment
- 5.5.6. Others (Real Estate, etc.)
- 5.6. By Region (USD)
- 5.6.1. North America
- 5.6.2. South America
- 5.6.3. Europe
- 5.6.4. Middle East & Africa
- 5.6.5. Asia Pacific
- 6. North America Sales Intelligence Market Size Estimates and Forecasts, By Segments, 2019-2032
- 6.1. Key Findings
- 6.2. By Deployment (USD)
- 6.2.1. Cloud
- 6.2.2. On-premises
- 6.3. By Enterprise Type (USD)
- 6.3.1. Small and Mid-sized Enterprises (SMEs)
- 6.3.2. Large Enterprises
- 6.4. By Application (USD)
- 6.4.1. Lead Management
- 6.4.2. Data Management
- 6.4.3. Analytics and Reporting
- 6.4.4. Others (Messaging and Alerting, etc.)
- 6.5. By Industry Vertical (USD)
- 6.5.1. BFSI
- 6.5.2. IT and Telecom
- 6.5.3. Healthcare and Life Sciences
- 6.5.4. Retail and E-Commerce
- 6.5.5. Media and Entertainment
- 6.5.6. Others (Real Estate, etc.)
- 6.6. By Country (USD)
- 6.6.1. United States
- 6.6.1.1. By Industry Vertical
- 6.6.2. Canada
- 6.6.2.1. By Industry Vertical
- 6.6.3. Mexico
- 6.6.3.1. By Industry Vertical
- 7. South America Sales Intelligence Market Size Estimates and Forecasts, By Segments, 2019-2032
- 7.1. Key Findings
- 7.2. By Deployment (USD)
- 7.2.1. Cloud
- 7.2.2. On-premises
- 7.3. By Enterprise Type (USD)
- 7.3.1. Small and Mid-sized Enterprises (SMEs)
- 7.3.2. Large Enterprises
- 7.4. By Application (USD)
- 7.4.1. Lead Management
- 7.4.2. Data Management
- 7.4.3. Analytics and Reporting
- 7.4.4. Others (Messaging and Alerting, etc.)
- 7.5. By Industry Vertical (USD)
- 7.5.1. BFSI
- 7.5.2. IT and Telecom
- 7.5.3. Healthcare and Life Sciences
- 7.5.4. Retail and E-Commerce
- 7.5.5. Media and Entertainment
- 7.5.6. Others (Real Estate, etc.)
- 7.6. By Country (USD)
- 7.6.1. Brazil
- 7.6.1.1. By Industry Vertical
- 7.6.2. Argentina
- 7.6.2.1. By Industry Vertical
- 7.6.3. Rest of South America
- 8. Europe Sales Intelligence Market Size Estimates and Forecasts, By Segments, 2019-2032
- 8.1. Key Findings
- 8.2. By Deployment (USD)
- 8.2.1. Cloud
- 8.2.2. On-premises
- 8.3. By Enterprise Type (USD)
- 8.3.1. Small and Mid-sized Enterprises (SMEs)
- 8.3.2. Large Enterprises
- 8.4. By Application (USD)
- 8.4.1. Lead Management
- 8.4.2. Data Management
- 8.4.3. Analytics and Reporting
- 8.4.4. Others (Messaging and Alerting, etc.)
- 8.5. By Industry Vertical (USD)
- 8.5.1. BFSI
- 8.5.2. IT and Telecom
- 8.5.3. Healthcare and Life Sciences
- 8.5.4. Retail and E-Commerce
- 8.5.5. Media and Entertainment
- 8.5.6. Others (Real Estate, etc.)
- 8.6. By Country (USD)
- 8.6.1. United Kingdom
- 8.6.1.1. By Industry Vertical
- 8.6.2. Germany
- 8.6.2.1. By Industry Vertical
- 8.6.3. France
- 8.6.3.1. By Industry Vertical
- 8.6.4. Italy
- 8.6.4.1. By Industry Vertical
- 8.6.5. Spain
- 8.6.5.1. By Industry Vertical
- 8.6.6. Russia
- 8.6.6.1. By Industry Vertical
- 8.6.7. Benelux
- 8.6.7.1. By Industry Vertical
- 8.6.8. Nordics
- 8.6.8.1. By Industry Vertical
- 8.6.9. Rest of Europe
- 9. Middle East & Africa Sales Intelligence Market Size Estimates and Forecasts, By Segments, 2019-2032
- 9.1. Key Findings
- 9.2. By Deployment (USD)
- 9.2.1. Cloud
- 9.2.2. On-premises
- 9.3. By Enterprise Type (USD)
- 9.3.1. Small and Mid-sized Enterprises (SMEs)
- 9.3.2. Large Enterprises
- 9.4. By Application (USD)
- 9.4.1. Lead Management
- 9.4.2. Data Management
- 9.4.3. Analytics and Reporting
- 9.4.4. Others (Messaging and Alerting, etc.)
- 9.5. By Industry Vertical (USD)
- 9.5.1. BFSI
- 9.5.2. IT and Telecom
- 9.5.3. Healthcare and Life Sciences
- 9.5.4. Retail and E-Commerce
- 9.5.5. Media and Entertainment
- 9.5.6. Others (Real Estate, etc.)
- 9.6. By Country (USD)
- 9.6.1. Turkey
- 9.6.1.1. By Industry Vertical
- 9.6.2. Israel
- 9.6.2.1. By Industry Vertical
- 9.6.3. GCC
- 9.6.3.1. By Industry Vertical
- 9.6.4. North Africa
- 9.6.4.1. By Industry Vertical
- 9.6.5. South Africa
- 9.6.5.1. By Industry Vertical
- 9.6.6. Rest of MEA
- 10. Asia Pacific Sales Intelligence Market Size Estimates and Forecasts, By Segments, 2019-2032
- 10.1. Key Findings
- 10.2. By Deployment (USD)
- 10.2.1. Cloud
- 10.2.2. On-premises
- 10.3. By Enterprise Type (USD)
- 10.3.1. Small and Mid-sized Enterprises (SMEs)
- 10.3.2. Large Enterprises
- 10.4. By Application (USD)
- 10.4.1. Lead Management
- 10.4.2. Data Management
- 10.4.3. Analytics and Reporting
- 10.4.4. Others (Messaging and Alerting, etc.)
- 10.5. By Industry Vertical (USD)
- 10.5.1. BFSI
- 10.5.2. IT and Telecom
- 10.5.3. Healthcare and Life Sciences
- 10.5.4. Retail and E-Commerce
- 10.5.5. Media and Entertainment
- 10.5.6. Others (Real Estate, etc.)
- 10.6. By Country (USD)
- 10.6.1. China
- 10.6.1.1. By Industry Vertical
- 10.6.2. India
- 10.6.2.1. By Industry Vertical
- 10.6.3. Japan
- 10.6.3.1. By Industry Vertical
- 10.6.4. South Korea
- 10.6.4.1. By Industry Vertical
- 10.6.5. ASEAN
- 10.6.5.1. By Industry Vertical
- 10.6.6. Oceania
- 10.6.6.1. By Industry Vertical
- 10.6.7. Rest of Asia Pacific
- 11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
- 11.1. Clearbit
- 11.1.1. Overview
- 11.1.1.1. Key Management
- 11.1.1.2. Headquarters
- 11.1.1.3. Offerings/Business Segments
- 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.1.2.1. Employee Size
- 11.1.2.2. Past and Current Revenue
- 11.1.2.3. Geographical Share
- 11.1.2.4. Business Segment Share
- 11.1.2.5. Recent Developments
- 11.2. Demandbase, Inc.
- 11.2.1. Overview
- 11.2.1.1. Key Management
- 11.2.1.2. Headquarters
- 11.2.1.3. Offerings/Business Segments
- 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.2.2.1. Employee Size
- 11.2.2.2. Past and Current Revenue
- 11.2.2.3. Geographical Share
- 11.2.2.4. Business Segment Share
- 11.2.2.5. Recent Developments
- 11.3. Dun & Bradstreet Corporation
- 11.3.1. Overview
- 11.3.1.1. Key Management
- 11.3.1.2. Headquarters
- 11.3.1.3. Offerings/Business Segments
- 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.3.2.1. Employee Size
- 11.3.2.2. Past and Current Revenue
- 11.3.2.3. Geographical Share
- 11.3.2.4. Business Segment Share
- 11.3.2.5. Recent Developments
- 11.4. Data Axle
- 11.4.1. Overview
- 11.4.1.1. Key Management
- 11.4.1.2. Headquarters
- 11.4.1.3. Offerings/Business Segments
- 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.4.2.1. Employee Size
- 11.4.2.2. Past and Current Revenue
- 11.4.2.3. Geographical Share
- 11.4.2.4. Business Segment Share
- 11.4.2.5. Recent Developments
- 11.5. HG Insights
- 11.5.1. Overview
- 11.5.1.1. Key Management
- 11.5.1.2. Headquarters
- 11.5.1.3. Offerings/Business Segments
- 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.5.2.1. Employee Size
- 11.5.2.2. Past and Current Revenue
- 11.5.2.3. Geographical Share
- 11.5.2.4. Business Segment Share
- 11.5.2.5. Recent Developments
- 11.6. InsideView
- 11.6.1. Overview
- 11.6.1.1. Key Management
- 11.6.1.2. Headquarters
- 11.6.1.3. Offerings/Business Segments
- 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.6.2.1. Employee Size
- 11.6.2.2. Past and Current Revenue
- 11.6.2.3. Geographical Share
- 11.6.2.4. Business Segment Share
- 11.6.2.5. Recent Developments
- 11.7. LinkedIn Corporation
- 11.7.1. Overview
- 11.7.1.1. Key Management
- 11.7.1.2. Headquarters
- 11.7.1.3. Offerings/Business Segments
- 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.7.2.1. Employee Size
- 11.7.2.2. Past and Current Revenue
- 11.7.2.3. Geographical Share
- 11.7.2.4. Business Segment Share
- 11.7.2.5. Recent Developments
- 11.8. Oracle Corporation
- 11.8.1. Overview
- 11.8.1.1. Key Management
- 11.8.1.2. Headquarters
- 11.8.1.3. Offerings/Business Segments
- 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.8.2.1. Employee Size
- 11.8.2.2. Past and Current Revenue
- 11.8.2.3. Geographical Share
- 11.8.2.4. Business Segment Share
- 11.8.2.5. Recent Developments
- 11.9. ZoomInfo Technologies LLC
- 11.9.1. Overview
- 11.9.1.1. Key Management
- 11.9.1.2. Headquarters
- 11.9.1.3. Offerings/Business Segments
- 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.9.2.1. Employee Size
- 11.9.2.2. Past and Current Revenue
- 11.9.2.3. Geographical Share
- 11.9.2.4. Business Segment Share
- 11.9.2.5. Recent Developments
- 11.10. Zoho Corporation
- 11.10.1. Overview
- 11.10.1.1. Key Management
- 11.10.1.2. Headquarters
- 11.10.1.3. Offerings/Business Segments
- 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.10.2.1. Employee Size
- 11.10.2.2. Past and Current Revenue
- 11.10.2.3. Geographical Share
- 11.10.2.4. Business Segment Share
- 11.10.2.5. Recent Developments
- 12. Key Takeaways
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook