Mobile Advertising Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Mobile Advertising Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Growth Factors of Mobile Advertising Market

The mobile advertising market size was valued at USD 175.62 billion in 2023, and the market is now projected to grow from USD 214.59 billion in 2024 to USD 1,040.08 billion by 2032, exhibiting a CAGR of 21.8 % during the forecast period of 2023-2030.

The coronavirus pandemic broke up the space and changed the principles of mobile ad markets in its wake. Owing to an increase in the number of people staying indoors, mobile usage went up and hence the advertisers had more chances to access their target customer every time they used social media applications on their phones. Still, the weakened economy made hundreds of companies reduce their marketing expenses, and we could detect the ad spends decrease during this period. Along with evolving unique strategies that would appeal to the changing lifestyles and dynamics of the consumers the advertisers too had to improvise their campaigns to become compliant with COVID-19 requirements. Consequently, COVID-19 expedited the penetration of mobile advertising to marketplace groups and stressed its necessity as a channel targeting consumer items online.

The mobile advertising industry has secured an immense and rapid rise in recent times, driven by the rapid growth of phone adoption and the increasing internet accessibility globally. This increase is influenced by many aspects, among which are the popularity of smartphone applications, social networking sites, the tendency to smartphone-first shopping. Now, in this situation, people spend more time on their mobile devices, thus more and more advertisers are investing heavily in Mobile advertising in order to grab their audience’s attention. This is propelling the mobile advertising market growth.

On the other side of the coin, progress in technology too, the example of programmatic advertising and specific target capabilities, have made mobile advertising more efficient and customized. Advertisers now have the power to deliver ads that are way more than relevant to users, targeting based on their interests, age, gender, etc. and increasing the effect of the campaign. There is no doubt that mobile advertising will continue its expansion and companies appreciate that its significance cannot be overlooked while developing their digital marketing strategies in the contemporary era.

Comprehensive Analysis of Mobile Advertising Market

Demographics help drive segmentation in mobile advertising that lets advertisers run campaigns based on targeted audiences and industry environments. For instance, advertisers can split their target audience into segments and choose to expose them to the different channels by just selecting among search, display, digital video and other types of campaigns including lead generation and audio. Moreover, the advertising works vertically for Retail and e-commerce segments, Media & Entertainment, Healthcare, BFSI, education, travel & tourism, Automotive, and others, such as telecom and agriculture that allows the advertisers to make compelling, highly relevant content to address the needs and interests of their audience. By employing effective segmenting, advertisers will be ensuring that they are utilizing their mobile advertising investments most efficiently, which is the end goal.

North America unquestionably takes the lead in the mobile advertising market share because of the developed digital infrastructure, high penetration rate of smartphones, and the well-seasoned applications of advertising ecosystem. The community is spending more on location-based services, which have made the mobile advertising sector a great deal booming. Digital marketers are channeling more finances to mobile advertising to reach their target consumers with precision. In addition, the mobile services in different industries such as technology, retailing and entertainment also expand in North America, which are also a major source of the advertisers. The evolution of the mobile marketing does not stop with companies that are bravely leading the change. North America is therefore at the front line spearheading the determination of where the road to digital advertising is heading.

The top players in the market play a crucial role in shaping the industry's growth trajectory and setting market standards. These players include: Meta Platforms, Inc. (U.S.), Alphabet, Inc. (Google) (U.S.), Chartboost (U.S.), AppLovin Corporation (U.S.), X Corp. (Twitter) (U.S.), InMobi (India), Smaato, Inc. (U.S.), Epom (Ukraine), Mobvista (China), Mintegral (Beijing)

In July 2023, Digital Turbine made known a partnership with Connect Ads for creation of the novel mobile advertising solutions, which will subsequently be presented to the top brands and agencies in the Middle East and North Africa. With the partnership at its base, Aleph’s in-game solution will effectively enable Digital Turbine’s regional customers tap into the richer exploits of online gaming and video advertising. Of the foremost importance is the fact that Digital Turbine owns significant expertise in this area from a global vantage point.

Segmentation Table

ATTRIBUTE DETAILS

Study Period 2019-2032

Base Year 2023

Estimated Year 2024

Forecast Period 2024-2032

Historical Period 2019-2022

Growth Rate CAGR of 21.8% from 2024 to 2032

Unit Value (USD billion)

Segmentation By Format Type

Search

Display

Digital Video

Others (Lead Generation, Audio, and Others)

By Vertical

Retail & E-commerce

Media & Entertainment

Healthcare

BFSI

Education

Travel & Tourism

Automotive

Others (Telecom, Agriculture, and Others)

By Region

North America (Format Type, Vertical, and Country)

- U.S. (By Format Type)

- Canada (By Format Type)

- Mexico (By Format Type)

South America (Format Type, Vertical, and Country)

- Brazil (By Format Type)

- Argentina (By Format Type)

- Rest of South America

Europe (Format Type, Vertical, and Country)

- U.K. (By Format Type)

- Germany (By Format Type)

- France (By Format Type)

- Italy (By Format Type)

- Spain (By Format Type)

- Russia (By Format Type)

- Benelux (By Format Type)

- Nordics (By Format Type)

- Rest of Europe

Middle East & Africa (Format Type, Vertical, and Country)

- Turkey (By Format Type)

- Israel (By Format Type)

- GCC (By Format Type)

- North Africa (By Format Type)

- South Africa (By Format Type)

- Rest of Middle East & Africa

Asia Pacific (Format Type, Vertical, and Country)

- China (By Format Type)

- Japan (By Format Type)

- India (By Format Type)

- South Korea (By Format Type)

- ASEAN (By Format Type)

- Oceania (By Format Type)