Powersports Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Powersports Market
The powersports market size was valued at USD 37.96 billion in 2023, and the market is now projected to grow from USD 39.77 billion in 2024 to USD 60.51 billion by 2032, exhibiting a CAGR of 5.4% during the forecast period of 2024-2032.
COVID-19 led to production halts and supply shortages, yet the powersports market growth saw a spike in demand, with sales soaring above previous years. For instance, Solomon Partners has recorded a 24% growth in the sales of the U. S. ATV/SxS vehicle in the course of the pandemic.
The increase in the use of ATVs is understandably strengthening the powersports market share, as these are relatively unrestricted by age, are cheaper to maintain and are easier to manoeuvre because of their relatively light weight. Their ability to maneuver in tight spaces such as parks and forests together with contributing to reduced carbon emission and traffic congestion is also responding to the aspirations of the young and old users. Government policies such as federal grants specifically, the grant given to the Bush Head Shoals ATV Park in Georgia added to ATV pathways development and subsequently escalated the market growth.
Moreover, high demand for vehicle modifications and accessories, with 82% of owners planning purchases within three months, drives market growth. Customization for diverse terrains and the trend towards electrification, with OEMs introducing electric models, boost expansion. This shift aims to reduce fossil fuel use and promote sustainability. Major players focus on EV models to support green energy.
Comprehensive Analysis of Powersports Market
The powersports and automotive markets are rapidly growing due to effective market segmentation. This expansion includes detailed regional assessments of supply and demand forces, with segments categorized by vehicle types, application and fuel type. The vehicle types segmentation includes, Heavyweight Motorcycle, Recreational Off-road Vehicles (ROVs), Jetski, and Snowmobile. The application segmentation includes, Gasoline, Diesel, and Electric. The fuel type segmentation include, Gasoline, Diesel, and Electric.
North America dominates the powersports market because of the correct climatic conditions, abundant fun activities, and dominant players such as Arctic Cat, Yamaha, BRP, and Polaris. State and federal support in the U.S. and Canada, including trail development, also boosts the region's market dominance. This extensive backing and the economic impact of powersport activities strengthen North America's leading position.
Leading market players are pivotal in the automotive industry, driving growth and establishing market standards. They ensure a competitive landscape with equal opportunities. These players include, Polaris Inc. (U.S.), Textron Inc. (U.S.), Arctic Cat Inc. (U.S.), Honda Motor Co., Ltd. (Japan), BRP (Canada), Harley Davidson (U.S.), Kawasaki Heavy Industries, Ltd. (Japan), KYMCO (Taiwan), CF Moto (China), KTM (Austria), Argo (Canada), Taiga Motors (Canada), Alpina (Germany), Suzuki Motor Corporation (Japan) and Yamaha Motor Co., Ltd. (Japan).
In October 2023, The Japanese enterprise Kayo Electric Co., Ltd. Has recently launched two new models of electric ATVs, specifically EA70 and EA110, that are said to make the considered necessary ATVs off-road enjoy more security in addition to greater amusement.
Segmentation Table
GlobalPowersports Market Scope
Study Period 2019-2032
Base Year 2023
Forecast Period 2024-2032
Growth Rate CAGR of 5.4% from 2024-2032
Historical Period 2019-2022
Unit Value (USD Billion) & Volume (Units)
Segmentation By Vehicle Type, Application, Fuel Type, and Region
By Vehicle Type Heavyweight Motorcycle
Recreational Off-road Vehicles (ROVs)
Jetski
Snowmobile
By ApplicationOn-Road
Off-Road
Others
By Fuel Type Gasoline
Diesel
Electric
By Region North America (By Vehicle Type, Fuel Type, Application)
- U.S.
- Canada
- Mexico
Europe (By Vehicle Type, Fuel Type, Application)
- U.K.
- Germany
- France
- Rest of Europe
Asia Pacific (By Vehicle Type, Fuel Type, Application)
- Australia
- China
- India
- Japan
- Rest of Asia Pacific
Rest of the World (By Vehicle Type, Fuel Type, Application)
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