Mens Grooming Product Market
Growth Factors of Men’s Grooming Products Market
The global men’s grooming products market size was valued at USD 58.46 billion in 2023 and is projected to grow from USD 61.62 billion in 2024 to USD 85.53 billion by 2032, exhibiting a CAGR of 4.18% during the forecast period of 2024-2032.
The pandemic saw a decrease in demand for all the must-haves for guys, such as shaving products, but on the other hand, there was an increase in demand for skincare and self-care gadgets. E-trade income increased after enhanced online buying trades that redrafted the market orientation to health and hygiene and hampered the men’s grooming products market.
Gentlemen’s grooming products are driven by an increasing understanding of grooming, increasing disposable income levels, altering social unleash, and the emergence of e-commerce, in addition to innovative items designed purely for men’s skincare requirements.
Beard care has become an essential element of fellows' grooming workouts, with a wide variety of specialized products available to cater to distinctive beard sorts and patterns. Oils, balms, and shampoos are essential for maintaining beard health, hydration, and appearance, expanding the men’s grooming products market share globally. Additionally, superior grooming gear and beard trimmers and shavers offer specific and snug grooming experiences, permitting men to obtain their preferred beard shape and fashion. This consciousness of beard care reflects the growing importance of personal grooming and self-expression for guys.
Comprehensive Analysis of Men’s Grooming Products Market
The men’s grooming products market is segmented by product type and distribution channel. In 2023, the shave/beard care section led because of the high call for razors and shave care offerings. Skincare and haircare segments are developing with increasing use of anti-growing old products and herbal haircare answers. Hypermarkets and supermarkets dominate distribution, offering discounted top-class products, even as specialty stores and online channels also gain a reputation for convenience.
The Europe region led the men’s grooming products market by benefitting a size of USD 21.31 billion in 2023 due to the excessive consumption of premium tub products, shave care products, and skincare gadgets among guys inside the U.K., Germany, and Italy.
The leading Men’s Grooming Products Market players significantly influence its growth trajectory and set industry standards. These key players, including L’Oréal S.A. (France), Kao Corporation (Japan), The Procter & Gamble Company (U.S.), Unilever plc. (U.K.), Coty, Inc. (U.S.), Beiersdorf AG (Germany), The Estée Lauder Companies Inc. (U.S.), LVMH (France), Shiseido Co. Ltd. (Japan), and Natura & Co (Brazil), contribute to a competitive landscape, driving innovation and advancing the market with new product developments and strategic expansions.
In March 2024, U.S.-based totally actor and professional wrestler Dwayne Johnson delivered Papatui, a cruelty-unfastened guys’s skincare line presenting 12 products, such as objects like tattoo balm and bar soap.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 4.18% during 2024-2032
Unit Value (USD Billion)
Segmentation By Product Type
Shave/Beard Care Products
Skincare Products
Haircare Products
Others
By Distribution Channel
Hypermarkets & Supermarkets
Specialty Stores
Online Channels
Others
By Geography
North America (By Product Type, Distribution Channel, and Country)
Europe (By Product Type, Distribution Channel, and Country)
- Germany
- France
- Italy
- Spain
- U.K.
- Russia
- Rest of Europe
Asia Pacific (By Product Type, Distribution Channel, and Country)
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia Pacific
South America (By Product Type, Distribution Channel, and Country)
- Brazil
- Argentina
- Rest of South America
The Middle East & Africa (By Product Type, Distribution Channel, and Country)
- South Africa
- UAE
- Rest of the Middle East & Africa
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