Push-to-Talk over Cellular (PoC) Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Push-To-Talk Market
The Push-To-Talk market size was valued at USD 12.00 billion in 2023, and the market is now projected to grow to USD 46.75 by 2032, exhibiting a CAGR of 12.0% during the forecast period of 2024-2032.
COVID-19 has affected the PTT market quite deal reaching forward the growth of remote communication technology. Since companies moved their employees to work remotely, and frontline workers depended on tools like instant messaging, there was an even greater need for PTT services, particularly those provided through the cloud. The market was stimulated by the demand for fast, safe, and immediate exchange of the information by the employees, first and second-line takers, and healthcare workers. Also, the logistics and transportation industries integrated PTT solutions for business sustenance, opening the gateway for increased use of PTT technology in the course of the crisis.
Some of the key trends which is currently seen in the PTT market is, there is a large number of organizations are now demanding the cloud solutions for the many reasons such as scalability, flexibility and integration capability with other forms of communications. Meeting specific security requirements and efficient data processing are also emerging to support secure messaging experiences. Real-time monitoring and remote management of PTT using IoT integration with the devices are possible now. Furthermore, 5G technology is to bring PTT services ahead with enhancing data transfer rate and minimal delay that will improve the flow of industrial communication services such as public safety, logistics, and transportation field. Thus, all the above mentioned factors are contributing towards the Push-To-Talk market growth.
Drivers of the push-to-talk market include; the rising need for secure real time communication in logistics, health care, and the public safety departments. Movement to cloud based PTT solutions enhances on cost, scalability and compatibility with other systems. Mobile devices and newly developed 5G communication networks are also driving the market with an efficient communication option. Moreover, new trends in industries and corporate circles that actively use IoT technologies for remote monitoring and control activities are the factors that stimulate the demand for PTT development as the need for efficient communication services increases.
Comprehensive Analysis Push-To-Talk Market
The PTT market by component is categorized based on Network Type, Enterprise Size and by Sector. Elements pertain to hardware and software products; rugged devices, standard devices, dispatching software, and monitoring software; as well as service offerings; consulting, training, and support. The network type segment is further categorized into two varieties namely PoC and LMR. Regarding enterprise scale, the market belongs to SME and large enterprise market. Those categorized under the sectoral segmentation are public safety and security, government and defense, transportation and logistics, energy and utility, travel and hospitality, others being manufacturing and construction.
North America dominates the demand for PTT, primarily because of the increasing incorporation of enhanced communication technologies in workplaces all around the region. The region also experiences great demand in areas of public safety; government; transportation; and logistics where availability of real time communication is necessary. Presence of large market players, increased development in 5G networks and cloud-based PTT services have helped in increasing the growth of the market. Further, efforts by North America to develop and upgrade on the security and operations of industries are driving PTT services more within the region.
Key players in this sector include Motorola Solutions Inc. (US), Zebra Technologies Corporation (US), AT&T Intellectual Property (US), Verizon Wireless (US), Qualcomm Technologies, Inc. (US), Harris Corporation (US), ICOM Inc. (Japan), Kyocera, Siyata Mobile (Canada), ECOM Instruments GmbH (US), RugGear (US).
In 2024 the new trend in the global push-to-talk (PTT) market is the expansion of cloud-based PTT solutions at least into rugged mobile devices market. Such devices are being developed with longer durability, longer battery existence and integration with 5G technology to ensure high-speed quality communication. Finally, the adoption of information technologies such as AI and machine learning in PTT systems allow for advance predictions for the proper operation and control of the buoyant structures. This trend is thus considerably noticeable in careers like public safety, transport, and distribution since real-time communication is vital.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2016 – 2027
Base Year 2019
Forecast Period 2020 – 2027
Historical Period 2016 – 2018
Unit Value (USD billion)
SegmentationBy Component
Devices
Rugged
Standard
Software
(Dispatching & Monitoring Software)
Cloud
On premises
Services
Consulting
Training & Education
Support and Maintenance
By Network Type
Push-to-talk over Cellular (PoC)
Land Mobile Radio (LMR)
By Enterprise Size
SMEs
Large Enterprises
By Sector
Public Safety & Security
Government & Defense
Transportation & Logistics
Energy & Utility
Travel & Hospitality
Others (Manufacturing, Construction, etc.)
By Region
North America (U.S. and Canada)
Europe (UK, Germany, France, Italy, Spain, Rest of Europe)
Asia-Pacific (China, Japan, India, Southeast Asia, and the Rest of Asia-Pacific)
Middle East & Africa (South Africa, GCC, and the Rest of the Middle East & Africa)
Latin America (Brazil, Mexico, and the Rest of Latin America)