Protein Bar Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Protein Bar Market
The protein bar market size was valued at USD 4.54 billion in 2021, and the market is now projected to grow from USD 4.68 billion in 2022 to USD 7.07 billion by 2029, exhibiting a CAGR of 6.1% during the forecast period of 2022-2029.
The lockdown measures during the COVID-19 crisis affected the protein bar market growth in 2020 in fitness and nutrition clubs, consumers and travelling. Sales had been affected and dropped due to restrictions on activities but it recovered in 2021. However, disruption due to a pandemic meant a decline in the market that went by -5.3% from 2019 to 2020. The demand for immunity-boosting snacks will increase as the health-conscious product gains popularity.
The protein bar market share is growing as health-conscious consumers embrace it as a handy post-workout snack, valued for its muscle-building protein content. Rising global health trends, specifically among athletes and heavy-duty workers are driving demand. Protein consumption remains important for energy and performance propelling market growth. Major brands and smaller players are innovating to cater to athletes’ needs.
Additionally, the demand for wholesome, protein-rich bars is rising as customers prefer natural and flavorful snacks. Manufacturers are innovating with lactose-free alternatives and protein-fortified products targeting younger consumers. Sustainable, subsequent-generation protein bars are driving the market, with reduced sugar and novel protein resources offering new opportunities for manufacturers.
Comprehensive Analysis of Protein Bar Market
The protein bar market and food & beverages industry are rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessments considering the dominant supply and demand forces that impact the food & beverages industry. These segmentations are methodically segregated by sources, by types, by distribution channels. The source includes, Plant-Based and Animal-Based. The type includes, Sports Nutritional Bars, Meal-Replacement Bars and Others. The distribution channel includes, Mass Merchandisers, Specialty Stores, Convenience Stores, Online Channels and Others.
A growing health trend and demand for handy nutritious snacks fuel North America’s protein bar market. In the U.S., snacking is prevalent with 90% of Americans snacking weekly and 38% now and then the usage of snacks as meal replacements. Health-conscious consumers are seeking clean-label bars without artificial ingredients, addressing problems with weight problems and excessive cholesterol. This trend drives for non-GMO, preservative-free, protein-rich options within the area.
The top players in the market play a crucial role in the food & beverages industry assuring industrial prospectus growth and setting market standards. These players include, General Mills Inc. (U.S.), The Simply Good Foods Company (U.S.), The Kellogg Company (U.S.), Clif Bar & Company (U.S.), Glanbia Plc. (Ireland), GNC Holdings Inc. (U.S.), Mars, Incorporated (U.S.), Mondelez International (U.S.), POST HOLDINGS INC. (U.S.), Amway Corp. (U.S.) and The Bountiful Company (U.S.). These market players provide a level-playing competitive landscape.
In August 2021, The keto protein bar brand of Glanbia Nutrition released two new products in their line, chocolate mousse pie and chocolate peanut butter cookie dough.
Segmentation Table
Global Protein Bar Market Scope
Study Period 2018-2029
Base Year 2021
Forecast Period 2022-2029
Growth Rate CAGR of 6.1% from 2022 to 2029
Historical Period 2018-2020
Unit Value (USD Billion)
Segmentation By Source, Type, Distribution Channel, and Geography
By Source Plant-Based
Animal-Based
By Type Sports Nutrition Bars
Meal Replacement Bars
Others
By Distribution Channel Mass Merchandisers
Specialty Stores
Convenience Stores
Online Channels
Others
By Geography North America (By Source, Type, Distribution Channel, and Country)
U.S. (By Source)
Canada (By Source)
Mexico (By Source)
Europe (By Source, Type, Distribution Channel, and Country)
Germany (By Source)
France (By Source)
Italy (By Source)
Spain (By Source)
U.K. (By Source)
Rest of Europe (By Source)
Asia Pacific (By Source, Type, Distribution Channel, and Country)
China (By Source)
India (By Source)
Japan (By Source)
Australia (By Source)
Rest of Asia Pacific (By Source)
South America (By Source, Type, Distribution Channel, and Country)
Brazil (By Source)
Argentina (By Source)
Rest of South America (By Source)
Middle East and Africa (By Source, Type, Distribution Channel, and Country)
South Africa (By Source)
UAE (By Source)
Rest of MEA (By Source)
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- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 3.4. Emerging Trends
- 4. Key Insights
- 4.1. Overview of the Parent/Related Markets
- 4.2. Industry SWOT Analysis
- 4.3. Supply Chain and Regulatory Analysis
- 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
- 4.5. Qualitative Analysis (In Relation to COVID-19)
- 4.5.1. Impact of COVID-19
- 4.5.2. Supply Chain Challenges
- 4.5.3. Potential Opportunities due to COVID-19
- 5. Global Protein Bar Market Analysis, Insights and Forecast, 2018-2029
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecast
- 5.2.1. By Source (Value)
- 5.2.1.1. Plant-Based Protein Bar
- 5.2.1.2. Animal-Based Protein Bar
- 5.2.2. By Type (Value)
- 5.2.2.1. Sports Nutritional Bars
- 5.2.2.2. Meal-Replacement Bar
- 5.2.2.3. Others
- 5.2.3. By Distribution Channel (Value)
- 5.2.3.1. Mass Merchandisers
- 5.2.3.2. Specialty Stores
- 5.2.3.3. Convenience Store
- 5.2.3.4. Online Channels
- 5.2.3.5. Others
- 5.2.4. By Region (Value)
- 5.2.4.1. North America
- 5.2.4.2. Europe
- 5.2.4.3. Asia Pacific
- 5.2.4.4. South America
- 5.2.4.5. Middle East & Africa
- 6. North America Protein Bar Market Analysis, Insights and Forecast, 2018-2029
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecast
- 6.2.1. By Source (Value)
- 6.2.1.1. Plant-Based Protein Bar
- 6.2.1.2. Animal-Based Protein Bar
- 6.2.2. By Type (Value)
- 6.2.2.1. Sports Nutritional Bars
- 6.2.2.2. Meal-Replacement Bar
- 6.2.2.3. Others
- 6.2.3. By Distribution Channel (Value)
- 6.2.3.1. Mass Merchandisers
- 6.2.3.2. Specialty Stores
- 6.2.3.3. Convenience Store
- 6.2.3.4. Online Channels
- 6.2.3.5. Others
- 6.2.4. By Country (Value)
- 6.2.4.1. U.S.
- 6.2.4.1.1. By Source (Value)
- 6.2.4.1.1.1. Plant-Based Protein Bar
- 6.2.4.1.1.2. Animal-Based Protein Bar
- 6.2.4.2. Canada
- 6.2.4.2.1. By Source (Value)
- 6.2.4.2.1.1. Plant-Based Protein Bar
- 6.2.4.2.1.2. Animal-Based Protein Bar
- 6.2.4.3. Mexico
- 6.2.4.3.1. By Source (Value)
- 6.2.4.3.1.1. Plant-Based Protein Bar
- 6.2.4.3.1.2. Animal-Based Protein Bar
- 7. Europe Protein Bar Market Analysis, Insights and Forecast, 2018-2029
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecast
- 7.2.1. By Source (Value)
- 7.2.1.1. Plant-Based Protein Bar
- 7.2.1.2. Animal-Based Protein Bar
- 7.2.2. By Type (Value)
- 7.2.2.1. Sports Nutritional Bars
- 7.2.2.2. Meal-Replacement Bar
- 7.2.2.3. Others
- 7.2.3. By Distribution Channel (Value)
- 7.2.3.1. Mass Merchandisers
- 7.2.3.2. Specialty Stores
- 7.2.3.3. Convenience Store
- 7.2.3.4. Online Channels
- 7.2.3.5. Others
- 7.2.4. By Country (Value)
- 7.2.4.1. Germany
- 7.2.4.1.1. By Source (Value)
- 7.2.4.1.1.1. Plant-Based Protein Bar
- 7.2.4.1.1.2. Animal-Based Protein Bar
- 7.2.4.2. France
- 7.2.4.2.1. By Source (Value)
- 7.2.4.2.1.1. Plant-Based Protein Bar
- 7.2.4.2.1.2. Animal-Based Protein Bar
- 7.2.4.3. Italy
- 7.2.4.3.1. By Source (Value)
- 7.2.4.3.1.1. Plant-Based Protein Bar
- 7.2.4.3.1.2. Animal-Based Protein Bar
- 7.2.4.4. U.K.
- 7.2.4.4.1. By Source (Value)
- 7.2.4.4.1.1. Plant-Based Protein Bar
- 7.2.4.4.1.2. Animal-Based Protein Bar
- 7.2.4.5. Spain
- 7.2.4.5.1. By Source (Value)
- 7.2.4.5.1.1. Plant-Based Protein Bar
- 7.2.4.5.1.2. Animal-Based Protein Bar
- 7.2.4.6. Rest of Europe
- 7.2.4.6.1. By Source (Value)
- 7.2.4.6.1.1. Plant-Based Protein Bar
- 7.2.4.6.1.2. Animal-Based Protein Bar
- 8. Asia Pacific Protein Bar Market Analysis, Insights and Forecast, 2018-2029
- 8.1. Key Findings / Summary
- 8.1.1. By Source (Value)
- 8.1.1.1. Plant-Based Protein Bar
- 8.1.1.2. Animal-Based Protein Bar
- 8.1.2. By Type (Value)
- 8.1.2.1. Sports Nutritional Bars
- 8.1.2.2. Meal-Replacement Bar
- 8.1.2.3. Others
- 8.1.3. By Distribution Channel (Value)
- 8.1.3.1. Mass Merchandisers
- 8.1.3.2. Specialty Stores
- 8.1.3.3. Convenience Store
- 8.1.3.4. Online Channels
- 8.1.3.5. Others
- 8.1.4. By Country (Value)
- 8.1.4.1. China
- 8.1.4.1.1. By Source (Value)
- 8.1.4.1.1.1. Plant-Based Protein Bar
- 8.1.4.1.1.2. Animal-Based Protein Bar
- 8.1.4.2. India
- 8.1.4.2.1. By Source (Value)
- 8.1.4.2.1.1. Plant-Based Protein Bar
- 8.1.4.2.1.2. Animal-Based Protein Bar
- 8.1.4.3. Japan
- 8.1.4.3.1. By Source (Value)
- 8.1.4.3.1.1. Plant-Based Protein Bar
- 8.1.4.3.1.2. Animal-Based Protein Bar
- 8.1.4.4. Australia
- 8.1.4.4.1. By Source (Value)
- 8.1.4.4.1.1. Plant-Based Protein Bar
- 8.1.4.4.1.2. Animal-Based Protein Bar
- 8.1.4.5. Rest of APAC
- 8.1.4.5.1. By Source (Value)
- 8.1.4.5.1.1. Plant-Based Protein Bar
- 8.1.4.5.1.2. Animal-Based Protein Bar
- 9. South America Protein Bar Market Analysis, Insights and Forecast, 2018-2029
- 9.1. Key Findings / Summary
- 9.1.1. By Source (Value)
- 9.1.1.1. Plant-Based Protein Bar
- 9.1.1.2. Animal-Based Protein Bar
- 9.1.2. By Type (Value)
- 9.1.2.1. Sports Nutritional Bars
- 9.1.2.2. Meal-Replacement Bar
- 9.1.2.3. Others
- 9.1.3. By Distribution Channel (Value)
- 9.1.3.1. Mass Merchandisers
- 9.1.3.2. Specialty Stores
- 9.1.3.3. Convenience Store
- 9.1.3.4. Online Channels
- 9.1.3.5. Others
- 9.1.4. By Country (Value)
- 9.1.4.1. Brazil
- 9.1.4.1.1. By Source (Value)
- 9.1.4.1.1.1. Plant-Based Protein Bar
- 9.1.4.1.1.2. Animal-Based Protein Bar
- 9.1.4.2. Argentina
- 9.1.4.2.1. By Source (Value)
- 9.1.4.2.1.1. Plant-Based Protein Bar
- 9.1.4.2.1.2. Animal-Based Protein Bar
- 9.1.4.3. Rest of South America
- 9.1.4.3.1. By Source (Value)
- 9.1.4.3.1.1. Plant-Based Protein Bar
- 9.1.4.3.1.2. Animal-Based Protein Bar
- 10. Middle East and Africa Protein Bar Market Analysis, Insights and Forecast, 2018-2029
- 10.1. Key Findings / Summary
- 10.1.1. By Source (Value)
- 10.1.1.1. Plant-Based Protein Bar
- 10.1.1.2. Animal-Based Protein Bar
- 10.1.2. By Type (Value)
- 10.1.2.1. Sports Nutritional Bars
- 10.1.2.2. Meal-Replacement Bar
- 10.1.2.3. Others
- 10.1.3. By Distribution Channel (Value)
- 10.1.3.1. Mass Merchandisers
- 10.1.3.2. Specialty Stores
- 10.1.3.3. Convenience Store
- 10.1.3.4. Online Channels
- 10.1.3.5. Others
- 10.1.4. By Country (Value)
- 10.1.4.1. South Africa
- 10.1.4.1.1. By Source (Value)
- 10.1.4.1.1.1. Plant-Based Protein Bar
- 10.1.4.1.1.2. Animal-Based Protein Bar
- 10.1.4.2. UAE
- 10.1.4.2.1. By Source (Value)
- 10.1.4.2.1.1. Plant-Based Protein Bar
- 10.1.4.2.1.2. Animal-Based Protein Bar
- 10.1.4.3. Rest of ME&A
- 10.1.4.3.1. By Source (Value)
- 10.1.4.3.1.1. Plant-Based Protein Bar
- 10.1.4.3.1.2. Animal-Based Protein Bar
- 11. Competitive Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Global Protein Bar Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2021
- 12. Company Profiles
- 12.1. General Mills Inc.
- 12.1.1. Overview
- 12.1.2. Description
- 12.1.3. Source Portfolio
- 12.1.4. Financials (Data as available in public domain and/or on paid databases)
- 12.1.5. Recent Developments
- 12.2. The Simply Good Foods Company
- 12.2.1. Overview
- 12.2.2. Description
- 12.2.3. Source Portfolio
- 12.2.4. Financials (Data as available in public domain and/or on paid databases)
- 12.2.5. Recent Developments
- 12.3. The Kellogg Company
- 12.3.1. Overview
- 12.3.2. Description
- 12.3.3. Source Portfolio
- 12.3.4. Financials (Data as available in public domain and/or on paid databases)
- 12.3.5. Recent Developments
- 12.4. Clif Bar & Company
- 12.4.1. Overview
- 12.4.2. Description
- 12.4.3. Source Portfolio
- 12.4.4. Financials (Data as available in public domain and/or on paid databases)
- 12.4.5. Recent Developments
- 12.5. Glanbia Plc
- 12.5.1. Overview
- 12.5.2. Description
- 12.5.3. Source Portfolio
- 12.5.4. Financials (Data as available in public domain and/or on paid databases)
- 12.5.5. Recent Developments
- 12.6. GNC Holdings Inc.
- 12.6.1. Overview
- 12.6.2. Description
- 12.6.3. Source Portfolio
- 12.6.4. Financials (Data as available in public domain and/or on paid databases)
- 12.6.5. Recent Developments
- 12.7. Mars, Incorporated
- 12.7.1. Overview
- 12.7.2. Description
- 12.7.3. Source Portfolio
- 12.7.4. Financials (Data as available in public domain and/or on paid databases)
- 12.7.5. Recent Developments
- 12.8. Mondelez International
- 12.8.1. Overview
- 12.8.2. Description
- 12.8.3. Source Portfolio
- 12.8.4. Financials (Data as available in public domain and/or on paid databases)
- 12.8.5. Recent Developments
- 12.9. The Bountiful Company
- 12.9.1. Overview
- 12.9.2. Description
- 12.9.3. Source Portfolio
- 12.9.4. Financials (Data as available in public domain and/or on paid databases)
- 12.9.5. Recent Developments
- 12.10. Amway Corp.
- 12.10.1. Overview
- 12.10.2. Description
- 12.10.3. Source Portfolio
- 12.10.4. Financials (Data as available in public domain and/or on paid databases)
- 12.10.5. Recent Developments
- 12.11. Post Holdings Inc.
- 12.11.1. Overview
- 12.11.2. Description
- 12.11.3. Source Portfolio
- 12.11.4. Financials (Data as available in public domain and/or on paid databases)
- 12.11.5. Recent Developments
- 13. Strategic Recommendations
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