Oatmeal Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Oatmeal Market
The global oatmeal market size was valued at USD 2.40 billion in 2019 and is projected to grow to USD 4.79 billion by 2032, exhibiting a CAGR of 5.58% during the forecast period of 2020-2032.
The pandemic boosted oatmeal demand due to heightened health focus, no matter the initial delivery chain disruptions. Online income surged as consumers sought nutritious, handy alternatives, reshaping purchasing behaviors and driving oatmeal market growth.
The oatmeal marketplace is driven by growing health recognition, with purchasers seeking nutritious, excessive-fiber foods. Its versatility, comfort, and association with weight control and heart fitness improve demand. Innovations in flavors, packaging, and the upward push of plant-based diets, in conjunction with the growing popularity of geared up-to-consume and immediate oatmeal.
The oatmeal marketplace is experiencing an exact-sized increase, pushed through developing purchaser cognizance of its fitness advantages, which include its high fiber and nutrient content material. This has added to a surge in the call for diverse organic products, including instantaneous oatmeal, steel-reduced oats, oat milk, and oat-primarily based snacks, leading to the global growth of the oatmeal market share. Moreover, the upward thrust of plant-based diets and the growing attention to sustainable and moral meal alternatives are similarly fueling the development of the oatmeal marketplace.
Comprehensive Analysis of Oatmeal Market
The oatmeal marketplace is segmented by using form, kind, and distribution channels. By shape, traditional oats dominate the market. However, the demand for natural oats is rising due to the easy-label trend among health-conscious purchasers. By kind, immediately rolled oats lead the marketplace due to their quick cooking time, prolonged freshness, and full-size use in geared up-to-consume and equipped-to-cook dinner merchandise attractive to fitness-centered consumers. By distribution channels, supermarkets, and hypermarkets maintain the most significant percentage because of their accessibility and affordability, even as online retail is anticipated to develop rapidly, driven by convenience and growing digital adoption.
The North America region led the oatmeal market by benefitting a size of USD 1.27 billion in 2019 due to the growing presence of purposeful ingredients within the cereal aisle. Oat-based total breakfast merchandise is gaining significance in a health-conscious market.
The leading players in the oatmeal market significantly influence its growth trajectory and set industry standards. These key players, including The Quaker Oats Company (PepsiCo, Inc.) (United States), Kellogg’s Company (United States), Post Holdings, Inc. (United States), General Mills, Inc. (United States), Bob’s Red Mill Natural Foods, Inc. (United States), Nature’s Path Foods, Inc. (Canada), Nestle S.A. (Switzerland), W Jordan Cereals Ltd. (United Kingdom), Edward Flahavan & Sons Ltd. (Ireland), and Federal Oats Mills Sdn. Bhd. (Malaysia), contribute to a competitive landscape, driving innovation and market advancement.
In October 2019, FREEE, a leading gluten-unfastened flour and food brand, introduced natural, gluten-free porridge oats to capitalize on the increasing call for gluten-free and natural merchandise within the United Kingdom.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2016-2027
Base Year 2019
Forecast Period 2020-2027
Historical Period 2016-2018
Unit Value (USD Billion)
Segmentation By Form, Type, Distribution Channel, and Geography
By Form
Organic
Conventional
By Type
Quick/Instant Rolled Oats
Steel Cut/Irish Oatmeal
Scottish Oatmeal
Oat Flour
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others
By Geography
North America
By Form
By Type
By Distribution Channel
By Country
USA
Canada
Mexico
Europe
By Form
By Type
By Distribution Channel
By Country
U.K
Spain
France
Germany
Italy
Rest of Europe
Asia Pacific
By Form
By Type
By Distribution Channel
By Country
China
India
Japan
Australia
Rest of Asia Pacific
South America
By Form
By Type
By Distribution Channel
By Country
Brazil
Argentina
Rest of South America
Middle East & Africa
By Form
By Type
By Distribution Channel
By Country
South Africa
Saudi Arabia
Rest of the Middle East & Africa
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