Moisturizer Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Moisturizer Market
The moisturizer market size was valued at USD 10.60 billion in 2023, and the market is now projected to grow from USD 11.02 billion in 2024 to USD 16.71 billion by 2032, exhibiting a CAGR of 5.34% during the forecast period of 2023-2032.
Due to COVID-19, economies across the globe have been seriously affected by high levels of scarcity causing almost every sector in the economy to experience a drop in demand. As a result, many cosmetic manufacturing companies had to convert their operations into producing sanitizers including hand cleansers among other things in 2020. This shift helped address urgent public health needs and adapt to the changing moisturizer market growth.
There has been a growing market as millennials increasingly become more interested in looking after their skin. In the world today everyone desires beauty despite a lack of sense or visiting salons for beauty treatments together with friends. It is these millennials who make most orders about cosmetics as well as skin care items, such as powder or lipstick while manufacturers have also introduced multiple other moisturizers to cater for different types of skin thus increasing moisturizer market share. Additionally, companies are partnering with renowned international retailers to broaden their customer base and enhance market reach.
Also, Consumer preference for clean label and vegan skincare products is rising, driven by concerns over ingredient sourcing and environmental impact. This trend is pushing beauty manufacturers to innovate with clean, vegan raw materials. The requirement for multi-purpose products is increasing as people with busy schedules seek minimalist skincare routines. Therefore, there have been innovative products which are multipurpose hitting the market.
Comprehensive Analysis of Moisturizer Market
The moisturizer and skincare market is growing exponentially, driven by effective market segmentation. This expansion includes detailed analyses that consider the dominant supply and demand forces. As a result, the industry is better positioned to address consumer needs and optimize product offerings. These segmentations are divided into types of devices and end users. The types of moisturizer include, Face Moisturizers and Body Moisturizers. The forms of moisturizers include, Cream, Lotion, and Gel. At last, the end users such as Men, Women, and Infant & Kids.
Asia Pacific led the skincare market in 2023, with China experiencing a growth in demand for non-scented and lightening skin products as personal income levels went up. The people of Japan are very cost-sensitive; hence they like cheaper but effective moisturizers. Japan remains a major exporter of reliable beauty products globally.
Leading companies in the consumer goods and skincare industry are pivotal in driving growth and establishing market standards. They ensure a competitive and balanced market environment. These players include, L'Oreal S.A. (France), Estee Lauder Inc. (U.S.), Unilever Plc (U.K.), The Procter & Gamble Company (U.S.), Shiseido Co. Ltd. (Japan), Beiersdorf AG (Germany), Henkel AG & Company, KGaA (Germany), Johnson & Johnson Private Limited (U.S.), Kao Corporation (Japan) and Coty Inc. (U.S.).
In February 2024, U.S. based PÜR Beauty introduced its new standout skincare collection in Canada, featuring the Tropical C Brightening Vitamin C & Peptide Moisturizer.
Segmentation Table
Global Moisturizer Market Scope
Study Period 2019-2032
Base Year 2023
Forecast Period 2024-2032
Growth Rate CAGR of 5.34% from 2024 to 2032
Historical Period 2019-2022
Unit Value (USD Billion)
Segmentation By Type, Form, End- user, and Region
By Type Face Moisturizers
Body Moisturizers
By Form Cream
Lotion
Gel
By End-user Men
Women
Infant &Kids
By Region North America (By Type, Form, End-user, and Country)
- U.S. (Type)
- Canada (Type)
- Mexico (Type)
Europe (By Type, Form, End-user, and Country)
- Germany (Type)
- France (Type)
- Italy (Type)
- Spain (Type)
- U.K. (Type)
- Rest of Europe (Type)
Asia Pacific (By Type, Form, End-user, and Country)
- China (Type)
- India (Type)
- Japan (Type)
- South Korea (Type)
- Australia (Type)
- Rest of Asia Pacific (Type)
South America (By Type, Form, End-user, and Country)
- Brazil (Type)
- Argentina (Type)
- Rest of South America (Type)
Middle East & Africa (By Type, Form, End-user, and Country)
- Saudi Arabia (Type)
- Turkey (Type)
- South Africa (Type)
- Rest of the Middle East & Africa (Type)
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- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Trends
- 4. Key Insights
- 4.1. Overview of the Parent/Related Market
- 4.2. Industry SWOT Analysis
- 4.3. Porter’s Five Forces Analysis
- 4.4. Supply Chain and Regulatory Landscape
- 4.5. Recent Technological Advancements
- 5. Global Moisturizer Market Analysis, Insights and Forecast, 2019-2032
- 5.1. Key Findings / Summary
- 5.2. Market Product Estimates and Forecast
- 5.2.1. By Type
- 5.2.1.1. Face Moisturizers
- 5.2.1.2. Body Moisturizers
- 5.2.2. By Form
- 5.2.2.1. Cream
- 5.2.2.2. Lotion
- 5.2.2.3. Gel
- 5.2.3. By End-user
- 5.2.3.1. Men
- 5.2.3.2. Women
- 5.2.3.3. Infant & Kids
- 5.2.4. By Region
- 5.2.4.1. North America
- 5.2.4.2. Europe
- 5.2.4.3. Asia Pacific
- 5.2.4.4. South America
- 5.2.4.5. Middle East & Africa
- 6. North America Moisturizer Market Analysis, Insights and Forecast, 2019-2032
- 6.1. Key Findings / Summary
- 6.2. Market Product Estimates and Forecast
- 6.2.1. By Type
- 6.2.1.1. Face Moisturizers
- 6.2.1.2. Body Moisturizers
- 6.2.2. By Form
- 6.2.2.1. Cream
- 6.2.2.2. Lotion
- 6.2.2.3. Gel
- 6.2.3. By End-user
- 6.2.3.1. Men
- 6.2.3.2. Women
- 6.2.3.3. Infant & Kids
- 6.2.4. By Country (Value)
- 6.2.4.1. U.S.
- 6.2.4.1.1. By Type
- 6.2.4.1.1.1. Face Moisturizers
- 6.2.4.1.1.2. Body Moisturizers
- 6.2.4.2. Canada
- 6.2.4.2.1. By Type
- 6.2.4.2.1.1. Face Moisturizers
- 6.2.4.2.1.2. Body Moisturizers
- 6.2.4.3. Mexico
- 6.2.4.3.1. By Type
- 6.2.4.3.1.1. Face Moisturizers
- 6.2.4.3.1.2. Body Moisturizers
- 7. Europe Moisturizer Market Analysis, Insights and Forecast, 2019-2032
- 7.1. Key Findings / Summary
- 7.2. Market Product Estimates and Forecast
- 7.2.1. By Type
- 7.2.1.1. Face Moisturizers
- 7.2.1.2. Body Moisturizers
- 7.2.2. By Form
- 7.2.2.1. Cream
- 7.2.2.2. Lotion
- 7.2.2.3. Gel
- 7.2.3. By End-user
- 7.2.3.1. Men
- 7.2.3.2. Women
- 7.2.3.3. Infant & Kids
- 7.2.4. By Country (Value)
- 7.2.4.1. Germany
- 7.2.4.1.1. By Type
- 7.2.4.1.1.1. Face Moisturizers
- 7.2.4.1.1.2. Body Moisturizers
- 7.2.4.2. U.K.
- 7.2.4.2.1. By Type
- 7.2.4.2.1.1. Face Moisturizers
- 7.2.4.2.1.2. Body Moisturizers
- 7.2.4.3. France
- 7.2.4.3.1. By Type
- 7.2.4.3.1.1. Face Moisturizers
- 7.2.4.3.1.2. Body Moisturizers
- 7.2.4.4. Italy
- 7.2.4.4.1. By Type
- 7.2.4.4.1.1. Face Moisturizers
- 7.2.4.4.1.2. Body Moisturizers
- 7.2.4.5. Spain
- 7.2.4.5.1. By Type
- 7.2.4.5.1.1. Face Moisturizers
- 7.2.4.5.1.2. Body Moisturizers
- 7.2.4.6. Rest of Europe
- 7.2.4.6.1. By Type
- 7.2.4.6.1.1. Face Moisturizers
- 7.2.4.6.1.2. Body Moisturizers
- 8. Asia Pacific Moisturizer Market Analysis, Insights and Forecast, 2019-2032
- 8.1. Key Findings / Summary
- 8.2. Market Product Estimates and Forecast
- 8.2.1. By Type
- 8.2.1.1. Face Moisturizers
- 8.2.1.2. Body Moisturizers
- 8.2.2. By Form
- 8.2.2.1. Cream
- 8.2.2.2. Lotion
- 8.2.2.3. Gel
- 8.2.3. By End-user
- 8.2.3.1. Men
- 8.2.3.2. Women
- 8.2.3.3. Infant & Kids
- 8.2.4. By Country (Value)
- 8.2.4.1. China
- 8.2.4.1.1. By Type
- 8.2.4.1.1.1. Face Moisturizers
- 8.2.4.1.1.2. Body Moisturizers
- 8.2.4.2. India
- 8.2.4.2.1. By Type
- 8.2.4.2.1.1. Face Moisturizers
- 8.2.4.2.1.2. Body Moisturizers
- 8.2.4.3. Japan
- 8.2.4.3.1. By Type
- 8.2.4.3.1.1. Face Moisturizers
- 8.2.4.3.1.2. Body Moisturizers
- 8.2.4.4. Australia
- 8.2.4.4.1. By Type
- 8.2.4.4.1.1. Face Moisturizers
- 8.2.4.4.1.2. Body Moisturizers
- 8.2.4.5. Rest of Asia Pacific
- 8.2.4.5.1. By Type
- 8.2.4.5.1.1. Face Moisturizers
- 8.2.4.5.1.2. Body Moisturizers
- 9. South America Moisturizer Market Analysis, Insights and Forecast, 2019-2032
- 9.1. Key Findings / Summary
- 9.2. Market Product Estimates and Forecast
- 9.2.1. By Type
- 9.2.1.1. Face Moisturizers
- 9.2.1.2. Body Moisturizers
- 9.2.2. By Form
- 9.2.2.1. Cream
- 9.2.2.2. Lotion
- 9.2.2.3. Gel
- 9.2.3. By End-user
- 9.2.3.1. Men
- 9.2.3.2. Women
- 9.2.3.3. Infant & Kids
- 9.2.4. By Country (Value)
- 9.2.4.1. Brazil
- 9.2.4.1.1. By Type
- 9.2.4.1.1.1. Face Moisturizers
- 9.2.4.1.1.2. Body Moisturizers
- 9.2.4.2. Argentina
- 9.2.4.2.1. By Type
- 9.2.4.2.1.1. Face Moisturizers
- 9.2.4.2.1.2. Body Moisturizers
- 9.2.4.3. Rest of South America
- 9.2.4.3.1. By Type
- 9.2.4.3.1.1. Face Moisturizers
- 9.2.4.3.1.2. Body Moisturizers
- 10. Middle East & Africa Moisturizer Market Analysis, Insights and Forecast, 2019-2032
- 10.1. Key Findings / Summary
- 10.2. Market Product Estimates and Forecast
- 10.2.1. By Type
- 10.2.1.1. Face Moisturizers
- 10.2.1.2. Body Moisturizers
- 10.2.2. By Form
- 10.2.2.1. Cream
- 10.2.2.2. Lotion
- 10.2.2.3. Gel
- 10.2.3. By End-user
- 10.2.3.1. Men
- 10.2.3.2. Women
- 10.2.3.3. Infant & Kids
- 10.2.4. By Country (Value)
- 10.2.4.1. UAE
- 10.2.4.1.1. By Type
- 10.2.4.1.1.1. Face Moisturizers
- 10.2.4.1.1.2. Body Moisturizers
- 10.2.4.2. South Africa
- 10.2.4.2.1. By Type
- 10.2.4.2.1.1. Face Moisturizers
- 10.2.4.2.1.2. Body Moisturizers
- 10.2.4.3. Rest of Middle East & Africa
- 10.2.4.3.1. By Type
- 10.2.4.3.1.1. Face Moisturizers
- 10.2.4.3.1.2. Body Moisturizers
- 11. Competitive Landscape
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Global Moisturizer Market Revenue Share/Ranking Analysis, By Key Manufacturer
- 12. Company Profiles
- 12.1. L’Oreal S.A.
- 12.1.1. Company Overview
- 12.1.2. Business Overview
- 12.1.3. Product Portfolio
- 12.1.4. Financials (Data as available in public domain and/or on paid databases)
- 12.1.5. Recent Developments
- 12.1.6. SWOT Analysis
- 12.2. Estee Lauder Inc.
- 12.2.1. Company Overview
- 12.2.2. Business Overview
- 12.2.3. Product Portfolio
- 12.2.4. Financials (Data as available in public domain and/or on paid databases)
- 12.2.5. Recent Developments
- 12.2.6. SWOT Analysis
- 12.3. Unilever Plc
- 12.3.1. Company Overview
- 12.3.2. Business Overview
- 12.3.3. Product Portfolio
- 12.3.4. Financials (Data as available in public domain and/or on paid databases)
- 12.3.5. Recent Developments
- 12.3.6. SWOT Analysis
- 12.4. The Proctor & Gamble Company
- 12.4.1. Company Overview
- 12.4.2. Business Overview
- 12.4.3. Product Portfolio
- 12.4.4. Financials (Data as available in public domain and/or on paid databases)
- 12.4.5. Recent Developments
- 12.4.6. SWOT Analysis
- 12.5. Shiseido Co. Ltd.
- 12.5.1. Company Overview
- 12.5.2. Business Overview
- 12.5.3. Product Portfolio
- 12.5.4. Financials (Data as available in public domain and/or on paid databases)
- 12.5.5. Recent Developments
- 12.5.6. SWOT Analysis
- 12.6. Beiersdorf AG
- 12.6.1. Company Overview
- 12.6.2. Business Overview
- 12.6.3. Product Portfolio
- 12.6.4. Financials (Data as available in public domain and/or on paid databases)
- 12.6.5. Recent Developments
- 12.6.6. SWOT Analysis
- 12.7. Henkel AG & Company, KGaA
- 12.7.1. Company Overview
- 12.7.2. Business Overview
- 12.7.3. Product Portfolio
- 12.7.4. Financials (Data as available in public domain and/or on paid databases)
- 12.7.5. Recent Developments
- 12.7.6. SWOT Analysis
- 12.8. Johnson & Johnson Private Limited
- 12.8.1. Company Overview
- 12.8.2. Business Overview
- 12.8.3. Product Portfolio
- 12.8.4. Financials (Data as available in public domain and/or on paid databases)
- 12.8.5. Recent Developments
- 12.8.6. SWOT Analysis
- 12.9. Kao Corporation
- 12.9.1. Company Overview
- 12.9.2. Business Overview
- 12.9.3. Product Portfolio
- 12.9.4. Financials (Data as available in public domain and/or on paid databases)
- 12.9.5. Recent Developments
- 12.9.6. SWOT Analysis
- 12.10. Coty Inc.
- 12.10.1. Company Overview
- 12.10.2. Business Overview
- 12.10.3. Product Portfolio
- 12.10.4. Financials (Data as available in public domain and/or on paid databases)
- 12.10.5. Recent Developments
- 12.10.6. SWOT Analysis
- 13. Strategic Recommendations/ Market Opportunities
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